Today's Trucking
Today's Trucking is the national B2B trade magazine of Canada's trucking industry, published since 1987 by Newcom Media Inc. It serves fleet executives, maintenance personnel, and owner-operators with print, digital, French-language, and biennial trade show products funded by subscriptions, advertising, and sponsored content.
- Company typePrivate
- Founded1987
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Today's Trucking does
Today's Trucking is the national business magazine of Canada's trucking industry, founded in 1987 as the cornerstone brand of family-owned Newcom Media Inc. and headquartered in Toronto. The publication delivers editorial coverage of industry news, regulatory developments, equipment advances, maintenance techniques, and business practices to fleet executives, operations teams, maintenance personnel, and owner-operators across North America. The core product portfolio spans the Today's Trucking print magazine, the Transport Routier French-language edition serving Quebec, the trucknews.com digital news platform, a Knowledge Centre microsite of sponsored white papers and guides, and the Top 100 annual ranking of Canada's largest for-hire trucking fleets.
The underlying technology is a conventional digital-first media stack: a web-based content delivery platform (trucknews.com), email newsletter systems, a digital archive of magazine editions dating from 2005 to 2026, and video content hosting. No AI/ML capabilities, APIs, or proprietary software products are disclosed; the business is a content publication rather than a technology product. The platform extends to biennial trade shows Truck World and ExpoCam, which provide in-person industry engagement and a separate sponsorship revenue stream.
Revenue is generated through four primary streams: paid print and digital subscriptions, display and newsletter advertising across the website and print publications, sponsored content produced in partnership with industry vendors (Fullbay, Solera Fleet Solutions, ISAAC, and others), and event sponsorships and exhibitor fees at the trade shows. The go-to-market motion is sales-led B2B media sales targeting trucking industry vendors, with advertising rates available only through a media kit request process. The customer base is horizontally segmented across fleet executives, maintenance personnel, and owner-operators, while advertisers are concentrated among trucking OEMs, telematics and fleet software vendors, and other industry suppliers.
Today's Trucking firmographics
Firmographics- Name
- Today's Trucking
- Legal name
- Newcom Media Inc.
- Website
- https://trucknews.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Today's Trucking is the national B2B trade magazine of Canada's trucking industry, published since 1987 by Newcom Media Inc. It serves fleet executives, maintenance personnel, and owner-operators with print, digital, French-language, and biennial trade show products funded by subscriptions, advertising, and sponsored content.
- Ownership category
- akta.pro rank
Today's Trucking industry classification
Industry- Product category
- Trade Media & Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
- akta.pro secondary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Today's Trucking is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Today's Trucking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Paid magazine subscriptions for Today's Trucking print publication and digital access.
- Advertising Sales: Advertising and marketing placements across the trucknews.com website, digital newsletters, and print publications serving the trucking industry.
- Sponsored Content: Sponsored white papers, guides, and knowledge centre content produced in partnership with industry sponsors such as Fullbay, Solera Fleet Solutions, ISAAC, and others.
- Event Sponsorships: Trade show events including Truck World and ExpoCam, with sponsorship opportunities and exhibitor fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Media Kit Request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Today's Trucking product offering
Product offeringCore offering
Today's Trucking is the national business magazine of Canada's trucking industry, operating as a B2B media brand under Newcom Media Inc. It publishes a print magazine, a digital news platform (trucknews.com), the annual Top 100 fleet rankings, and biennial trade shows (Truck World and ExpoCam), alongside a Knowledge Centre with sponsored white papers and a digital archive dating back to 2005.
Product overview
Today\'s Trucking is a B2B media publication operated by Newcom Media Inc., offering a portfolio of print and digital products for North America\'s trucking industry. The core offerings include Today\'s Trucking magazine (the national business magazine of Canada\'s trucking industry since 1987), Transport Routier (serving the Quebec market), the Top 100 annual carrier rankings, and biennial trade shows Truck World and ExpoCam. The digital platform includes a Knowledge Centre with whitepapers and guides, and Digital Archives spanning back to 2005. This is a content/media publication rather than a technology product.
Differentiator
Problem solved
Functional benefit
Brands
- Transport Routier: Magazine serving the Quebec market in French.
- Truck World
- ExpoCam
Products and services
- Today's Trucking Magazine National business magazine of Canada's trucking industry covering context, analysis, regulatory and management matters, and new products and technologies. Founded in 1987.
- Transport Routier Magazine serving the Quebec market within Canada's trucking industry, published in French as part of the Newcom Media portfolio.
- Top 100 Rankings Annual definitive ranking of Canada's largest for-hire trucking fleets by total equipment counts, quantifying fleet capacity as an industry benchmark.
- Truck World Biennial trade show serving the Canadian trucking industry, run alongside ExpoCam with exhibitor and sponsorship opportunities for industry vendors.
- ExpoCam Biennial trade show serving the Canadian trucking industry alongside Truck World.
- Knowledge Centre Resource hub featuring whitepapers, guides, and educational content on fleet management, technology, safety, and business practices, including sponsored content from industry partners.
- Digital Archives Digital edition archives of magazine issues dating back to 2005, including Today's Trucking, Truck News-East, Truck News-West, and various themed publications.
- Truck News Website Web platform delivering industry news, trends, technical advances, equipment maintenance techniques, and business practices to fleet executives, operations teams, maintenance personnel, and owner-operators.
Quantifiable outcome
- Annual Top 100 list provides definitive ranking of Canada's largest for-hire fleets
Companies that use Today's Trucking
Customer profileSegments3 records
Ideal customer profiles4 records
Today's Trucking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Today's Trucking partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Today's Trucking competitors and assessment
Company assessmentDirect peers
- Heavy Duty Trucking: Heavy Duty Trucking is a long-running U.S. B2B trade publication covering the trucking industry, with parallel print magazine, website, e-newsletters, and editorial coverage of fleets, equipment, and regulation — directly comparable to Today's Trucking's product mix and audience (fleet executives, owner-operators).
- Transport Topics: Transport Topics is the news publication of the American Trucking Associations and a direct competitor in trucking trade media, combining breaking news, rankings, and a Top 100-style industry list — mirroring Today's Trucking's role as Canada's national trucking business magazine with its annual Top 100 ranking.
- Commercial Carrier Journal: Commercial Carrier Journal is a U.S. trade publication serving trucking fleet managers and owner-operators, with a comparable mix of news, equipment coverage, and recurring industry rankings (CCJ Top 250), making it a near-direct analog to Today's Trucking's editorial and advertising proposition.
- FleetOwner: FleetOwner is a long-established U.S. B2B media brand covering trucking fleet management, technology, and operations, delivering news, analysis, and sponsored content to fleet decision-makers — overlapping directly with Today's Trucking's fleet executive and operations audience in Canada.
- Overdrive: Overdrive is a U.S. trade magazine focused on owner-operators and small trucking businesses, covering business management, equipment, and regulatory matters — directly comparable to Today's Trucking's editorial positioning toward owner-operators and small Canadian carriers.
Emerging players
- FreightWaves: FreightWaves is a digital-first freight and trucking media and data platform competing for the same trucking fleet advertising dollars Today's Trucking sells, but layered with freight market analytics and a SaaS-style offering — a direct threat and a possible cooperation/partner channel.
- Equipment Journal: Equipment Journal is a Canadian trade publication covering heavy equipment, trucks, and construction gear, sharing geography and overlapping supplier/manufacturer advertisers with Today's Trucking's trucking-fleet audience and Quebec-driven coverage.
Broad incumbents
- Automotive News Canada: Automotive News covers the broader automotive and commercial vehicle industry across North America from a Crain Communications base; while not trucking-pure, it competes for OEM and supplier advertising that Today's Trucking also sells to truck and trailer manufacturers.
Regional players
- Driving.ca (Postmedia): Driving.ca is a Canadian consumer automotive vertical owned by Postmedia, covering trucks, vehicles, and industry news — overlapping Today's Trucking's Canadian trucking audience but from a consumer/automotive angle rather than B2B fleet.
Others
- Truckstop.com / CarrierDirx media assets: Truckstop.com operates a leading North American freight matching and SaaS platform with adjacent media/research content reaching trucking operators — comparable as an industry-data and audience ecosystem that competes for the same fleet and driver attention Today's Trucking monetizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Today's Trucking social profiles
Digital presenceToday's Trucking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today's Trucking leadership team
Management profileNumber of profiles
Profiles9 records
Today's Trucking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today's Trucking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today's Trucking
What does Today's Trucking do?
Today's Trucking is the national business magazine of Canada's trucking industry, operating as a B2B media brand under Newcom Media Inc. It publishes a print magazine, a digital news platform (trucknews.com), the annual Top 100 fleet rankings, and biennial trade shows (Truck World and ExpoCam), alongside a Knowledge Centre with sponsored white papers and a digital archive dating back to 2005.
Is Today's Trucking a public or private company?
Today's Trucking is a private company. It is classified as family owned and is currently operating.
When was Today's Trucking founded?
Today's Trucking was founded in 1987. It employs 51 to 100 people.
Where is Today's Trucking based?
Today's Trucking is headquartered in Toronto, Canada, in the North America region.
How does Today's Trucking make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Sales, sponsored Content and event Sponsorships.
Who are Today's Trucking's main competitors?
Direct peers on record are Heavy Duty Trucking, Transport Topics, Commercial Carrier Journal, FleetOwner and Overdrive. Emerging players are FreightWaves and Equipment Journal. Automotive News Canada is listed as a broad incumbent. Driving.ca (Postmedia) is listed as a regional player. Truckstop.com / CarrierDirx media assets is listed as an others.
Does Today's Trucking have an API?
No public API is recorded for Today's Trucking.
What industry is Today's Trucking in?
Today's Trucking's product category is Trade Media & Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.