Laurence J Betts
Laurence J Betts is a small UK farm in West Malling, Kent, founded in 1930, producing arable crops, cereals, and salad products (whole head lettuce, baby leaf, multi-leaf salads) sold under branded Betts boxes.
- Company typePrivate
- Founded1930
- HeadquartersWest Malling, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laurence J Betts does
Laurence J Betts is a small United Kingdom farm based in West Malling, Kent, founded in 1930. According to the firm's own description, it produces arable crops and cereals, alongside salad products including whole head lettuce, baby leaf, and multi-leaf salads, and supplies produce under a branded offering referred to as "Betts boxes." Its stated operating scale is 1–10 employees, consistent with a smallholder or family farm operation rather than a commercial-scale agricultural enterprise.
The business model centres on primary agriculture and direct produce supply, with no disclosed pricing structure, distribution channels, customer segments, or revenue mechanics. The company lists a single named leader — Nick Ottewell, Commercial Director — indicating a modest formalised commercial function, but no sales channels, retail partnerships, or end-market segmentation are documented. The company's website (ljbetts.com) was inaccessible at the time of data collection, yielding no further product, customer, or operational detail.
There is no evidence of external investment, technology platforms, AI/ML usage, certifications, regulatory history, or M&A activity. The available data is limited to basic firmographics, a product list, and a single leadership entry, which constrains any deeper analysis of competitive positioning, unit economics, or growth dynamics.
Laurence J Betts firmographics
Firmographics- Name
- Laurence J Betts
- Website
- https://ljbetts.com
- Company type
- Private
- Founded year
- 1930
- Headcount range
- 1–10 employees
- Short description
- Laurence J Betts is a small UK farm in West Malling, Kent, founded in 1930, producing arable crops, cereals, and salad products (whole head lettuce, baby leaf, multi-leaf salads) sold under branded Betts boxes.
- Ownership category
- akta.pro rank
Laurence J Betts industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Oilseed and Grain Farming (1111)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Mixed Cereal & Grain Farming (Multiple Grains) (AFAGAAAH)
Keywords
Where Laurence J Betts is headquartered
LocationHeadquarters
- HQ city
- West Malling
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Laurence J Betts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Laurence J Betts product offering
Product offeringCore offering
Laurence J Betts is a working farm that grows and supplies arable crops, cereals, whole head lettuce, baby leaf, and multi-leaf salad products, delivered in its proprietary "betts boxes." Output is sold as fresh farm produce rather than as a software or service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Betts Boxes Packaged farm produce range supplied in the farm's proprietary "betts boxes" format, sold to wholesale and retail produce buyers.
- Arable Crops Conventional arable crops grown on the West Malling farm and sold as farm-gate / wholesale produce.
- Cereals Cereal grains grown on-farm and sold as part of the farm's mixed arable produce offering.
- Whole Head Lettuce Whole, harvested heads of lettuce grown on the farm and sold to fresh produce buyers and foodservice customers.
- Baby Leaf Salad Young, tender salad leaves harvested and supplied as a fresh baby leaf product to wholesale and foodservice buyers.
- Multi-Leaf Salad Multi-leaf salad blends combining several leaf varieties, grown and packed at the farm for fresh produce buyers.
Companies that use Laurence J Betts
Customer profileIdeal customer profiles2 records
Laurence J Betts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laurence J Betts partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Laurence J Betts competitors and assessment
Company assessmentDirect peers
- Haygrove: Haygrove is a UK-based grower of berries and other fresh produce, with operations in multiple geographies. It is comparable as a UK fresh-produce grower with a similar mix of crops and a focus on retailer supply.
- Wilkin & Sons (Tiptree): Wilkin & Sons is a heritage Essex-based farm and conserves maker with its own branded retail products. It is comparable to Laurence J Betts as a long-established UK farm that has built a branded retail pack offering around its own-grown produce.
- Berry Gardens: Berry Gardens is a UK grower-owned cooperative marketing soft fruit to major retailers. It is comparable as a UK grower selling branded fresh produce to supermarket channels, though focused on berries rather than salads.
- S&A Produce: S&A Produce is a UK-based strawberry and soft fruit producer supplying major retailers. It is comparable as a UK fresh-produce grower serving supermarket channels, though specialising in fruit rather than salads.
- Langmead Farms: Langmead Farms is a UK grower specialising in herbs, baby leaf salads, and leafy greens for major retailers. It is comparable in product focus (baby leaf, salad mixes) and UK customer base, though larger in scale.
- Florette (Agrial): Florette is the leading UK and Irish branded salad and bagged leafy greens supplier, owned by French cooperative Agrial. It directly competes in the same baby leaf and whole head lettuce categories that Laurence J Betts produces.
- T.H. Clements & Son: T.H. Clements is a UK family-run fresh produce grower focused on brassicas, salads, and leafy vegetables supplied to UK retailers. It is comparable in family-farm heritage, UK base, and fresh produce crop mix.
- G's Fresh: G's Fresh is one of the UK's largest fresh produce growers, supplying salads, leafy greens, and vegetables to major retailers. It is the most directly comparable UK peer to Laurence J Betts in terms of crop mix (salad and arable-adjacent produce) and customer channel (UK supermarkets and packers).
Broad incumbents
- Velcourt: Velcourt is one of the UK's largest arable farming operators, managing tens of thousands of hectares across cereals and combinable crops. It is comparable on the arable/cereals side of Laurence J Betts' operations but operates at vastly greater scale and as a farm management business.
- Agrial Group: Agrial is a large French agricultural cooperative with significant UK fresh produce operations through its Florette subsidiary. It is comparable as a broad incumbent player in the European salad/leafy greens category in which Laurence J Betts operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Laurence J Betts social profiles
Digital presenceLaurence J Betts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laurence J Betts leadership team
Management profileNumber of profiles
Profiles1 record
Laurence J Betts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laurence J Betts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laurence J Betts
What does Laurence J Betts do?
Laurence J Betts is a working farm that grows and supplies arable crops, cereals, whole head lettuce, baby leaf, and multi-leaf salad products, delivered in its proprietary "betts boxes." Output is sold as fresh farm produce rather than as a software or service offering.
When was Laurence J Betts founded?
Laurence J Betts was founded in 1930. It employs 1 to 10 people.
Where is Laurence J Betts based?
Laurence J Betts is headquartered in West Malling, United Kingdom, in the Europe region.
Who are Laurence J Betts's main competitors?
Direct peers on record are Haygrove, Wilkin & Sons (Tiptree), Berry Gardens, S&A Produce, Langmead Farms, Florette (Agrial), T.H. Clements & Son and G's Fresh. Broad incumbents are Velcourt and Agrial Group.
Does Laurence J Betts have an API?
No public API is recorded for Laurence J Betts.
What industry is Laurence J Betts in?
Laurence J Betts's product category is Fresh Produce. Its primary akta.pro industry code is AFAGAAAH, Mixed Cereal & Grain Farming (Multiple Grains). Its NAICS code is 1111 and its SIC code is 100.