City of Ocean City

What City of Ocean City does

The City of Ocean City is a New Jersey municipal government entity incorporated in 1879, operating under a council-mayor form of government with Jay A. Gillian serving as Mayor and Melissa Rasner as City Clerk. The municipality delivers a comprehensive portfolio of public services to year-round residents, seasonal property owners, and approximately seven million annual visitors to a Cape May County barrier-island destination marketed as 'America's Greatest Family Resort'. Core service lines include public safety (a three-station Fire Department, Police Department at 835 Central Avenue, and Ocean City Beach Patrol providing lifeguard coverage from 10 a.m. to 5:30 p.m.), recreation (Aquatic and Fitness Center, Sports & Civic Center, Recreation Division programming), public library services, planning and zoning, and infrastructure maintenance including roads and solid waste.

Infrastructure is anchored by a 50-year federal partnership with the U.S. Army Corps of Engineers for coastal beach replenishment, currently in its 11th renourishment cycle with a $19.5 million FY2026 contract awarded to Great Lakes Dredge & Dock Company for 1.6 million cubic yards of sand along the north-end coastline. Operational technology is administrative rather than transformative: an OpenGov E-Procurement platform for electronic bid submission, a CodeRED emergency notification system delivering National Weather Service alerts, and a government access television channel (Channel 97 on Comcast). Procurement leverages cooperative purchasing agreements via HGAC-Buy (Houston-Galveston Area Council), notably for refuse trucks and fire apparatus.

The revenue model is tax-and-fee funded: recurring property taxes and municipal fees, transaction-based permit and license revenue, tourism-derived income (beach tags, events, boardwalk concessions), and a CY2026 budget appropriation increase of 3.5% ($2,721,234.74 cap bank) under N.J.S.A. 40A:4-45.14. The city's operating geographies are limited to Cape May County, NJ. Cultural programming is delivered through co-production partnerships with BRE Presents and Rose Productions (Summer Concert Series at the Ocean City Music Pier), with sponsorship support from ACME Markets and OCNJ Watersports for signature events such as Night in Venice and patriotic drone shows. Two adjacent operating subsidiaries - the Ocean City Housing Authority and Ocean City Free Public Library - extend service delivery under jointly controlled governance structures.

Name

City of Ocean City

Legal name

City of Ocean City

Website

https://ocnj.us

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

101–250 employees

Short description

The City of Ocean City is a New Jersey municipal government incorporated in 1879 that delivers public safety, recreation, beach protection, and cultural programming to approximately 11,000 year-round residents, seasonal property owners, and several million annual visitors to the Cape May County resort destination known as 'America's Greatest Family Resort,' funded through property taxes, fees, tourism income, and a 50-year U.S. Army Corps of Engineers beach replenishment partnership.

Ownership category

akta.pro rank

Product category

Municipal Government Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAIAMAI

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

SECONDARYBPADALAI

Oceans, Coastal & Marine Resource Management

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

Keywords

• Municipal government services
• Public safety services
• Recreation facilities
• Beach patrol services
• Public library services

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Tax Revenue: Property taxes and municipal fees funding city operations, budget, and services
2. Tourism Revenue: Revenue generated from the beach resort destination, including summer events, concerts, and tourism-related activities
3. Permit and Licensing Fees: Fees collected for construction permits, zoning permits, business licenses, and other municipal services
4. Budget Appropriations: CY 2026 municipal budget with 3.5% increase amounting to $2,721,234.74 over the previous year's final appropriations per N.J.S.A. 40A: 4-45.14

Distribution channels3 records

Marketing channels5 records

Core offering

The City of Ocean City, New Jersey is a municipal government operating under a council-mayor form of government that delivers comprehensive public services to residents and visitors of a coastal family resort. Core services include public safety (police, fire, beach patrol), recreation facilities and programming (Music Pier concerts, aquatic center, sports fields), municipal infrastructure (roads, beach replenishment, municipal airport), the Ocean City Free Public Library, planning and zoning administration, and community events such as the Night in Venice boat parade and summer concert series. The municipality funds operations through property taxes and permit/licensing fees and partners with the U.S. Army Corps of Engineers for the federal beach renourishment program.

Product overview

The City of Ocean City, New Jersey operates as a municipal government providing comprehensive public services to residents and visitors of America's Greatest Family Resort. The city offers a diverse portfolio of services including beach safety and lifeguard services, recreation facilities and programs, municipal infrastructure, public safety, and cultural venues. Key facilities include the Ocean City Music Pier for concerts and events, the Aquatic and Fitness Center, and various recreation facilities. The city manages major infrastructure projects such as beach replenishment through federal partnerships and maintains transparency through public meetings and an email notification system.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean City Music Pier A historic concert venue operated by the city that hosts the Ocean City Pops orchestra and the annual Boardwalk Summer Concert Series featuring various musical acts. Open to residents and visitors attending the Music Pier concerts.
• Ocean City Beach Patrol Services Municipal lifeguard services protecting swimmers at designated beaches, operating from 10 a.m. to 5:30 p.m. on weekends and holidays and 10 a.m. to 5 p.m. on weekdays during summer season. Provided to beachgoers and tourists.
• Ocean City Recreation Division City-operated recreation programming including family events, sports activities, beach exercise classes, walking clubs, and seasonal entertainment series at venues such as Sandcastle Park. Targeted at residents and visitors.
• Ocean City Free Public Library Public library services including summer reading programs, outdoor activities, and the Bookmobile, operated for residents and visitors of Ocean City.
• Ocean City Municipal Airport City-owned municipal airport providing aviation services to pilots, visitors, and regional travelers.
• Public Safety Services (Police and Fire) Police Department (835 Central Avenue) and Fire Department with three stations (HQ at 550 Asbury Avenue, Station No. 2 at 2901 West Avenue, Station No. 3 at 4508 West Avenue) providing emergency management and first-response services citywide.
• Sports & Civic Center Civic and recreation venue at 6th Street and the Boardwalk hosting recreation facilities and civic events for residents and visitors.
• Aquatic and Fitness Center Municipal fitness and swimming facility operated by the city for use by residents and visitors.
• Beach Replenishment Program Federal partnership beach renourishment program with the U.S. Army Corps of Engineers protecting coastal property through ongoing sand replenishment, operating under a 50-year agreement dating to the early 1990s.
• Planning and Zoning Administration City Planning Board and Zoning Board of Adjustment administering construction permits, zoning permits, business licenses, and land-use applications for residents, businesses, contractors, and developers.
• CodeRED Emergency Notification System Emergency mass-notification service delivering National Weather Service warnings and critical alerts via home telephone, mobile device, text message, or email to residents and visitors.

Quantifiable outcome

• 11th beach renourishment project completed through federal partnership
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Great Lakes Dredge & Dock CompanycoreStrategic or Co-development Partner · 25 June 2026Contractor awarded $19.5 million by Army Corps of Engineers for 11th beach renourishment project. Will rebuild Ocean City's north-end beaches with 1.6 million cubic yards of sand extending from Seaspray Beach to 12th Street. Work expected to begin July 8-12, 2026.
• Mid-Atlantic Waste SystemsminorChannel Partner/ Reseller/ Distributor · 1 June 2026Authorized distributor for Pac-Mac Trash Truck under HGAC-Buy Contract #RH04-25 for refuse handling equipment. City utilizes the cooperative purchasing agreement for the purchase on an as-needed basis. The HGAC-Buy contract term is good through March 31, 2029.
• Fire & Safety ServicesminorChannel Partner/ Reseller/ Distributor · 26 May 2026Authorized distributor for Enforcer Pumpers under HGAC-Buy Contract #FS12-23 for fire apparatus and related vehicles. City anticipates utilizing the contract for purchase of two (2) Enforcer Pumpers in calendar year 2026. Contract term good through November 20, 2027.
• Army Corps of EngineerscoreStrategic or Co-development PartnerFederal agency with 50-year beach replenishment agreement with Ocean City dating to early 1990s. Awarded $19.5 million contract for 11th renourishment project. The projects are designed to protect coastal property.
• Cape May County Board of CommissionersminorGTM or Marketing Partner$25,000 grant funding for America 250: Lights Over Ocean City patriotic drone show celebration. Additional sponsorships from Boardwalk merchants and city funding support the weekly drone show events.
• BRE PresentscoreStrategic or Co-development PartnerConcert promoter co-producing the 2026 Summer Concert Series at Ocean City Music Pier with Rose Productions. Shows presented by the City of Ocean City at the Music Pier.
• Rose ProductionscoreStrategic or Co-development PartnerConcert promoter co-producing the 2026 Summer Concert Series at Ocean City Music Pier with BRE Presents. Shows presented by the City of Ocean City at the Music Pier.
• Friends of the PopsminorGTM or Marketing PartnerOrganization presenting the patriotic drone show following the free outdoor Ocean City Pops Concert on July 2, 2026 at Carey Stadium.
• ACME MarketsminorGTM or Marketing PartnerPresenting sponsor for 2026 Night in Venice boat parade event alongside OCNJ Watersports.
• OCNJ WatersportsminorGTM or Marketing PartnerPresenting sponsor for 2026 Night in Venice boat parade event alongside ACME Markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City of Wildwood: A New Jersey shore resort municipality on a barrier island in Cape May County with a comparable family beach tourism economy, boardwalk, and seasonal events calendar.
• City of Cape May: A historic Cape May County shore resort municipality with similar beach tourism, Victorian-era infrastructure, and seasonal municipal services comparable to Ocean City's.
• Sea Isle City: A Cape May County barrier island resort municipality with a similar family beach orientation, beach patrol, and summer event programming.
• Borough of Avalon: A Seven Mile Island shore resort borough in Cape May County with comparable beach protection efforts, beach patrol services, and summer family tourism positioning.
• Borough of Stone Harbor: An adjacent Cape May County barrier island resort borough that shares Ocean City's beach replenishment partnership context and family resort identity.
• Long Beach Township: An Ocean County barrier island municipality with similar beach replenishment cycles through Army Corps of Engineers and family beach community profile.
• City of Ventnor: An Atlantic County shore resort municipality comparable in operating scale, with beach patrol services, boardwalk-adjacent tourism, and seasonal event programming.
• City of Margate: An Atlantic County shore municipality neighboring Ventnor with comparable beach services, recreation programming, and barrier-island coastal infrastructure exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ocnjus
• LinkedInlinkedin.com/company/city-of-ocean-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Ocean City