TRACK
TRACK is a Hamburg-based German marketing agency that designs CRM programs, digital touchpoints, and creative brand campaigns for enterprise clients including Samsung, BMW Motorrad, McDonald's, Vodafone, and Lufthansa Group, operating as part of Omnicom Precision Marketing Germany.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What TRACK does
TRACK GmbH is a Hamburg-based German marketing agency (founded 2015 as the rebrand of RAPP Germany) that specializes in integrated brand communication, CRM programs, digital touchpoints, and creative campaigns for large enterprise clients. The agency's core offering spans four product lines: CRM Programs and Consulting (data-driven, individualized marketing and loyalty systems), Brand Awareness Services (creative campaigns), Digital Touchpoints (websites, eCommerce, and marketing automation), and Customer Experience Management (real-time personalized communication across the customer journey). Technology architecture combines Adobe marketing technology (TRACK is an Adobe Enterprise Solution Partner), the Cheetah Digital customer engagement platform, Return Path for email deliverability, and Omnicom's global Omni AI platform, with internal collaboration handled through Citrix Podio. TRACK applies a Design Thinking methodology agency-wide to enable cross-functional project staffing.
TRACK serves enterprise clients primarily through a B2B sales-led motion, winning business via competitive multi-stage pitches and direct enterprise sales; long-tenured anchor accounts include Vodafone (since 2004), McDonald's Germany (10+ years), Lindt & Sprüngli (since 2012), Miles & More/Lufthansa Group (since 2017), Samsung Germany, BMW Motorrad (global creative lead, reappointed 2025), Ferrero, TUI Cruises, Barmenia, CinemaxX, and MINI. Revenue is generated through project-based fees, retainers, and multi-year mandates with custom-quoted pricing.
TRACK is a wholly-owned subsidiary of Omnicom Group (NYSE: OMC). In December 2025, Omnicom consolidated TRACK under the newly formed Omnicom Precision Marketing Germany (OPM Germany), which unites seven agency brands — Credera, Critical Mass, interone, MRM, RAPP, TLGG, and TRACK — into an integrated digital competency center of approximately 700 specialists under CEO Boris Terwey. Leadership includes Managing Director Wolfgang Kaller, Chief Marketing Officer Felicitas Lentz, Chief Creative Officer Digital & Data Reza Ramezani, and Executive Director Data Strategy Uli Heimann, following a 2023 management board expansion and a 2024 CEO succession from Phillip Schilling.
TRACK firmographics
Firmographics- Name
- TRACK
- Legal name
- TRACK GmbH
- Website
- https://track.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TRACK is a Hamburg-based German marketing agency that designs CRM programs, digital touchpoints, and creative brand campaigns for enterprise clients including Samsung, BMW Motorrad, McDonald's, Vodafone, and Lufthansa Group, operating as part of Omnicom Precision Marketing Germany.
- Ownership category
- akta.pro rank
TRACK industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where TRACK is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
TRACK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Agency Services: TRACK provides integrated marketing communication services including brand management, CRM programs, digital touchpoints development, and creative communication. Revenue is generated through project-based fees, retainer agreements, and ongoing client mandates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
TRACK product offering
Product offeringCore offering
TRACK is a Hamburg-based marketing agency providing integrated marketing communication services for enterprise clients. Its core offerings include CRM programs and consulting, brand awareness campaigns, digital touchpoints (websites, eCommerce, marketing automation), and customer experience management. The agency combines data-driven customer management with creative communication to deliver personalized marketing across the entire customer decision journey.
Product overview
TRACK is a German marketing agency offering integrated brand experience services in a connected world. The company combines data-driven customer management, digital touchpoints development, and creative communication to support personalized marketing throughout the customer journey. Their core service offerings include CRM Programs and Consulting (data-driven systems for individualized marketing), Brand Awareness Services (creative campaigns), Digital Touchpoints (websites, eCommerce, marketing automation), and Customer Experience Management (real-time personalized communication). The agency operates as part of Omnicom Precision Marketing Germany and serves major clients including Samsung, BMW Motorrad, Miles & More, and Vodafone.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Optimized targeting and higher ROI achieved without external media budgets through AI-powered CRM campaign setup for Samsung
- +3 more outcomes
Companies that use TRACK
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
TRACK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
TRACK partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Omnicom Precision Marketing Germany (OPM Germany)coreTRACK is part of Omnicom Precision Marketing Germany, which unites Omnicom's digital and consulting competencies under one roof. OPM Germany combines agency brands Credera, Critical Mass, interone, MRM, RAPP, TLGG and TRACK into an integrated digital competence center with 700+ specialists.
- AdobecoreTRACK is an Adobe Enterprise Solution Partner, providing technology for homogeneous brand leadership across all touchpoints in the digitalizing marketing world.
- The Observatory InternationalminorPitch consulting firm that managed the multi-stage competitive pitch process for BMW Motorrad's global creative lead agency appointment.
- Omnicom Group (Omni AI)coreAccess to Omnicom's global data and AI platform Omni AI for developing future-oriented communication solutions and AI-powered marketing.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TRACK competitors and assessment
Company assessmentDirect peers
- TLGG: Berlin-based digital agency within OPM Germany focusing on digital transformation and technology-driven marketing. Comparable to TRACK in digital-first enterprise marketing services and parent-level integration.
- interone: Berlin-based digital agency now operating as a sister brand under Omnicom Precision Marketing Germany. Directly comparable to TRACK as a German B2B digital/CRM agency serving enterprise clients with overlapping martech stack (Adobe) and creative capabilities.
- MRM Germany: Customer experience marketing agency within OPM Germany network. Closely comparable to TRACK in CRM, customer journey, and digital marketing services for major enterprise clients.
- RAPP Germany: Direct data-driven marketing agency and TRACK's predecessor brand (RAPP Germany was rebranded to TRACK in 2015). Operates within OPM Germany with the same parent and overlapping CRM/direct marketing focus on enterprise clients.
Broad incumbents
- Scholz & Friends: Major German creative agency group with integrated brand communications, CRM, and digital capabilities. Competes with TRACK for major German enterprise mandates including automotive and consumer brands.
- DDB Germany: Sister Omnicom network agency under DDB Worldwide (which originally owned RAPP Germany before TRACK rebranding). Provides brand and creative services for enterprise clients with comparable scope to TRACK.
- Jung von Matt: One of Germany's leading independent creative agency networks with strong enterprise client roster. Comparable to TRACK in serving German enterprise brands with creative-led campaigns and integrated marketing solutions.
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Comparable to TRACK through integrated brand, CRM, digital touchpoints, and media services for enterprise clients in German-speaking markets.
Regional players
- Grabarz & Partner: Hamburg-based independent creative agency known for award-winning German brand campaigns (Effie winner). Comparable to TRACK in creative effectiveness for German enterprise clients.
- Kolle Rebbe: Hamburg-based creative agency (part of WPP) serving major German brands with creative campaigns and brand communications. Direct geographic peer to TRACK, competing for similar German enterprise creative mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TRACK social profiles
Digital presenceTRACK compliance and trust
Trust signalCompliance2 records
TRACK financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRACK leadership team
Management profileNumber of profiles
Profiles8 records
TRACK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRACK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRACK
What does TRACK do?
TRACK is a Hamburg-based marketing agency providing integrated marketing communication services for enterprise clients. Its core offerings include CRM programs and consulting, brand awareness campaigns, digital touchpoints (websites, eCommerce, marketing automation), and customer experience management. The agency combines data-driven customer management with creative communication to deliver personalized marketing across the entire customer decision journey.
Is TRACK a public or private company?
TRACK is a private company. It is classified as corporate owned and is currently operating.
When was TRACK founded?
TRACK was founded in 2015. It employs 101 to 250 people.
Where is TRACK based?
TRACK is headquartered in Hamburg, Germany, in the Europe region.
How does TRACK make money?
One revenue line is on record: marketing Agency Services.
Who are TRACK's main competitors?
Direct peers on record are TLGG, interone, MRM Germany and RAPP Germany. Broad incumbents are Scholz & Friends, DDB Germany, Jung von Matt and Serviceplan Group. Regional players are Grabarz & Partner and Kolle Rebbe.
Does TRACK have an API?
No public API is recorded for TRACK.
What industry is TRACK in?
TRACK's product category is Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7311.