Cinemoves
Cinemoves is a privately held, founder-owned supplier of professional camera movement equipment — telescopic cranes, gimbals, arm cars, and aerial systems — to film and television productions worldwide, serving major studios across the US, Europe, and Australia.
- Company typePrivate
- Founded1996
- HeadquartersSlough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cinemoves does
Cinemoves is a privately held, founder-owned provider of professional camera movement equipment for film and television production, founded in 1996 by Scott Howell. The company operates one of the world's largest fleets of telescopic camera cranes (10-78 ft), modular cranes, vehicle-mounted remote arms, gyro-stabilized and non-stabilized remote heads, off-road mobile bases, electric tracking vehicles, and aerial systems including the proprietary Klaus Cam. An in-house design and fabrication team branded as CineTools develops custom products such as the Matrix 4-Axis Gimbal (winner of the SOC Lifetime Technical Achievement Award), the Oculus 4-Axis Gimbal, the Motivator drive system, and the PowerSlider. Cinemoves also owns the 130-acre Movie Ranch production facility near Trilith Studios in Fayetteville, Georgia.
The business model is equipment rental on a quote-based, project-driven basis, with pricing varying by equipment type, production duration, and location under multi-year contracts. Cinemoves serves enterprise customers — primarily major film studios and streaming platforms — through a direct sales motion. Named customers include Marvel Studios/Disney, Warner Bros., Paramount Pictures, Netflix, Disney+, AMC, Warner Bros. Discovery, and Lionsgate, with a portfolio spanning tentpole features (Avengers, Black Panther, Dunkirk, Mission: Impossible, Top Gun) and streaming series (Stranger Things, The Walking Dead). Geographic coverage spans 11 operational locations across the US, Europe (Budapest, Prague via partner SpecialGrip), and Australia (Sydney), supplemented by affiliate Hydroflex for underwater systems and cinemovesagl.com for drone services.
Cinemoves firmographics
Firmographics- Name
- Cinemoves
- Legal name
- Cinemoves
- Website
- https://cinemoves.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cinemoves is a privately held, founder-owned supplier of professional camera movement equipment — telescopic cranes, gimbals, arm cars, and aerial systems — to film and television productions worldwide, serving major studios across the US, Europe, and Australia.
- Ownership category
- akta.pro rank
Cinemoves industry classification
Industry- Product category
- Film Production Equipment Rental
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)
Keywords
Where Cinemoves is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Cinemoves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental: Rental of professional camera movement equipment including cranes, remote heads, arm cars, mobile bases, aerial systems, and specialty equipment to film and television productions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Cinemoves product offering
Product offeringCore offering
Cinemoves rents and operates professional camera movement equipment to film and television productions, supplying one of the world's largest fleets of telescopic cranes (10'–78'), modular cranes, stabilized and non-stabilized remote heads, vehicle-mounted arm cars, off-road bases, tracking vehicles, aerial systems, and specialty wire-cam rigs, together with experienced operators. Beyond rental services, the company designs and fabricates proprietary equipment in-house via CineTools and operates a 130-acre production facility (Movie Ranch) near Atlanta.
Product overview
Cinemoves is a professional film camera equipment provider offering one of the world's largest fleets of telescopic camera cranes. The company operates on a rental/service model, providing physical equipment packages rather than a software platform. The product portfolio includes telescopic cranes (10' to 78' reach), modular cranes (GF series), remote arms for vehicle mounting, stabilized and non-stabilized remote heads, off-road bases, tracking vehicles, aerial camera systems, and specialty equipment like wire cam systems. The company also owns and operates the 130-acre CineMoves Movie Ranch production facility near Atlanta and has an in-house design/fabrication team that has developed custom products including the Klaus Cam, Extreme Gator, and Motivator crane drive system.
Differentiator
Problem solved
Functional benefit
Brands
- CineTools: In-house design and fabrication team providing intelligent equipment-based solutions for on-set problems, including CNC machining and 3D modeling capabilities.
- Movie Ranch
- Hydroflex
Products and services
- Telescopic Cranes Rental fleet of telescopic camera cranes with reach ranging from 10 to 78 feet, including Scorpio, Supertechno, Techno, MovieBird, and TechnoDolly series cranes, used for vertical camera movement on film sets.
- Modular Cranes Modular crane systems including GF-16, GF-8 Xtens, GF Jib, GF Multi Jib, and GF Primo Dolly, offering flexible configurations for varying production requirements.
- Remote Arms Vehicle-mounted camera arms including the CineMoves Arm Car (Porsche Cayenne Turbo-based), CineMoves TRX Arm Car (700+ HP TRX Off-Road Truck), Remote Scorpio Arm, and Remote Russian Arm for tracking shots from moving vehicles.
- Stabilized Remote Heads Gyro-stabilized remote camera heads including the CineMoves-developed Matrix 4-Axis Gimbal and Oculus 4-Axis Gimbal, plus Scorpio Stabilized Head, Apex Flight Head, Libra, Flight Head XXL, Mini Scorpio Stab Head V, Movi XL, Movi Pro, and Shotover G1.
- Non-Stabilized Remote Heads Non-gyro remote camera heads including Scorpio Classic Head, Scorpio Mini, Scorpio Mini EZ, Scorpio Micro Head, Talon Head, and Aerohead for various mounting configurations.
- Off-Road Bases Rugged off-road camera platforms including Ranger, Commando, Extreme Gator (modified John Deere Pro Gator), Scarab, and Supertechno Truck for filming in remote and rough terrain locations.
- Tracking Vehicles Electric and other tracking vehicles including Cinergy Electric Camera Car, 4 Seat and 2 Seat Tom Car Electric, Mini Cinergy EV, and Polaris RZR for smooth tracking shots.
- Aerial Systems Helicopter-mounted and aerial camera systems including the Shotover F1 (6-axis gimbal), Shotover G1, Klaus Cam (custom long-line stabilized camera system capable of up to 110 mph), and HME aerial platform, plus drone services through affiliate.
- DactylCam Pro Self-powered cable trolley wire cam system with up to 100 lbs payload, 30 mph max speed, 1,000+ ft cable capacity, and 8–10 hours runtime, designed for high-speed tracking shots along cables.
- Black-Tek AirRig System Wire-based camera rig system for vehicle mounting with GripKit and CameraKit options, including accessories such as Bowl/HalfBall, TwistClamp, and EOS Cage.
- CineTools In-house precision cinema tools and fabrication service including MaxArray multi-camera system (360° FOV), ISO Dampener, Motivator crane drive system, CineFlip, PowerSlider, and Movi Quick Release, incorporating Max Penner's expertise in large-format and multi-camera systems for VFX, IMAX, and VR.
- CineMoves Movie Ranch 130-acre production facility near Atlanta featuring Walker Estate (10,495 sq ft Tudor mansion on 30 acres with private airstrip), Porter House (3BR rustic property), private airfield with hangars, 30+ acres of manicured grounds with ponds and water features, and 80+ acres of wooded trails and outbuildings, available for film production location shoots.
Quantifiable outcome
- SOC Lifetime Technical Achievement Award for Matrix 4-Axis Gimbal
Companies that use Cinemoves
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Cinemoves technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Cinemoves partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HydroflexcoreUnderwater camera systems brand operated in conjunction with CineMoves. Hydroflex provides specialized underwater filming equipment and rigging solutions that complement CineMoves surface camera movement equipment.
- Max Penner / MaxArraycorePartnership with multi-camera array expert Max Penner (formerly of Paradise EFX) for large format and multi-camera systems. Combined expertise in stabilization and camera movement creates VFX, IMAX, and VR solutions with field of views up to 360 degrees.
- SpecialGripcoreEuropean operations partner managing CineMoves locations in Budapest, Hungary and Prague, Czech Republic. Provides local support, equipment deployment, and customer service for European productions.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Cinemoves competitors and assessment
Company assessmentDirect peers
- MovieBird Camera Cranes: Manufacturer and renter of telescopic camera cranes (including the MovieBird 35'-45' model that CineMoves also carries in its fleet). Operates as a direct competitor in the same product category, serving feature film and TV productions.
- Chapman/Leonard Studio Equipment: Long-standing supplier of camera dollies, cranes, and motion-control equipment to film and TV productions. Closely comparable in offering dollies, jibs, and telescopic cranes to the same Hollywood customer base as CineMoves.
- Keslow Camera: Major independent camera and equipment rental house serving feature film, episodic television, and commercials. Comparable in serving large-scale narrative productions with high-end equipment packages.
- Shotover Camera Systems: Designs and sells stabilized gimbal systems (F1, G1) — the same product category as CineMoves' Matrix and Oculus gimbals, which CineMoves both uses and competes alongside. Operates as equipment vendor and through rental partner network.
- Mark Roberts Motion Control: Specialist in motion-control camera systems for film, commercials, and VFX. Directly comparable in providing precision camera-movement technology to high-end productions, including the same Hollywood customer base.
- Pictorvision: Provides stabilized aerial and ground-based camera systems (helicopter mounts, gyro-stabilized heads) for film and broadcast. Overlaps with CineMoves' aerial (Klaus Cam) and stabilized-head product lines for the same end customers.
Broad incumbents
- Panavision: Dominant integrated film equipment company offering cameras, lenses, and camera-support systems to major studios. Overlaps with CineMoves in providing full equipment packages to the same Hollywood customer base, but as part of a much broader portfolio.
- ARRI Rental: Global rental arm of ARRI, providing cameras, lighting, and grip equipment to major productions. Comparable as a one-stop equipment house serving film/TV customers, but with a broader portfolio and not specializing in camera-movement rigs.
Emerging players
- Freefly Systems: Designs and manufactures professional drones, gimbals (Movi line — which CineMoves itself rents), and stabilized camera platforms. Comparable as an emerging technology supplier whose products compete with portions of CineMoves' stabilized head and aerial offerings.
Others
- Hydroflex: Specialized underwater camera equipment provider that is publicly listed as a strategic partner on CineMoves' navigation. Comparable as an ecosystem participant in the specialized camera-equipment category, complementing CineMoves' surface camera-movement offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cinemoves social profiles
Digital presenceCinemoves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinemoves leadership team
Management profileNumber of profiles
Profiles1 record
Cinemoves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinemoves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinemoves
What does Cinemoves do?
Cinemoves rents and operates professional camera movement equipment to film and television productions, supplying one of the world's largest fleets of telescopic cranes (10'–78'), modular cranes, stabilized and non-stabilized remote heads, vehicle-mounted arm cars, off-road bases, tracking vehicles, aerial systems, and specialty wire-cam rigs, together with experienced operators. Beyond rental services, the company designs and fabricates proprietary equipment in-house via CineTools and operates a 130-acre production facility (Movie Ranch) near Atlanta.
Is Cinemoves a public or private company?
Cinemoves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cinemoves founded?
Cinemoves was founded in 1996. It employs 11 to 50 people.
Where is Cinemoves based?
Cinemoves is headquartered in Slough, United Kingdom, in the Europe region.
How does Cinemoves make money?
One revenue line is on record: equipment Rental.
Who are Cinemoves's main competitors?
Direct peers on record are MovieBird Camera Cranes, Chapman/Leonard Studio Equipment, Keslow Camera, Shotover Camera Systems, Mark Roberts Motion Control and Pictorvision. Broad incumbents are Panavision and ARRI Rental. Freefly Systems is listed as an emerging player. Hydroflex is listed as an others.
Does Cinemoves have an API?
No public API is recorded for Cinemoves.
What industry is Cinemoves in?
Cinemoves's product category is Film Production Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals). Its NAICS code is 53249 and its SIC code is 7350.