What Altamarea Group does

Altamarea Group is a privately-held, multi-concept luxury hospitality company founded in 2009 by Ahmass Fakahany, the former President and Chief Operating Officer of Merrill Lynch. Headquartered at 240 Central Park South in New York City, the group owns and operates more than 25 restaurants across the United States, the Middle East (Dubai, Istanbul, Riyadh), and South Asia (Mumbai, New Delhi). Its brand portfolio spans fine dining — Marea (coastal Italian, two Michelin stars, James Beard "Best New Restaurant" 2010), Ai Fiori (French/Italian Riviera at The Langham Hotel, Wine Spectator Grand Award holder), and 53 (contemporary Asian near MoMA) — through mid-tier Italian concepts (Osteria Morini, Cucina Morini, Ristorante Morini) and fast-casual pizza (Crazy Pizza, Nicoletta Pizzeria), plus international brands such as Michelin-starred 11 Woodfire, Mohalla, Gerbou, Inja, and SoBo 20. An upcoming concept, Scarpa, is in development.

The company monetizes through owned restaurant dining, private dining and event buyouts (parties of 8 to 250), branded merchandise and premium Marea Volzhenka caviar sold direct-to-consumer via an e-commerce store, gift cards redeemable across the US portfolio, and a hospitality advisory and consulting arm delivered through its wholly-owned Dubai-based subsidiary Atelier House Hospitality. Its technology stack is built on industry-standard platforms rather than proprietary AI: SevenRooms handles reservations and guest relationship management, Toast runs point-of-sale, and the group uses "smart building management systems, digital menus, mobile ordering, and waste tracking software" as part of a stated sustainable operations program. Customer acquisition leans on earned media (NYT, Forbes, Bloomberg, Eater coverage), a luxury brand partnership flywheel (Bottega Veneta, Oscar de la Renta, Moët & Chandon, Hennessy, Petzel Gallery, Sotheby's), and a multi-channel organic social and content presence.

Altamarea's go-to-market combines direct-to-consumer dining, event-driven luxury brand collaborations, and an enterprise hospitality-advisory motion. Its primary customer segments are affluent dining enthusiasts, corporate and event clients, luxury brands seeking premium culinary venues, and neighborhood patrons served through its casual concepts. The company is pursuing global expansion via partnerships with Major Food Group to scale Marea internationally and with InterContinental Hotels Group (IHG) to open four restaurants in India at the InterContinental Marine Drive in Mumbai, while its subscription to Michelin, James Beard, Wine Spectator Grand Award, and World's 50 Best accolades reinforces pricing power and demand resilience in the luxury segment.

Name

Altamarea Group

Legal name

Altamarea Group, LLC

Website

https://altamareagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Altamarea Group is a privately-held, multi-concept luxury restaurant operator founded in 2009, running 25+ restaurants across the US, Middle East, and South Asia under brands including Marea, Ai Fiori, and Crazy Pizza, and serving affluent diners, corporate event clients, and hotel developers through its Atelier House Hospitality advisory subsidiary.

Ownership category

akta.pro rank

Product category

Premium Restaurant Operations

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Corporate Catering & Refreshment Services (HSACADAD), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Restaurant operations
• Restaurant portfolio management
• Hospitality consulting services
• Fine dining services
• Event catering services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from daily restaurant operations across 25+ concepts globally, including fine dining, casual dining, and fast-casual formats.
2. Private Dining & Events: Revenue from catering, private dining rooms, corporate events, and buyouts. Each property features unique spaces for celebrations and special occasions.
3. Merchandise & Gift Cards: E-commerce sales of branded merchandise (apparel, accessories) and premium food products (caviar). Gift cards sold through online store.
4. Hospitality Advisory & Consulting: Provides bespoke hospitality solutions to developers, hotels, and landlords including culinary activations, concept creation, and management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Altamarea Group owns and operates a multi-brand portfolio of over 25 restaurants globally spanning fine dining (Marea, Ai Fiori, 53, Osteria Morini, Cucina Morini), casual Italian (Crazy Pizza, Nicoletta Pizzeria), and international concepts (11 Woodfire, Mohalla, Gerbou, Inja, SoBo 20, Ristorante Morini). The company delivers on-premises food and beverage service, private dining and event catering, and branded consumer products (caviar, merchandise, gift cards), and provides hospitality advisory, concept creation, and management services through its Atelier House Hospitality subsidiary based in Dubai.

Product overview

Altamarea Group is a globally renowned hospitality company operating as a multi-brand restaurant portfolio management platform. Founded in 2009 by Ahmass Fakahany, the group manages over 25 restaurants across major metropolitan cities including New York, Beverly Hills, Washington D.C., Dubai, Istanbul, Riyadh, Mumbai, and New Delhi. The portfolio includes flagship coastal Italian restaurant Marea (James Beard Award winner, Michelin-starred), French/Italian Riviera cuisine at Ai Fiori, contemporary Asian at 53, and Northern Italian at Osteria Morini. The group also operates fast-casual pizza concepts (Crazy Pizza, Nicoletta Pizzeria), international concepts (11 Woodfire, Mohalla, Inja, SoBo 20, Ristorante Morini, Gerbou), and an upcoming concept called Scarpa. Through its subsidiary Atelier House Hospitality, the group provides hospitality advisory, consulting, and F&B management services. The group offers private dining and events, branded merchandise including caviar products, and gift cards. Technology partnerships include SevenRooms for reservations and guest management.

Differentiator

Problem solved

Functional benefit

Brands

• Morini Brands: Italian dining concepts including Osteria Morini, Cucina Morini, and Ristorante Morini, featuring soulful cuisine from Northern Italy.
• Nicoletta Brands
• Atelier House Hospitality

Products and services

• Marea Flagship coastal Italian restaurant offering high-end Italian seafood and handmade pastas in New York City and Beverly Hills; recipient of James Beard Award for Best New Restaurant (2010) and Michelin-starred recognition.
• Ai Fiori Modern interpretations of French and Italian Riviera cuisine located at The Langham Hotel in New York City, featuring a Grand Award-winning wine list with 1,000-plus selections and Bar Fiori lounge; recognized by Wine Spectator Grand Award, Forbes Travel Guide Four Star, and Esquire Best New Restaurants in America.
• 53 Contemporary Asian cuisine restaurant located adjacent to MoMA in New York City; menu led by Chef Akmal Anuar; recognized by Pellegrino World's 50 Best Restaurants.
• Cucina Morini Southern Italian restaurant in Washington, D.C., featuring crudi dishes, handmade pasta, and signature specialties, with Caffè Morini for weekend mornings.
• Osteria Morini Soulful Northern Italian cuisine from Emilia-Romagna; locations in Bernardsville, NJ and Washington, D.C.
• Crazy Pizza Italian pizza restaurant with theatrical flair and distinctive style in Manhattan's SoHo neighborhood and East Hampton, NY.
• Nicoletta Pizzeria Pizza restaurant with hand-tossed specialty pies and artisanal toppings; locations in New Jersey and Washington, D.C.; offers gluten-free crust options.
• 11 Woodfire Michelin-starred grill concept in Dubai specializing in primal and sophisticated open-fire cooking.
• Mohalla Modern Indian restaurant concept operating in Dubai and Riyadh with contemporary interpretations of Indian dishes.
• Inja Indian-Japanese fusion restaurant at The Manor Hotel in New Delhi, operating under Atelier House Hospitality.
• SoBo 20 New Orleans style dining experience at InterContinental Marine Drive in Mumbai, operated by Atelier House Hospitality.
• Ristorante Morini Italian restaurant in Istanbul bringing the Morini brand's Northern Italian cuisine to a new market.
• Gerbou Award-winning restaurant in Dubai inspired by Emirati traditions while embracing global influences and contemporary artistry.
• Atelier House Hospitality Boutique restaurant group subsidiary based in Dubai, providing advisory and consulting services and operating restaurants across the Middle East and Southeast Asia.
• Hospitality Advisory & Consulting Services Bespoke hospitality solutions for developers, hotels, and landlords including culinary partnerships, event production, private dining, brand collaborations, and comprehensive operating platform services.
• Private Dining & Events Private dining rooms, semi-private spaces, and full buyout options across Altamarea Group properties for corporate events, celebrations, and private occasions accommodating parties of 8 to 250 guests.
• Marea Volzhenka Caviar Premium caviar product line including Oscietra and Siberian varieties sold through the Altamarea Group online store for at-home enjoyment.
• Branded Merchandise Branded merchandise including hats, t-shirts, beanies, and accessories featuring restaurant logos, sold through the Altamarea Group online store.
• Gift Cards Gift cards redeemable at select Altamarea Group locations, available in various denominations via the secure online store.

Quantifiable outcome

• Over 25 restaurants operating globally
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• InterContinental Hotels Group (IHG)coreStrategic or Co-development Partner · 1 March 2024Atelier House Hospitality (AHH), Altamarea Group's subsidiary, has partnered with IHG to open four additional restaurants in 2025 at the InterContinental Marine Drive in Mumbai, India. This collaboration underscores AHH's commitment to expanding its presence in India and represents a significant growth opportunity.
• Major Food GroupcoreStrategic or Co-development PartnerStrategic partnership with Major Food Group (Carbone owners) to expand Marea globally. This collaboration combines two industry titans' expertise and resources for mutual growth and market expansion.
• SevenRoomscoreTechnology or IntegrationSevenRooms reservation and guest experience platform used across Altamarea Group restaurants for managing reservations, table management, and guest data. Central to the company's customer relationship management.
• Atelier House HospitalitycoreStrategic or Co-development PartnerSister brand operating as a premier F&B and hospitality agency with presence in Dubai and NYC. Extends Altamarea Group expertise to create and manage bespoke concepts, often in partnership with other investors.
• Oscar de la RentaminorGTM or Marketing PartnerFashion brand collaboration for exclusive events and brand activations.
• Bottega VenetaminorGTM or Marketing PartnerNew York Fashion Week event partnership at The Strand NYC for NYFW activations.
• Petzel GalleryminorGTM or Marketing PartnerArt gallery collaboration allowing 53 NYC to transform into living exhibitions with world-renowned art.
• Moët & ChandonminorGTM or Marketing PartnerLuxury champagne partnership for bespoke pairing menus, exclusive tasting events, and brand activations.
• HennessyminorGTM or Marketing PartnerLunar New Year celebration collaboration with Phillip Lim at 53 NYC.
• Acqua di ParmaminorGTM or Marketing PartnerLuxury lifestyle brand partnership for summer pop-up events at Spring Studios.
• Veuve ClicquotminorGTM or Marketing PartnerLuxury champagne collaboration for exclusive events and partnerships.
• MONSEminorGTM or Marketing PartnerFashion brand collaboration for Pre-Met Gala Soiree at 53 NYC.
• Phillip LimminorGTM or Marketing PartnerDesigner collaboration for Lunar New Year celebration at 53 NYC.
• Sotheby'sminorGTM or Marketing PartnerMarea Restaurant Experience collaboration at Sotheby's New York for exclusive dining events.
• Modern Luxury MagazineminorGTM or Marketing PartnerMedia partnership for Women of Style Dinner event at 53 NYC.
• Langham HotelcoreStrategic or Co-development PartnerAi Fiori operates within The Langham Hotel in NYC, representing a key hospitality partnership.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• The ONE Group Hospitality: Publicly-traded hospitality group operating STK, Benihana, and Kona Grill. Comparable upscale steakhouse/specialty restaurant operator with global licensing and events business.
• Tao Group Hospitality: Operating upscale restaurant and nightlife venues (TAO, Hakkasan, Lavo). Comparable as a hospitality group combining upscale F&B with high-profile events and brand collaborations.
• Union Square Hospitality Group: Danny Meyer's established fine-dining and casual restaurant platform (Gramercy Tavern, Union Square Cafe, Shake Shack spin-out). Comparable as a multi-concept US restaurant group with hospitality consulting arms.
• Lettuce Entertain You Enterprises: One of the largest US independent restaurant groups with 60+ concepts across casual and fine dining. Comparable as a multi-brand private restaurant operator with deep US footprint and event business.

Direct peers

• Cipriani: Family-owned luxury hospitality group operating Harry's Bar brands, Cipriani 42nd Street, and event venues globally. Comparable Italian fine-dining roots, multi-generational ownership, and global event-driven business model.
• Nobu Restaurants: Globally franchised luxury Japanese cuisine brand with hotel/resort outposts and a hospitality-adjacent lifestyle business. Mirrors Altamarea's blend of celebrity chef-driven cuisine, global locations, and luxury brand positioning.
• Major Food Group: Multi-brand restaurant group behind Carbone, Dirty French, and other high-profile concepts. Altamarea explicitly partnered with MFG to expand Marea globally, making them the closest direct comparable in scale, positioning, and operating model.
• Dinex Group: Daniel Boulud's multi-concept fine dining company (Daniel, Le Bernardin-adjacent peers). Directly comparable as a chef-led group operating multiple fine-dining concepts with international expansion.
• Eataly: Italian marketplace-restaurant concept combining retail, restaurants, and culinary education. Comparable as Italian-cuisine brand retailing food products (caviar, packaged goods) alongside restaurant operations.

Emerging players

• Atelier House Hospitality: Actually Altamarea's own Dubai-based subsidiary; included as a comparable boutique F&B operator and hospitality advisory in Middle East/Southeast Asia (Inja, Mohalla, Gerbou, SOBO 20). Useful as a regional peer operating in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altamarea-group-129310523879966
• LinkedInlinkedin.com/company/osteria-morini
• Instagraminstagram.com/altamareagroup/?hl=en
• Xx.com/altamareagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altamarea Group