Marea

What Marea does

Marea is a coastal Italian fine dining restaurant brand founded in 2009 by Chef Michael White and currently operating three US locations: a flagship at 240 Central Park South in New York City, a Beverly Hills restaurant at 430 N. Camden Drive opened in January 2025, and a seasonal outlet inside The St. Regis Aspen Resort. The brand is owned and operated by Altamarea Group, LLC through its intellectual property subsidiary Altamarea Intellectual Property, LLC, with the parent group also running sister brands Ai Fiori, Costata, Nicoletta, and Osteria Morini.

The core product is a handmade-pasta-and-seafood menu built around signature crudi, house-made primi (notably fusilli with red-wine-braised octopus and bone marrow, and marubini ricotta ravioli), premium pesce e carne mains ($48-$210), and a caviar service ($175-$350). Supplementary offerings include private dining and full buyout capacity (up to 200 guests in NYC), lunch and Sunday Supper prix fixe menus, an Aperitivo Hour at Beverly Hills, online takeout from NYC, gift cards redeemable across all locations, and event-driven programming such as the Candlelight Concert Series and Game Day Menu.

Revenue is generated almost entirely through in-person fine-dining transactions at premium price points, supplemented by private-event catering, bar and beverage programs, and a small online-ordering stream. The operating technology stack is light and entirely third-party: SevenRooms for reservations and VIP subscriptions, Tripleseat for event inquiries, BinWise for wine inventory, and a generic online-ordering storefront. Marketing relies on earned media, the @MareaRestaurants Instagram presence, and a deep reputational base built on the 2010 James Beard Award for Best New Restaurant, three New York Times stars, and ongoing inclusions on Michelin, Forbes, La Liste, and Infatuation rankings.

Name

Marea

Legal name

Altamarea Intellectual Property, LLC

Website

https://marearestaurant.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Marea is a coastal Italian fine dining restaurant brand operating three premium US locations — New York, Beverly Hills, and Aspen — under Altamarea Group. It serves affluent diners, corporate clients, and private-event hosts through handmade pastas, fresh seafood, crudi, and a caviar and wine program at check averages of $38-$210 per main.

Ownership category

akta.pro rank

Product category

Italian Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Italian fine dining
• Seafood restaurant
• Raw bar cuisine
• Private dining events
• Luxury restaurant group

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Full-service fine dining with table service covering lunch, dinner, and weekend brunch/seafood menus featuring handmade pastas, fresh seafood, and upscale Italian cuisine. Average check sizes reflect high-end positioning with mains ranging from $48-$210.
2. Private Events and Catering: Private dining rooms and full restaurant buyouts for corporate events, celebrations, and special occasions. Multiple venue options accommodate groups from 12-200+ guests with custom menus.
3. Bar and Beverage Program: Full wine and liquor program including premium cocktails (martinis $22-$36), extensive wine list with fine dining selections, and caviar service. Bar operates as standalone revenue stream and complements dining experience.
4. Online Ordering and Takeout: Digital ordering capability through website for pickup service, expanding revenue beyond physical dine-in capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Marea operates upscale coastal Italian fine dining restaurants featuring a seafood-forward menu with a dedicated raw bar (crudi), primi, pesce e carne, caviar selections, and craft cocktails. The brand runs three physical locations — New York (flagship, opened 2009), Beverly Hills (opened 2025), and Aspen (seasonal at St. Regis) — and complements dine-in service with private dining events, online takeout/delivery ordering, and gift card sales.

Product overview

Marea is a collection of three coastal Italian fine dining restaurants located in New York (Central Park South), Beverly Hills, and Aspen (seasonal at St. Regis Aspen Resort). The company operates as a unified brand offering handmade pastas, fresh seafood, and decadent desserts. The product portfolio includes core dine-in restaurant services across all locations, supplemented by private dining rooms and event spaces (Praiano, Ravello, Salerno in NYC; Amalfi, Positano, Upper/Lower Deck, Lounge, Patio in Beverly Hills), online ordering (NYC), catering services, gift cards, and specialty dining experiences such as Aperitivo Hour and Sunday Supper prix fixe menus. The menu features signature crudi, primi pasta dishes like Fusilli and Spaghetti, pesce e carne entrees, and caviar experiences. Reservations are managed through SevenRooms across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marea New York Restaurant Coastal Italian fine dining restaurant in New York offering a seafood-forward a la carte menu, dedicated raw bar, caviar selections, and craft cocktails for upscale individual diners and event guests.
• Marea Beverly Hills Restaurant Coastal Italian fine dining restaurant in Beverly Hills offering the Marea menu of crudi, primi, pesce e carne, caviar, and craft cocktails to upscale Los Angeles diners.
• Marea Aspen Seasonal Restaurant Seasonal coastal Italian fine dining restaurant at the St. Regis in Aspen, serving the Marea menu to resort and destination diners during the mountain season.
• Private Dining and Events Full-service private dining program for corporate functions, weddings, receptions, and milestone celebrations, offering custom menus and dedicated event coordination at Marea locations.
• Online Ordering Direct-to-customer online ordering service for Marea menu items, supporting takeout and delivery orders placed through the brand's online platform.
• Marea Gift Cards Gift cards redeemable at Marea restaurant locations, available for purchase online and in-restaurant as a gifting and customer-acquisition product.

Quantifiable outcome

• Recipient of 2010 James Beard Award for Best New Restaurant
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• SevenRoomscoreTechnology or IntegrationReservation and events management platform used across all Marea locations for booking tables, managing private events, and VIP subscriptions. Critical operational technology for customer acquisition and experience management.
• St. Regis Aspen ResortcoreStrategic or Co-development PartnerLuxury hotel partnership at St. Regis Aspen Resort, housing Marea's seasonal Aspen location. The partnership provides premium hospitality setting for the restaurant's alpine presence.
• Altamarea GroupcoreOthersParent company operating Marea and other restaurants including Costata, Nicoletta, Osteria Morini, and Ai Fiori. Provides corporate infrastructure, branding, and operational support.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Catch Steak: Modern luxury steakhouse/seafood concept with NYC and LA locations. Comparable on seafood-heavy menu, high-end pricing, prime real estate (incl. Beverly Hills adjacency), and power-dining positioning.

Direct peers

• Del Posto: Former Batali/Bastianich Italian fine-dining flagship in NYC (now closed/relaunched). Historic peer in the high-end Italian category for culinary authority, multi-course menus, and corporate-event clientele.
• Carbone: Major Food Group's high-end Italian-American restaurant in Greenwich Village, NYC. Direct competitor in the luxury Italian fine-dining category with similar celebrity-chef origins, $50+ mains, and power-dining clientele.
• Osteria Mozza: Nancy Silverton / Mario Batali-founded coastal Italian restaurant in LA and NYC. Comparable seafood-and-pasta Italian fine-dining concept with celebrity-chef provenance and West Coast presence similar to Marea Beverly Hills.
• Ai Fiori: Sister brand under Altamarea Group, located in the Langham Place hotel in NYC. Direct peer as a coastal Italian fine-dining concept within the same parent — similar menu structure, pricing, and luxury-hotel setting.
• Il Buco / Il Buco Alimentari: BondST Hospitality Group's celebrated NYC Italian restaurant. Direct peer in luxury Italian fine dining with similar handmade-pasta emphasis, prime NYC real estate, and affluent neighborhood positioning.
• Lilia: Missy Robbins' Italian restaurant in Williamsburg, NYC. Comparable on craft pasta program, seafood emphasis, and chef-driven NYC fine-dining positioning, though slightly less traditional ambiance.
• Sant Ambroeus: Long-established upscale Northern Italian restaurant in NYC (and now Miami) with similar price points, private-dining focus, and high-end clientele. Comparable on ambiance, pricing tier, and brand prestige.

Broad incumbents

• Mr Chow: Long-established global luxury restaurant group with NYC and Beverly Hills outposts. Comparable on celebrity clientele, premium prix-fixe-style pricing, and dual-coast presence targeting affluent diners.

Regional players

• Madeo Ristorante: Beloved Beverly Hills Italian institution serving upscale clientele with handmade pastas and seafood. Comparable on West Coast luxury-Italian positioning relative to Marea Beverly Hills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marearestaurants
• Xx.com/mareanyc
• Facebookfacebook.com/MareaNYC

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marea