Soaps.com

What Soaps.com does

Soaps.com is a dedicated soap opera news and community website covering five major American daytime dramas: General Hospital (ABC), Days of Our Lives (NBC), The Young and the Restless (CBS), The Bold and the Beautiful (CBS), and Beyond the Gates (CBS). The site publishes daily episode recaps, advance spoilers, casting news ("Comings and Goings"), and breaking entertainment coverage, and hosts integrated message boards where fans discuss storylines. It operates as a free, advertising-supported destination with no paywalls, mobile app, or registered user requirement for content access. The site is owned and operated by SheMedia, LLC, a subsidiary of Penske Media Corporation (PMC), and shares infrastructure and editorial resources with PMC's broader portfolio of 20+ entertainment and lifestyle brands including Billboard, Variety, Rolling Stone, and The Hollywood Reporter. Soaps.com is staffed by 1-10 employees and has been part of the SheKnows/SheMedia family since its founding in 2006, with PMC acquiring the parent in 2015.

Revenue is generated through three streams: display advertising served via PMC's ad network, affiliate commerce commissions when readers subscribe to Peacock (for Days of Our Lives) or Paramount+ (for Beyond the Gates) through embedded editorial links, and email newsletter subscriptions that build an owned audience channel for promotional content. Distribution occurs through the owned website at soaps.sheknows.com, email newsletters, and social media channels including TikTok, X, Facebook, Instagram, and Pinterest. There is no proprietary technology stack, no API or SDK integrations, and no documented AI or machine learning capabilities — the product is a traditional human-edited editorial publication optimized for organic search traffic and community engagement.

Name

Soaps.com

Legal name

SheMedia, LLC

Website

https://soaps.sheknows.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Soaps.com is a free, ad-supported editorial website providing daily recaps, spoilers, and news for five major American daytime soap operas, with integrated community message boards. It operates under SheMedia, LLC within Penske Media Corporation's portfolio and monetizes through display advertising, streaming affiliate partnerships, and newsletters.

Ownership category

akta.pro rank

Product category

Entertainment News & Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Soap opera news
• Episode recaps
• Tv spoilers
• Entertainment media
• Fan community

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising Revenue: Soaps.com generates revenue through display advertising on its web pages, leveraging high traffic from soap opera fans. The site displays ads from various sponsors and brand partners within the PMC advertising network.
2. Affiliate Commerce Revenue: The site earns commissions through affiliate retail links when readers purchase products or services (such as streaming subscriptions to Peacock and Paramount+) through site-provided links. The editorial content includes affiliate disclosures.
3. Newsletter Subscriptions: Soaps.com collects email subscribers for newsletters, building an owned audience channel that can be monetized through advertising and promotional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Soaps.com is a dedicated online media property that publishes daily news articles, episode recaps, spoilers, and casting updates covering five major American daytime soap operas (General Hospital, Days of Our Lives, The Young and the Restless, The Bold and the Beautiful, and Beyond the Gates). The site also operates community message boards and email newsletters to engage soap opera enthusiasts, monetizing traffic through advertising and affiliate commerce referrals to streaming services such as Peacock and Paramount+.

Product overview

Soaps.com is a unified content platform providing comprehensive soap opera news coverage across five major American daytime dramas: Beyond the Gates (CBS), The Bold and the Beautiful (CBS), Days of Our Lives (NBC), General Hospital (ABC), and The Young and the Restless (CBS). The platform offers a integrated suite of content products including daily episode recaps, episode spoilers and previews, casting news (Comings and Goings), community engagement through Message Boards, and email newsletter subscriptions. Soaps.com is operated by SheMedia, LLC, a division of Penske Media Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Soaps.com News Coverage Daily news, recaps, spoilers, and updates for five major American soap operas: Beyond the Gates, The Bold and the Beautiful, Days of Our Lives, General Hospital, and The Young and the Restless. Targeted at dedicated daytime soap opera fans seeking comprehensive single-source coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• ABC (General Hospital)minorOthersSoaps.com covers General Hospital, which airs on the ABC television network. The site provides recaps, spoilers, and news about the show without an explicit formal partnership agreement indicated in the source material.
• CBS (The Young and the Restless, The Bold and the Beautiful, Beyond the Gates)minorOthersSoaps.com covers three CBS soap operas. The site functions as an unofficial fan and news resource rather than an official partner.
• NBC (Days of Our Lives)minorOthersSoaps.com covers Days of Our Lives on NBC with recaps, spoilers, and news coverage as an unofficial fan resource.
• PeacockminorChannel Partner/ Reseller/ DistributorSoaps.com includes affiliate links to Peacock streaming service where readers can watch Days of Our Lives episodes. The site earns commission when readers subscribe through site links.
• Paramount+minorChannel Partner/ Reseller/ DistributorSoaps.com includes affiliate links to Paramount+ where readers can watch Beyond the Gates. The site earns commission on subscription referrals through embedded links.
• Penske Media Corporation (PMC)coreStrategic or Co-development PartnerSoaps.com is owned and operated by Penske Media Corporation (branded as SheMedia, LLC). PMC provides the platform infrastructure, advertising sales, editorial resources, and cross-promotional opportunities across its portfolio of 20+ entertainment and lifestyle media brands including Billboard, Rolling Stone, Variety, and The Hollywood Reporter.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SoapHub: SoapHub is a dedicated soap opera news and spoilers site covering the same major daytime shows. It directly competes with Soaps.com for the same fan audience and search traffic around recaps and spoilers.
• Daytime Confidential: Daytime Confidential is a popular soap opera blog/news site offering recaps, commentary, and spoilers. It overlaps heavily with Soaps.com in content format and audience.
• SheKnows: SheKnows is the parent lifestyle brand of Soaps.com (SheMedia, LLC), covering entertainment, parenting, and lifestyle content. It shares audience overlap and benefits from cross-promotion with Soaps.com.

Broad incumbents

• Soap Opera Digest: Soap Opera Digest is the long-established print and digital magazine for soap opera fans, covering news, recaps, and previews. It is the legacy incumbent in the niche that Soaps.com targets digitally.
• TVLine: TVLine is a major TV news and recap site (owned by PMC) covering scripted broadcast and cable shows. It targets the same general entertainment-news reader with adjacent (primetime/streaming) coverage.
• TV Insider: TV Insider is a TV-focused news and recommendation outlet covering broadcast, cable, and streaming programming. It competes for TV-news search traffic and reader attention with Soaps.com.
• Entertainment Weekly: Entertainment Weekly is a major entertainment news brand covering TV, film, and celebrities. It captures overlapping search and social traffic around soap opera storylines and primetime drama.
• People: People is a large mainstream entertainment and celebrity news outlet. While broader in scope, it captures the same entertainment-news audience and dilutes niche audiences for soaps coverage.
• Deadline: Deadline is a premier entertainment industry news outlet (owned by PMC) covering TV production, casting, and business. It overlaps with Soaps.com's casting news and broader entertainment coverage.

Emerging players

• Primetimer: Primetimer is a TV news and ratings analysis site that covers broadcast and cable programming. It serves as an alternative destination for news and discussion about ongoing TV series, including daytime soaps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/soapoperafan
• Facebookfacebook.com/sheknowssoaps
• Instagraminstagram.com/soapsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soaps.com