Coffee Machines and Beans

What Coffee Machines and Beans does

Coffee Machines and Beans is a privately held Australian specialty coffee roaster and coffee equipment retailer founded in 2009 and currently operating from Albion Park Rail, New South Wales. The company began as a mobile coffee machine repair service covering areas from Sydney to Cooma and progressively expanded into coffee roasting, equipment retail, barista training, and wholesale coffee supply. Its founder, Daniel Wilson, has grown the business organically without external funding, operating today with 1-10 employees from a single retail showroom and a national Shopify e-commerce storefront at machinesandbeans.com.au.

The core offering combines own-roasted specialty coffee beans (Secret Blend, Mystics Blend, Swiss Water Decaf, single origins, and cold brew concentrate) with a curated multi-brand equipment catalogue spanning home espresso machines (Rocket, ECM, Quick Mill, Bezzera, Victoria Arduino), commercial cafe machines (La Marzocco, Fiamma, Wega, Iberital, Franke), office bean-to-cup units (Dr Coffee, Jura), grinders (Mahlkonig, Mazzer, Eureka), and an extensive barista accessories range. Revenue is generated across five streams: one-time equipment sales, recurring coffee bean subscriptions (15/30/60-day intervals with 10% discount), wholesale coffee supply to cafes and offices, machine servicing and repair (the company's original 2009 competency), and accessories/consumables.

The go-to-market combines direct-to-consumer e-commerce with a field-sales wholesale motion for commercial customers. Pricing ranges from sub-$20 coffee bean units to over $32,000 commercial espresso installations. The company maintains an Australian-owned brand position, multi-channel marketing across Instagram, Facebook, YouTube, and email, and serves the NSW Illawarra/South Coast region locally while shipping Australia-wide. Technology infrastructure is conventional Shopify e-commerce with no disclosed proprietary platform, API, AI, or integration capabilities beyond standard payment processing.

Name

Coffee Machines and Beans

Legal name

Coffee Machines and Beans - Roasters

Website

https://machinesandbeans.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffee Machines and Beans is an Australian specialty coffee roaster and equipment retailer, founded in 2009, serving home baristas, cafes, and offices across Australia with own-roasted beans, premium multi-tier coffee equipment, and machine repair services from its Albion Park Rail, NSW base.

Ownership category

akta.pro rank

Headquarters

HQ city

Albion Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Equipment: One-time sales of coffee machines (home, office, commercial), grinders, and brewing equipment through e-commerce and retail channels.
2. Coffee Subscription: Recurring subscription model for coffee bean deliveries with 10% discount. Customers choose delivery frequency (15, 30, or 60 days) and blend preference.
3. Coffee Beans (One-time): Direct purchase of roasted coffee beans including Secret Blend, Mystics Blend, Swiss Water Decaf, single origins, and cold brew concentrate.
4. Machine Servicing and Repair: Home machine repairs in purpose-built service facility; commercial wholesale customer service calls. Started as a repair service business in 2009.
5. Wholesale Coffee Supply: Dedicated wholesale coffee supply to cafes and offices with dedicated service team support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coffee Machines and Beans roasts and sells its own specialty coffee beans and operates as an omnichannel retailer of third-brand espresso machines, grinders, alternative brewing equipment, and barista accessories. The offering spans home, office, and commercial tiers, supported by an in-house coffee machine repair facility and a dedicated wholesale program for cafes and offices. A recurring coffee subscription with 10% savings and flexible 15/30/60-day delivery cadence complements one-time purchases.

Product overview

Coffee Machines and Beans is a specialty coffee roaster and retailer operating primarily as an e-commerce platform. The company offers a comprehensive coffee ecosystem comprising its own roasted coffee beans (Secret Blend, Mystics Blend, Swiss Water Decaf, and seasonal single origins) with a subscription service featuring 10% savings on recurring orders. The product portfolio spans four main categories: (1) Coffee Equipment including home espresso machines (Rocket, ECM, Quick Mill, Bezzera, Victoria Arduino), commercial cafe machines (Fiamma, La Marzocco, Wega, Iberital), and office bean-to-cup machines (Dr Coffee, Jura, Franke); (2) Coffee Grinders from Eureka, Mazzer, Mahlkonig, Quamar, and Turin; (3) Alternative Brewing equipment including Aeropress, Chemex, Hario V60 pour-over, Bialetti moka pots, and cold brew systems; and (4) Barista Essentials encompassing tools, accessories, cleaners, syrups, teas, cups, and bean storage. The company also provides Brewspire machine customisation services, coffee machine repair and servicing, and wholesale/office coffee solutions. The e-commerce platform is built on Shopify with integrated payment processing through Shop Pay, PayPal, and major credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• Brewspire: Machine customisation brand offering accessories including tampers, cup tray protectors, grinder hopper lids, knock boxes, and tamping stations for coffee machines.

Products and services

• Secret Blend Coffee Beans Signature house-roasted coffee blend from Coffee Machines and Beans, sold in 250g+ units from $16.00 for use in home and office espresso machines.
• Mystics Blend Coffee Beans House-roasted coffee blend featuring a remixed flavour profile, sold by Coffee Machines and Beans from $17.00 for use across home and office espresso setups.
• Swiss Water Decaf Coffee Decaffeinated coffee processed using the Swiss water method, sold by Coffee Machines and Beans from $19.00 for caffeine-sensitive home and office drinkers.
• Cold Brew Coffee Concentrate Ready-to-use cold brew coffee concentrate in a 1L format, sold by Coffee Machines and Beans at $30.00 for cafes, offices, and home consumers.
• Coffee Subscription Service Recurring delivery subscription for Coffee Machines and Beans roasts offering 10% savings on every order, with customer-selected 15, 30, or 60-day delivery intervals and choice of blend. Prepaid 3-month and 6-month gift subscription options are also available with no recipient account required.
• Gift Cards Digital gift cards available from $10 in variable denominations, redeemable across the Coffee Machines and Beans product range.
• Coffee Lover Tasting Pack Variety tasting pack allowing customers to sample multiple Coffee Machines and Beans roasts in one purchase.
• Coffee Bundles and Gift Sets Pre-configured product bundles combining coffee machines, grinders, and beans — including Aeropress-grinder-coffee combo, Quick Mill Pippa machine bundles, and Quick Mill Rubino grinder bundles.
• Home Coffee Machines Retail line of espresso machines for home use, including single-boiler, heat exchange, and dual-boiler models from Rocket, ECM, Quick Mill, Bezzera, Victoria Arduino, and Bonavita, ranging from $229 entry-level to $8,999+ premium.
• Cafe Coffee Machines Commercial-grade espresso machines for cafes and restaurants from Fiamma, La Marzocco, Wega, Victoria Arduino, and Iberital, ranging from $3,850 entry-level to $32,800 premium.
• Office Coffee Machines Automatic bean-to-cup machines for workplace use from Dr Coffee, Jura, Bonavita, and Franke, ranging from $2,850 compact units to $32,800 high-volume machines with milk automation.
• Coffee Grinders Retail range of hand and electronic coffee grinders from Eureka, Mazzer, Mahlkonig, Quamar, Turin, and ECM, from $99 hand grinders to $5,000+ commercial units including Mazzer Super Jolly and Mahlkonig EK43.
• Alternative Brewing Equipment (Brew Bar) Manual brewing equipment for pour-over (Hario V60 from $38.90, Chemex), immersion (Aeropress), stovetop (Bialetti moka pots), and cold brew systems (Toddy, Hario Mizudashi from $45), targeting home brewers.
• Barista Tools Professional barista accessories including tampers, knock boxes, scales, milk frothing pitchers, filter baskets, and distribution tools for home baristas and cafes.
• Brewspire Machine Customisation Brewspire-branded machine customisation service for home coffee machines, offering personalised wooden and premium accessories including tampers, knock boxes, tamping stations, cup tray protectors, and grinder hopper lids.
• Coffee Machine Servicing and Repair Repair and maintenance service for home and commercial coffee machines, performed in a purpose-built service facility at Albion Park Rail with on-site commercial service calls for wholesale customers — the originating service of the business since 2009.
• Machine Parts Replacement parts for La Marzocco, Westomatic, and Breville coffee machines, including rare parts for older models, available to support ongoing machine servicing.
• Cafe Coffee Solutions (Wholesale Supply) Wholesale coffee bean supply and ongoing support services for cafe partners, including dedicated wholesale ordering via application and quick order forms, supported by a field service team.
• Office Coffee Solutions Workplace coffee machine solutions and recurring bean supply service for offices, including consultation on bean-to-cup equipment selection and ongoing consumables supply.
• Home Coffee Solutions Consultation and product selection assistance for home coffee enthusiasts building or upgrading their home espresso setups.
• Barista Essentials Retail supplies for cafes and home baristas including syrups, cleaners, cups, lids, and tea — consumables and accessories complementary to machines and beans.
• Cups and Lids Takeaway cups from BioPak, reusable cups from Sttoke and Fellow, and accessories for cafes, offices, and home baristas.
• Tea Loose leaf and pyramid teas from Origin Tea including Earl Grey, English Breakfast, Peppermint, and Green Sencha for cafes, offices, and home consumers.
• Coffee Machine Cleaning Supplies Cleaning products, brushes, descalers, and maintenance supplies from Cafetto, Jura, Franke, and other brands for home and commercial coffee machines.
• Coffee Bean Storage Airtight coffee bean storage canisters from Airscape and Fellow Atmos vacuum canisters for preserving coffee freshness at home and in cafes.
• Coffee Syrups and Powders Flavouring syrups including Naked brand varieties (vanilla, caramel, hazelnut, chai) and CMB Chocolate Powder for cafes, offices, and home baristas.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Padre Coffee: Specialty coffee roaster with a strong B2B wholesale program, e-commerce bean sales, and subscription offerings. Comparable as a roaster/wholesaler targeting cafes and direct-to-consumer buyers in the same Australian market.
• Coffee Hit: Australian specialty coffee subscription service offering rotating single-origin and blended beans from multiple roasters. Directly competes with Coffee Machines and Beans' subscription program on price, cadence, and home-barista targeting.

Direct peers

• Coffee Parts: Australian online and retail specialist in coffee machines, grinders, parts, and barista accessories with a comparable multi-brand portfolio (La Marzocco, Rocket, ECM, Mahlkonig). Directly competes with Coffee Machines and Beans across home, office, and cafe equipment in Australia.
• Espresso Company Australia: Australian specialty coffee equipment retailer selling home espresso machines, commercial machines, grinders, and accessories from premium brands. Overlaps directly with Coffee Machines and Beans' home, cafe, and office equipment categories and e-commerce-led model.
• Di Bartoli Coffee and Espresso Equipment: Long-standing Australian coffee equipment retailer with both retail showroom and online store, specializing in premium espresso machines, grinders, and barista gear. Closely comparable in product range, target customers, and premium positioning to Coffee Machines and Beans.

Broad incumbents

• Single O: Australian specialty roaster operating roastery cafe, wholesale supply, and a bean subscription program. Comparable as a competitor in roasted bean retail/subscription and B2B wholesale coffee, though it does not retail equipment.
• Campos Coffee: Established Australian specialty coffee roaster with retail cafes, e-commerce subscription, and wholesale supply to cafes and offices. Compared for the wholesale cafe, subscription bean, and roasted-coffee pillars of Coffee Machines and Beans' business.

Regional players

• ONA Coffee: Canberra-based specialty roaster with wholesale, subscription, and equipment retail elements. Comparable for roasted coffee subscription and wholesale to cafes/offices within Australia.
• Genovese Coffee: Australian family-owned specialty roaster supplying cafes, offices, and direct consumers with roasted beans and coffee machines. Overlaps with Coffee Machines and Beans in wholesale coffee supply and equipment retail for cafes/offices.
• St Ali Coffee Roasters: Australian specialty roaster with roastery cafes, wholesale program, and online store. Competes with Coffee Machines and Beans in the wholesale bean supply and roasted-bean e-commerce categories across Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCnyiib_1zkwU5Y4OlEU5sfA
• Facebookfacebook.com/Coffeemachinesandbeans
• Instagraminstagram.com/machinesandbeans
• Xx.com/CM_Beans
• LinkedInlinkedin.com/company/coffee-machines-and-beans-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Machines and Beans