Coffee Parts
Coffee Parts is an Australian family-owned e-commerce retailer founded in 1999, selling premium coffee machines, grinders, spare parts, and accessories to home baristas, cafes, and roasters across Australia via its Sydney warehouse and authorised brand partnerships.
- Company typePrivate
- Founded1999
- HeadquartersPalmwoods, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Coffee Parts does
Coffee Parts Pty Ltd is a privately-held, family-owned Australian specialty retailer of coffee equipment, spare parts, and accessories, founded in 1999 by Domingos Laranjinha in Sydney. The company operates an e-commerce storefront at coffeeparts.com.au and a physical showroom and warehouse at Pagewood NSW, with fast Australia-wide dispatch from Sydney. It is an authorised Australian retailer for multiple premium brands including La Marzocco, Rocket Espresso, Timemore, Rancilio, Cafetto, and Moccamaster, and only sells products it has tested and used internally, reflecting a curation-led rather than catalogue-led merchandising philosophy.
Its core product surface spans coffee machines (home and commercial), grinders (electric and manual), a deep spare parts catalogue for espresso machines, manual brewing equipment (AeroPress, Chemex, pour over, French press, cold brew, Moka pot), barista accessories, water filtration systems, precision scales, and coffee beans. The underlying technology is a conventional e-commerce retail platform with no proprietary technology, AI, or app disclosed. GTM is multi-channel: direct-to-consumer e-commerce targeting home baristas and enthusiasts, a wholesale program for cafes/roasters/technicians/retailers with 24-48 hour account approval, and a community layer built around the CoffeePartsTV YouTube channel, the 2018 World AeroPress Championship sponsorship, and a customer review ecosystem (9,579 reviews averaging 4.9 stars).
Revenue is generated across four streams: hardware sales (machines, grinders, accessories), spare parts (home and commercial replacement components), wholesale distribution (B2B at wholesale pricing with account terms), and professional services (machine servicing and repairs, notably Bezzera, at the Sydney location). Pricing is unit-based in AUD ranging from ~$8.90 accessories to over $2,000 premium equipment, augmented by Afterpay Buy Now Pay Later and a reward points loyalty program. No revenue, headcount, or external funding are disclosed; the business has remained independent with no PE/VC backing or parent company.
Coffee Parts firmographics
Firmographics- Name
- Coffee Parts
- Legal name
- Coffee Parts Pty Ltd
- Website
- https://coffeeparts.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coffee Parts is an Australian family-owned e-commerce retailer founded in 1999, selling premium coffee machines, grinders, spare parts, and accessories to home baristas, cafes, and roasters across Australia via its Sydney warehouse and authorised brand partnerships.
- Ownership category
- akta.pro rank
Coffee Parts industry classification
Industry- Product category
- Coffee Equipment Retail
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Service Supplies Wholesale (AFAIALAH)
Keywords
Where Coffee Parts is headquartered
LocationHeadquarters
- HQ city
- Palmwoods
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coffee Parts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Hardware): Revenue from selling coffee machines, grinders, accessories, and manual brewing equipment from premium brands
- Spare Parts: Revenue from replacement parts for home and commercial coffee equipment including espresso machines and grinders
- Wholesale Distribution: B2B sales to cafés, roasters, technicians, and retailers with wholesale pricing and account terms
- Professional Services: Machine servicing and repair for Bezzera and other brands at their Sydney location
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for individual customers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Coffee Parts product offering
Product offeringCore offering
Coffee Parts is an Australian-owned e-commerce retailer that sells coffee machines, grinders, manual brewing equipment, barista accessories, water filters, scales, and spare parts from premium brands such as La Marzocco, Rocket Espresso, Timemore, Rancilio, Cafetto, and Moccamaster. The company also operates a Sydney showroom/warehouse and offers professional machine servicing and a wholesale program for commercial customers.
Product overview
Coffee Parts is an Australian-owned e-commerce retailer specializing in coffee equipment, spare parts, and accessories. The company operates as a single unified e-commerce platform offering a comprehensive portfolio that includes coffee machines (home and commercial), coffee grinders (electric and manual), manual brewing equipment (pour over, French press, AeroPress, cold brew), barista accessories (tampers, portafilters, filter baskets, distribution tools), water filters, precision coffee scales, and spare parts for espresso machines. The company was founded in 1999 and serves home baristas, cafés, and roasters nationwide through its Sydney-based warehouse and showroom.
Differentiator
Problem solved
Functional benefit
Brands
- Coffee Parts Basics: Own brand line of basic coffee equipment accessories
- Coffee Parts Bundles
- Coffee Parts Packages
Products and services
- Coffee Machines Full range of espresso and coffee machines including manual machines, fully automatic machines, batch brewers and commercial machines for cafés, roasters and home baristas.
- Coffee Grinders Home and commercial coffee grinders, including electric and manual/hand grinders from brands such as Mazzer, Mahlkönig, Eureka and Timemore.
- Spare Parts for Espresso Machines and Grinders Replacement parts for home and commercial espresso machines and grinders, including group head seals, pumps, solenoids, portafilters, shower screens and other components, organised into home, commercial and miscellaneous categories.
- Manual Brewing Equipment Alternative brewing devices including pour-over drippers, French press/plungers, Moka pots, cold brew makers, Chemex, syphons, batch brewers, portable espresso units and camping coffee gear.
- Barista Accessories Essential barista tools including calibrated and traditional tampers, electric tampers, portafilters, precision and traditional filter baskets, dosing equipment, distribution tools, WDT needle distributors and knocking tubes.
- Water Filters and Filtration Systems Water filtration systems for coffee machines including filter heads, filter kits, replacement cartridges, reverse osmosis units, pre-filters, water testing equipment, fittings, hoses and boost pumps.
- Coffee Scales Precision coffee weighing scales including Acaia Pearl and Lunar models with app connectivity and 0.1g sensitivity, plus Ohaus scales and calibration weights for accurate brewing measurement.
- Coffee Beans Roasted espresso beans and green beans for home roasting, sourced from various roasters.
- Coffee Equipment Packages and Bundles Pre-configured product bundles and packages, including Coffee Parts Bundles and Coffee Parts Packages, that combine machines, grinders and accessories for home baristas and work-from-home setups.
- Work From Home Coffee Solutions Curated selection of home coffee equipment and accessories targeted at remote workers and home offices, drawing from machines, manual brewing gear and accessories.
- Coffee Machine Servicing and Repairs Professional servicing and repair for Bezzera and other coffee machine brands, delivered at the Sydney location with hands-on guidance and machine care education.
Companies that use Coffee Parts
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Coffee Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coffee Parts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- La MarzoccocoreOfficial authorised retailer for La Marzocco home and commercial espresso machines in Australia. La Marzocco is a premier Italian espresso machine manufacturer.
- Rocket EspressocoreOfficial authorised retailer for Rocket Espresso machines, representing the brand in the Australian market.
- TimemorecoreOfficial authorised retailer for Timemore coffee equipment including grinders, scales, and accessories.
- RanciliocoreOfficial authorised retailer for Rancilio espresso machines and coffee equipment in Australia.
- CafettocoreOfficial authorised retailer for Cafetto cleaning products and coffee machine maintenance supplies.
- MoccamastercoreOfficial authorised retailer for Moccamaster batch brew equipment in Australia.
- Aeropress AustraliaminorCoffee Parts sponsored the 2018 World AeroPress Championship held in Australia, supporting the specialty coffee community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coffee Parts competitors and assessment
Company assessmentBroad incumbents
- De'Longhi: Global incumbent in home coffee appliances with broad portfolio across espresso and automatic machines. Operates as both a potential supplier brand and a competitive mass-market alternative for the home barista segment.
- Amazon Australia: Mass-market e-commerce platform that lists many of the same coffee equipment brands and accessories Coffee Parts carries. Represents the structural price-competition threat from well-capitalised generalist retail.
- Breville: Australian-headquartered major home appliance brand with a significant coffee machine product line including premium espresso machines. Sells direct and through retailers, representing both a brand Coffee Parts may carry/compete with and a broader incumbent in the category.
Direct peers
- Seattle Coffee Gear: US specialty coffee equipment retailer with showrooms, e-commerce, and content-driven education. Operates a similar combination of DTC, showroom, and curated premium brand portfolio targeting home baristas.
- Alternative Brewing: Australian specialty coffee equipment retailer selling machines, grinders, and accessories with both DTC e-commerce and showroom presence. Closest direct competitor in the same geography with overlapping premium brand portfolio.
- Crema Coffee Garage: Australian specialty coffee retailer combining equipment retail with café/showroom experience and educational content. Comparable model of curated premium equipment retail with strong community brand building.
- Clive Coffee: US-based specialty coffee equipment retailer focusing on premium home espresso, grinders, and curated brand portfolios with educational content. Closest US equivalent in terms of curated premium positioning and DTC model.
- Coffee Hit: Australian online retailer of coffee machines, grinders, and accessories with comparable price range and target customer segments including home baristas and small commercial operators.
- Whole Latte Love: US online specialty coffee equipment retailer offering machines, grinders, and accessories with comparable spare parts inventory and B2B/commercial offerings alongside consumer retail.
- Prima Coffee Equipment: US specialty coffee equipment retailer and wholesale distributor serving both home enthusiasts and commercial operators. Comparable multi-channel model with strong focus on premium brand authorisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coffee Parts social profiles
Digital presenceCoffee Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffee Parts leadership team
Management profileNumber of profiles
Profiles1 record
Coffee Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffee Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffee Parts
What does Coffee Parts do?
Coffee Parts is an Australian-owned e-commerce retailer that sells coffee machines, grinders, manual brewing equipment, barista accessories, water filters, scales, and spare parts from premium brands such as La Marzocco, Rocket Espresso, Timemore, Rancilio, Cafetto, and Moccamaster. The company also operates a Sydney showroom/warehouse and offers professional machine servicing and a wholesale program for commercial customers.
Is Coffee Parts a public or private company?
Coffee Parts is a private company. It is classified as family owned and is currently operating.
When was Coffee Parts founded?
Coffee Parts was founded in 1999. It employs 11 to 50 people.
Where is Coffee Parts based?
Coffee Parts is headquartered in Palmwoods, Australia, in the Oceania region.
How does Coffee Parts make money?
Four revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are spare Parts, wholesale Distribution and professional Services.
Who are Coffee Parts's main competitors?
Broad incumbents on record are De'Longhi, Amazon Australia and Breville. Direct peers are Seattle Coffee Gear, Alternative Brewing, Crema Coffee Garage, Clive Coffee, Coffee Hit, Whole Latte Love and Prima Coffee Equipment.
Does Coffee Parts have an API?
No public API is recorded for Coffee Parts.
What industry is Coffee Parts in?
Coffee Parts's product category is Coffee Equipment Retail. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories).