America's Professor
America's Professor is a privately held online education company that sells pre-licensing exam preparation courses (Property & Casualty, Life & Health, Adjuster) to aspiring U.S. insurance agents across 14 approved states, combining streaming video lectures, hard copy textbooks, practice exams, and instructor-led support.
- Company typePrivate
- Founded1989
- HeadquartersMissoula, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What America's Professor does
America's Professor is a privately held, founder-owned online education company that sells pre-licensing exam preparation courses for the U.S. insurance industry. Founded approximately in 1989 and based in Missoula, Montana, the company serves aspiring insurance agents and adjusters preparing to pass state licensing examinations for Property & Casualty, Life & Health, and Adjuster credentials. The core customer is the individual first-time test-taker, with a secondary segment of insurance agencies and employers who purchase courses in bulk for staff training.
The product platform is built on a proprietary learning management system ('LMS2') that delivers streaming video lectures in a distinctive split-screen format — showing the instructor (Professor Jack Morton) alongside corresponding course material — paired with a hard copy textbook, chapter quizzes of 20-40 questions, and practice exams formatted like the actual state licensing tests. Course access runs for an initial 100 days with free extensions until the student passes, and the same content is replicated for each of the 14 currently approved states (Arizona, Georgia, Hawaii, Idaho, Iowa, Kansas, Missouri, Montana, South Carolina, Texas, Utah, Virginia, Washington, and Wyoming) with state-specific exam modules added on top of the national curriculum. The platform is accessible 24/7 on any device, with toll-free phone and email support staffed by personnel trained in course content.
America's Professor operates on a direct-to-consumer go-to-market model with one-time per-course fees (individual course or two-course bundle packages) and a separate employer/corporate purchasing account system that allows agencies to manage and assign multiple licenses. Marketing is conducted through word-of-mouth, customer testimonials, Google and Facebook reviews (with over 4,000 ratings averaging 4.97/5), a referral program, blog and state-specific resource content, and YouTube sample lectures. The company is structured as an LLC, employs between 11 and 50 people, has not raised any external funding, and has been operating under the leadership of Professor Jack Morton alongside a small support staff for more than 35 years.
America's Professor firmographics
Firmographics- Name
- America's Professor
- Legal name
- America's Professor, LLC
- Website
- https://americasprofessor.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- America's Professor is a privately held online education company that sells pre-licensing exam preparation courses (Property & Casualty, Life & Health, Adjuster) to aspiring U.S. insurance agents across 14 approved states, combining streaming video lectures, hard copy textbooks, practice exams, and instructor-led support.
- Ownership category
- akta.pro rank
America's Professor industry classification
Industry- Product category
- Insurance Pre-Licensing Education
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI)
- akta.pro secondary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where America's Professor is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
America's Professor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Pre-Licensing Course Enrollment: Individual students purchase online insurance pre-licensing courses (Property & Casualty, Life & Health, Adjuster licenses) on a one-time purchase basis with 100-day access. Revenue is generated per course enrollment, with repeat customer discounts available for returning students.
- Employer/Corporate Purchasing: Employers can purchase courses in bulk for employees through a purchasing account system, managing and assigning licenses to multiple students.
- Package/Combo Course Sales: Bundle packages combining multiple courses (e.g., Property Casualty + Life Health) offered at a combined price, with simultaneous enrollment in both courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Pre-Licensing Course (Individual) |
| One time/ perpetual license | Pay-as-you-go | Package/Combo Course |
| One time/ perpetual license | Pay-as-you-go | Employer/Company Purchasing |
| Subscription | Pay-as-you-go | Repeat Customer Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
America's Professor product offering
Product offeringCore offering
America's Professor sells online video-based pre-licensing courses for aspiring insurance agents, covering Property & Casualty, Life & Health, and Adjuster licenses across 14 U.S. states. Each course bundles streaming video lectures, a hard copy textbook, practice exams, and 100-day online access with free extensions until the student passes their state licensing exam. The company also offers employer purchasing accounts for agencies training multiple employees.
Product overview
America's Professor is an online insurance pre-licensing education provider offering a comprehensive exam prep platform for aspiring insurance agents. The core offering consists of Property & Casualty (P&C) and Life & Health (L&H) pre-licensing courses, along with Adjuster Pre-Licensing courses. Each course package includes teaching videos (streaming lectures with split-screen format), hard copy textbooks, sample questions and practice exams, and 100-day online access with free extensions. The company offers state-specific courses across 14 U.S. states including Arizona, Georgia, Hawaii, Idaho, Iowa, Kansas, Missouri, Montana, South Carolina, Texas, Utah, Virginia, Washington State, and Wyoming. Courses are designed to prepare students for insurance licensing exams with 40-60 hours of study time per combo course.
Differentiator
Problem solved
Functional benefit
Products and services
- Property & Casualty (P&C) Pre-Licensing Course Comprehensive online insurance exam prep course covering commercial lines and personal lines property and casualty topics, including homeowners insurance, auto coverage, umbrella insurance, and workers' compensation. Designed for individuals seeking state P&C insurance licensure.
- Life & Health (L&H) Pre-Licensing Course Online insurance exam prep course covering life insurance, health insurance, annuities, burial insurance, and accident and sickness/disability topics for individuals preparing for state Life & Health licensing exams.
- Adjuster Pre-Licensing Course Online insurance adjuster license exam prep covering property and casualty adjuster topics and public adjuster concepts for claims handling. Designed for individuals pursuing state adjuster licensure.
- Property & Casualty + Life & Health Combo Package Bundle package combining the Property & Casualty and Life & Health pre-licensing courses at a combined price, with simultaneous enrollment and 100-day access to both courses.
Quantifiable outcome
- 4.97/5 average rating from 4037 students
- +3 more outcomes
Companies that use America's Professor
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
America's Professor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
America's Professor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Pearson VUEminorState testing provider used by many states to administer insurance licensing exams. America's Professor prepares students for exams that may be taken through Pearson VUE test centers.
- PSI ExamsminorState testing provider used by some states to administer insurance licensing exams. America's Professor prepares students for exams administered through PSI test centers.
- PrometricminorState testing provider used by some states to administer insurance licensing exams. America's Professor prepares students for exams administered through Prometric test centers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
America's Professor competitors and assessment
Company assessmentDirect peers
- A.D. Banker & Company: Long-established insurance pre-licensing school offering online and classroom P&C and L&H courses. Targets the same aspiring insurance agent customer base as America's Professor with a comparable multi-state curriculum and approved-provider model.
- 360training: Large-scale online regulatory and professional training provider, including insurance pre-licensing and CE. Competes head-to-head with America's Professor in state-approved online courses for insurance agents and adjusters.
- ExamFX: Major online insurance and securities exam-prep provider with adaptive learning technology and broad state coverage. America's Professor customers directly contrast the two providers in testimonials, with several choosing AP over ExamFX.
- WebCE: Provider of online insurance continuing education and pre-licensing courses with broad state coverage. Overlaps with America's Professor on insurance pre-licensing and represents a likely future competitor for the CE/recurring revenue vertical.
- Kaplan Financial Education: One of the largest US insurance pre-licensing and continuing education providers, offering online courses for P&C, L&H, and adjuster licensing across all 50 states. America's Professor students explicitly compare Kaplan's courses unfavorably, confirming direct competition for the same exam-prep buyer.
- PreLicensing.com: Online insurance pre-licensing education provider offering state-approved P&C and L&H courses, directly targeting the same aspiring insurance producer segment as America's Professor.
Emerging players
- AdjusterPro: Specialized insurance adjuster licensing and exam prep provider. Directly competes with America's Professor's Adjuster Pre-Licensing Course product on the public adjuster and claims adjuster exam segment.
- Insurance Training Center: Specialized provider of insurance licensing and continuing education courses. A smaller, more focused competitor that overlaps with America's Professor's niche in state-approved pre-licensing prep.
Others
- Pearson VUE: Third-party test administration provider that delivers the actual state insurance licensing exams America's Professor students sit for. Listed in the data as a minor partner; ecosystem-adjacent rather than a direct product competitor.
Broad incumbents
- OnCourse Learning (Relias): Large-scale professional education and compliance training platform serving insurance and financial services. Competes with America's Professor in insurance CE and pre-licensing via a much broader regulatory training portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
America's Professor social profiles
Digital presenceAmerica's Professor financial estimates
Financial estimateRevenue estimate
Valuation estimate
America's Professor leadership team
Management profileNumber of profiles
Profiles2 records
America's Professor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
America's Professor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about America's Professor
What does America's Professor do?
America's Professor sells online video-based pre-licensing courses for aspiring insurance agents, covering Property & Casualty, Life & Health, and Adjuster licenses across 14 U.S. states. Each course bundles streaming video lectures, a hard copy textbook, practice exams, and 100-day online access with free extensions until the student passes their state licensing exam. The company also offers employer purchasing accounts for agencies training multiple employees.
Is America's Professor a public or private company?
America's Professor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was America's Professor founded?
America's Professor was founded in 1989. It employs 11 to 50 people.
Where is America's Professor based?
America's Professor is headquartered in Missoula, United States, in the North America region.
How does America's Professor make money?
Three revenue lines are on record. Pre-Licensing Course Enrollment is the primary driver. The others are employer/Corporate Purchasing and package/Combo Course Sales.
Who are America's Professor's main competitors?
Direct peers on record are A.D. Banker & Company, 360training, ExamFX, WebCE, Kaplan Financial Education and PreLicensing.com. Emerging players are AdjusterPro and Insurance Training Center. Pearson VUE is listed as an others. OnCourse Learning (Relias) is listed as a broad incumbent.
Does America's Professor have an API?
No public API is recorded for America's Professor.
What industry is America's Professor in?
America's Professor's product category is Insurance Pre-Licensing Education. Its primary akta.pro industry code is EDANAIAI, Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611691 and its SIC code is 8200.