What Integra Tire and Auto Centres does

Integra Tire and Auto Centres is a Canadian privately held tire and automotive service retailer operating through a network of 107 independently owned and operated locations across 11 provinces and territories. Founded with over 40 years of operating history, the company sells new tires across major brands — including Michelin, Goodyear, Bridgestone, Continental, Pirelli, Yokohama, Falken, Toyo, Hercules, Firestone, Uniroyal, and Westlake — alongside wheels and accessories, and delivers a comprehensive menu of approximately 30 automotive services ranging from oil changes, tire rotations, and wheel alignments to engine diagnostics, transmission service, brakes, exhaust, steering/suspension, electrical, A/C, and ADAS recalibration. The company operates under a franchise/cooperative-style model in which each location is independently owned and operated by local entrepreneurs while sharing the Integra Tire brand, supplier relationships, and centralized digital infrastructure built on the Auto1Cloud platform. Revenue is generated transactionally through tire sales (per-tire basis), wheel/accessory sales, and professional service fees across consumer and commercial fleet customers, with additional dedicated fleet maintenance programs offering company accounts, flexible billing, and preventive maintenance packages. The business is privately held with no disclosed parent company, institutional investors, or capital raises, and markets primarily through its bilingual website, online appointment booking, seasonal promotions, and an email newsletter.

Name

Integra Tire and Auto Centres

Legal name

Integra Tire

Website

https://integratire.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Integra Tire and Auto Centres is a Canadian privately held tire and automotive service retailer operating 107 independently owned locations across 11 provinces, selling major-brand tires and delivering full mechanical repair and maintenance services to individual vehicle owners and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket (Tires and Auto Service)

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire retail sales
• Automotive repair services
• Fleet maintenance programs
• Wheel alignment service
• Oil change service

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Sale of new tires across major brands (Falken, Goodyear, Michelin, Pirelli, Yokohama, Continental, Bridgestone, Toyo, Hercules, Firestone, Uniroyal, Westlake) and tire sizes, including all-season, winter, summer, and all-weather tires. Revenue is generated per transaction on a per-tire basis.
2. Automotive Repair and Maintenance Services: Comprehensive automotive services including oil changes and lube, brake repair, wheel alignments, tire rotations, battery service, transmission service, exhaust system service, engine repair and diagnostics, heating and cooling system service, electrical repairs, steering/suspension, shocks and struts, belts and hoses, catalytic converter service, and more. Revenue is generated per service event.
3. Fleet Vehicle Service: Dedicated fleet maintenance programs for commercial businesses, offering scheduled maintenance, company accounts with flexible billing, tire services, preventive maintenance, and emergency repairs for fleet vehicles including cars, delivery vans, trucks, and buses.
4. Wheel and Accessory Sales: Sale of wheels, rims, protective mats, and other automotive accessories. Revenue generated per transaction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Integra Tire and Auto Centres is a Canadian network that sells new tires from major brands and delivers full automotive repair and maintenance services through 100+ independently owned and operated retail/service centres. Offerings span tire sales by season and brand, wheels, oil changes, brakes, alignments, batteries, transmission, engine diagnostics, exhaust, suspension, A/C, ADAS recalibration, fleet programs, and vehicle inspections, with online appointment booking and a tire finder tool supporting in-store service delivery.

Product overview

Integra Tire and Auto Centres is a Canadian tire and automotive service retailer operating over 100 independently owned and operated locations across the country. The company offers a unified platform combining tire sales (featuring major brands like Michelin, Goodyear, Bridgestone, Continental, Pirelli, Falken, Yokohama, Uniroyal, Toyo, Hercules, Firestone, and Westlake) with comprehensive auto repair and maintenance services. The product portfolio includes tires by season (all-season, winter, summer, all-weather), wheels, and approximately 30 automotive services ranging from routine maintenance (oil changes, tire rotations, wheel alignments, vehicle inspections) to specialized repairs (brakes, transmission, engine, exhaust, steering/suspension, electrical systems, A/C). The company also offers fleet services and ADAS recalibration. Services are delivered through a network of independently owned centers that provide in-person and online appointment booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires and Tire Service

Quantifiable outcome

• 100+ locations across Canada serving as a national network
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Canadian Cancer SocietyminorOthersIntegra Tire is a Proud Supporter of the Canadian Cancer Society, indicating corporate social responsibility engagement and charitable cause marketing. This is a cause-marketing partnership rather than a commercial or strategic business alliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OK Tire: Canadian dealer network of independent tire and automotive service centres. Direct peer with virtually identical franchise structure, product mix, and target customer base as Integra Tire.
• Mr. Lube: Canada's largest quick-service automotive maintenance chain offering oil changes, tire services, and other maintenance across the country. Comparable in service breadth and franchise/owner-operator model, though lighter on tires than Integra.
• Speedy Auto Service: Canadian chain of tire and full-service auto repair centres, primarily in Ontario and Quebec. Directly comparable offering to Integra Tire's automotive repair and tire services, with overlapping geographic presence in markets where Integra is thin.
• Active Green+Ross: Canadian tire and full-service auto repair chain operating across Ontario and Western Canada. Directly comparable to Integra Tire in service mix, franchise structure, and target customer base.
• Kal Tire: Canada's largest Canadian-owned tire retailer and distributor with a coast-to-coast network of retail/service centres plus an international mining tire business. Directly comparable to Integra Tire in core product (tires), service mix, and franchise/owner-operator retail model.
• Fountain Tire: Canadian tire and auto service retailer operating ~170 locations across Western Canada and beyond with a similar associate-owned model. Closely comparable to Integra Tire in geographic footprint, service offering, and brand portfolio strategy.

Broad incumbents

• AutoZone: Largest U.S. aftermarket auto parts retailer with growing Canadian presence. Adjacent competitor for parts, accessories, and DIY tire/wheel categories; overlaps with Integra's parts/accessory revenue but does not offer full mechanical service.
• Canadian Tire (Automotive Service Centres): Iconic Canadian retailer whose Auto Service Centres offer tires, mechanical, and maintenance alongside a much broader general-merchandise business. A broader incumbent with overlapping service categories and significantly larger brand and capital resources.

Regional players

• Discount Tire: Major U.S. tire and wheel retailer with a growing Canadian footprint. Comparable in core tire/wheel retail focus but operates in different geography and with less emphasis on full mechanical service than Integra.
• Les Schwab Tire Centers: Large U.S. Western U.S. tire and auto service retailer with a similar community-based, owner-operator culture. Comparable operating model and service mix but geographically distinct from Integra's Canadian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/integratire
• Facebookfacebook.com/integratireandautocentres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integra Tire and Auto Centres