Associated Insurance Managers

What Associated Insurance Managers does

Associated Insurance Managers is a full-service independent insurance agency headquartered in Houston, Texas, with roots dating to 1883 and continuous operation at its current Wilcrest & I-10 location since 1994. The agency operates as a 'Trusted Choice' independent agent, distributing personal, commercial, and employee benefits insurance products on behalf of 40+ carriers including Travelers, Safeco, Progressive, CHUBB, The Hartford, and Mercury. Its product portfolio spans approximately 30 lines, including personal auto, homeowners, flood, umbrella, valuable possessions, and private client services; commercial coverage for contractors, restaurants, hotels, transportation, auto dealers, agribusiness, and cyber liability; and employee benefits including group health and PEO services. The agency holds licenses in 17 states and operates three affiliate agencies (Wharton Insurance Network, King & Robertson Insurance Agency, and Hargrave Insurance Agency) across Texas.

The agency's technology infrastructure is built on standard industry platforms rather than proprietary systems. Vertafore AMS360 serves as the policy management and client portal, Xilo handles digital quote form submissions, Canopy Connect provides rate comparison functionality, and Calendly manages appointment scheduling. Revenue is generated primarily through commissions from carriers on both new business placements and renewal policy continuity, with no publicly disclosed pricing as premiums are individually underwritten based on risk profiles. The go-to-market model combines direct sales through dedicated account executives (personal lines, commercial lines, and private client teams) with content marketing, community outreach, and referral-driven acquisition. The agency is family-owned and privately held, led by principals Christy Hogan (Personal Lines) and Rick Tucker (Commercial Lines), with no external investors, private equity backing, or parent company identified.

Customer concentration is distributed across individual consumers, SMBs, and select enterprise accounts in specialized verticals (contractors, hotels, transportation, agribusiness). The agency's competitive positioning rests on multi-carrier access, long-tenured client relationships supported by a 140+ year brand history, and a credentialed professional team (CPA, CIC, ARM, CLU, CISR designations). Recognized achievements include three consecutive years of Safeco Ignite Elite status (2022-2025), the 2024 Houston Business Journal Best Place to Work award, and the 2025 IIAT Account Manager of the Year recognition, all reflecting sustained operational quality and carrier partnership performance.

Name

Associated Insurance Managers

Legal name

Associated Insurance Managers

Website

https://aimins.net

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Insurance Managers is a full-service independent insurance agency based in Houston, Texas, distributing personal, commercial, and employee benefits coverage through 40+ carrier relationships. It serves individuals, SMBs, and select enterprise clients across 17 states with three affiliated agencies.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Product Liability Umbrella / Excess (FSAJANAI)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits insurance
• Multi-carrier insurance

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Earn commissions from insurance carriers for placing and renewing client policies across personal, commercial, and employee benefits lines
2. New Business Commissions: Commission on new business written, as mentioned in job posting compensation structure

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Associated Insurance Managers is a full-service independent insurance agency that places personal, commercial, and employee benefits insurance coverage for clients by marketing their accounts to 40+ insurance carriers. The agency operates as a Trusted Choice agent, providing policy placement, account management, claims support, and renewal services across auto, home, life, commercial property, liability, cyber, workers compensation, and group health lines.

Product overview

Associated Insurance Managers is a full-service independent insurance agency offering a comprehensive portfolio of personal, commercial, and employee benefits insurance products. The agency operates as a 'Trusted Choice' agent, providing coverage through multiple carrier relationships. Their personal lines include auto, homeowners, valuable possessions, flood, tornado crisis, umbrella, watercraft, renters, motorcycle, RV, classic car, pet, and private client services. Commercial offerings span business liability, contractors, commercial auto, auto dealers, cyber liability, restaurant, commercial property, E&O, landlord liability, agribusiness, workers compensation, commercial flood, HVAC, and hotel insurance. Employee benefits include group health, life insurance, and PEO services. The agency utilizes technology platforms including Vertafore AMS360 for client portal access, Xilo for quote forms, and Calendly for appointment scheduling to deliver these products.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Coverage for vehicles including liability, collision, comprehensive, uninsured/underinsured motorist, medical payments, and roadside assistance for individual consumers.
• Homeowners Insurance Protection for homes covering dwelling damage, personal property, liability protection, and additional living expenses for individual homeowners.
• Valuable Possessions Insurance Coverage for jewelry, artwork, antiques, collections, and other high-value items that exceed standard homeowners policy limits, for individuals with valuable personal property.
• Flood Insurance Coverage through FEMA's NFIP and private flood insurance for property damage caused by flooding, including dwelling up to $250,000 and personal property up to $100,000, for homeowners and property owners.
• Umbrella Insurance Additional liability protection above home and auto policy limits, covering injuries, property damage, and legal defense costs up to $1 million to $5 million, for individuals seeking excess liability coverage.
• Watercraft/Boat Insurance Coverage for boats and personal watercraft including liability, boat and motor damage, trailer, medical payments, and physical damage perils, for boat and watercraft owners.
• Renters Insurance Protection for tenant belongings, liability, guest medical protection, and additional living expenses, for individuals renting their residence.
• Motorcycle Insurance Coverage for motorcycles including liability, collision, comprehensive, roadside assistance, bike accessories, and total loss insurance, for motorcycle owners.
• RV Insurance Specialized coverage for recreational vehicles including collision, comprehensive, personal belongings, vacation liability, and replacement cost coverage, for RV owners.
• Classic Car Insurance Agreed value coverage for antique, classic, and collector vehicles with limited mileage pricing and collectible market valuation, for collectors and classic car owners.
• Pet Insurance Coverage for veterinary costs including accidental injuries, illnesses, hereditary conditions, with optional wellness care, for pet owners.
• Private Client Services High net worth insurance program providing customized coverage for multiple properties, fine art, jewelry, collectibles, vehicles, watercraft, and identity theft protection, for high net worth individuals with complex insurance needs.
• Business Liability Insurance Protection for businesses against property damage, business interruption, lawsuits, and workers compensation costs, for small and mid-sized businesses.
• Contractors Insurance Coverage for construction trades including products and completed operations, workers compensation, commercial vehicles, and legal defense, for general and trade contractors.
• Commercial Auto Insurance Transportation business coverage including commercial auto, motor truck cargo, general liability, equipment, and data breach protection, for transportation and trucking companies.
• Auto Dealers Insurance Coverage for car dealerships including property damage, garage keepers, garage-owned autos, hired and non-owned autos, and temporary substitute autos, for auto dealers.
• Cyber Liability Insurance Protection against data breaches, legal costs, forensic services, identity recovery, and coverage for electronic data damage, virus attacks, and third-party liability, for businesses handling sensitive data.
• Restaurant Insurance Comprehensive coverage for food service businesses including business owners policy, workers compensation, crime insurance, events coverage, and liquor liability, for restaurants and food service operators.
• Commercial Property Insurance Coverage for business property, buildings, equipment, inventory, signage, and landscaping with options for completed value, loss of business income, and equipment breakdown, for retail and commercial businesses.
• Errors and Omission (E&O) Insurance Professional liability protection for service businesses against claims of negligent acts, errors, or omissions, for professional services firms.
• Landlord Liability Insurance Coverage for property owners including tenant injuries, security, unlawful behavior, fair rental value, and personal injury protection, for real estate property owners and landlords.
• Agribusiness/Farm and Ranch Insurance Coverage for farms and ranches including homes, buildings, machinery, equipment, livestock, and operations disruption, for farms, ranches, and agribusiness operators.
• Workers Compensation Insurance Pay-as-you-go coverage for workplace injuries and illnesses including medical bills, rehabilitation, wages, and employee lawsuits, for employers across industries.
• Commercial Flood Insurance NFIP and private flood coverage for commercial properties with building property up to $500,000 and personal property up to $500,000, for commercial property owners.
• HVAC Insurance Coverage for HVAC contractors including liability, property damage, and workers compensation, for HVAC service businesses.
• Group Health Insurance Employer-sponsored and self-employed health coverage with access to discounted medical care rates, for employers offering employee benefits and self-employed individuals.
• Hotel Insurance Coverage for hoteliers including property, liability, contractual compliance, and cyber liability protection, for hotel and hospitality businesses.
• Tornado Crisis Policy Supplemental policy paying up to $15,000 within days of a tornado based on EF rating, covering deductibles, debris cleanup, hotel bills, and recovery expenses, for homeowners in tornado-prone areas.
• Personal Cyber Liability Insurance First-party and third-party cyber coverage for individuals including loss of digital assets, security event costs, and extortion threats, for individuals concerned about cyber risks.
• Life Insurance Life insurance coverage for individuals and families, offered as part of the agency's personal and employee benefits insurance portfolio.

Quantifiable outcome

• Safeco Ignite Elite agency status for 3+ consecutive years (awarded to fewer than 10% of independent agencies)

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Ironwood Business ConsultingminorStrategic or Co-development PartnerStrategic partnership for transportation industry clients. Ironwood specializes in crisis management and compliance for transportation-related companies, providing clients with a team of support services when accidents occur.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Higginbotham: Texas-headquartered independent insurance brokerage founded in Fort Worth that has grown aggressively via acquisition of regional agencies. Directly comparable as a Texas-rooted, multi-carrier independent agency offering personal, commercial, and benefits lines with similar affiliate-style roll-up history.
• Insurance Office of America (IOA): Florida-headquartered independent insurance agency with national expansion via acquisitions of regional brokers. Directly comparable as a Southeast-rooted multi-line agency offering personal, commercial, and benefits through carrier partnerships.
• Insurmark / Patriot Growth Insurance Services: PE-backed independent insurance agency roll-up that acquires regional agencies across the U.S. Comparable as a multi-affiliate brokerage platform offering personal and commercial lines through carrier partnerships, often competing with AIM for small-agency tuck-ins.
• Local independent agencies (Wharton Insurance Network, King & Robertson, Hargrave): AIM's three affiliate agencies operate under the same ownership and overlapping leadership, sharing clients, carriers, and back office. Listed here because they are directly comparable operating units within the same family of agencies.

Broad incumbents

• Brown & Brown, Inc. National insurance brokerage built through aggressive acquisition of regional agencies. Comparable in model (multi-affiliate structure, multi-carrier distribution, broad product portfolio) and competing for the same regional agency tuck-in targets.
• USI Insurance Services: Top-10 U.S. insurance brokerage with deep middle-market commercial and employee benefits practice. Comparable as a multi-line, multi-carrier agency competing for commercial accounts and benefits placements in the same geographies AIM serves.
• RPS Insurance Brokerage (a subsidiary of Arthur J. Gallagher): Specialty retail insurance brokerage within a major global broker. Comparable in serving commercial clients across multiple states through carrier relationships, but with broader resources and specialty expertise beyond AIM's regional focus.
• Hub International: Large global insurance brokerage with significant Texas and multi-state presence. Comparable in offering personal, commercial, employee benefits, and specialty insurance through multi-carrier distribution, but operates at far greater scale and capital base than AIM.

Others

• Independent Insurance Agents of Texas (IIAT) member agencies: IIAT is the trade association representing independent agencies in Texas; its member agencies directly compete with AIM for Texas personal and commercial clients. Relevant as the institutional ecosystem in which AIM operates and is recognized (Janie Garza won IIAT's 2025 Account Manager of the Year).

Emerging players

• Crossborder (formerly NSM Insurance Group / Confie): PE-backed insurance brokerage roll-up focused on specialty and personal lines. Comparable as a consolidator acquiring smaller independent agencies and competing for the same M&A targets and end clients in personal/commercial lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/associnsmgrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Insurance Managers