Team Elite

What Team Elite does

Team Elite is an Australian-headquartered custom sports apparel and merchandise supplier founded in 1991 and operating out of Eagle Farm, Queensland. The company designs, sources, and distributes custom team wear, awards and medals, accessories (bags, coolers, headwear, towels, sports balls), and complementary sub-brands including TeamTech (technical sportswear) and FunkySox (lifestyle socks). It serves four primary customer segments: amateur and representative sports teams (particularly in aquatic, rugby, netball, and gymnastics), schools with sports programs, corporate teams needing branded apparel and workwear, and event organizers requiring end-to-end merchandise services.

The business operates across three revenue streams: custom apparel and team sportswear sales (quote-based, typically under multi-year team supply arrangements), event merchandise services (design, production, pop-up retail, and on-site fulfillment for sporting events and festivals), and direct-to-consumer online retail via its Shopify storefront. Distribution is multi-channel: a global e-commerce site, co-branded partner/team stores for individual sports organizations (covering at least 16 swim clubs and federations), and direct sales for event merchandise. The company maintains regional brand presence in Australia, New Zealand, the United States, and France, with pricing in USD on the international storefronts.

The underlying technology is a standard Shopify-based e-commerce stack with no proprietary AI, API, or integration layer disclosed. Customer base is dominated by small nonprofits (swim clubs, state-level sporting bodies) and educational institutions, with a 4.4-star Google rating across 74 reviews. The company is privately held with no disclosed ownership structure, no funding rounds, no acquisitions, and no executive team publicly identified in the input.

Name

Team Elite

Legal name

Team Elite

Website

https://teamelite.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Sports Apparel & Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom team apparel
• Sports merchandise
• Event merchandise services
• Custom sportswear
• Team uniforms

Headquarters

HQ city

Eagle Farm

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Apparel and Team Sportswear Sales: Sale of high-quality custom apparel, team sportswear, and accessories to sports teams, schools, corporate teams, and events globally. Products include medals, bags, coolers, corporate apparel, headwear, hoodies, jackets, polo shirts, singlets, shorts, t-shirts, towels, workwear, and more.
2. Event Merchandise Services: Expert merchandise service for events including design, production, and fulfillment of event-specific merchandise, along with pop-up merchandise services at events.
3. Online Retail Shop: Direct-to-consumer e-commerce sales through their online shop featuring retail products including swimwear, surf life saving gear, bags, towels, TeamTech products, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Team Elite supplies custom-designed apparel, team sportswear, accessories, and awards/medals to sports teams, schools, corporate teams, and events globally. The company manufactures and distributes physical merchandise including t-shirts, polo shirts, hoodies, singlets, swim caps, bags, towels, coolers, and sports balls, while providing complementary services such as custom design, team ordering via partner stores, and end-to-end event merchandise services including on-site pop-up retail. Sub-brands include TeamTech (technical sportswear) and FunkySox (socks).

Product overview

Team Elite is a sports merchandise and custom apparel company founded in 1991, supplying high-quality custom apparel, team sportswear, accessories, and event merchandise to sports teams, schools, corporate teams, and events globally. The core offering includes custom-designed apparel (t-shirts, polo shirts, hoodies, jackets, corporate wear, workwear) and sports-specific team wear (singlets, shorts, jerseys, netball dresses, rugby gear). The product portfolio spans aquatic sports (swim caps, rashies, life saving gear, water polo caps), team accessories (bags, coolers, headwear, towels, sports balls), and awards/medals. The company provides complementary services including custom design services, team ordering via dedicated partner stores, and comprehensive event merchandise services with pop-up retail capabilities. Sub-brands include TeamTech (technical sportswear) and FunkySox (colorful socks).

Differentiator

Problem solved

Functional benefit

Brands

• TeamTech: Brand featured in their online shop for team merchandise products.

Products and services

• Custom Apparel High-quality custom apparel including t-shirts, polo shirts, hoodies, jackets, corporate apparel, and workwear, tailored for sports teams, schools, and businesses. Custom-designed with team logos, colors, and branding.
• Team Sportswear Sports-specific team wear including singlets, shorts, pants, senior jerseys, netball dresses, rugby gear, and athletic apparel across multiple sports categories such as cricket, rugby, netball, football, athletics, and gymnastics.
• Swim & Water Sports Products Aquatic merchandise including swim caps, rashies, life saving caps, water polo caps, swim wear, and surf life saving gear for swimming, water polo, surf life saving, surfing, learn-to-swim, and underwater hockey.
• Awards & Medals Custom awards and medals for sports events, competitions, and ceremonies, available in custom designs for clubs and events.
• Accessories Sports accessories including custom bags, coolers, headwear, towels, and sports balls for teams and events.
• Event Merchandise Services Comprehensive merchandise services for events including pop-up events, event store management, on-site retail, photography, and partnership with event organizers. Covers design, production, fulfillment, and on-site sales.
• Design Service Custom design services for creating branded team apparel and merchandise, providing artwork and visual creation for team logos and apparel customization.
• Team Ordering / Partner Stores Dedicated online stores for teams and organizations to order branded merchandise, including partner stores for various swim clubs, schools, and sports organizations to manage ongoing team merchandise needs.
• TeamTech Technical sportswear and team gear sold under the TeamTech sub-brand, available through the online shop for performance-oriented team apparel.
• FunkySox Fun and colorful sock products available in the online shop under the FunkySox sub-brand.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IBCPC Participatory Dragon Boat Festival 2026 FrancecoreStrategic or Co-development Partner · 1 January 2026Team Elite are Official Partners & Sponsors of the 2026 IBCPC Participatory Dragon Boat Festival in France. They operate the official merchandise store for the event.
• Gymnastics QueenslandminorChannel Partner/ Reseller/ DistributorGymnastics Queensland Online Store partnership - Team Elite hosts and manages the online store for gymnastics merchandise.
• Dragon Boat NSWminorChannel Partner/ Reseller/ DistributorDragon Boat NSW Representative Team online store partnership for team merchandise.
• Swimming SAminorChannel Partner/ Reseller/ DistributorSwimming SA Online Store partnership for South Australian swimming merchandise.
• Albany Creek Swim ClubminorChannel Partner/ Reseller/ DistributorPartner store for Albany Creek Swim Club merchandise.
• St Hilda's AquaticsminorChannel Partner/ Reseller/ DistributorPartner store for St Hilda's Aquatics school swimming program merchandise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SquadLocker: SquadLocker is a US-based online platform for custom team apparel and gear for schools, clubs, and organizations. Directly comparable to Team Elite's custom team sportswear and partner-store model, with overlapping customers (schools, sports clubs) and similar product categories.
• Custom Ink: Custom Ink (Printfection) is a US-based online custom apparel and merchandise platform serving teams, schools, businesses, and events. Closely aligned with Team Elite's custom apparel, event merchandise, and team ordering services, with shared design/fulfillment workflows and B2B/B2C mix.
• Augusta Sportswear: Augusta Sportswear is a US-based manufacturer and supplier of team uniforms and athletic apparel across sports like baseball, basketball, soccer, and cheer. Comparable to Team Elite's team sportswear manufacturing/wholesale model, with shared customers in schools, leagues, and clubs.
• Alleson Athletic: Alleson Athletic is a US-based manufacturer of team uniforms and athletic apparel focused on team sports like baseball, softball, basketball, and soccer. Directly comparable to Team Elite's custom team sportswear offering for clubs, schools, and leagues.
• Badger Sport: Badger Sport is a US-based manufacturer and decorator of custom team apparel, athletic wear, and spirit gear. Highly comparable to Team Elite's custom apparel decoration, team stores, and decoration services for schools and athletic programs.
• Booster (Custom Teamwear): Booster is a New Zealand-based custom teamwear and fundraising platform for schools, clubs, and sports organizations. Closely aligned with Team Elite's partner-store and custom team apparel offering, particularly relevant given Team Elite's NZ regional presence.

Broad incumbents

• BSN Sports (Varsity Brands): BSN Sports, part of Varsity Brands, is a large US distributor of team sports equipment, apparel, and uniforms to schools and athletic programs. Overlaps with Team Elite's team sportswear and accessories range, but operates at much greater scale and across a broader sporting goods portfolio.
• Adidas Team Sports: Adidas Team Sports is the team-focused division of Adidas supplying custom uniforms, jerseys, and team apparel to clubs, schools, and federations globally. A broad incumbent competitor overlapping with Team Elite's custom team sportswear across multiple sports, but at much larger scale and with strong global brand pull.

Regional players

• JB's Wear: JB's Wear is an Australian uniform and corporate apparel brand supplying custom teamwear, corporate wear, and school uniforms. Directly comparable to Team Elite's Australian custom apparel business for schools, corporates, and sports teams.
• Bocini: Bocini is an Australian wholesaler of blank and custom teamwear, sportswear, and promotional apparel. Comparable to Team Elite's Australian wholesale team sportswear business and direct-to-team apparel supply model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teamelitemerchandise
• Instagraminstagram.com/teamelitemerchandise
• LinkedInlinkedin.com/company/team-elite-merchandise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Elite