Dragon Boat NSW

What Dragon Boat NSW does

Dragon Boat NSW (DBNSW) is the state sporting organisation that governs dragon boating across New South Wales, Australia. Founded in 1994 and operating as a non-profit headquartered at Sports House in Sydney Olympic Park, the organisation oversees a network of affiliated clubs statewide and provides the governance framework for the sport — including accredited regattas, sweep certification (Levels 1–5), coaching courses, officiating pathways, and NSW State Team selection through its Athlete Pathway Framework. It serves three primary participant segments: individual paddlers pursuing competitive or recreational involvement, corporate teams using the sport for team building, and breast cancer survivors participating through the affiliated Dragons Abreast Australia program.

Revenue is generated through individual memberships, non-paddling supporter memberships, corporate paddler registrations and team-building packages, and event registration fees for regattas and coaching courses. Pricing is not publicly disclosed and is administered through the revolutioniseSPORT platform, which also powers the public club finder, online registration, and event calendar. Specific pricing tiers, total revenue, and growth metrics are not disclosed in publicly available materials.

DBNSW operates a community-led, event-driven go-to-market model. Its marketing channels include the website, Facebook, Instagram, and email newsletters, supported by major flagship events such as Dragons on Darling and the Annual Awards. Strategic and institutional partnerships — including the NSW Office of Sport, Sport NSW, City of Sydney, AusDBF, and Dragons Abreast Australia — provide governance alignment, funding support, venue access, and vertical diversification. The organisation is volunteer-led at the board level and lean operationally, with approximately 8 employees.

Name

Dragon Boat NSW

Legal name

Dragon Boat NSW

Website

https://dbnsw.org.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dragon Boat NSW is the state sporting organisation governing dragon boating across New South Wales, Australia. It operates a network of affiliated clubs, delivers accredited regattas and coaching certification, and serves individual paddlers, corporate teams, and community segments such as breast cancer survivors via partner affiliates.

Ownership category

akta.pro rank

Product category

Sports Governance

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Dragon boat racing
• Sports governance
• Coaching certification
• Regatta events
• Corporate team building

Headquarters

HQ city

Sydney Olympic Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Memberships: Annual memberships for individual paddlers joining affiliated dragon boat clubs across NSW.
2. Corporate Team Building: Corporate paddler registration and team building packages for corporate groups.
3. Event Registration: Fees collected for accredited regattas, coaching courses, and competitions.
4. Supporter Membership: Non-paddling supporters can join with membership options.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Dragon Boat NSW is the state sporting organization that governs dragon boating in New South Wales, Australia. It provides membership registrations (individual, supporter, corporate paddler), organizes accredited regattas and coaching certification courses (AusDBF Level 1 and Level 2), manages NSW State Team selection, and runs the Athlete Pathway Framework for paddler development. The organization coordinates a network of affiliated dragon boat clubs across NSW and offers corporate team building experiences.

Product overview

Dragon Boat NSW is the state sporting organization governing dragon boating in New South Wales, Australia. It is not a technology product company but rather a sports organization that provides membership management, event organization, athlete development pathways, and club finder services. The organization's digital presence is powered by the revolutioniseSPORT platform, which handles membership registration, event management, and club finder functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual membership for individual paddlers joining affiliated dragon boat clubs across NSW, providing access to club participation, events, and the athlete pathway framework.
• Supporter Membership Non-paddling membership option for supporters of dragon boating who wish to be part of the community without actively racing.
• Corporate Paddler Registration Registration for corporate groups seeking to participate in dragon boating as a team building and staff engagement activity.
• Accredited Regattas Officially accredited dragon boat racing competitions across NSW including events such as the Manning River Regatta, Winter Warmer 10's, and Camden Haven Stoney Park Challenge, with results tracked and recognized by DBNSW.
• AusDBF Coaching Certification Courses Australian Dragon Boat Federation accredited Level 1 and Level 2 coaching courses held at locations such as Bathurst and Narooma, providing official coaching credentials for dragon boat instructors.
• NSW State Team Selection Selection process for paddlers to represent New South Wales at state level competitions, forming part of the Athlete Pathway Framework.
• Sweep Certification (L1-L5) Multi-level sweep (steering) certification program from Level 1 through advanced Level 4 and Level 5 classifications for dragon boat sweepers.
• Corporate Team Building Sessions Customized dragon boating team building experiences for corporate groups seeking staff engagement and team bonding activities.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• HKETO (Hong Kong Economic and Trade Office)coreGTM or Marketing PartnerHKETO is listed as a partner of Dragon Boat NSW, likely supporting the organization's connection to Hong Kong's dragon boat heritage and international competitions.
• City of SydneycoreGTM or Marketing PartnerCity of Sydney provides municipal support for dragon boat events and programs in the Sydney metropolitan area.
• NSW Office of SportcoreGTM or Marketing PartnerNSW Office of Sport is the lead NSW Government agency for sport and active recreation, providing institutional support and funding for dragon boat sport development.
• Transport for NSWminorGTM or Marketing PartnerGovernment partner that may support waterway access and transport infrastructure for dragon boat events.
• Place Management NSWminorGTM or Marketing PartnerGovernment body managing public spaces that may support event venues and waterfront locations.
• Sport NSWcoreStrategic or Co-development PartnerSport NSW is the peak body representing sport in NSW, providing advocacy, resources, and recognition programs for member organizations like DBNSW.
• Dragons Abreast AustraliacoreStrategic or Co-development PartnerDragons Abreast Australia is an affiliate member organization focused on breast cancer survivor dragon boat programs. They operate their own membership system and participate in DBNSW events and competitions.
• NorglassminorGTM or Marketing PartnerNorglass Paints and Speciality Finishes is an Australian paint manufacturer listed as a sponsor, potentially providing boat maintenance products.
• Brook GroupminorGTM or Marketing PartnerBrook Group is listed as a sponsor providing commercial/business support.
• AusDBF (Australian Dragon Boat Federation)coreStrategic or Co-development PartnerAusDBF is the national governing body for dragon boat racing in Australia. DBNSW works with AusDBF on national standards, coaching courses (Level 1 & 2), and national competitions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Sport NSW: Peak body representing sport in NSW, of which DBNSW is a member. Comparable as an institutional stakeholder providing advocacy, resources, and recognition to state sporting organizations.
• Surf Life Saving NSW: Large state water-based sports organization in NSW. While focused on lifesaving rather than racing, it shares the membership-club-governance model, NSW footprint, and government/institutional partnerships.

Direct peers

• Dragon Boat Queensland: State-level dragon boat governing body for Queensland. Directly comparable structure: affiliated clubs, memberships, regattas, and direct line into AusDBF.
• Dragon Boat Victoria: State-level dragon boat governing body for Victoria. Operates with the same membership, event, and athlete pathway model as DBNSW, serving the same sport in an adjacent Australian state.
• Dragon Boat Western Australia: State-level dragon boat governing body for Western Australia. Mirrors the DBNSW model of affiliated clubs, membership tiers, regattas, and state team selection.

Broad incumbents

• Australian Dragon Boat Federation: National governing body for dragon boat racing in Australia. Directly comparable as it oversees the national standards, coaching courses, and competitions that DBNSW operates within at the state level.

Emerging players

• Rowing NSW: State governing body for rowing in NSW. Comparable as a paddle/water sport governing body with membership, coaching accreditation, regattas, and athlete pathways, though rowing has a larger mainstream profile.
• Yachting NSW: State body for sailing and yachting in NSW. Comparable as a water sport governing body with affiliated clubs, membership tiers, coaching pathways, and accredited events.
• Outrigger Canoe Australia: National body for outrigger canoe racing. Closely comparable to DBNSW as a paddle-driven water sport with affiliated clubs, state teams, regattas, and similar participant demographics.
• Paddle NSW: State body for canoeing, kayaking, and other paddle sports in NSW. Comparable in operating model (affiliated clubs, membership, events) and overlap on water-based paddle sport participation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DBNSW
• Instagraminstagram.com/dbnsw
• LinkedInlinkedin.com/company/dragon-boats-nsw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Boat NSW