What Hemmerle does

Hemmerle is a fourth-generation, family-owned fine jewellery house founded in Munich in 1893 by brothers Joseph and Anton Hemmerle. The company designs and manufactures exclusively one-of-a-kind, bespoke jewellery pieces — including rings, bracelets, earrings, necklaces, brooches, and cufflinks — characterised by innovative material combinations pairing rare gemstones with unconventional media such as iron, aluminium, copper, bronze, and exotic woods. All production is undertaken in-house at a dedicated Munich atelier staffed by 15 master goldsmiths, with nothing outsourced; each piece typically requires over 500 hours of craftsmanship. The house has revived near-extinct techniques including an early 19th-century Austrian woven gem-bead method and developed proprietary metal patinas, while the 1991 Harmony bangle has become its signature design platform.

Hemmerle sells directly to ultra-high-net-worth collectors and private clients through private appointments at its standalone Munich flagship (relocated to Maximilianstrasse 30 in 2024), permanent salons in New York City's Upper East Side and Palm Beach, and ad-hoc presentations in London, Hong Kong, and Switzerland. The house also participates in the world's leading art fairs (TEFAF Maastricht, PAD London, Masterpiece London). Pricing is 'on application' with no public catalogue and no e-commerce; approximately 200 one-of-a-kind pieces are presented annually. The business is led by Christian and Yasmin Hemmerle (fourth generation), with continued involvement from Stefan and Sylveli Hemmerle.

The company is privately held with no external funding, parent company, or public listing. Cultural credibility is a central commercial asset: Hemmerle holds the warrant of Purveyor to the Bavarian Royal Court (1895), won a prize at the 1900 Paris Exposition Universelle, and has pieces in the permanent collections of the Victoria & Albert Museum, the Metropolitan Museum of Art, Cooper Hewitt Smithsonian Design Museum, Die Neue Sammlung, and the Museum of Fine Arts, Boston. Press coverage in the New York Times, Financial Times, British Vogue, and WWD substitutes for paid advertising in the marketing mix.

Name

Hemmerle

Legal name

Hemmerle Juweliere GmbH

Website

https://hemmerle.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Hemmerle is a fourth-generation, family-owned fine jewellery house founded in 1893 in Munich, producing exclusively bespoke one-of-a-kind pieces from a 15-goldsmith atelier and selling directly to ultra-HNW collectors via private appointments, international salons, and leading art fairs.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industry

Bespoke Jewelry Collections for Brands (Design Services) (CRAKAHAJ)

Keywords

• Fine jewellery
• Bespoke jewellery
• Haute joaillerie
• Luxury jewellery
• Handcrafted jewellery

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. One-of-a-kind Fine Jewellery Sales: Hemmerle produces exclusively bespoke, one-of-a-kind high jewellery pieces. Each creation is unique and priced on application. The company generates revenue through direct sales of these bespoke pieces at its Munich flagship, private salons in New York and Palm Beach, art fair exhibitions, and private appointments worldwide. There is no standardised product catalogue; pieces are created in limited numbers (approximately 200 per year).
2. Private Jewellery Commissions: Hemmerle accepts bespoke commissions, including historically significant commissions such as the 1995 private jewellery commission inspired by Berlin iron jewellery that sparked the house's modernist aesthetic. Commission work is priced on application.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hemmerle is a fourth-generation family-run jeweller that designs, manufactures, and sells exclusively one-of-a-kind, hand-crafted fine jewellery pieces from its Munich atelier. The house combines traditional goldsmithing craftsmanship with innovative material combinations (iron, aluminium, copper, bronze, and exotic woods alongside rare gemstones), producing bespoke creations in categories including earrings, rings, bracelets, brooches, necklaces, and cufflinks, with each piece requiring 500+ hours of in-house craftsmanship.

Product overview

Hemmerle is a fourth-generation family-run luxury jewellery house founded in 1893 in Munich, Germany. The company produces exclusively one-of-a-kind creations characterized by innovative material combinations (including iron, aluminium, copper, and exotic woods) paired with rare gemstones. The core product line includes Earrings, Rings, Bracelets, Brooches, Necklaces, and Cufflinks—all crafted in-house at their Munich atelier. The signature Harmony Bangle, created in 1991, has become the house's iconic design. Hemmerle regularly releases limited-edition collections celebrating anniversaries, historical heritage, and themed inspirations such as Nature's Jewels, Egyptian Story, [AL] Project, and Infused Jewels. All pieces require hundreds of hours of craftsmanship and are priced on application.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings One-of-a-kind earrings featuring Hemmerle's signature material combinations including aluminium, iron, copper, and precious stones. Includes articulated designs and innovative settings, sold to individual collectors via private appointments.
• Rings Unique gemstone rings combining unconventional materials such as iron and wood with rare precious stones, featuring innovative prong and bezel settings. Sold to private collectors through bespoke appointments.
• Bracelets Includes the iconic Harmony bangle featuring a seamless clasp mechanism alongside cuff bracelets and link designs using materials like iron, olive wood, and exotic woods. Sold to discerning collectors.
• Brooches Nature-inspired brooches depicting animals, insects, plants, and abstract forms. Features realistic modelling with materials including copper-plated gold, porcelain, and gemstone combinations. Sold to individual collectors and museums.
• Necklaces One-of-a-kind necklaces and colliers incorporating ancient artifacts, rare pearls, and precious gemstones in innovative material combinations. Sold via private appointments to collectors.
• Cufflinks Bespoke cufflinks crafted with the same attention to material innovation and craftsmanship as all Hemmerle creations. Priced on application and sold via private appointment.
• Harmony Bangle The signature open-ended bangle designed by Stefan Hemmerle with a seamless twist clasp mechanism, first created in 1991. It functions as a canvas for material experimentation with iron, wood, copper, and precious stones. Acquired by the V&A Museum in 2010.
• Infused Jewels Collection Multi-sensory limited-edition project of 10 earring pairs and 3 brooches inspired by herbal tea ingredients, created in collaboration with Kräutergarten München and Porzellan Manufaktur Nymphenburg. Priced on application.
• Revived Treasures Collection Egyptian civilization-inspired limited-edition collection featuring pieces incorporating ancient Egyptian faience, scarabs, and lotus flower motifs dating from 2200 BC to 1000 BC. Sold via private appointments and art fairs.
• Hidden Treasures Collection 125th anniversary limited-edition collection exploring Hemmerle's heritage as medal makers, featuring designs inspired by royal orders and historical medals from the company's archive.
• [AL] Project Aluminium-focused limited-edition collection of 16 earring pairs and a brooch exploring the unique properties of aluminium through innovative design, launched at TEFAF Maastricht.
• 130th Anniversary Collection 130th Anniversary limited-edition collection celebrating 130 years of the family-run jewellery house, featuring nature-inspired designs, historical references, and innovative material combinations.
• Nature's Jewels Collection Nature-inspired limited-edition collection of 16 pieces celebrating animals, insects, birds and plants, accompanied by a book of poetry by Greta Bellamacina published by MACK.
• Egyptian Story Collection Egyptian-inspired limited-edition collection featuring exotic pock wood, turquoises, and tsavorite garnets; a Harmony bangle from this collection joined the permanent collection of Cooper Hewitt Smithsonian Design Museum in 2014.
• Private Jewellery Commissions Bespoke commission service for individual clients seeking custom one-of-a-kind creations, including historically significant commissions such as the 1995 Berlin iron jewellery-inspired commission that sparked Hemmerle's modernist aesthetic. Priced on application.

Quantifiable outcome

• Over 500 hours of craftsmanship typically dedicated to a single jewel.
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and notable.

• Studio MahrminorOthers · 1 January 2024Studio Mahr is credited for art direction on Hemmerle's website and communications materials.
• Porzellan Manufaktur NymphenburgnotableStrategic or Co-development Partner · 1 January 2022For the Infused Jewels project, Hemmerle collaborated with Porzellan Manufaktur Nymphenburg (founded 1747) to create a bespoke hand-crafted tea caddy. The Nymphenburg artisans rendered herbs in relief and painted the caddies with sumptuous slip porcelain decoration. This marked the first time Hemmerle collaborated with an external manufacturer on a jewel, as all other artisanal practices are carried out in-house.
• Kräutergarten MünchenminorStrategic or Co-development Partner · 1 January 2022Hemmerle worked with Romana Auth of Kräutergarten München, the first ecologically certified herb house in Munich, to develop a bespoke herbal tea blend as part of the Infused Jewels multi-sensory project.
• Greta BellamacinaminorStrategic or Co-development Partner · 1 January 2022English poet and writer Greta Bellamacina authored The Herb Garden, a poetic modern fairy-tale commissioned by Hemmerle to accompany the Infused Jewels project. Bellamacina is a long-term collaborator, having also edited the poetry collection Nature's Jewels in 2014.
• Rosanna TaskerminorStrategic or Co-development Partner · 1 January 2022Illustrator Rosanna Tasker created hand-drawn illustrations for The Herb Garden fairy-tale accompanying the Infused Jewels project. Her work appears alongside Bellamacina's text in the limited-edition publication.
• Tom PostmanotableStrategic or Co-development Partner · 1 January 1998Celebrated Dutch architect and designer Tom Postma redesigned the Maximilianstrasse boutique alongside Sylveli Hemmerle in 1998, and designed the exhibition installation for the 2006 Myths: Jewels Today exhibition at Die Neue Sammlung (for which he won the 2007 Red Dot Design Award for Best Exhibition). Postma also designed Hemmerle's TEFAF Maastricht exhibition stand.

Scale indicators5 records

Recent moves8 records

Expansion highlights10 records

Broad incumbents

• Tiffany & Co. LVMH-owned global luxury jewellery retailer with high-jewellery and heritage positioning. Comparable to Hemmerle on museum exposure (e.g., Blue Book) and UHNW client reach, but operating a vastly broader retail and pricing model.
• Van Cleef & Arpels: Richemont-owned heritage high-jewellery house with deep museum ties (e.g., L'École). Comparable to Hemmerle on high-jewellery positioning, but at vastly larger scale and with broader commercial distribution.
• Bulgari: LVMH-owned global jewellery and watches house with strong high-jewellery and heritage positioning (e.g., Medals collection overlap with Hemmerle's medal/orders history). Competes in the same UHNW collector pool at much greater scale.
• Chaumet: LVMH-owned Place Vendôme high-jewellery house with strong heritage and tiara/royal-warrant legacy. Comparable to Hemmerle on royal-court provenance and fine-jewellery craft, but with mass-luxury and bridal adjacencies.
• Boucheron: Place Vendôme high-jewellery incumbent owned by Kering. Overlaps with Hemmerle on high-jewellery category, art-fair presence, and UHNW clientele, but operates at significantly larger scale with broader product range.

Direct peers

• Moussaieff: London-based high-jewellery maison producing one-of-a-kind collector pieces with significant coloured-stone expertise. Comparable to Hemmerle on bespoke model, UHNW clientele, and rarity-driven positioning.
• Schaffrath: Hanover-based family-run jewellery atelier with a private atelier and bespoke collector focus. Comparable to Hemmerle on German family ownership, in-house craftsmanship, and collector-driven bespoke model.
• JAR (Joel Arthur Rosenthal): Paris-based, family-style atelier producing one-of-a-kind high-jewellery pieces in extremely limited volumes with extreme craft focus. Closest direct comparable to Hemmerle's bespoke model, in-house production, and collector-driven sales.
• David Webb: American high-jewellery house known for bold, sculptural, animal-themed pieces and museum presence. Comparable to Hemmerle on artisanal identity, sculptural design language, and museum collection representation.
• Buccellati: Multi-generational Italian fine jewellery house known for hand-engraved gold and silver jewellery with an artisan atelier model. Closely comparable to Hemmerle on family heritage, craftsmanship emphasis, and high-jewellery positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HemmerleJewellery
• Instagraminstagram.com/hemmerle
• Pinterestpinterest.com/hemmerle
• LinkedInlinkedin.com/company/hemmerlemunich

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemmerle