What Schaffrath 1923 does

Schaffrath 1923 GmbH is a German diamond jewelry manufacturer founded in 1923 and headquartered in Hanau, Germany, operating as a privately held GmbH with 11–50 employees. The company produces handcrafted diamond jewelry entirely in Germany under the Schaffrath / SCHAFFRATH 1923 brand, marketed through eleven named collections: The One, PRISM, Paradoxal, Liberté, CALLA, Colortaire (including Colortaire Men and Colortaire Hand), 360, Love of my Life, La Luna, and Accessoires. Its core technical differentiators are proprietary setting and mechanical techniques, notably the Paradoxal floating-diamond construction (where the ring appears held together only by diamonds), the 360° high-precision rotating bearing mechanism, the CALLA floating brilliant setting with mirror-polished framing, and the Colortaire modular system offering approximately 5,000 combinations of solitaire diamonds with various gold types and nylon/leather band colors.

The business is a one-time-sale luxury jewelry model with no public pricing; products are sold exclusively through an authorized dealer (Fachhändler) network across Germany, the Netherlands, and Austria, with Schaffrath providing consultation, catalogs, and brand marketing support. Marketing is built around the brand's German manufacturing heritage, design innovation, and award recognition, including the German Design Award 2025 (Special Prize) for the Paradoxal Eternal Flow Collection. Customer segments are individual luxury consumers, couples purchasing engagement or wedding jewelry, and a secondary segment of men seeking diamond-set luxury jewelry (The One, Colortaire Men). The company maintains an active digital presence (bilingual German/English website, Instagram, Facebook, Pinterest, newsletter) and a sustainability and craftsmanship narrative, but sells no direct-to-consumer e-commerce and discloses no financial figures.

Name

Schaffrath 1923

Legal name

SCHAFFRATH 1923 GmbH

Website

https://schaffrath1923.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Schaffrath 1923 GmbH is a German handmade diamond jewelry manufacturer founded in 1923, offering eleven collections of premium rings, necklaces, earrings, and bracelets, sold exclusively through authorized dealers in Germany, the Netherlands, and Austria.

Ownership category

akta.pro rank

Product category

Luxury Diamond Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE)

Keywords

• Diamond jewelry manufacturing
• Luxury diamond rings
• Handcrafted fine jewelry
• Engagement ring collections
• Premium diamond bracelets

Headquarters

HQ city

Hanau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Diamond Jewelry Sales: SCHAFFRATH generates revenue through the one-time sale of handcrafted diamond jewelry pieces, including rings, necklaces, earrings, and bracelets. Products are sold exclusively through authorized dealers in Germany, Netherlands, and Austria at premium price points reflecting the German manufacturing heritage since 1923.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Schaffrath 1923 designs and manufactures handcrafted diamond jewelry in Germany, producing rings, necklaces, earrings, and bracelets across eleven distinct collections including The One, PRISM, Paradoxal, Liberté, CALLA, Colortaire, 360, Love of my Life, La Luna, and Accessoires. Products feature natural diamonds set in gold (yellow, white, rose) and are sold exclusively through an authorized dealer network in Germany, the Netherlands, and Austria at premium price points reflecting over 100 years of German manufacturing heritage.

Product overview

Schaffrath 1923 is a German diamond jewelry manufacturer ('Diamantmanufaktur') founded in 1923, producing handcrafted diamond jewelry made in Germany. The product portfolio consists of eleven distinct collections: The One (men's exclusive rings with unique diamond cuts), PRISM (angular design jewelry), Paradoxal (floating-diamond construction rings, German Design Award 2025 winner), Liberté (freedom-themed jewelry), CALLA (iconic solitaire rings with floating brilliant), Colortaire and Colortaire Men (colorful bracelets combining diamonds with nylon/leather bands in 15 colors), 360 (rotating diamond jewelry), Love of my Life (dual-solitaire designs symbolizing connection), La Luna (moon-inspired rings, 'Ring of the Year'), and Accessories. Products are sold exclusively through authorized dealers in Germany, the Netherlands, and Austria. The company operates a showroom and manufactures all pieces in their German manufactory.

Differentiator

Problem solved

Functional benefit

Brands

• The One: Exclusive men's rings with diamond, crafted for people with attitude and personality who want extraordinary jewelry. Features powerful forms, uncompromising architecture, and exceptional natural diamonds in Shield-Cut, Kite-Cut, Emerald-Cut, and Fancy Shapes.
• PRISM
• Paradoxal
• Liberté
• CALLA
• Colortaire
• 360
• Love of my Life
• La Luna

Products and services

• The One

Quantifiable outcome

• German Design Award 2025 recognition for Paradoxal Eternal Flow Collection, confirming PARADOXAL as jewelry design that follows no trends but created an independent design identity - uncompromising, innovative, and unmistakable.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Authorized Dealer Network (Fachhändler)coreChannel Partner/ Reseller/ DistributorSCHAFFRATH distributes exclusively through an authorized dealer network of jewelry retailers in Germany, the Netherlands, and Austria. Dealers are supported with consultation services from SCHAFFRATH while handling final sales to end customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Messika: French contemporary diamond jewelry brand that has scaled rapidly through modern marketing and DTC channels. Comparable as a design-led diamond jewelry specialist targeting younger luxury buyers - a category dynamic Schaffrath must compete with digitally.
• Hemmerle: Boutique Munich-based fine jeweler known for material-mixing and one-of-a-kind pieces, family-run since 1893. Comparable as a heritage German fine jewelry maker with artisanal manufacturing and a high-end collector clientele.

Broad incumbents

• Bucherer: Swiss-founded luxury jeweler with extensive DACH and European retail, carrying proprietary lines alongside major maisons. Comparable as a broader incumbent in the German-speaking luxury fine jewelry market where Schaffrath also operates.
• Tiffany & Co. Global luxury diamond jewelry icon with strong bridal positioning and now owned by LVMH. Comparable as a premium diamond jewelry brand whose engagement and solitaire categories directly overlap with Schaffrath's core collections (CALLA, Love of my Life).

Direct peers

• Hearts on Fire: Premium diamond jewelry brand built around proprietary cut quality and authorized retailer distribution. Comparable as a diamond-quality-differentiated brand with jeweler-led go-to-market model similar to Schaffrath's Fachhändler channel.
• Niessing: German fine jewelry manufacturer with in-house production, known for proprietary tension settings and contemporary designs. Directly comparable as a German-made fine jewelry manufacturer with technical craftsmanship differentiation and dealer-led distribution.
• Le Vian: US-based fine jewelry house focused on signature diamond designs (chocolate diamonds, denim diamonds) distributed through authorized retailers. Comparable as a design-IP-led diamond jewelry brand using a similar authorized-dealer channel structure.
• Wellendorff: German family-owned fine jewelry maker with proprietary spinning ring mechanisms and a heritage brand. Highly comparable given shared 'Made in Germany' manufacturing, mechanism-driven design innovation, and exclusive jeweler distribution in DACH.
• Wempe: German family-run jeweler with its own jewelry and watch lines plus authorized retail for luxury maisons. Comparable as a DACH-based diamond jewelry brand with branded collections and selective retail distribution.

Regional players

• Steltman Juweliers: Historic Dutch luxury jeweler based in The Hague with own-brand fine jewelry and watch boutique. Comparable as a long-established Netherlands-based fine jewelry brand overlapping with Schaffrath's dealer geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schaffrath1923
• Instagraminstagram.com/schaffrath1923
• Pinterestpinterest.de/schaffrath
• LinkedInlinkedin.com/company/schaffrath

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaffrath 1923