Virginia Family Dentistry

What Virginia Family Dentistry does

Virginia Family Dentistry, P.C. is a privately held, doctor-led, multi-specialty dental practice headquartered in Midlothian, Virginia, founded in 1974 by Dr. W. Baxter Perkinson Jr. The company operates 17 clinical locations across Central Virginia and employs 70+ dentists and specialists supported by 400+ total team members. It offers a full spectrum of dental services under a single corporate entity, including general dentistry, pediatric dentistry, orthodontics, endodontics, periodontics, cosmetic dentistry, dental implants, sedation dentistry, and wisdom-teeth extraction, plus an in-house dental lab that supports prosthetic and restorative workflows.

Its underlying technology stack consists of conventional digital dental hardware — digital x-rays, 3D imaging, and surgical microscopes — layered with a software integration stack comprising CareStack for patient records and portal, SmileSnap for virtual consultations, and OrthoBanc for patient payment plans. The business model is fee-for-service dental care billed to patients and insurers, with revenue concentrated in the Richmond/Central Virginia market. The practice remains locally owned and doctor-led, with no disclosed PE or strategic acquirer on the cap table.

Name

Virginia Family Dentistry

Legal name

Virginia Family Dentistry, P.C.

Website

https://vadentist.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Virginia Family Dentistry is a privately held, doctor-led multi-specialty dental practice operating 17 locations across Central Virginia, with 70+ dentists offering general, specialty, and surgical dental services to consumer patients.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dentistry services
• Orthodontic treatment
• Dental implants
• Pediatric dentistry
• Multi-specialty dental practice

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service dental care where patients pay at time of service. Accepts cash, check, VISA, and MasterCard. Monthly billed accounts payable in full upon receipt. Payment plans arranged through financial office.
2. Dental Insurance (PPO): Participates with most PPO insurance policies as an in-network provider. The practice bills insurance directly for covered services.
3. Orthodontic Payment Plans: Recurring automatic monthly orthodontic payments through OrthoBanc for patients undergoing orthodontic treatment.
4. Special Offers and Discounts: Offers 50% off first new patient visit for uninsured patients. Provides 10% senior citizen discount for payment in full at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Virginia Family Dentistry is a multi-specialty dental practice that delivers comprehensive general and specialty dental care across 17 locations in Central Virginia. Core services include preventive general dentistry (cleanings, exams, fillings, crowns, bridges, extractions), pediatric dentistry, orthodontics (braces, Invisalign, and the proprietary SmileUP clear aligners), endodontics, periodontics, dental implants, cosmetic dentistry, sedation dentistry, and wisdom teeth removal. Restorations are produced in an in-house dental lab, and care is delivered by general dentists collaborating with on-site specialists.

Product overview

Virginia Family Dentistry is a multi-location, multi-specialty dental practice offering a comprehensive suite of dental services across the greater Richmond, VA area. The practice operates as a unified platform with 17 locations and over 70 general dentists and specialists working collaboratively within the same practice. Core offerings include General Dentistry (preventive care, restorations, extractions) and nine specialty services: Pediatric Dentistry, Orthodontics (traditional braces, Invisalign, and their proprietary SmileUP Clear Aligners), Endodontics (root canal therapy using 3D imaging and surgical microscopes), Periodontics (gum disease treatment, dental implant placement), Dental Implants (single to full mouth reconstructions), Cosmetic Dentistry (whitening, veneers, bonding, smile makeovers), Sedation Dentistry (nitrous oxide, oral, IV sedation), Wisdom Teeth Removal, and an In-House Lab for restorations. Support services include an online Patient Portal (powered by CareStack), Online Bill Pay with OrthoBanc integration for orthodontic payments, and emergency dental care. The practice's model enables seamless referrals between general dentists and specialists within the same locations.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive dental care including routine exams, cleanings, digital x-rays, tooth-colored fillings, crowns, bridges, extractions, sealants, fluoride treatments, and periodontal care for patients of all ages.
• Pediatric Dentistry Specialized dental care for infants, toddlers, adolescents, and teens including infant oral exams, cleanings, fluoride treatments, sealants, restorative treatments, pediatric emergency care, early orthodontic evaluations, frenectomy, and pediatric airway treatment.
• Orthodontics Orthodontic treatments including traditional metal/ceramic braces, Invisalign clear aligners, SmileUP Clear Aligners, retainers, and orthodontic appliances such as expanders, space maintainers, and lower lingual holding arches.
• Endodontics Specialized interior-tooth treatments including root canal therapy, endodontic retreatment, apicoectomy (surgical root tip removal), cracked tooth treatment, and traumatic dental injury treatment, using 3D imaging and surgical microscopes.
• Periodontics Gum and supporting-structure treatments including oral pathology exams, scaling and root planing (deep cleaning), gum grafting, crown lengthening, bone grafting, laser-assisted periodontal treatment, and dental implant placement.
• Dental Implants Titanium dental implant placement including single tooth implants, implant-supported bridges, implant-supported overdentures, implant-supported hybrid dentures, and full mouth reconstructions, using 3D imaging and guided implant placement.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening, dental bonding, porcelain veneers, cosmetic crowns, gum recontouring, and complete smile makeovers.
• Sedation Dentistry Anxiety management options including nitrous oxide (laughing gas), oral sedation, and IV sedation for patients with dental phobia or those undergoing larger procedures.
• Wisdom Teeth Removal Surgical extraction of impacted wisdom teeth or those causing pain, crowding, or other dental issues.
• In-House Dental Lab In-house dental laboratory for producing restorations, enabling faster turnaround times for crowns, bridges, and other dental prosthetics.
• Emergency Dental Treatment Same-day emergency dental appointments and after-hours emergency care for urgent dental issues including pain, injuries, and broken teeth.
• SmileUP Clear Aligners Virginia Family Dentistry's own custom clear aligner system designed for small smile and bite adjustments.

Quantifiable outcome

• Over 50 years of continuous operation since 1974
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization supporting thousands of offices nationwide. Comparable as a multi-specialty group practice model though at vastly larger scale and with PE backing.
• Aspen Dental: National DSO primarily focused on general dentistry, dentures, and implants in a clinic/retail format. Comparable multi-specialty group model with a similar emphasis on implants and same-day service.
• Pacific Dental Services: Large U.S. DSO supporting hundreds of dental offices with modern technology focus. Comparable in scale, multi-specialty breadth, and use of advanced imaging and digital workflows.
• Dental Care Alliance: Multi-specialty DSO supporting dental practices across the U.S., including the Mid-Atlantic region where VFD operates. Directly comparable multi-specialty group model with insurance and operational infrastructure.
• Smile Brands: DSO supporting hundreds of dental offices including multi-specialty service lines. Comparable in offering general, specialty, and ortho services under one group practice umbrella.
• Sonrava Health: Multi-state dental group operator (formerly Western Dental) providing general and specialty dental services. Comparable as a multi-specialty group practice operator with ortho and pediatric exposure.
• Benevis: U.S. DSO primarily supporting dental practices serving Medicaid and pediatric populations. Comparable group practice operating model with strong pediatric focus, similar to VFD's 4 dedicated pediatric centers.

Regional players

• Riccobene Associates Family Dentistry: Family-focused multi-location dental group in North Carolina with general and specialty services. Closest regional, family-oriented, multi-specialty group peer to VFD's regional cluster model.
• Lane & Associates Family Dentistry: Regional multi-location dental group across North Carolina offering general and specialty dental services. Comparable regional, family-focused, multi-specialty group model with similar scale.

Emerging players

• United Dental Corporation: Growing U.S. dental group operator focused on merging independent practices and adding specialty services. Comparable emerging DSO playbook that could serve as a strategic exit or rollup path for VFD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vadentist
• Facebookfacebook.com/virginiafamilydentistry
• LinkedInlinkedin.com/company/virginia-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Family Dentistry