Think Music

What Think Music does

Think Music is a Chennai-based music label, operated by SPI Music Private Limited, that has specialized in South Indian film soundtracks since 2007. The label owns rights to a deep catalog of Tamil cinema albums — including some of the industry's biggest titles such as Enthiran, Kabali, Theri, and 96 — and has expanded into multilingual releases across Tamil, Telugu, Malayalam, Kannada, and Hindi. Its core platform (thinkmusic.in) hosts video songs, trailers, teasers, and audio content, supported by an established YouTube channel (thinkmusicindia), social media presence on Facebook, Twitter, and Instagram, and an e-commerce storefront selling physical merchandise such as CDs and cassettes.

The company's product portfolio includes the core Think Music platform for film soundtracks, plus two sub-brands: Think Indie, which hosts independent, non-film music (with artist SaiAbhyankkar as a featured partner), and Think Divine, a spiritual and devotional music series including works by composer Ghibran. Supporting features include curated sections (Now Trending, Fresh Arrivals, Latest Trailers). The technology stack is a content distribution and e-commerce platform with no disclosed AI, API, or SDK layers; the protected 'Think Music' trademark is registered under SPI Music Pvt Ltd.

Revenue is generated primarily through licensing and royalty arrangements with film producers (enterprise B2B) and direct-to-consumer sales through the website and YouTube. Think Music has secured partnerships with multiple South Indian production houses including Dream Warrior Pictures (for 'Karuppu'), JVJ Productions (for 'Haal'), and Peter Film Production (for 'Peter'). The company is privately held with no disclosed funding rounds, no parent company, and no headcount data — a bootstrapped, founder-led operation that has sustained itself for 17+ years through recurring film soundtrack rights deals.

Name

Think Music

Legal name

SPI Music Private Limited

Website

https://thinkmusic.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Music is a Chennai-based music label under SPI Music Private Limited, founded in 2007, specializing in South Indian film soundtracks across Tamil, Telugu, Malayalam, Kannada, and Hindi. It distributes music via its website, YouTube channel, and an e-commerce shop, serving South Indian cinema producers and regional music consumers.

Ownership category

akta.pro rank

Product category

Music Label / Film Soundtracks

NAICS

Record Production and Distribution (51225)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Film music licensing
• Soundtrack distribution
• Music publishing
• Music label services
• Digital music streaming

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Music Licensing and Distribution: Think Music acquires rights to South Indian film soundtracks and distributes them through digital platforms, their website, and e-commerce store. Revenue comes from licensing deals with film producers and direct sales to consumers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Think Music is a South Indian film music label that acquires rights to soundtracks for Tamil, Telugu, Malayalam, Kannada, and Hindi cinema and distributes them through digital platforms (YouTube, its own website) and physical merchandise. The company also operates the Think Divine devotional music sub-brand and the Think Indie label for independent artists, offering curated multi-language soundtrack content to South Indian cinema audiences.

Product overview

Think Music is a South Indian film music label operated by SPI Music Private Limited, founded in 2007 and headquartered in Chennai. The company operates a digital music distribution and streaming platform offering video songs, trailers, teasers, and audio content. The portfolio consists of the core Think Music Platform for South Indian film soundtracks (featuring major albums like Enthiran, Kabali, Theri, and 96), complemented by Think Divine for spiritual/devotional music content and Think Indie for independent music. Supporting features include Now Trending (curated trending content), Fresh Arrivals (latest releases), Latest Trailers (upcoming film trailers), and a Shop for physical merchandise. The platform primarily serves Tamil cinema audiences with content spanning multiple languages including Malayalam, Hindi, Telugu, and Kannada.

Differentiator

Problem solved

Functional benefit

Brands

• Think Divine: Spiritual music series featuring devotional content including moola mantras, Navagraha moola mantras, and Thiruppavai compositions by Ghibran.

Products and services

• Think Music Platform A digital music distribution platform specializing in South Indian film soundtracks, offering video songs, trailers, teasers, and audio content for Tamil cinema and other South Indian language films.
• Think Divine A sub-brand of Think Music focused on spiritual and devotional music content, featuring religious mantras, devotional songs, and sacred music series including works by composer Ghibran.
• Think Indie A sub-label showcasing independent music content and non-film songs by indie artists, supporting emerging talent beyond mainstream Bollywood and Tamil cinema.
• Think Music Shop An e-commerce store selling physical music merchandise including CDs and cassettes, with support for net-banking, credit card, debit card, and mobile payment options.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Peter Film Production (Kannada)minorStrategic or Co-development Partner · 7 March 2026Think Music serves as music partner for the Kannada film 'Peter' directed by Sukesh Shetty. The film is set around Bhagamandala in the Kodagu region and features a soundtrack with multiple language versions. Hindi singer Ajay Gogavale makes his Kannada debut with the song 'Josh Jawani'.
• Dream Warrior PicturescoreStrategic or Co-development PartnerThink Music distributes soundtracks for Dream Warrior Pictures' films including 'Karuppu' starring Suriya. The film collected Rs 161.04 crore globally and became the highest-grossing Tamil film of 2026.
• JVJ ProductionsminorStrategic or Co-development PartnerThink Music acts as music partner for JVJ Productions' film 'Haal' starring Shane Nigam. The film released in multiple languages including Malayalam, Hindi, Telugu, Tamil, and Kannada.
• SaiAbhyankkarminorStrategic or Co-development PartnerThink Music partners with independent artist SaiAbhyankkar through the 'Think Indie' label, featuring music videos and songs on their platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aditya Music: Hyderabad-based music label acquiring rights to Telugu and Tamil film soundtracks and distributing them digitally. Closely comparable in business model (film-music rights acquisition + digital platform) and regional language focus.
• Manorama Music: Malayalam-focused music label tied to a major South Indian media group, handling film soundtracks in that language. Directly comparable in regional-language film soundtrack licensing and digital release strategy.
• Lahari Music: Kannada and Telugu film music label with a long catalog and YouTube-led distribution strategy. Mirrors Think Music's regional-language film soundtrack licensing and D2C streaming model.
• Sun Music: Music arm of Sun TV Network focused on Tamil and other South Indian language film soundtracks. Closely comparable in regional Tamil/South Indian music focus and film-producer relationships.

Broad incumbents

• Zee Music Company: Music label arm of Zee Entertainment acquiring rights to Hindi and regional film soundtracks and monetizing them via YouTube and streaming platforms. Comparable in film-music licensing and digital distribution model.
• T-Series: One of India's largest music labels and film production houses, with growing presence in South Indian soundtracks. Comparable in film-music rights acquisition and YouTube-driven distribution, though predominantly Bollywood-focused.
• Saregama India: Listed Indian music major with a deep film-music catalog spanning decades and languages, including South Indian titles. Comparable as a film soundtrack rights holder and digital distributor; broader in geographic and genre coverage.
• Sony Music Entertainment India: Indian arm of a global major with deep pockets competing for premium South Indian film soundtrack rights. Comparable in that it licenses and distributes film music in the same regional markets, but operates at vastly greater scale across multiple genres and languages.
• Tips Music: Long-standing Indian music label with film-music rights and a substantial catalog distributed digitally. Comparable in film soundtrack licensing and streaming distribution, though with broader multi-language and pop catalog reach.

Emerging players

• Divo Music: Indian digital music distribution and label services company working with independent and regional artists across South Indian languages. Comparable in South Indian indie/film music distribution focus, though smaller and more service-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thinkmusicindia
• YouTubeyoutube.com/user/thinkmusicindia
• Facebookfacebook.com/Thinkmusicofficial
• Instagraminstagram.com/thinkmusicofficial
• LinkedInlinkedin.com/company/think-music

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Music