Inscape.TV

What Inscape.TV does

Inscape.TV is a B2B automatic content recognition (ACR) data company and wholly-owned subsidiary of VIZIO, Inc. (NYSE: VZIO). The company captures second-by-second TV viewing data directly from 25+ million opted-in VIZIO smart TV devices, combining video and audio detection to identify what is being watched across 700+ US linear TV networks, 100+ streaming apps, and 210 TV markets. Its proprietary National Representative Panel (NRP) calibrates the device footprint against US Census demographics to produce nationally representative audience measurement.

The product portfolio centers on the ACR Data Platform, enhanced by Commercial Feed+ for creative-level commercial deduplication and combined video/audio ad detection. Inscape monetizes this data through enterprise licensing to four primary customer segments: agencies and advertisers, networks and broadcasters, analytics and measurement partners (including iSpot, MarketCast, EDO), and OEMs and platform partners. Go-to-market is direct enterprise field sales with no publicly disclosed pricing. The company operates exclusively in the United States and is headquartered at 39 Tesla, Irvine, California, with key leadership including a Founder/SVP of Technology, VP of Engineering, and VP of Data Licensing & Insights. In 2023, VIZIO (on behalf of Inscape's ACR work) received a Technology & Engineering Emmy Award from NATAS.

Name

Inscape.TV

Legal name

Inscape, Inc.

Website

https://inscape.tv

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Inscape.TV, a VIZIO subsidiary, provides automatic content recognition (ACR) technology that captures second-by-second TV viewing data from 25+ million opted-in smart TVs, licensing currency-grade cross-screen audience and ad measurement to agencies, networks, measurement firms, and OEMs.

Ownership category

akta.pro rank

Product category

TV Viewership Data Analytics

akta.pro primary industry

Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)

akta.pro secondary industry

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

Keywords

• Automatic content recognition
• Smart TV data analytics
• TV viewership measurement
• Cross-screen advertising metrics
• TV audience intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. TV Viewing Data Licensing: Licensing of ACR-based TV viewing data to agencies, advertisers, networks, broadcasters, and measurement partners for campaign planning, targeting, and measurement purposes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Inscape.TV provides automatic content recognition (ACR) technology and cross-screen TV viewing data captured at the glass level from 25+ million opted-in smart TV devices. The company delivers second-by-second, currency-grade TV viewership intelligence covering linear, streaming, and connected devices, licensing the data to agencies, advertisers, networks, broadcasters, and measurement partners for campaign planning, targeting, attribution, and cross-platform measurement.

Product overview

Inscape.TV is a B2B data intelligence company providing a unified ACR-based TV viewing data platform. The core ACR Data Platform captures viewing behavior from 25+ million opted-in Smart TVs, delivering second-by-second granularity across both linear and streaming content. This platform is enhanced by Commercial Feed+ for ad deduplication and measurement, and supported by the National Representative Panel (NRP) for demographic calibration and representativeness. Together, these components provide currency-grade TV intelligence for advertisers, networks, and measurement partners.

Differentiator

Problem solved

Functional benefit

Products and services

• ACR Data Platform
• Commercial Feed+
• National Representative Panel (NRP)

Quantifiable outcome

• Tune-in data driven to 39% for TVs watching college football during high-profile games, with Alabama vs. Tennessee accounting for 23.8% of all college football viewing.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MarketCastcoreTechnology or Integration · 23 March 2023MarketCast partnered with Inscape to expand its Brand Effect™ ad measurement platform to support CTV streaming measurement. Inscape's ACR data enables MarketCast to identify audiences exposed to CTV ads and measure ad recall, brand connection, and purchase influence.
• iSpotcoreTechnology or IntegrationiSpot has been Inscape's first commercial customer since 2015, using Inscape's TV viewing data for on-screen verification and measurement solutions. Long-standing partnership for TV measurement.
• EDOcoreTechnology or IntegrationEDO partners with Inscape for TV viewership data to support cross-platform measurement of TV outcomes. Inscape's data helps EDO provide industry partners with understanding of what's flowing off the glass.
• Warner Bros. DiscoverycoreTechnology or IntegrationWarner Bros. Discovery uses Inscape's TV viewing data for marketing attribution, leveraging the scale, speed, and precision of the data for cross-platform measurement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global audience measurement and analytics provider with cross-platform TV measurement capabilities; broader portfolio than Inscape but directly competes for advertiser and agency measurement spend.
• Nielsen: Established TV audience measurement incumbent now incorporating ACR into NielsenOne; competes with Inscape for currency-grade measurement budgets while operating as a much broader portfolio across ratings, planning and outcomes.

Direct peers

• iSpot.tv: TV/CTV measurement and attribution provider using ACR-based data (including Inscape's) for ad verification and outcome measurement; an enterprise customer of Inscape but also a direct competitor in measurement solutions.
• Roku: Owns and operates its own first-party ACR and audience data layer across Roku devices, selling CTV measurement and targeting to advertisers that competes directly with Inscape for smart TV data budgets.
• Samsung Ads: Samsung's advertising and data division leveraging ACR data from Samsung smart TVs to deliver audience targeting and cross-screen measurement — a direct competitor given Inscape's reliance on smart TV panel data.
• Comscore: TV and cross-platform measurement provider that has expanded into ACR-based measurement offerings (e.g., Comscore TV), directly overlapping with Inscape's audience measurement and currency-grade data products.
• LG Ads Solutions: Operates LG's first-party ACR data platform across LG smart TVs, offering competing smart-TV ACR audience and measurement products to advertisers and agencies — directly comparable to Inscape's OEM-anchored data business.
• Samba TV (Innovid): Provides ACR-based TV viewing data and cross-screen measurement from smart TV panels, directly competing with Inscape's core currency-grade ACR data licensing offering to agencies, networks and measurement partners.

Emerging players

• Madhive: CTV ad platform with audience targeting and cross-screen measurement capabilities that overlaps with portions of Inscape's analytics offering for agencies and broadcasters, particularly in local CTV.

Others

• The Trade Desk: Demand-side advertising platform that consumes ACR and TV viewership data (including from Inscape) to power buying decisions — adjacent ecosystem participant rather than direct measurement competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inscapetv
• LinkedInlinkedin.com/company/inscape-data-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inscape.TV