Nederlandse Loterij

What Nederlandse Loterij does

Nederlandse Loterij is the Dutch state-owned umbrella operator of the Netherlands' largest gambling portfolio, headquartered in Amsterdam and serving Dutch consumers through a ten-brand game lineup: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, TOTO Winkel, TOTO Casino, TOTO Sport, and Winnitt. The organization is structured under three wholly-owned operating entities — Staatsloterij B.V. and Lotto B.V. for lottery products, and TOTO Online B.V. for sports betting and online casino — and distributes both through physical TOTO Winkel retail stores and proprietary digital channels including dedicated per-brand websites and mobile applications.

The company operates a transaction-fee revenue model based on ticket sales, sports wagers, and casino gaming across its brand portfolio. Lottery products run traditional draw mechanics, TOTO Sport offers online sports betting, TOTO Casino delivers digital slots and table games, and Krasloten provides scratch card products in physical and digital formats. Marketing channels are digital-first (website, mobile apps, email, social) supplemented by paid digital advertising using cookies and tracking across 21 advertising partners.

Nederlandse Loterij routes a substantial share of proceeds into Dutch society: in 2025 it contributed €200.6 million to sport, 18 charitable causes, and the broader community, including €53.8 million to NOC*NSF (Dutch Olympic Committee) for distribution across 79 sports federations. It holds World Lottery Association, European Lotteries, and Privacy Waarborg certifications. The entity is currently navigating a tightening Dutch regulatory environment, evidenced by a KSA warning issued to TOTO Online in June 2026 for using role models in advertisements, a proposed near-total ban on online gambling advertising announced the same month, and KSA data showing unlicensed operators had overtaken the legal market in H1 2025.

Name

Nederlandse Loterij

Legal name

Nederlandse Loterij

Website

https://nederlandsestaatsloterij.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Nederlandse Loterij is the Dutch state-owned operator of the Netherlands' largest gambling portfolio, running ten game brands (lotteries, scratch cards, sports betting, online casino) across physical TOTO retail stores and proprietary digital channels, serving Dutch consumers while channeling proceeds to sport, charities, and society.

Ownership category

akta.pro rank

Product category

Lottery and Gambling Services

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)

Keywords

• Lottery games
• Sports betting
• Online casino
• Scratch cards
• State lottery operator

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Lottery and gambling ticket sales: Nederlandse Loterij generates revenue through the sale of lottery tickets and gambling products across its portfolio of ten games, including Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, and TOTO products. The company operates both physical retail (TOTO Winkels) and online platforms for distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nederlandse Loterij is the largest gambling organization in the Netherlands, operating ten game brands including Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten (scratch cards), TOTO Winkel (retail sports betting), TOTO Casino (online casino), TOTO Sport (online sports betting), and Winnitt. The company distributes lottery, scratch card, sports betting, and online casino products through physical TOTO Winkel retail locations and dedicated online platforms, with proceeds funding Dutch sport and 18 charitable causes.

Product overview

Nederlandse Loterij is the largest gambling organization in the Netherlands, operating a diversified portfolio of ten lottery and betting products. The company operates under three main business entities: Staatsloterij B.V. and Lotto B.V. (for lottery and retail products), and TOTO Online B.V. (for sports betting and online casino). The core product lineup includes traditional lottery games (Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day), scratch cards (Krasloten), and both physical (TOTO Winkel) and online (TOTO Sport, TOTO Casino, Winnitt) betting channels. The organization is state-owned and channels a significant portion of its revenue to Dutch sports (via NOC*NSF) and 18 charitable causes, with €200.6 million contributed in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Staatsloterij: Dutch state lottery — one of the ten games operated by Nederlandse Loterij.
• Lotto
• Eurojackpot
• Miljoenenspel
• Lucky Day
• Krasloten
• TOTO Winkel
• TOTO Casino
• TOTO Sport
• Winn-itt

Products and services

• Staatsloterij Dutch state lottery offering traditional lottery draws with large jackpots, operated by Staatsloterij B.V. Targeted at Dutch adult consumers seeking participation in a national lottery with large prize pools.
• Lotto National Dutch lottery product offering various draw-based games, operated by Lotto B.V. Targeted at Dutch adult consumers.
• Eurojackpot Transnational European lottery with multi-country pooled jackpots, operated by Lotto B.V. Targeted at Dutch adult consumers seeking participation in a pan-European lottery.
• Miljoenenspel Lottery game offering million-euro prize opportunities, operated by Lotto B.V. Targeted at Dutch adult consumers.
• Lucky Day Daily lottery game with regular draw opportunities, operated by Lotto B.V. Targeted at Dutch adult consumers seeking frequent draw participation.
• Krasloten Scratch card games available in physical and digital formats, operated by Lotto B.V. Targeted at Dutch adult consumers seeking instant-win entertainment.
• TOTO Winkel Physical retail locations branded as TOTO Winkel for placing sports bets and purchasing lottery products, operated jointly by Staatsloterij B.V. and Lotto B.V. Targeted at Dutch adult consumers preferring in-person betting.
• TOTO Casino Online casino platform offering digital casino games including slots and table games, operated by TOTO Online B.V. Targeted at Dutch adult consumers seeking online casino entertainment.
• TOTO Sport Online sports betting platform for wagering on sporting events, operated by TOTO Online B.V. Targeted at Dutch adult consumers seeking online sports betting.
• Winnitt Online gaming sub-brand operated under TOTO Casino by TOTO Online B.V. Targeted at Dutch adult consumers within the online casino segment.

Quantifiable outcome

• €200.6 million contributed to Dutch society in 2025
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NOC*NSFcoreStrategic or Co-development PartnerNederlandse Loterij maintains a core partnership with NOC*NSF, the Dutch Olympic Committee and national sports confederation. In 2025, the organization contributed €53.8 million to NOC*NSF, which distributes funds to sports associations and clubs throughout the Netherlands.
• 18 Goede Doelen (18 Good Causes)coreStrategic or Co-development PartnerThe organization supports 18 good causes in the areas of health, movement, and wellbeing. Benefactors include Het Cultuurfonds, Aidsfonds, Nierstichting, and Brandwonden Stichting among others. Total contributions to society reached €200.6 million in 2025.
• 79 Sportbonden (79 Sports Federations)coreStrategic or Co-development PartnerNederlandse Loterij supports 79 sports federations through its lottery contributions, enabling these organizations to maintain sports clubs and associations across the Netherlands for both young and old participants.
• 21 Cookie/Advertising PartnersminorOthersThe company uses cookies with 21 partners to collect information about users, track internet behavior, and build profiles for personalized advertising on their own and third-party websites.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Danske Spil: Danish state-affiliated gambling operator offering lottery, sports betting, and casino. Comparable single-country national lottery operator in the Nordic region with similar product mix and Eurojackpot participation.
• Svenska Spel: Swedish state-owned gambling operator running lottery, sports betting, and casino under regulated license. Comparable Nordic state-affiliated operator with multi-vertical offering and Eurojackpot participation.
• Loto-Québec: Québec provincial Crown corporation running lottery, sports betting, and casino/gaming under a regulated monopoly. Comparable state-owned single-jurisdiction lottery operator with charitable contribution mandate (similar to Nederlandse Loterij's Dutch society contributions).
• Veikkaus: Finnish state-owned gambling operator running lottery, sports betting, and casino under a national exclusive license. Highly comparable single-country state-owned operator model, though serving Finland rather than the Netherlands.
• Norsk Tipping: Norwegian state-owned gambling operator with exclusive rights to lottery, sports betting, and certain casino products. Comparable state-owned Nordic operator model with parallel regulatory and product structure.
• Österreichische Lotterien: Austrian national lottery operator running draw games, instant tickets, and sports betting under state concession. Comparable regulated national lottery operator in a neighboring German-speaking market.

Direct peers

• Allwyn (formerly Camelot / UK National Lottery): Operates the UK National Lottery and multiple European lottery concessions under the Allwyn brand. Direct peer in running regulated national-lottery concessions with draw games, scratch cards, and digital distribution, with similar state-licensed operating model.
• La Française des Jeux (FDJ): France's national lottery and gaming operator, also state-influenced post-IPO, running draw-based lottery, instant tickets, sports betting (ParionsSport), and online gaming. Closest direct peer given similar state-affiliated lottery monopoly with multi-channel distribution and transnational Eurojackpot participation.
• Lottomatica (Lottomatica Group / IGT Italy): Italy's largest licensed gaming and lottery operator running AAMS-concession sports betting, lottery, online gaming, and gaming machines. Direct peer given the regulated multi-vertical lottery and betting model in a European market.
• Sazka Group: Czech Republic national lottery operator and one of Europe's largest lottery groups, expanding across Greece, Austria, and Italy. Direct peer as a national lottery operator running draw games, instant tickets, and digital channels across multiple European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NLLoterij

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nederlandse Loterij