Utah CNA Training Centers

What Utah CNA Training Centers does

Utah CNA Training Centers, operated by TAC Educational Services, Inc. and owned by Canyon Educational Services, is a Utah-based private vocational educator of Certified Nursing Assistants. Founded in 2007 as a single Murray, Utah classroom, the company has expanded to four campus locations — Murray (headquarters), Orem, Clearfield, and Logan — and claims to be the largest private CNA educator in the state, training approximately 2,000 students per year with a 96% state exam pass rate reported by the Utah Nursing Assistant Registry (UNAR). The program is approved by UNAR, and co-owner Terri Holland sits on the UNAR Advisory Council.

The core product is a hybrid 100-hour state-approved CNA training program priced at $575 per student, combining 49 hours of online curriculum (lecture videos, PowerPoints, quizzes, exams, and a live Zoom session) with 27 hours of in-person skills labs and 24 hours of clinical rotation at partner healthcare facilities. Tuition includes online test prep courses accessible for 90 days post-completion, a proprietary in-house study guide/workbook, and priority clinical scheduling for early-completing students. Ancillary revenue is generated through optional supply sales (textbook $40, BP cuff and stethoscope bundle $40, gait belt $15), a $60 Basic Life Support CPR course, a workbook sponsorship and Employer Scholarship Network that monetize healthcare employer recruitment demand, and a $20 paid-boost social media job posting service.

The business operates a direct-to-consumer, self-serve enrollment model with online registration and payment, complemented by phone sales and inbound referrals from workforce development organizations (Vocational Rehabilitation Services, LDS Employment Services, Department of Workforce Services). Distribution is regional to Utah, supported by a multi-channel marketing approach centered on the company's website, a Facebook presence of 2,900+ followers, organic search, and association memberships with Utah Association for Home Care, Utah Hospice and Palliative Care Organization, and Utah Health Care Association.

Name

Utah CNA Training Centers

Legal name

TAC Educational Services, Inc.

Website

https://utahcnacenters.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah CNA Training Centers is a Utah-based, UNAR-approved private vocational educator that delivers a hybrid 100-hour Certified Nursing Assistant program across four campuses, training approximately 2,000 students annually with a 96% state exam pass rate.

Ownership category

akta.pro rank

Product category

Nursing Assistant Training

NAICS

Technical and Trade Schools (61151), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

akta.pro secondary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Certified nursing assistant training
• Nurse aide certification
• Healthcare workforce education
• Clinical skills training
• Bls cpr training

Headquarters

HQ city

Clearfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CNA Training Tuition: Primary revenue stream from CNA certification program tuition at $575 per student. Program includes 100 hours of training (49 online, 27 skills lab, 24 clinical). Additional revenue from textbook sales ($40), BP cuff and stethoscope bundles ($40), and gait belts ($15).
2. Employer Scholarship Network: Employers sponsor employee tuition through the Employer Scholarship Network program, covering or subsidizing student tuition costs.
3. Workbook Sponsorship: Healthcare facilities advertise recruitment opportunities in the student study guide/workbook distributed to all students, with benefits including logo placement, directory listing, and exclusive access to Pitch to the Class sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Utah CNA Training Centers is a state-approved Certified Nursing Assistant (CNA) training provider offering a 100-hour hybrid program comprising 49 hours of online curriculum, 27 hours of in-person skills labs, and 24 hours of clinical rotation at healthcare facilities. The school was founded in 2007 in Murray, Utah and has expanded to four campus locations (Murray, Orem, Clearfield, and Logan), training approximately 2,000 students annually with a 96% state exam pass rate. Additional offerings include Basic Life Support (BLS) CPR training and employer engagement programs (Employer Scholarship Network, Workbook Sponsorship, Social Media Job Posting) that supply healthcare facilities with a recruitment pipeline.

Product overview

Utah CNA Training Centers operates as a CNA training provider offering a primary 100-hour Certified Nursing Assistant training program through a hybrid online/in-person format. The program is approved by the Utah Nursing Assistant Registry (UNAR) and includes 49 hours of online coursework, 27 hours of skills labs, and 24 hours of clinical rotations. Additional offerings include Basic Life Support (BLS) CPR training, employer engagement programs such as the Employer Scholarship Network and Workbook Sponsor Program for CNA recruitment, and a Social Media Job Posting Program. The company offers courses at four locations in Utah (Logan, Clearfield, Murray, and Orem) with tuition priced at $575 for the CNA program.

Differentiator

Problem solved

Functional benefit

Products and services

• CNA Training Program (100-Hour) State-approved Certified Nursing Assistant training program combining 49 hours of online curriculum, 27 hours of in-person skills labs, and 24 hours of clinical rotation at healthcare facilities. Includes online test prep courses and full access to the online learning system; students must complete the program within 60 days. Tuition is $575.
• Basic Life Support (BLS) CPR Course
• Employer Scholarship Network Program connecting employers who hire CNAs with prospective students; employers can sponsor or subsidize tuition in exchange for recruitment opportunities and first access to program graduates.
• Workbook Sponsor Program Recruitment advertising program enabling employers to place recruitment ads in the student study guide distributed to every Utah CNA Training Centers student, with logo placement on the company website under Preferred Employers/Sponsors.
• Social Media Job Posting Program Job posting service allowing employers to share CNA hiring information on the company's Facebook page, with optional paid post boosting at $20 per boost for increased reach.

Quantifiable outcome

• 96% state exam pass rate according to UNAR - one of the highest in the state
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Utah Nursing Assistant Registry (UNAR)coreOthersOur nurse assistant program is approved by the Utah Nurse Assistant Registry (UNAR). UNAR approves all nurse assistant programs in Utah and provides oversight of certified aides. Terri Holland, co-owner of Utah CNA Training Centers, sits on the UNAR Advisory Council. The Executive Director is Donelle Ricketts.
• Utah Association for Home CareminorOthersUtah CNA Training Centers is a long-time Associate Member of the Utah Association for Home Care, which is comprised of home health, hospice and personal care aides. The Executive Director is Ed Dieringer.
• Utah Hospice and Palliative Care OrganizationminorOthersOrganization dedicated to providing sensitive and loving care to those at end of life and help for those who love and care for them. The Executive Director is Amy Hartman.
• Utah Health Care AssociationminorOthersAssociation providing information and support for people and families in need of long term care or rehabilitative care. The Executive Director is Dirk Anjewierden.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pima Medical Institute: Pima Medical Institute is a broader healthcare vocational school offering CNA along with many other allied health programs across multiple states; comparable as a private, for-profit healthcare training provider with hybrid delivery, though much larger and more diversified than Utah CNA Centers.
• American Red Cross Training Services: The American Red Cross offers state-approved CNA training programs nationwide alongside its BLS and first-aid portfolio. Comparable as a large, well-known provider of nurse assistant certification training with national scale that Utah CNA Centers competes against at the program level.
• Concorde Career Colleges: Concorde Career Colleges operates private career schools offering CNA, medical assisting, and other allied health programs across multiple states. Comparable as a broader healthcare vocational education incumbent serving similar entry-level healthcare worker candidates.
• Brookline College: Brookline College is a private career college offering nursing aide and allied health programs in the Western U.S. Comparable as a regional healthcare vocational educator with overlapping program offerings and similar student demographic targeting.

Emerging players

• MedCerts: MedCerts is an online healthcare certification provider covering CNA, phlebotomy, and medical assisting through fully remote or hybrid models. Comparable as an emerging online-first competitor in the same healthcare vocational certification space, with potential to undercut on price and convenience.
• Career Step (by Stride): Career Step, part of Stride, offers online healthcare vocational training programs including nurse aide preparation. Comparable as an online-first emerging player targeting similar entry-level healthcare certification students.

Direct peers

• Phlebotomy Training Specialists: Phlebotomy Training Specialists is a private, multi-location vocational school focused on a single allied health certification. Comparable as a small-format, single-certification private educator using similar in-person + classroom delivery and direct-to-consumer marketing.

Others

• National Healthcareer Association: NHA provides certification exams and credentialing for allied health roles including nurse aide. Comparable as a credentialing ecosystem participant that shapes the testing standards and pathways Utah CNA Centers' students must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UtahCNA
• Facebookfacebook.com/UtahCNATrainingCenters
• LinkedInlinkedin.com/company/utah-cna-training-centers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah CNA Training Centers