Utah Health Care Association

What Utah Health Care Association does

Utah Health Care Association (UHCA) is a private nonprofit professional trade association founded in 2004 and headquartered in Salt Lake City, Utah, serving the state's long-term care industry. It operates under the DBA names UHCA and UCAL (Utah Center for Assisted Living) and functions as Utah's state affiliate of the American Health Care Association (AHCA) and the National Center for Assisted Living (NCAL). Its membership comprises skilled nursing facilities, assisted living facilities, and Intermediate Care Facilities for Individuals with Intellectual Disabilities (ICF/IID), plus associate business members (vendors of medical supplies, food services, consulting, education, and professional services) and individual professionals.

UHCA's product portfolio centers on three integrated offerings: a tiered membership program (facility, associate business, and individual tiers), recurring professional education and CPE accreditation services (Medication Aide Certified Course, Assisted Living Administrator Course, and third-party CPE course accreditation approved by Utah's Division of Professional Licensing), and an annual events calendar anchored by the Fall Convention & Expo, Spring Leadership Conference, and PAC Golf Tournament. Underlying technology is minimal — the organization runs on a standard association website (Joomla-based, built by Third Sun), social media channels, and online event registration — with no proprietary software, AI/ML capabilities, or app products.

Revenue is generated through annual membership dues at multiple tiers, event registrations with member/non-member pricing differentials, training course fees, CPE accreditation charges (per credit hour plus administrative fees), and exhibitor/sponsorship packages. Pricing is publicly disclosed and varies materially by member status (e.g., Medication Aide Course: $800 member vs. $1,100 non-member; Fall Convention early bird: $575 member vs. $845 non-member). The organization's go-to-market motion is community-led, relying on advocacy strength, networking, educational programming, and the annual conference to acquire and retain members within Utah's long-term care ecosystem.

Name

Utah Health Care Association

Legal name

Utah Health Care Association

Website

https://uthca.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah Health Care Association (UHCA) is a Utah-based nonprofit trade association serving skilled nursing, assisted living, and ICF/IID facilities through tiered membership, professional education, CPE accreditation, annual conferences, and legislative advocacy. It operates as the state affiliate of AHCA and NCAL.

Ownership category

akta.pro rank

Product category

Healthcare Professional Association

NAICS

Nursing and Residential Care Facilities (623), Other Residential Care Facilities (6239), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Systems Strengthening & Universal Health Coverage (UHC) (BPADAIAE)

akta.pro secondary industries

Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL), Inpatient Rehabilitation Facilities (IRF) (HLAFAFAA)

Keywords

• Long-term care association
• Healthcare membership services
• Continuing professional education
• Nursing facility advocacy
• Assisted living resources

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership dues from facility members (nursing homes, assisted living, ICF/IID) and associate business members at various tier levels (Platinum, Gold, Silver, Bronze).
2. Educational Programs: Revenue from Medication Aide Certified courses (Member $800, Non-member $1,100) and Assisted Living Administrator courses (Member $750, Non-member $1,100).
3. CPE Accreditation: Continuing Professional Education accreditation fees: Members pay $100/credit hour with $300 admin per event; Non-members pay $300/credit hour with $450 admin per event.
4. Event Sponsorships and Exhibitor Fees: Revenue from Fall Convention exhibitor booths (Non-member $1,900), sponsorship packages, and golf tournament registrations ($150/person).
5. Individual Event Registrations: Registration fees for conferences including Early Bird ($575/person), Regular ($649/person), and Last Chance ($695/person) pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

UHCA is a nonprofit professional membership association serving long-term care providers in Utah, including skilled nursing facilities, assisted living facilities, and Intermediate Care Facilities for Individuals with Intellectual Disabilities (ICF/IID). Its core offerings include tiered membership programs, legislative advocacy, Continuing Professional Education (CPE) accreditation, professional training courses (Medication Aide Certified, Assisted Living Administrator), and major annual events such as the Fall Convention & Expo and Spring Leadership Conference.

Product overview

Utah Health Care Association (UHCA) operates as a professional membership association for the Utah long-term care profession rather than a software product company. UHCA offers a unified portfolio of membership programs (facility, business associate, and individual tiers), major annual events (Fall Convention & Expo, Spring Leadership Conference, PAC Golf Tournament), professional education courses (Medication Aide Certified, Assisted Living Administrator Course), and CPE accreditation services. The organization also provides comprehensive resource libraries covering emergency preparedness, legislative advocacy, and consumer guides for nursing facilities and services for individuals with intellectual disabilities. The portfolio functions as an integrated membership ecosystem supporting quality care advocacy, professional development, and industry networking for Utah's long-term care sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Facility Membership Membership programs for nursing homes, assisted living facilities, and ICF/IID providers offering advocacy, regulatory support, and representation in legislative matters.
• Associate Business Membership Tiered business associate membership (Platinum, Gold, Silver, Bronze) for vendors and service providers supplying goods and services to long-term care facilities.
• Individual Membership Individual membership for professionals in the long-term care field not employed by an assisted living or home health company.
• Fall Convention & Expo Annual September/October convention at Mountain America Expo Center featuring two full days of exhibiting, educational sessions, and networking for long-term care facility leaders and staff, offering CEUs for attendees.
• Spring Leadership Conference Annual May conference held at Utah Tech University in St. George, Utah, for long-term care professionals.
• UHCA PAC Golf Tournament Annual September golf tournament supporting UHCA's Political Action Committee advocacy efforts to advance and protect long-term care in Utah.
• Medication Aide Certified Training Course UHCA-hosted training course consisting of 60 clock hours of didactic training and at least 40 hours of practical training within a long-term care facility, available in-person and virtually.
• Assisted Living Administrator Course Two-day in-person course presented by the Utah Center for Assisted Living (UCAL) for individuals seeking administrator training requirements in Utah assisted living facilities.
• CPE Course Accreditation Third-party accreditation service for continuing education courses, approved by the Utah Division of Professional Licensing, allowing organizations to grant CPE credits to LNHA and AL administrators.

Quantifiable outcome

• Successful advocacy resulted in funding secured for New Choices Waivers and SNF/ICFID providers in 2026 Utah Legislative Session
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mountain Pacific (Midwest QIN-QIO)coreStrategic or Co-development Partner · 10 February 2026Mountain Pacific Quality Health serves as a QIN-QIO (Quality Improvement Network - Quality Improvement Organization) partner with UHCA UCAL. The partnership focuses on quality improvement initiatives, increasing access to quality care, enhancing care delivery, and optimizing health outcomes for hospitals and outpatient clinical practices. This is a no-cost program for members.
• American Health Care Association (AHCA)coreStrategic or Co-development PartnerAHCA is the national association for the long-term care profession. UHCA operates as Utah's state affiliate, utilizing AHCA's resources, educational materials (through educate.ahcancal.org), and national advocacy efforts.
• National Center for Assisted Living (NCAL)coreStrategic or Co-development PartnerNCAL is part of AHCA representing assisted living. UHCA partners with NCAL as Utah's UCAL (Utah Center for Assisted Living) division, providing resources and advocacy for assisted living facilities.
• Paul Davis Restoration of UtahminorStrategic or Co-development PartnerPaul Davis Restoration of Utah hosted UHCA's 2026 Hybrid Emergency Preparedness Bootcamp at their Centerville HQ facility. The partnership provides access to their 'flood house' training facility for hands-on emergency response education.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LeadingAge: National association representing nonprofit aging services providers including senior living, nursing, and affordable housing; overlaps with UHCA's mission of advocacy, education, and standards for LTC operators but with broader and nonprofit-focused membership.
• National Center for Assisted Living (NCAL): AHCA's assisted-living-focused arm, operating in parallel to UHCA's UCAL division at the national level; comparable scope but national geographic coverage versus UHCA's single-state focus.
• American Health Care Association (AHCA): National long-term care association of which UHCA is a Utah state affiliate; provides the umbrella advocacy, branding, and educational content (including educate.ahcancal.org) that UHCA leverages, making it the dominant incumbent in the same space.

Direct peers

• Colorado Health Care Association: State-level nonprofit membership association for Colorado's skilled nursing, assisted living, and ICF/IID providers; directly mirrors UHCA's model, member segments, advocacy focus, and education/CPE programs in an adjacent Mountain West state.
• California Association of Health Facilities: Trade association for California's LTC and post-acute providers, sharing UHCA's mandate of legislative advocacy, education, and member services for skilled nursing, assisted living, and ICF/IID operators.
• Idaho Health Care Association: Idaho's state affiliate of AHCA/NCAL representing nursing facilities, assisted living, and ICF/IID providers with the same advocacy, education, and convention-based member engagement model as UHCA.
• Nevada Health Care Association: Nevada's nonprofit LTC association serving skilled nursing, assisted living, and ICF/IID facilities with comparable advocacy, education, and convention programming as UHCA.
• Wyoming Health Care Association: Wyoming's statewide association for LTC providers operating with a similar legislative advocacy and education mandate, comparable in scale and member mix to UHCA.
• Arizona Health Care Association: Arizona's state LTC association providing advocacy, education, and member services to skilled nursing and assisted living providers under a near-identical operating model.

Emerging players

• National Association of State Veterans Homes: Association for state-operated veterans LTC facilities, partially overlapping with UHCA's advocacy, regulatory, and education remit for long-term care providers, but focused on the federal veterans segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UtahHealthCareAssociation
• LinkedInlinkedin.com/company/utah-health-care-association
• Instagraminstagram.com/utahhealthcareassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Utah Health Care Association