Real Estate Magazine

What Real Estate Magazine does

Real Estate Magazine (REM) is an independently owned Canadian trade media platform serving real estate professionals — REALTORS, agents, brokers, sales representatives, and administrators — with news, regulatory coverage, legal-case reporting, and sales and marketing commentary. Founded in 1989 by Heino Molls and Jim Adair, the publication was acquired in 2022 by Andrew Fogliato, owner of Just Sell Homes (JSH), and relaunched on September 6, 2022 as a digital-first platform with Jordana Springgay as Managing Editor. The core product surface consists of the realestatemagazine.ca news site, a free three-times-weekly newsletter to 27,000+ subscribers, the weekly live show 'The Leads Are Sh*t,' the REMAX-sponsored REM Mastermind webinar series, and a return-to-print Spring Edition launched in April 2026.

The underlying technology is a standard CMS-driven publishing stack (WordPress-class website), an email newsletter distribution system, social channels (Facebook, LinkedIn, X, Instagram), and a YouTube property for video; no APIs, integrations, or AI/ML capabilities are disclosed. REM is not affiliated with any real estate association or board, which it positions as an independent-editorial differentiator versus association-affiliated outlets.

The business model is primarily B2B advertising, with named advertisers including RE/MAX, CREA (Canadian Real Estate Association), OREA (Ontario Real Estate Association), REVEL Realty, Buyers Choice, and Carson Dunlop, and published campaign budget tiers ranging from under $10,000 up to $50,000–$100,000. Secondary revenue comes from print magazine sales ($20 + Tax per copy, with bulk pricing for brokerages) and ancillary newsletter/event monetization; the newsletter itself is free. Distribution is Canada-only, and the company operates with 11–50 employees out of Toronto under private ownership by Andrew and Mark Fogliato.

Name

Real Estate Magazine

Legal name

REM Real Estate Magazine

Website

https://realestatemagazine.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Magazine (REM) is an independently owned Canadian trade publication and digital media platform serving REALTORS, brokers, and agents with industry news, regulatory coverage, and sales and marketing content across a website, 27,000+ subscriber newsletter, weekly live show, and print edition.

Ownership category

akta.pro rank

Product category

Trade Media / Real Estate Industry Publication

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Real estate news
• Trade publications
• Industry newsletters
• Professional media
• Digital publishing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: Primary revenue stream from advertising partnerships with real estate industry brands. The publication offers targeted advertising options including brand awareness, thought leadership, and lead generation solutions for reaching Canadian real estate professionals.
2. Print Magazine Sales: Sale of Spring Print Edition at $20 + Tax. Limited quantities based on confirmed demand. Bulk orders available for brokerages and teams.
3. Newsletter Subscriptions: Free newsletter subscription service delivering industry news three times per week to over 27,000 Realtors.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Real Estate Magazine (REM) is a Canadian independent digital media publication serving real estate professionals (agents, brokers, sales representatives, owners) with industry news, regulatory updates, legal-case coverage, and marketing/sales commentary. Its core offering combines a continuously updated news website (realestatemagazine.ca), a free three-mornings-per-week email newsletter reaching over 27,000 Realtors, a weekly live strategy show ("The Leads Are Sh*t"), a periodic Spring Print Edition sold at $20 + tax, and a webinar series (REM Mastermind). Revenue is generated primarily through targeted advertising sold to real estate industry brands and organizations.

Product overview

Real Estate Magazine (REM) is a Canadian independent digital media platform for real estate professionals, consisting of a main digital publication (realestatemagazine.ca), an email newsletter (27,000+ subscribers), a weekly live show ('The Leads Are Sh*t'), periodic print editions, webinar series (REM Mastermind), and advertising services. The core offering is the digital news platform covering Canadian real estate industry news, analysis, technology, sales and marketing advice, and community stories. The publication is independently owned and operated, relaunched in September 2022, and returned to print in 2026 with a limited Spring Edition.

Differentiator

Problem solved

Functional benefit

Brands

• The Leads Are Sh*t: A live real estate show/podcast hosted by Andrew Fogliato and Taylor Hack that provides real estate marketing and sales strategies. Weekly strategy lab featuring teardowns of real strategies, testing of new ideas, and live Q&A sessions.

Products and services

• Real Estate Magazine Digital Platform Canada's independent digital news source for real estate professionals, covering news, analysis, commentary, regulatory decisions, legal cases, technology, sales and marketing advice, community profiles, and agent profiles. Target audience: Canadian real estate agents, brokers, sales representatives, and owners.
• REM Newsletter Free email newsletter delivering Canadian real estate industry news, weekly sales and marketing tips three mornings per week to over 27,000 Realtors. Target audience: Canadian real estate professionals.
• The Leads Are Sh*t (Weekly Live Show)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• RE/MAXcoreGTM or Marketing PartnerRE/MAX is one of the advertising partners featured on REM's platform. The brand logo appears in REM's advertising partners section indicating an ongoing marketing partnership relationship.
• CREA (Canadian Real Estate Association)coreGTM or Marketing PartnerCREA appears as an advertising partner with REM. The Canadian Real Estate Association represents REALTORS nationwide.
• OREA (Ontario Real Estate Association)coreGTM or Marketing PartnerOREA is listed as an advertising partner on REM, indicating a marketing relationship with the Ontario real estate industry association.
• REVEL RealtyminorGTM or Marketing PartnerREVEL Realty appears as a partner in REM's advertising section. Content about REVEL including leadership features and broker recruitment campaigns appears on the platform.
• Buyers ChoiceminorGTM or Marketing PartnerBuyers Choice mortgage referral service partners with REM, appearing in advertising placements across the platform.
• JSH (Just Sell Homes)coreOthersJSH (Just Sell Homes) is the parent company of REM. REM is identified as a JSH company, and founder Andrew Fogliato is also owner of Just Sell Homes. JSH acquired REM in 2022.
• Carson DunlopminorGTM or Marketing PartnerCarson Dunlop appears as an advertising partner on REM, offering home inspection and realtor services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Real Deal: The Real Deal is a real estate industry news publication with a heavy commercial/industry focus, blending breaking news, newsletters, and event-driven advertising revenue in a manner comparable to REM's content-plus-monetization mix.
• RISMedia: RISMedia's 'Real Estate Magazine' is a US B2B publication for real estate professionals, with a nearly identical format (news, advice, agent-focused editorial) and similar advertising-driven revenue model to REM.
• HousingWire: HousingWire is a US B2B media outlet for mortgage and real estate professionals, combining daily news, newsletters, and sponsored content — closely matching REM's advertising-led, multi-channel B2B trade model.
• Inman: Inman is a long-established US-based B2B news and events platform covering the real estate industry, with a comparable mix of editorial coverage, newsletters, podcasts, and advertising-driven revenue targeting agents and brokers.
• Canadian Real Estate Wealth: Canadian Real Estate Wealth is a Canadian B2C/B2B real estate magazine with a similar print + digital + newsletter structure to REM, covering Canadian real estate from an investor and market perspective.

Regional players

• Real Estate News Exchange (RENX): RENX is a Canadian online news outlet focused on commercial real estate, operating a similar advertising-supported, newsletter-driven model — adjacent audience (CRE vs. REM's residential/professional) but directly comparable business model and Canadian footprint.
• Storeys: Storeys is a Canadian real estate media brand covering housing, investment, and lifestyle, with both digital and print editions and a national advertiser base — a regional, more consumer-tilted analog to REM's professional positioning.
• Canadian Apartment Magazine: Canadian Apartment Magazine is a Canadian B2B trade publication serving the multifamily rental industry, with the same trade-magazine/print + digital/advertising structure as REM but in an adjacent real estate vertical.
• Mortgage Broker News: Mortgage Broker News is a Canadian B2B publication for mortgage professionals, monetized through advertising and events targeting a closely overlapping professional audience (real estate adjacent), making it a strong regional functional peer.

Broad incumbents

• REALTOR Magazine (NAR): REALTOR Magazine is the official publication of the US National Association of REALTORS, providing member-facing news and advice — the structural US equivalent of the association-affiliated outlets REM explicitly positions itself independently against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/REM_Online
• YouTubeyoutube.com/@RealEstateMagazine
• Facebookfacebook.com/remcanada
• LinkedInlinkedin.com/company/rem-real-estate-magazine
• Instagraminstagram.com/realestatemagazine.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Magazine