What Bottle PR does

Bottle PR Ltd is an independent UK digital PR agency founded in Oxford in 2003 and co-owned since 2015 by Managing Director Natasha Hill and Creative Director Colin Cather. The firm targets mid-market to enterprise brands with dedicated marketing functions, charging a minimum monthly retainer of £6K and offering 6- to 12-month engagements that combine editorial media relations with SEO link-building and social amplification under its "Fame & Findability" proposition. It operates from a single Oxford location and has no subsidiaries, external investors, or parent company.

The agency's service architecture has expanded from its original earned-media core into seven branded pillars: Fame & Findability (always-on PR programmes), Unmissable Visibility (campaign delivery), Far Cited (executive thought leadership and AI brand audits including LLM-citation analysis), Perfect Partners (influencer management), Kin Makers (community building), Must-See (SEO and content) and Single Story (brand strategy). Delivery is organised around internal Strategy, Creative and Comms teams. Technology consists of proprietary client-facing tools — most notably the free "How Many People?" calculator for translating reach metrics into relatable equivalents — alongside AI-readiness audits rather than AI-native infrastructure.

Revenue is generated entirely through direct sales of subscription retainers, project-based campaigns and strategic consulting, with no third-party distribution. The agency has earned gold-level recognition from CIPR, The Drum, AMEC, PRCA, PR Moment, Creative Moment, UK Content Awards, Digital Impact and Sabre Awards EMEA, and was ranked in Campaign's Best Places To Work 2026. Documented enterprise clients include AXA, Stannah (five-year partnership), Gousto, Biffa, LeasePlan/Ayvens, Drax, Vespa and Goodyear, alongside mid-market accounts in FMCG, pet, baby and home categories.

Name

Bottle PR

Legal name

Bottle PR Ltd

Website

https://wearebottle.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottle PR is an independent UK digital PR agency founded in 2003, serving mid-market and enterprise brands with always-on PR, SEO link-building, AI-citation optimisation, influencer, and social campaigns via 6- to 12-month retainers from its Oxford base.

Ownership category

akta.pro rank

Product category

Digital PR Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital PR services
• Media relations
• SEO link building
• Brand PR campaigns
• Influencer marketing

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital PR Retainer Services: Monthly retainer programs for ongoing digital PR campaigns including Fame & Findability programs, media relations, and content creation. Minimum commitment of 6 months for starter programs, 12 months for full programs.
2. Campaign-based PR Projects: One-time or limited-duration campaigns including Hero PR Campaigns, Unmissable Visibility campaigns, and Authority campaigns with defined deliverables and timeframes.
3. Strategic Consulting Services: Brand strategy, audits, and planning services including Single Story Brand Audit, Strategy Sprints, and Channel Alignment Programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bottle PR is an independent digital PR agency that secures earned media coverage in national press, trade publications, and digital media to build brand awareness, drive high-quality SEO backlinks, and shape brand perception across search engines, AI platforms, and social channels. The agency delivers always-on retainer programmes, hero campaigns, influencer activations, SEO content programmes, executive thought leadership, and brand strategy services through three internal teams (Strategy, Creative, and Communications), supported by 20+ years of journalist relationships.

Product overview

Bottle PR is an independent digital PR agency offering a comprehensive suite of services organized around three core pillars: Fame & Findability, Unmissable Visibility, and Far Cited Authority. The core Fame & Findability Digital PR offering provides always-on PR programmes across four tiers (Health Check, Starter, Full, and Social), designed to build brand visibility and search authority through editorial coverage. The portfolio extends through five additional service modules: Unmissable Visibility Campaigns (strategy, execution, and always-on layers for high-visibility moments), Far Cited Authority Programmes (executive thought leadership and AI brand visibility), Perfect Partners Influencer Programmes (creator and influencer partnership management), Kin Makers Brand Community Programmes (audience community building and activation), Must-See Onsite Content (SEO and content creation), and Single Story Brand Strategy (narrative positioning and channel alignment). The agency also provides a free public tool called How Many People? Calculator for converting coverage metrics into relatable equivalents. All services are delivered through three internal teams: Strategy, Creative, and Communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Fame & Findability Health Check An audit service that analyses current media coverage volume, quality, and sentiment; assesses search visibility for brand and category terms; evaluates AI citation presence; and benchmarks against competitors with prioritised recommendations.
• Fame & Findability Starter Programme A monthly programme providing PR storyplanning sessions, targeted media stories, reactive commentary opportunities, and coverage reporting designed for brands building media presence from a low base. Minimum commitment of 6 months.
• Fame & Findability Full Programme A comprehensive monthly programme including proactive and reactive story placement across tier-1 and specialist titles, multi-channel amplification, integrated SEO and domain authority reporting, and quarterly strategy reviews. Minimum commitment of 12 months.
• Fame & Findability Social Programme A social-focused monthly programme offering storyplanning and creative ideation for cultural relevance, paid social media planning, and fresh content creation for selected social channels.
• Unmissable Visibility Campaign Strategy A strategic planning service for brands planning campaign moments, providing creative concept development, audience and channel mapping, campaign narrative framework, and amplification planning.
• Unmissable Visibility Campaign Full end-to-end campaign delivery including creative concept and execution, PR-led launch across relevant titles, social and owned channel activation, influencer amplification, and post-campaign brand lift analysis.
• Unmissable Visibility Always-On Layer A planned sequence of 3-4 visibility peaks across a 12-month period, designed for brands wanting sustained cultural presence, with coordinated creative planning and annual campaign calendar.
• Far Cited Executive Experts Analysis Analysis of competitor executives' LinkedIn presence, content performance benchmarking, and opportunity identification for executive thought leadership positioning.
• Far Cited Executive Experts Programme A LinkedIn-focused programme including profile and content audit, organic and paid LinkedIn strategy, ongoing content creation, and optional podcast pitching and speaker slot pursuit.
• Far Cited Authority Campaign A 12-week campaign designed to position a brand as the definitive authority on a specific topic through multi-channel execution including PR, social, content, and speaking opportunities.
• Far Cited Authority Always-On Layer A 12-month authority-building programme with 3-4 planned peaks, coordinated planning, and an annual campaign calendar focused on sustained authority-rising.
• Far Cited AI Brand Audit Analysis of how a brand appears in LLM outputs (ChatGPT, Claude, Perplexity), competitor comparison in AI-generated responses, and editorial content analysis informing AI training with strategy recommendations.
• Perfect Partners Landscape Analysis An audit of relevant creator and influencer landscape, assessment of competitor influencer activity, identification of 10-20 priority partner profiles, and authenticity scoring framework.
• Perfect Partners Campaign Focused influencer activation including partner identification, vetting, brief co-development, content review, campaign delivery across agreed platforms, and performance reporting.
• Perfect Partners Programme Ongoing roster management of 3-6 brand partners, quarterly content planning, long-term relationship building and contract management, and monthly performance reporting.
• Kin Makers Community Audit Review of existing audience relationships across owned channels, subscriber and engagement quality assessment, competitor community benchmarking, and audience persona development.
• Kin Makers Community Launch Community strategy and platform selection, content and programming framework for first 90 days, subscriber recruitment campaign, and editorial calendar aligned to core PR storyplanning.
• Kin Makers Community Programme Ongoing community content planning and distribution, regular PR story integration, member engagement and advocacy development, with monthly community health metrics.
• Must-See Content & SEO Audit Technical SEO health check, content inventory and quality assessment, keyword and topic authority gap analysis, and assessment of existing content for AI citation potential.
• Must-See SEO Content Programme Monthly keyword and topic planning, ongoing content creation optimised for search and AI retrieval, internal linking and authority consolidation, with regular performance reporting.
• Must-See Unsummarisable Content Development of substantial content assets including tools, calculators, original research, or interactive pieces, with SEO and UX design brief, PR amplification plan, and 6-month performance tracking.
• Single Story Brand Audit Review of existing brand messaging across website, comms, and campaigns, consistency scoring, gap analysis between stated positioning and actual brand signals, and AI and search perception check.
• Single Story Strategy Sprint A facilitated half-day workshop with senior leadership for brand narrative development including positioning, story arc, key messages, and brand codes identification.
• Single Story Channel Alignment Programme Ongoing strategic counsel to maintain narrative consistency, quarterly brand signal reviews across PR, content, and social, briefing support for campaigns, and annual positioning refresh workshop.
• How Many People? Calculator A free interactive calculator that converts reach, impressions, and media coverage numbers into tangible real-life equivalents (e.g., stadium capacity, event attendance) to help marketers communicate impact more effectively.

Quantifiable outcome

• 276% increase in brand share of voice for LeasePlan campaign
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Climate PartnerminorOthersBottle PR works with Climate Partner to measure and offset carbon emissions. They have measured their footprint for four years and offset GHG emissions with tree-planting projects validated with Verified Carbon Standard (VCS).
• Science Based Targets Initiative (SBTi)minorOthersBottle PR has registered with SBTi in 2025 to commit to GHG emissions reduction targets and pathway to net zero.
• Oxford Living WageminorOthersAccredited employer committed to paying at least the Oxford Living Wage rate.
• We Show The SalaryminorOthersAccredited under the scheme committing to show salary information on every job ad to promote pay equity.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frank PR: Independent UK PR agency with strong consumer and lifestyle practice. Similar in scale and client mix to Bottle PR's consumer brand portfolio, with comparable award credentials.
• Digitaloft: UK digital PR and SEO agency combining link-building campaigns with content and digital outreach for B2C and B2B brands. Closely matches Bottle PR's digital PR for SEO positioning and UK mid-market client base.
• Builtvisible (formerly part of The Punctuation Group): UK-based digital PR, SEO, and content agency with a similar earned-media-driven, SEO-aware offering. Strong direct overlap in services combining journalist outreach with measurable search impact.
• Kaizo PR: London-based PR and communications agency focused on tech and B2B brands, blending media relations with content and influencer activation. Comparable in hybrid digital PR + influencer model targeting UK enterprise clients.
• Propeller PR: UK consumer and lifestyle PR agency running campaigns for FMCG, food, and consumer brands (overlap with Yutaka, Rowse Honey, Harringtons). Comparable in size and consumer PR focus.

Emerging players

• Screaming Frog: UK SEO-led agency whose digital PR team overlaps with Bottle PR on link-building and SEO-driven PR campaigns. More SEO-rooted but directly competes in the same enterprise link-building RFPs.

Broad incumbents

• FleishmanHillard UK: Global PR network with UK operations offering integrated digital, corporate, and consumer PR. Competes for the same enterprise accounts as Bottle PR (e.g., AXA, Biffa) but at a much larger scale.
• Edelman UK: World's largest PR firm with deep UK presence across consumer, B2B, and digital. Competes for large mandates that Bottle PR cannot serve at scale due to its boutique footprint.
• Hotwire (Global HQ): Global communications agency with a strong digital, tech, and B2B focus. Broader portfolio and geographic reach than Bottle PR but significant overlap in tech/digital PR services.
• Ketchum UK: Large global communications agency with UK digital PR and influencer practice. Overlaps on enterprise consumer and B2B briefs but operates as part of an Omnicom-owned network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bottle-pr
• Xx.com/bottle_pr
• Facebookfacebook.com/wearebottle

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle PR