Mr Tyre

What Mr Tyre does

Mr Tyre is an independent autocentre chain founded in 1971 and headquartered in Birmingham, United Kingdom, operating 40+ company-owned branches across Central England spanning counties including Derbyshire, Nottinghamshire, Staffordshire, West Midlands, Leicestershire, Lincolnshire, Warwickshire, Northamptonshire, Worcestershire, Shropshire, Greater Manchester, and Cambridgeshire. The business is organised as a direct-to-consumer retail chain, employing 51-100 staff (likely undercounted relative to branch-level technician rosters across 40+ sites) and selling over 1 million tyres annually. Its core proposition is tyre sales and fitting across all categories (budget, premium, performance, winter, all-season, 4x4, electric vehicle, caravan/trailer, run-flat, spare) drawn from 14 manufacturers including Michelin, Continental, Bridgestone, Goodyear, Pirelli, Dunlop, Hankook, Yokohama, and others.

Revenue is generated through three streams: hardware sales (tyres bundled with fitting, wheel balance, and disposal under a 'No Hidden Extras' policy), professional services (DVSA-approved MOT testing for Class 4 vehicles, with free retests; Oil & Filter Change, Interim Service (34-point), Full Service (45-point), and Hybrid Servicing), and transaction-based trade accounts for fleets, taxis, and van operators with 30-day payment terms. Pricing is positioned as competitive via a 'best prices are online' strategy with no public list prices; quotes are obtained via website search by vehicle registration or direct branch contact. Five customer segments are served: individual vehicle owners (primary), fleet operators, taxi/minicab operators, van/commercial owners, and EV owners, supported by dedicated sub-sites, with distribution occurring exclusively through the owned branch network — no franchise, marketplace, or third-party resellers. Underlying technology is limited to a standard e-commerce website with tyre search and online booking; no proprietary platforms, algorithms, or AI/ML systems are disclosed, consistent with a traditional automotive aftermarket services business.

Name

Mr Tyre

Legal name

Mr Tyre

Website

https://mrtyre.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr Tyre is an independent autocentre chain founded in 1971 operating 40+ branches across Central England, selling over 1 million tyres annually and providing MOT testing, vehicle servicing, and ancillary repairs to retail consumers, fleet operators, taxi firms, van owners, and EV drivers.

Ownership category

akta.pro rank

Product category

Automotive Tyre and Servicing

NAICS

Tire Dealers (441340), All Other Automotive Repair and Maintenance (811198), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

General Automotive Repair & Maintenance (TLAKAAAA), Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC), Brake & Headlamp/Aiming Tester Calibration and Inspection-Lane Services (TLAKANAK)

Keywords

• Vehicle tyre fitting
• MOT testing services
• Car servicing centre
• Autocentre retail
• Commercial fleet tyres

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices41 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales and Fitting: Mr Tyre sells and fits tyres across all categories (budget, premium, performance, winter, all-season, 4x4, electric vehicle, caravan/trailer, run-flat, spare) from leading manufacturers including Avon, Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Kumho, Laufenn, Michelin, Pirelli, Uniroyal, and Yokohama. Revenue is generated through product sales combined with fitting services. The company states a 'No Hidden Extras' policy where prices include VAT, fitting, wheel balance, and old tyre disposal.
2. MOT Testing: Mr Tyre performs MOT testing on Class 4 vehicles (cars and light commercial vehicles up to 3000kg) at DVSA approved testing stations. Free MOT retests are offered if taken within the permitted time window following an initial failure.
3. Vehicle Servicing: Comprehensive car servicing including Oil and Filter Change, Interim Service (34-point inspection), Full Service (45-point inspection), and Hybrid Servicing. Services use original type-approved parts and maintain manufacturer guarantees.
4. Additional Auto Services: Additional revenue streams from brakes, batteries, exhausts, diagnostics, suspension, air conditioning, cambelts, clutches, wheel alignment/tracking, wheel balancing, and puncture repairs. These are offered as individual services or bundled with core tyre/servicing offerings.
5. Trade/Fleet Accounts: Commercial tyre services for fleet operators, taxi companies, and van owners with dedicated trade account options featuring no setup charge, 30-day payment period, and records of work completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mr Tyre is an independent autocentre chain that sells and fits tyres across all categories (budget, premium, performance, winter, all-season, 4x4, electric vehicle, caravan/trailer, run-flat, spare) from 14 leading manufacturers, and provides DVSA-approved MOT testing, vehicle servicing (Oil & Filter Change, Interim Service, Full Service, Hybrid Servicing), and additional auto services (brakes, batteries, exhausts, diagnostics, suspension, air conditioning, cambelts, clutches, wheel alignment, wheel balancing, puncture repair, TPMS) through 40+ company-owned branches across Central England.

Product overview

Mr Tyre is an independent autocentre chain operating since 1971 across Central England with 40+ branches. The company offers a unified service portfolio centred around tyre sales and fitting as its core product, complemented by MOT testing, vehicle servicing (including Oil & Filter Change, Interim Service, Full Service, and Hybrid Servicing), and a comprehensive range of additional auto services. The tyre offering spans multiple sub-categories including 4x4, All Season, Budget, Caravan/Trailer, Electric Car, Performance, Run Flat, Winter, and Spare tyres, supported by partnerships with 14 major tyre brands (Avon, Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Kumho, Laufenn, Michelin, Pirelli, Uniroyal, Yokohama). Trade/commercial services include dedicated Fleet, Taxi, and Van tyre programmes with business accounts. Supporting services include TPMS, Wheel Alignment/Tracking, Wheel Balancing, Air Conditioning, Batteries, Brakes, Cambelts, Clutches, Diagnostics, Exhausts, Puncture Repair, and Suspension, creating a one-stop-shop for vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyres Comprehensive range of vehicle tyres for all categories including 4x4, All Season, Budget, Caravan/Trailer, Electric Car, Performance, Run Flat, Winter, and Spare tyres, sourced from 14 leading manufacturers (Avon, Bridgestone, Continental, Dunlop, Falken, Firestone, Goodyear, Hankook, Kumho, Laufenn, Michelin, Pirelli, Uniroyal, Yokohama) and fitted at any of the 40+ autocentre branches.
• Trade Tyres

Quantifiable outcome

• Over 1 million tyres sold per year
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Powerflow ExhaustsminorChannel Partner/ Reseller/ DistributorMr Tyre is an approved Powerflow Exhausts specialist. This partnership provides access to branded exhaust products and potentially certified installation services. The relationship is primarily product-sourcing with brand certification rather than deep strategic integration.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kwik Fit: The UK's largest autocentre chain, offering tyres, MOTs, servicing, brakes, exhausts and alignment across 600+ centres. Directly comparable to Mr Tyre in product mix, target customers and full-service autocentre model.
• ATS Euromaster: Major UK tyre, MOT and vehicle maintenance chain with strong fleet and commercial customer overlap. Comparable to Mr Tyre's trade/fleet tyre programmes and full-service autocentre offering.
• National Tyres: UK tyre retailer and autocentre chain providing tyres, MOTs, servicing and alignment across a multi-branch network. Closely mirrors Mr Tyre's independent-fitment, multi-brand tyre proposition.
• Formula One Autocentres: UK autocentre chain offering tyres, MOTs, servicing and repairs across a regional branch network. Directly comparable to Mr Tyre in service breadth and consumer trade-off between price and convenience.
• Protyre: UK tyre and autocentre chain with both retail and fleet servicing, offering MOTs, alignment and general repairs. Operates a similar multi-branch, multi-brand tyre retail model to Mr Tyre.

Broad incumbents

• Halfords Autocentres: UK motoring products retailer with a national autocentre division offering tyres, MOTs, servicing and repairs. Wider portfolio (retail, cycling, motoring products) makes it a broad incumbent rather than a pure autocentre peer.

Emerging players

• Blackcircles: UK online tyre retailer that sells tyres nationwide and routes fitting to partner garages. Competitor for the tyre purchase decision but with a fundamentally different (asset-light, no-branch) distribution model versus Mr Tyre.

Others

• Costco Tyre Centre: Warehouse club-based tyre sales and fitting in the UK. Competes for value-conscious tyre buyers but with a fundamentally different retail format and no broader MOT/servicing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrtyreltd
• LinkedInlinkedin.com/company/mr-tyre-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Tyre