Red Rock

What Red Rock does

Red Rock Branding LLC is a purpose-driven, full-service branding and marketing agency headquartered at 470 James St, New Haven, Connecticut, founded in 2013 by Glen McDermott. Operating as a fully remote agency with team members distributed across the US, UK, Spain, and Australia, the firm serves mission-driven organizations across three core verticals: public health (mental health, substance use treatment, public health departments), green/climate tech (carbon management, refrigeration sustainability), and conscious/impact businesses.

The agency delivers a comprehensive service portfolio that includes brand strategy and identity, semantic SEO, website design and development, social media marketing, content creation, email marketing, paid advertising, PR, event coordination, video/photo production, and branded podcast production, plus specialized Culturally Informed & Accessibility Services. All engagements are delivered via custom contracts in which clients select only the services aligned with their goals, timeline, and budget. Campaign outcomes demonstrate measurable impact, including a 59% reduction in duration of untreated psychosis in the New Orleans area via the CALM campaign, a 1,035% increase in link clicks and a 415% increase in engagements for APT Foundation, and a 14% social media follower increase for APT Foundation over three years. The firm received national recognition in 2025 with Davey Awards (Gold & Silver), a Viddy Award, and Shorty Awards Social Impact Finalist status for the APT Foundation "Let's Break Barriers" campaign.

Commercially, Red Rock generates revenue through professional-services engagements under custom contracts with no public pricing tiers. The go-to-market motion combines direct client engagement via Calendly-scheduled 15-minute introductions and discovery calls, free Lunch & Learn workshops at the Greater New Haven Chamber of Commerce, content marketing through a blog and newsletter, branded podcasts distributed on YouTube/Apple Podcasts/Spotify, and active organic social on LinkedIn, Instagram, Facebook, YouTube, and Twitter. The company is a privately held LLC with no institutional or venture funding disclosed.

Name

Red Rock

Legal name

Red Rock Branding LLC

Website

https://redrockbranding.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Branding is a New Haven, CT-based fully remote full-service branding and marketing agency serving mission-driven organizations in public health, green tech, and conscious business via custom contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding and Marketing Services: Full-service branding agency providing services including branding, SEO, websites, social media marketing, content creation, email marketing, advertising, PR, events, video/photo, and podcast services. Uses custom contracts allowing clients to pay only for needed services aligned with goals, timeline and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Red Rock Branding is a full-service purpose-driven branding and marketing agency that provides branding, SEO, website design, social media marketing, content creation, email marketing, advertising, PR, event coordination, video/photo production, and podcast services to mission-driven organizations. Services are delivered through custom contracts that let clients select only the offerings aligned with their goals, timeline, and budget, with a dedicated focus on public health, green tech, and conscious/impact brand clients.

Product overview

Red Rock is a full-service purpose-driven branding and marketing agency offering a comprehensive portfolio of services organized around the mission of 'Healthy People, Healthy Planet.' The agency's core services include Branding, SEO, Website design, Social Media Marketing, Content Creation, Email Marketing, Advertising, PR, Event Coordination, Video/Photo production, and Podcast services. Specialized offerings include Culturally Informed & Accessibility Services that provide research-based, community-engaged communication strategies with translations and accessibility features. The agency also produces branded podcasts including Open Access Open Mic (for APT Foundation), Meet the Manufacturers (for ManufactureCT), The Curious Capitalist (for Conscious Business Collaborative), and Reality Check (for CALM NOLA). All services are delivered through custom contracts allowing clients to select specific offerings aligned with their goals, timeline, and budget.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 59% reduction in duration of untreated psychosis (DUP) in New Orleans area through CALM campaign
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Partnerships

Four partnerships are on record, tiered minor.

• Krishna Apra GroupminorGTM or Marketing PartnerTitle sponsor for the Future Star Under-15 Championship cricket tournament organized by Red Rock. Tournament backed by Krishna Apra Group and organized by Red Rock in Ghaziabad, providing young cricketers experience performing before live audience.
• FanCodeminorChannel Partner/ Reseller/ DistributorStreaming partner for Future Star Under-15 Championship - tournament was streamed live on FanCode and YouTube, extending reach beyond the live audience at Jawaharlal Nehru Stadium in Ghaziabad.
• YouTubeminorChannel Partner/ Reseller/ DistributorStreaming partner for Future Star Under-15 Championship - live streaming on YouTube alongside FanCode.
• Greater New Haven Chamber of CommerceminorStrategic or Co-development PartnerVenue partner for Red Rock's free Lunch & Learn marketing workshops held at 900 Chapel Street, New Haven, CT. Red Rock celebrated 10-year anniversary by hosting workshops for local business community.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Big Duck: Branding and marketing agency that specializes exclusively in serving nonprofits and social-impact organizations. Highly comparable to Red Rock given overlapping mission-driven nonprofit client base and similar services (branding, campaigns, websites).
• Fenton Communications: Social-impact public relations and communications agency serving nonprofits, foundations, and advocacy campaigns. Comparable to Red Rock in its purpose-driven positioning, public-health focus, and campaign-driven engagement model.
• GMMB: Full-service creative agency focused on health, education, and social impact work for nonprofits and government agencies. Comparable to Red Rock in targeting public health and behavioral health clients with measurable outcome-driven campaigns.
• Constructive: Design and branding agency that builds brands for nonprofits, foundations, and social enterprises. Directly comparable to Red Rock's branding and purpose-driven offerings for mission-led organizations.
• Burness: Communications and PR firm supporting nonprofits, foundations, and social-impact initiatives with campaign and media strategy. Comparable in serving public health and cause-driven clients with similar brand-and-campaign engagement models.
• LaPlaca Cohen: Brand and creative agency for cultural, nonprofit, and purpose-driven clients. Comparable to Red Rock in brand strategy, campaign creative, and positioning for mission-led audiences.
• BerlinRosen: PR and communications firm with a substantial social-impact practice serving nonprofits, advocacy groups, and progressive causes. Comparable to Red Rock in serving mission-driven clients with PR and campaign work, though at significantly larger scale.
• Purpose (now Involves): Purpose-driven creative agency building campaigns for social movements, nonprofits, and climate/health causes. Directly comparable to Red Rock's public-health and green-tech campaign work and 'cause marketing' positioning.

Broad incumbents

• Ogilvy: Global advertising and communications network with a dedicated social marketing and purpose practice. Comparable in offering end-to-end campaign services including PR and brand work, but operates at vastly larger scale and serves commercial as well as mission-driven clients.
• Edelman: Global PR and communications firm with dedicated health and purpose practices serving nonprofits, governments, and consumer brands. Comparable to Red Rock's public-health and cause-driven communications work, but with far greater geographic and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/redrockbranding
• YouTubeyoutube.com/c/Redrockbranding
• Facebookfacebook.com/RedRockBranding
• LinkedInlinkedin.com/company/red-rock-branding-llc
• Instagraminstagram.com/redrockbranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock