What CABOOST does

CABOOST (legal entity: CAboost Groupe SA) is a French e-commerce and digital performance consulting firm headquartered at Le Marc'q in Marcq-en-Baroeul, with operating presence in Tourcoing and a group connection to Ad's Up Consulting in Paris. Founded in 2019, the firm delivers consulting and staff augmentation services under a "régie" model in which its consultants integrate directly into client teams for temporary or permanent missions. Service lines span strategic consulting, e-merchandising/CRO, marketplace management, CRM consulting, paid acquisition (SEA/SMA), SEO, UX/UI design, web integration, and project management, complemented by Le Cent59, a coworking space at the Marcq-en-Baroeul site.

Revenue is generated through bespoke professional services engagements priced via custom quotes, with payment terms requiring a 30% deposit upon order placement and the balance on delivery; contracts commonly extend over multiple years. The go-to-market is consultative, relationship-driven enterprise sales targeting primarily French retail (fashion, beauty, home/lifestyle) clients, with secondary exposure to luxury, travel, education, and industry verticals. Named enterprise customers include IDkids, La Redoute, Nocibé, and Cyrillus.

In June 2023 CABOOST was acquired by Ad's Up Consulting, a member of the European Digital Group (EDG) network of digital consulting firms, preserving its brand identity while gaining access to complementary service lines across the EDG portfolio. The firm employs 25+ certified consultants across 10+ digital specializations and reports 100+ completed projects and missions, with a stated 48-hour response SLA for new client needs. There is no proprietary technology platform, no disclosed AI/ML capability, and no public funding or revenue figures; the company is privately held as a Société Anonyme with €30,000 share capital.

Name

CABOOST

Legal name

CAboost Groupe SA

Website

https://caboost.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CABOOST is a French digital and e-commerce consulting firm that embeds certified consultants into enterprise client teams for strategic, acquisition, CRO, SEO, CRM, UX/UI and project management engagements, primarily serving French retail and adjacent verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tourcoing

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Revenue generated through consulting and staff augmentation services where CABOOST consultants are integrated into client teams. Services are billed based on agreed-upon quotes and proposals. The company provides expertise across multiple digital domains including SEA, SEO, CRM, E-merchandising, UX/UI, and Project Management. Payment terms include 30% deposit upon order placement with balance due upon service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ÇABOOST is a French digital and e-commerce consulting firm that delivers expert services through a régie (staff augmentation) model, embedding its certified consultants directly into client teams across nine expertise areas: strategic consulting, e-merchandising/CRO, marketplace management, CRM, SEA/SMA acquisition, SEO, UX/UI design, web integration, and project management. The firm also operates Le Cent59, a coworking space at its Marcq-en-Barœul headquarters, as an ancillary offering.

Product overview

CABOOST is a consulting firm (cabinet de conseil) specializing in e-commerce and digital services. The company offers a portfolio of consulting service lines including: Strategic Consulting, E-merchandising/CRO, Marketplace Management, CRM Consulting, Acquisition (SEA/SMA), SEO, UX/UI Design, Integration/Web Development, and Project Management. The services are delivered through a staffing/regie model where CABOOST consultants integrate directly into client teams. Additionally, CABOOST operates Le Cent59, a coworking space at its Marcq-en-Baroeul headquarters. Founded in 2019 (initially in Tourcoing), CABOOST joined the Ad's up Consulting group (part of European Digital Group) in June 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil stratégique (Strategic Consulting) Strategic consulting services for e-commerce and digital business development, including diagnostic analysis, competitive benchmarking, process evaluation, and co-creation of strategies and action plans, intended for retail and digital teams seeking strategic direction.
• E-merchandising / CRO E-merchandising and Conversion Rate Optimization services that analyze and optimize each stage of the customer journey to increase conversions from first visit to final purchase, designed for online retailers aiming to lift transaction rates.
• Marketplace Management Expertise in leveraging third-party marketplaces (e.g., Amazon, Cdiscount) to expand reach and increase online sales through platform optimization and strategic positioning, aimed at brands seeking omnichannel distribution.
• CRM Consulting Customer relationship management consulting for implementing new CRM systems or optimizing existing ones to build durable customer relationships and improve retention, targeted at marketing and CRM teams.
• Acquisition (SEA / SMA) Search Engine Advertising (SEA) and Social Media Ads (SMA) services including campaign setup, management, and optimization to increase online visibility and drive qualified traffic, aimed at brands seeking paid acquisition performance.
• SEO (Search Engine Optimization) Organic search optimization services to improve website rankings and attract qualified traffic through search engine best practices, intended for websites seeking long-term organic visibility.
• UX/UI Design User interface and experience design services creating intuitive, aesthetically pleasing digital interfaces that optimize engagement and satisfaction, targeted at brands seeking website or app redesign.
• Integration (Web Development) Website development and integration services for showcase sites, e-commerce platforms, and complex sites, focused on user experience, performance, responsive design, SEO optimization, and security, aimed at brands launching or replatforming digital properties.
• Project Management Project planning, execution, and oversight services for complex digital projects using proven methodologies to ensure effective management of timelines, resources, and budgets, intended for organizations running multi-stream digital initiatives.
• Régie (Staff Augmentation Consulting) Staffing and consulting model providing specialized consultants who integrate directly into client teams for temporary or permanent missions, covering operational support, strategic advice, and human development, available to businesses needing extra digital team capacity.
• Le Cent59 Coworking Coworking space located at 159A avenue de la Marne, Marcq-en-Barœul, offering hot desks, meeting rooms, phone booths, and shared workspace amenities with high-speed internet and events, marketed to freelancers, startups, and remote workers.

Quantifiable outcome

• 100+ projects and missions completed
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ad's Up ConsultingcoreStrategic or Co-development Partner · 1 June 2023In June 2023, CABOOST joined Ad's Up Consulting, which is a member of European Digital Group. This partnership extends CABOOST's service offerings to clients, providing access to a broader range of digital expertise and complementary services. The collaboration enables CABOOST to offer more comprehensive digital transformation support to its customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Sapient: Global digital transformation arm of Publicis Groupe, providing strategy, e-commerce, CRM, and engineering consulting to enterprise clients — overlapping CABOOST's offerings as part of a much larger portfolio.
• Wavestone: Major French-origin management and digital transformation consultancy with much larger headcount; competes with CABOOST on enterprise transformation RFPs and offers broader consulting capabilities.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini, addressing e-commerce, CRM, and customer experience for large enterprises — comparable scope at vastly larger scale and geographic reach.

Direct peers

• Artefact: Paris-headquartered global data and digital transformation consultancy serving enterprise clients across marketing, e-commerce, and CRM — directly comparable service portfolio and customer type.
• SQLI: European digital services group with French roots offering e-commerce, CRM, UX/UI, and digital integration consulting — overlapping with CABOOST's expertise areas at slightly larger scale.
• fifty-five (55): French data-driven marketing and digital consulting firm (now part of Havas/CSA) serving enterprise clients across CRM, SEO, SEA, and CRO — directly comparable to CABOOST in capability set and customer type.
• Eskimoz: French-born digital agency specializing in SEO, SEA, data, and e-commerce strategy with multi-country presence; competes for the same French enterprise marketing budgets and offers a similar consulting/staffing mix.
• Ad's Up Consulting: Direct parent group of CABOOST and fellow member of European Digital Group; a French digital performance consulting firm covering acquisition, data, and e-commerce services with overlapping client profiles and service lines.
• Converteo: Paris-based independent digital performance and data consulting firm offering marketing analytics, CRM, and e-commerce strategy — closely overlapping CABOOST's service mix and French enterprise retail client base.

Emerging players

• Mazarine: French digital agency with strong focus on luxury and premium brands, offering e-commerce, content, CRM, and creative digital services — overlaps with CABOOST's luxury vertical and adjacent digital expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caboost
• Facebookfacebook.com/caboostgroupe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CABOOST