What REFLEXA-WERKE Albrecht does

REFLEXA-WERKE Albrecht GmbH is a German, family-owned manufacturer of external sun protection, privacy protection, and insect protection systems, headquartered in Rettenbach and founded in 1961. The portfolio spans Raffstores (external venetian blinds), roller shutters, cassette and open awnings, pleated blinds, insect screens, and terrace/louvered roofs, with the solar-powered RaffSun lamella system (co-developed with Solaregy) representing its most differentiated offering — photovoltaic cells embedded in aluminum slats, eligible for German federal BEG subsidies. Products are custom-manufactured in Germany using aluminum with in-house powder coating, automated Packsize packaging, and on-site solar generation covering an estimated 80% of the company's own electricity consumption.

The business operates a B2B2C model, selling exclusively to a network of certified trade partners (Fachpartner) across Germany, Austria, Switzerland, and Italy, who handle specification, installation, and end-customer service. Dealers are supported through a 24/7 B2B online shop (shop.reflexa.de), an annual 11-location roadshow co-run with drive-system partner elero, structured training seminars, and a technical service desk billed at EUR 78/hour. Digital channels include the ReflexaARdesign AR visualization app and smart-home/weather-sensor integration; the company holds the R+T Innovationspreis Gold (three categories, 2021), the ARCHITECTS' DARLING award, and the Blühender Betrieb sustainability certificate, and is led by Miriam Albrecht following the 2020 succession from founder Hans Peter Albrecht. Revenue mechanics are one-time B2B project sales of custom-made products through the trade channel, with no public revenue disclosure.

Name

REFLEXA-WERKE Albrecht

Legal name

REFLEXA-WERKE Albrecht GmbH

Website

https://www.reflexa.de

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

REFLEXA-WERKE Albrecht GmbH is a German family-owned manufacturer (founded 1961) of custom-made exterior sun, privacy, and insect protection systems — including Raffstores, roller shutters, awnings, louvered roofs, and solar-powered lamella — sold B2B through certified trade partners across Germany, Austria, Switzerland, and Italy.

Ownership category

akta.pro rank

Product category

External Sun Shading Systems

NAICS

Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• External sun shading
• Venetian blinds
• Roller shutters
• Terrace roofing
• Insect protection screens

Headquarters

HQ city

Rettenbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales to Trade Partners: Sale of shading products (Raffstores, roller shutters, awnings, slat roofs, insect screens, pleated blinds, solar drives) exclusively to listed trade partners (Fachpartner) at B2B pricing through online shop. Products are custom-made to order. Trade partners install or resell to end customers.
2. Service and Repair: Repair and maintenance services for Reflexa products offered through trade partners. Warranty services (24 months) and chargeable services after warranty period. Rates: 78.00 EUR/hour + VAT for service work, 230.00 EUR/day + VAT for scaffolding rental.
3. Training and Seminars: Seminar programs and training offered to trade partners including product training, technical settings, troubleshooting, online shop, and digital marketing topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

REFLEXA designs, manufactures, and supplies a full range of custom-made external sun shading, privacy, and insect protection products — including Raffstore (venetian blinds), roller shutters, awnings, terrace/louver roofs, angled shading, insect screens, and pleated blinds — with solar drive and Smart Home integration options. Products are made-to-order at the Rettenbach and Oederan production facilities in Germany and sold exclusively through a network of certified trade partners (Fachpartner) who install and service the products for residential and small commercial end customers.

Product overview

REFLEXA-WERKE Albrecht is a German manufacturer of sun protection, privacy protection, and insect protection products. The company operates as a traditional family business founded in 1961, offering a comprehensive portfolio of exterior shading solutions including Raffstore/Venetian blinds, roller shutters (Rollladen), awnings (Markise) including the Balkoness cassette awning and Horizon limited edition, terrace roofs including the Bella Lamella louvered roof, pleated blinds (Plissee), insect screens, sloped window shading, and Smart Home integration. The product line features solar-powered drive systems and innovative products like the RaffSun solar lamella system for electricity generation developed with Solaregy. Products are manufactured in Germany and sold exclusively through specialist trade partners (Fachpartner).

Differentiator

Problem solved

Functional benefit

Products and services

• Raffstore & Jalousie (External Venetian Blinds) External venetian blinds with adjustable aluminum lamellas controlling daylight, available with electric motor, crank, or solar drive; provides sun protection, glare control, and thermal regulation for residential and commercial buildings.
• Rollladen (Roller Shutters) External roller shutters for privacy, sun protection, and thermal insulation; available with various drive options including solar power, with aluminum or PVC shutter panels in multiple colors.
• Markise (Awnings) Awnings for terraces and balconies providing flexible sun protection; includes cassette awnings such as Balkoness and folding-arm awnings such as Horizon, with various drive and fabric options.
• Terrassendach (Patio / Terrace Roofs) Patio roofs and terrace coverings providing weather protection for outdoor living spaces; includes the Bella Lamella louvered roof system with adjustable aluminum lamellas.
• Schrägverschattung (Angled Shading) Angled shading solutions designed for sloped windows and unconventional window shapes, providing effective sun protection for roof windows and angled installations.
• Insektenschutz (Insect Protection Screens) Insect protection screens for windows and doors, including hinged doors, rolling screens, and tensioned frames; protects against insects while allowing ventilation.
• Plissee (Pleated Blinds) Pleated blinds for interior installation providing variable sun and privacy protection; available in transparent, blackout, and dimming fabrics with cord operation or electric drive.
• Solar Drive Systems Solar-powered drive systems for shutters, venetian blinds, and awnings that operate independently of the power grid, eliminating cable installation and reducing CO2 emissions.
• Smart Home Integration Smart home integration solutions for controlling Reflexa sun protection products via automated systems, weather sensors, and connected devices.
• RaffSun Solar Lamella System Innovative solar lamella system combining external venetian blinds with integrated photovoltaic cells for electricity generation; lamellas angle for optimal sun position to maximize energy yield. Co-developed with Solaregy. Winner of multiple R+T Innovation Awards and an ARCHITECTS' DARLING Bronze 2023.
• Bella Lamella Lamellendach (Louvered Roof) Louvered roof system with adjustable aluminum lamellas for terrace protection; can be freestanding or wall-mounted, providing protection from sun, rain, and weather while allowing light adjustment.
• Balkoness Cassette Awning (Optimized) Cassette awning with optimized closing mechanism, extended housing profile for water drainage, integrated rubber seals, and side cap drainage openings; available with solar drive option.
• Fenstermarkise FenMa (Vertical Window Awning) Vertical window awning system available with guide rail, zip guide, and cable guide options; provides sun, privacy, and light protection with dimming fabric options.
• Durchgangsrollladen (Through-Opening Roller Shutter) Pass-through roller shutter that allows doors to be opened even in the closed position, designed for escape routes and accessibility requirements.
• Horizon Jubiläumsmarkise (Limited Edition 65th Anniversary Awning) Limited edition cassette awning celebrating 65 years of Reflexa, featuring chrome-colored frame and Art-Design fabric; limited to 65 units worldwide, maximum width 5,500mm and projection up to 3,000mm.
• Service and Repair Repair and maintenance services for Reflexa products delivered via the Fachpartner network; includes 24-month warranty services and chargeable service work (EUR 78/hour + VAT) plus scaffolding rental (EUR 230/day + VAT) after warranty expiration.

Quantifiable outcome

• Photovoltaic systems cover up to 80% of own electricity consumption
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• elerocoreTechnology or Integration · 1 January 2026Long-standing partnership with elero, specialist for motor drive solutions. Partners on annual Germany-wide roadshow at 11 locations, demonstrating products including solar drives, motor replacement, and motor adjustment. elero provides motor expertise and product portfolio presentations including RolTop, RolMotion, Suntop, Suntop Z, and Funk 868 systems.
• Montessori Schule GünzburgminorStrategic or Co-development Partner · 1 September 2022School partnership where 8th grade students attend class 3 days per week at Reflexa headquarters in specially equipped classroom. Students work on real projects, have access to workshop facilities including milling machine, 3D printer, and other tools. Unique Montessori concept providing practice-oriented learning within a functioning company.
• SolaregycoreStrategic or Co-development Partner · 1 January 2021Co-development partnership with startup Solaregy for the RaffSun solar-powered slat system. Solaregy contributed photovoltaic expertise for integrating solar cells into aluminum slats. Product has won multiple innovation awards.
• Nikolauskonvoi nach RumänienminorOthers · 1 January 2020Social project partnership distributing gifts, aids, and goods to underprivileged people and children in Romania before Christmas.
• JobRadminorOthers · 1 January 2019Bike leasing partnership offering employees the ability to lease bicycles and e-bikes through JobRad. Promotes sustainable and healthy commuting alternatives to car travel.
• FC Reflexa RettenbachminorOthersLong-standing sponsorship and partnership with local football club. Employees can use sports facilities sponsored by the company.
• Bayerisches Umweltministerium (Blühpakt Bayern)minorOthersParticipation in Bavarian environmental program Blühpakt Bayern, receiving 'Blühender Betrieb' certification for nature-designed company grounds.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Roma KG: German manufacturer of roller shutters (Rollladen) and external sun protection systems. Closest direct competitor in roller shutters with similar B2B trade partner model.
• Markilux GmbH: German premium awning manufacturer (Markisen) with strong B2B trade partner network. Direct competitor in awnings segment with similar focus on quality and innovation.
• Heroal: German manufacturer of aluminum roller shutters, sun protection systems, and window/door solutions. Comparable mid-sized German Mittelstand manufacturer with B2B distribution and custom-made products.
• Alukon KG: German manufacturer of roller shutters, insect screens, and external sun protection. Mid-sized competitor with similar B2B distribution model and product portfolio overlap.

Broad incumbents

• Warema Renkhoff SE: Germany's largest external sun protection manufacturer, offering Raffstoren, roller shutters, awnings, and smart home automation. Direct competitor in the same product categories with significantly larger scale and broader international footprint.
• Hunter Douglas NV: Dutch global leader in window coverings (blinds, shades, shutters) including external venetian blinds. Comparable in Raffstore/Venetian blind category with broader international reach and product range.
• Somfy SA: Global French leader in motorized solutions for window coverings, awnings, and outdoor shading. Comparable in motorization and smart home integration for shading products but at much larger scale.

Others

• elero GmbH: German specialist for motor and drive solutions for roller shutters, awnings, and venetian blinds. Reflexa's long-standing technology partner (annual joint roadshow) and supplier of motor technology integrated into Reflexa products.

Regional players

• Schlotterer Sonnenschutz Systeme: Austrian manufacturer of external sun protection including Raffstoren and roller shutters. Comparable product portfolio with regional focus on Austria and DACH region.
• Griesser AG: Swiss manufacturer of external sun protection (stores, volets, blinds) with strong DACH presence. Similar product categories and B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReflexaWerke
• Facebookfacebook.com/reflexa.de
• LinkedInlinkedin.com/company/1462713
• Instagraminstagram.com/reflexa_werke
• Xx.com/reflexa_werke

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REFLEXA-WERKE Albrecht