Creative Productions
Creative Productions is a Long Beach-based integrated marketing, advertising, and media agency serving enterprise automotive, government, nonprofit, and B2C clients with strategy, media buying, web development, digital marketing, promotions, and IP licensing services.
- Company typePrivate
- Founded2012
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Creative Productions does
Creative Productions is a privately held, full-service integrated marketing, advertising, and media agency founded in 1992 and headquartered in Belmont Shore, Long Beach, California, with a second office in Newport Beach dedicated to IP licensing services. The agency operates across seven service lines — Marketing Strategy & Research, Media Planning & Buying, Web Development & Digital Platforms, Digital Marketing & Advertising, Sales Promotions & Incentives, Social Media & Content Services, and IP Commercialization & Licensing — serving enterprise automotive clients (American Honda, Toyota Motor Sales USA, Hyundai), public sector entities (Metrolink, DigAlert, Riverside Convention & Visitors Bureau, Redlands Passenger Rail Project), educational and sports organizations (USC Sports Properties, Congressional Cup), and nonprofits (Goodwill SOLAC, Kure It Cancer Research, LiNKS Sign Language & Interpreting Services). The firm is WBE/SBE/DBE certified and operates as a Certified Women's Business Enterprise, which positions it for set-aside government contracting.
The company generates revenue primarily through professional services fees — project-based, retainer, and campaign-based pricing — covering integrated marketing, branding, media planning/buying, web development, digital marketing, promotions, events, and video production. A secondary revenue stream comes from the Licensing Division in Newport Beach, which monetizes intellectual property through licensing deals, royalty collection, strategic consultation, and go-to-market services, with revenue mechanics that differ structurally from traditional agency work. Technology capabilities are limited to conventional web development (UI/UX design, eCommerce, database development, third-party API integration, dashboards, hosting) and standard digital marketing tools (SEO/SEM, retargeting, email deployment, in-app advertising) — there is no proprietary platform or differentiated technology stack underlying the service offering.
The go-to-market model is sales-led and direct, relying on portfolio showcases, 200+ accumulated industry awards (Telly, Marcom, Hermes, Davey, Webby, Addy, etc.), community involvement (Leadership Long Beach, Long Beach Chamber of Commerce, USC partnerships), and referrals to win enterprise and mid-market clients across B2B and B2C segments. The firm employs 11-50 people and is led by CEO Deborah Castro. Pricing is not publicly disclosed and is quoted per project scope. No public revenue, funding, headcount trend, or financial data is available.
Creative Productions firmographics
Firmographics- Name
- Creative Productions
- Legal name
- Creative Productions
- Website
- https://creativeproductions.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creative Productions is a Long Beach-based integrated marketing, advertising, and media agency serving enterprise automotive, government, nonprofit, and B2C clients with strategy, media buying, web development, digital marketing, promotions, and IP licensing services.
- Ownership category
- akta.pro rank
Creative Productions industry classification
Industry- Product category
- Marketing & Advertising Services
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where Creative Productions is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Creative Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing and Advertising Services: Full-service agency revenue from integrated marketing, branding, media planning/buying, web development, digital marketing, promotions, events, and video production services. Revenue is generated through project fees, retainer arrangements, and campaign-based pricing.
- IP Licensing and Commercialization: Licensing division specializing in intellectual property management and commercialization. Revenue generated through licensing deals, royalty collection, strategic consultation, and go-to-market strategy services for IP assets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Creative Productions product offering
Product offeringCore offering
Creative Productions is a full-service integrated marketing, advertising, and promotions agency. The firm delivers strategy, brand platform development, media planning/buying, enterprise-level website development, digital marketing, sales promotions, social media/content production, and a separate IP commercialization and licensing practice. Services are sold on a project or retainer basis to enterprise, government, nonprofit, and consumer-brand clients.
Product overview
Creative Productions is a full-service integrated marketing, advertising, and promotions agency offering a comprehensive suite of services. The core offering consists of seven interconnected service areas: Marketing Strategy & Research (including brand platform development and positioning), Media Planning & Buying (covering traditional and digital channels), Web Development & Digital Platforms (enterprise websites with API integrations), Digital Marketing & Advertising (SEO/SEM, retargeting, lead generation), Sales Promotions & Incentives (sweepstakes, rewards programs, events), Social Media & Content Services (app development, video/podcast production, gamification), and IP Commercialization & Licensing Services (intellectual property management and royalty revenue collection). The agency specializes in driving ROI through integrated campaigns that combine these services to build awareness, engage customers, and drive sales for B2B and B2C clients across automotive, consumer products, entertainment, healthcare, nonprofit, and other industries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 63% increase in weekend ridership for Metrolink
- +4 more outcomes
Companies that use Creative Productions
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Creative Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Productions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Thomas CommunicationscoreThomas Communications partnered with Creative Productions as marketing experts for the Redlands Passenger Rail Project. Creative Productions executed research, focus groups, brand development, and marketing for the new rail service connecting destinations throughout San Bernardino County.
- SANBAG (San Bernardino County Transportation Authority)coreSANBAG engaged Creative Productions as marketing experts alongside Thomas Communications for the Redlands Passenger Rail Project branding and marketing campaign development.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Creative Productions competitors and assessment
Company assessmentDirect peers
- Mering: Sacramento-based independent integrated marketing agency of comparable size offering strategy, creative, digital, and media services to enterprise clients. Similar full-service operating model and mid-market positioning make it the closest direct peer.
- AMP Agency: Full-service integrated marketing agency delivering strategy, digital, creative, and content services to enterprise and consumer brands. Comparable scope across creative development, digital marketing, and content production.
- HughesLeighton: Los Angeles-based integrated marketing agency of similar size offering brand, digital, and creative services. Geographic and operating-model match makes it a direct comparable for a Southern California mid-size agency.
Broad incumbents
- RPA (Rubin Postaer and Associates): LA-based full-service advertising agency and Honda's long-standing creative agency of record. Directly competes for the same automotive OEM and Southern California enterprise accounts at greater scale.
- David & Goliath: LA-based independent creative agency serving Kia and other automotive brands with full-service creative, digital, and brand capabilities. Overlaps with Creative Productions on automotive creative work and LA enterprise accounts.
- TBWA\Chiat\Day: Global creative agency headquartered in Los Angeles with strong automotive and entertainment accounts. Competes for the same enterprise creative AOR business at significantly greater scale and geographic reach.
- 72andSunny: LA-based creative agency with a strong consumer-brand portfolio across entertainment, sports, and retail. Competes for the same B2C brand-account work as Creative Productions' consumer-facing engagements.
- Saatchi & Saatchi: Global creative agency with deep Toyota heritage and ongoing automotive and consumer brand work. Comparable in serving automotive OEMs and large consumer brands with integrated campaigns.
- MullenLowe: Global integrated marketing network combining creative, media, and digital capabilities. Competes for the same multi-region enterprise brand and integrated-marketing engagements that Creative Productions targets.
- Publicis Groupe: Global advertising holding company with multiple LA-based agencies (Saatchi, Leo Burnett, Digitas). Competes for enterprise RFPs across automotive, government, and consumer categories and is investing heavily in AI/data platforms (Marcel/CoreAI) that pressure traditional agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Creative Productions social profiles
Digital presenceCreative Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Productions leadership team
Management profileNumber of profiles
Profiles1 record
Creative Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Productions
What does Creative Productions do?
Creative Productions is a full-service integrated marketing, advertising, and promotions agency. The firm delivers strategy, brand platform development, media planning/buying, enterprise-level website development, digital marketing, sales promotions, social media/content production, and a separate IP commercialization and licensing practice. Services are sold on a project or retainer basis to enterprise, government, nonprofit, and consumer-brand clients.
Is Creative Productions a public or private company?
Creative Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Productions founded?
Creative Productions was founded in 2012. It employs 11 to 50 people.
Where is Creative Productions based?
Creative Productions is headquartered in Long Beach, United States, in the North America region.
How does Creative Productions make money?
Two revenue lines are on record. Marketing and Advertising Services are the primary driver. The others are IP Licensing and Commercialization.
Who are Creative Productions's main competitors?
Direct peers on record are Mering, AMP Agency and HughesLeighton. Broad incumbents are RPA (Rubin Postaer and Associates), David & Goliath, TBWA\Chiat\Day, 72andSunny, Saatchi & Saatchi, MullenLowe and Publicis Groupe.
Does Creative Productions have an API?
No public API is recorded for Creative Productions.
What industry is Creative Productions in?
Creative Productions's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its SIC code is 7311.