Sunset Pools & Spas

What Sunset Pools & Spas does

Sunset Pools & Spas, Inc. (legal entity) is a privately held, family-owned contractor headquartered at 1675 Hicks Rd, Rolling Meadows, Illinois, that designs and builds custom concrete (gunite/shotcrete) inground swimming pools and spas for residential and commercial customers across more than 50 Chicagoland suburb communities. Founded circa 2007-2008 and operational for 17+ years, the company offers turnkey project delivery covering design, permit coordination, excavation, structural concrete construction, finishing, and equipment commissioning, with specialty categories including saltwater, vanishing edge/infinity, indoor dehumidified, and luxury pool designs.

The product portfolio layers multiple add-on modules onto the core construction offering: automated smart-home-integrated control systems (Alexa/Google Home), automatic safety covers, in-floor cleaning systems (Cyclean), pressure-side cleaners (Pentair Kreepy Krauly Platinum, Polaris 480 PRO), Paramount debris containment, salt chlorine generators, ozonators, LED lighting, water features, and finish options including Hydrazzo polished aggregate, quartz, pebble, and glass bead. 95% of builds reportedly include a saltwater system. Beyond the pool shell, the company delivers integrated backyard transformation services covering landscaping, hardscaping, outdoor kitchens, fireplaces and fire pits, pergolas, and pool decks and patios. A separate sub-brand, Commercial Pools Chicago, formalizes a dedicated sales motion for HOA, condo, fitness, hotel, and park district work, with a named enterprise roster that includes Marriott, Hilton, Holiday Inn, La Quinta, Hampton Inn, LA Fitness, Goldfish Swim School, AquaTots, Big Blue Swim School, Fitness Formula Clubs, XSport, Chicago Swim School, Pepper Construction, Nicholas Associates, ProjX Construction Group, Onni, Optima, CE Gleeson, and F&F Realty.

Revenue is generated primarily through large, one-time custom construction projects (one-time license model), with a smaller recurring layer from weekly, bi-weekly, or monthly pool maintenance subscriptions, plus one-time renovation revenue from plaster resurfacing, tile replacement, deck and coping updates, and structural renovation. Pricing is fully quote-based with no published tiers; LightStream financing is offered for qualified borrowers. Distribution is direct only — field sales for commercial and mid-market residential prospects and inside sales for inbound homeowner inquiries — with marketing driven by SEO across service-location pages, a project gallery, an educational blog, Houzz and Pinterest portfolios, and free consultation and quote CTAs. The company is BBB Accredited, holds no disclosed patents, and has no subsidiaries, funding rounds, M&A, or public reporting history.

Name

Sunset Pools & Spas

Legal name

Sunset Pools & Spas Inc.

Website

https://sunsetpools-spas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunset Pools & Spas is a family-owned custom concrete (gunite/shotcrete) inground pool builder serving residential and commercial customers across 50+ Chicagoland suburbs, offering turnkey design, construction, renovation, and recurring maintenance with a dedicated commercial sub-brand.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Custom pool construction
• Pool renovation services
• Pool maintenance services
• Inground pool builders
• Backyard design services

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: One-time revenue from designing and building custom concrete inground pools. Includes turnkey service from design through permits, construction, and final walkthrough. Revenue varies based on pool size, complexity, features, and site conditions.
2. Pool Maintenance Services: Recurring revenue from weekly, bi-weekly, or monthly pool maintenance programs. Includes water chemistry testing, surface cleaning, vacuuming, equipment inspection. All-inclusive packages available covering openings, closings, and chemicals.
3. Pool Renovation Services: One-time revenue from renovation projects including plaster resurfacing, tile replacement, deck and coping updates, equipment upgrades, water feature additions, and structural renovations.
4. Backyard Design Services: Integrated landscaping, hardscaping, outdoor kitchens, fireplaces, fire pits, and pergola installation as part of complete backyard transformation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Sunset Pools & Spas designs and builds custom concrete (gunite/shotcrete) inground swimming pools for Chicagoland residential and commercial properties, offering turnkey management from design and permits through construction and post-completion maintenance. The company also delivers recurring pool maintenance, renovation services (plaster resurfacing, tile replacement, deck/coping), and integrated backyard design/build work including outdoor kitchens, fireplaces, pergolas, patios, and hardscaping.

Product overview

Sunset Pools & Spas is a family-owned custom concrete pool construction company serving Chicagoland suburbs. The core offering is custom concrete (gunite/shotcrete) inground swimming pools designed and built around each homeowner's yard, style, and lifestyle. The company operates as a turnkey provider managing the full lifecycle: custom pool design, pool construction, and ongoing pool maintenance and renovation services. Specialty pool types include saltwater pools, indoor pools, luxury pools, and vanishing edge infinity pools. The product portfolio includes add-on options and accessories (automated control systems, automatic covers, water treatment systems, pool cleaners, colored lighting, water features, custom pool features) and complementary backyard design services (landscaping, hardscaping, outdoor kitchens, fireplaces, pergolas, pool decks/patios). Renovation services cover plaster resurfacing, tile replacement, deck and coping updates, and structural renovation. The company positions itself as a comprehensive pool and outdoor living solution provider rather than a single-product offering.

Differentiator

Problem solved

Functional benefit

Brands

• Commercial Pools Chicago: A separate commercial pool construction website operated by the company for commercial properties including HOA, condo, fitness centers, hotels, and park districts.

Products and services

• Custom Concrete Inground Pool Construction Design and turnkey construction of custom gunite/shotcrete concrete inground swimming pools for Chicagoland residential homeowners and commercial properties, including integrated spas, vanishing edges, tanning ledges, water features, and saltwater systems.
• Pool Maintenance Services Recurring weekly, bi-weekly, or monthly pool care including water chemistry testing, surface skimming, wall brushing, vacuuming, equipment inspection, and chemical balancing; all-inclusive bundles covering seasonal openings, closings, and chemicals.
• Pool Renovation Services One-time renovation work for existing pools including plaster resurfacing, tile replacement, deck and coping updates, equipment upgrades, water feature additions, and structural renovations.
• Backyard Design and Outdoor Living Build Services Complete backyard transformation including landscape design, hardscape design, patios, retaining walls, outdoor kitchens, fireplaces, fire pits, pergolas, and pool decks using brick pavers, natural stone, or stamped concrete.
• Commercial Pool Construction and Service Custom pool design, construction, and ongoing service for commercial properties including HOA communities, condominiums, hotels and resorts, fitness centers, swim schools, and park districts.

Quantifiable outcome

• Concrete pools can last 50+ years with proper maintenance
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting.

• Pentair (Kreepy Krauly Platinum)supportingTechnology or IntegrationPentair provides pool cleaning equipment including the Kreepy Krauly Platinum pressure-side pool cleaner, which Sunset offers as a recommended automatic cleaning solution for inground pools exposed to higher debris loads.
• Polaris (480 PRO)supportingTechnology or IntegrationPolaris provides the 480 PRO pressure-side pool cleaner featuring four powerful vacuum jets, large-capacity intake, and professional-grade cleaning performance. Offered as a reliable cleaning solution.
• Hydrazzo (CL Industries)supportingTechnology or IntegrationCL Industries' Hydrazzo is a premium polished aggregate pool finish offered by Sunset as a high-end surface option known for smooth feel and refined color variation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Haven Pools & Spas: National franchise network of custom inground pool builders offering design, construction, and renovation services to homeowners — directly comparable business model and customer segment to Sunset's residential and commercial pool offerings.
• Premier Pools & Spas: Largest franchise pool builder in the U.S. with regional operators across many states, offering custom gunite pools, renovations, and outdoor living features — direct competition for high-end residential pool construction projects.
• All Seasons Pools: Custom inground pool builder serving several U.S. regions with a similar mix of new construction, renovation, and maintenance services, competing for the same residential and commercial customer profiles as Sunset.
• Hawaiian Pools & Spas: Regional custom pool builder offering design, construction, renovation, and service across multiple U.S. states — directly comparable offerings to Sunset's full-lifecycle pool and outdoor living portfolio.
• River Pools: Custom inground pool builder specializing in fiberglass pools with regional offices in the Mid-Atlantic and Southeast — operates the same design-build-maintain motion and similar mid-market customer base as Sunset.
• California Pools & Spas: Custom pool and spa builder serving Southern California with design, construction, and renovation services for residential clients; comparable custom concrete construction approach and luxury positioning to Sunset Pools & Spas.

Regional players

• Cody Pools: Family-owned custom pool builder serving the Texas market with new construction, renovation, and service — comparable business model and customer focus to Sunset, but operating in a different geographic region.
• Presidential Pools & Spas: Large regional pool builder based in Arizona offering custom gunite pools, spas, and outdoor living features for residential homeowners — directly analogous business model but geographically separate from Sunset's Chicagoland focus.
• Claffey Pools: Texas-based custom pool builder specializing in gunite/shotcrete construction, renovations, and outdoor living design — analogous service mix and premium positioning to Sunset, though operating in a different regional market.

Broad incumbents

• Anthony & Sylvan Pools: One of the largest and oldest residential pool builders in the United States, operating a multi-region footprint that competes with Sunset Pools & Spas for high-end custom concrete pool projects and shared commercial/hospitality customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SunsetPools_Spa
• Facebookfacebook.com/sunset.pools.spas
• Instagraminstagram.com/sunsetpools_spas
• Pinterestpinterest.com/sunsetpools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Pools & Spas