What KYOWON KUMON does

KYOWON KUMON ((주)교원구몬) is a South Korea-based educational services company and the flagship tutoring subsidiary of the Kyowon Group conglomerate, founded in 1990 and headquartered in Seoul. The company operates a multi-format supplementary education platform spanning traditional worksheet-based learning, in-center instruction, and digital delivery across the full human life cycle from infants to seniors aged 50+. Its curriculum covers Korean language, mathematics, English, Japanese, Chinese, Chinese characters, and science across leveled programs (ranging from Korean Math at 48,000-50,000 KRW/month and English at 48,000 KRW/month up to bundled All-in-One packages with 3-12% discounts), with the proprietary Small-Step methodology and individualized placement by demonstrated ability rather than age as the core pedagogical differentiator.

The company's underlying technology combines a 1:1 Kumon Teacher network operating a nationwide footprint across 17 Korean provinces with a digital stack including Smart Kumon WINGS (weekly 1:1 video classes with daily care), Smart Kumon MyLearning (monthly online management with auto-grading), and Smart Kumon N (tablet-based digital learning with smart-pen support for K-pen, S-pen, and PAPER+ devices). Five proprietary diagnostic assessments (Growth Development, Unified Cognition co-developed with Proud Research Institute/EBSi, Literacy with the Shin Choon-ho professor team, Academic Psychology with Yonsei University's Kim Joo-hwan team, and ActiveLife self-check) provide data inputs for individualized curriculum design and feed a cumulative learner base of 8.9M since 1990 with 219,640 active enrolled members as of December 2024.

Revenue is generated primarily through monthly subscription contracts across learning modalities (visit, video, self-paced correspondence, online management), supplemented by ancillary revenue from Smart Pen hardware, All-in-One bundled programs, Brain SsangsSang (28,000 KRW/month), and senior-focused ActiveLife. Distribution is omnichannel: a direct sales motion led by regional Kumon Teachers supported by call center (1588-5566), owned website/apps (Wings, My Learning, Self, Video contracts, "Kumon World" mobile app), card-issuer partnerships (Shinhan Card, KB Kookmin Card) for monthly fee discounts, and cross-marketing through Kyowon Group affiliates (Red Pen, Wells, Kyowon Tour, The Sweet Hotel, Kyowon Members). Multiple strategic AI-integration layers (Smart Kumon AI Renewal 2020) are layered onto the content-led core rather than serving as the primary value proposition.

Name

KYOWON KUMON

Legal name

(주)교원구몬

Website

https://kumon.co.kr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

KYOWON KUMON is a South Korea-based educational services subsidiary of Kyowon Group, operating a nationwide supplementary education platform serving learners from infants to seniors (50+) through in-center instruction, video classes, and tablet-based digital products (Smart Kumon) across Korean, math, English, Japanese, Chinese, and Chinese character subjects.

Ownership category

akta.pro rank

Product category

Supplemental Education Services

NAICS

Exam Preparation and Tutoring (611691), Elementary and Secondary Schools (611110), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)

Keywords

• Supplemental education services
• Self-directed learning
• Worksheet-based learning
• Personalized tutoring
• Lifelong learning programs

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. 학습 교재 구독 (셀프학습): 종이 교재 월 단위 배송 기반 학습 구독. 학습 유형별 월정액 과목별 요금제. 계약자는 보호자(부모)이며 학습자(자녀/성인)가 교재를 수령하여 독자 학습.
2. 스마트구몬 마이러닝: 월 1회 유선 관리 + 디지털 교재(자동 채점, 오답 정정) 포함. 종이 교재 또는 디지털 태블릿 학습 선택 가능. 월정액 기반.
3. 스마트구몬 윙스 (WINGS): 주 1회 1:1 화상 관리 + 매일 데일리 케어. 자동 채점, 오답 질문 포함. 월정액 과목별 요금.
4. 화상학습 (1:1 외국어): 주 1회 화상 수업을 통한 1:1 외국어(일어/영어/중국어) 학습. 월정액 기반. 전문 구몬 선생님과 실시간 화상 수업.
5. 마.스.타 (M.A.S.T.A): 주 2회 관리 프로그램: 주 1회 1:1 방문 관리 + 주 1회 온라인 공부방(1:N). 종이 교재 또는 태블릿 학습 선택. 월정액.
6. All-in-one 결합 프로그램: 4~5과목 기준 정가 대비 3~12% 할인 적용. 방문관리 + 디지털 데일리 케어 결합 패키지. 월정액 과목별.
7. 브레인쏙쏙 프로그램: 유아~성인 두뇌 발달 프로그램. 월 28,000원. 운필·조작력, 창의·사고력, 호기심 영역과학, Verbal Skills 등.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

KYOWON KUMON delivers individualized, small-step worksheet-based learning programs for learners from infancy to age 50+, combined with digital learning platforms (Smart Kumon N, WINGS, MyLearning) and 1:1 instructor management. Offerings span Korean, math, English, Japanese, Chinese, Chinese characters, and science subjects, delivered via in-center visit learning, video classes, self-study correspondence, and tablet-based smart learning formats.

Product overview

KYOWON KUMON operates a multi-format educational platform offering both traditional and digital learning modalities. The core portfolio includes: (1) Smart Kumon digital products (WINGS for 1:1 video management, MyLearning for monthly online management, and Smart Kumon N for tablet-based learning with smart pen support), (2) Visit Learning (in-person 1:1 teacher management), (3) Self Learning (correspondence courses), (4) Video Learning (online foreign language classes), and (5) M.S.TA (dual-management combining visit and online). Subject offerings span Korean language, mathematics, English, Japanese, Chinese, Chinese characters, science, and reading across all age groups from infants to seniors. Supporting products include Smart Pen (K-pen/S-pen/PAPER+), Smart Diagnostic Tests, and the 4 Major SPEC achievement recognition programs. The company targets the full lifecycle from early childhood (한글이 크는 나무, 숫자가 크는 나무, 영어가 크는 나무) through adult education (액티브라이프 for seniors 50+), positioning itself as a lifelong learning partner.

Differentiator

Problem solved

Functional benefit

Brands

• 스마트구몬 WINGS: 1:1 video call learning management service with daily care
• 화상학습
• 셀프학습
• 스마트구몬 마이러닝
• 브레인쏙쏙
• 액티브라이프
• 마.스.타 (My Study Time MASTER)
• 한글이 크는 나무
• 숫자가 크는 나무
• 영어가 크는 나무

Products and services

• Smart Kumon WINGS 1:1 video-based intensive learning management service where professional Kumon instructors deliver weekly real-time video sessions for personalized coaching, with daily learning care including automatic grading and wrong-answer feedback. Covers foreign languages, math, Korean, science, and Chinese characters.
• Smart Kumon MyLearning Monthly online learning management service offering automatic grading and wrong-answer analysis, with data-based learning reports and flexible self-paced study options across paper-based and digital tablet formats.
• Smart Kumon N 100% solution-focused digital learning platform combining paper worksheets with tablet-based interactive features, including smart pen support (K-pen, S-pen, PAPER+) for handwriting recognition, automatic grading, wrong-answer questions, and learning progress tracking.
• Self Learning (Correspondence) Self-paced correspondence learning program where printed materials are shipped to learners who study independently at their own speed, primarily for foreign language subjects.
• Video Learning Weekly video class sessions for foreign language learning with professional instructors, covering Japanese, English, and Chinese languages for adult learners, including pronunciation analysis (In-Toring).
• M.S.TA (My Study Time Master) Twice-weekly managed learning program combining weekly 1:1 in-center visit management with weekly online study room sessions (1:N), with diagnostic assessment, goal setting, daily study habits, wrong-answer correction, and data-based 1:1 personalized learning plans.
• Foreign Language Adult Program Online foreign language learning service featuring weekly 1:1 video sessions with professional teachers, supporting Japanese, English, and Chinese (Japanese, English, Chinese 1:1), with pronunciation analysis (In-Toring). Priced at approximately 60,000 KRW/month for 15-minute daily sessions.
• Brain SsangsSang Comprehensive brain development program for infants, elementary students, and adults covering handwriting/motor skills, creative thinking, mathematical thinking, science curiosity, activity books, and verbal skills. Priced at 28,000 KRW/month.
• Active Life Brain health and cognitive maintenance program for seniors (50+ years) offering step-by-step customized learning from basics, weekly expert-led 1:1 visit management, daily care, and monthly digital knowledge magazine (Kkumm ON). Includes Active Life self-diagnostic assessment.
• Korean Tree (Hangul-i Keuneun Namu) Preschool Korean language program using play-based learning, stories, songs, and educational tools for early literacy, with stages Sapling (1-24) and Tree (1-40). Priced at 50,000 KRW/month.

Quantifiable outcome

• 누적 학습자 890만 명, 누적 학습 과목 2,730만 과목(1990년~2025년)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 나이스평가정보 주식회사coreTechnology or Integration본인확인 및 실명확인 서비스 제공. 계약 체결 시 본인 인증을 위해 나이스평가정보的系统 활용. 성명, 성별, 생년월일 정보 제공.
• 금융결제원coreTechnology or IntegrationCMS 이체 서비스 확인 및 출금 동의 확인. 자동이체 결제를 위한 핵심 인프라. 성명, 계좌번호, 생년월일 정보.
• 한국정보통신 주식회사coreTechnology or Integration신용카드 및 현금영수증 서비스 관련 결제 시스템 지원.
• (주)교원투어minorGTM or Marketing Partner교원투어 멤버십 이용권 등록 시 교원구몬 회원 여부 인증. 제휴旅游 상품 제공.
• 신한카드minorGTM or Marketing Partner구몬학습 제휴 카드. 자동이체 등록 시 월 회비 할인. 카드사 앱 내 프로모션 및 할인 혜택 제공(2026.04~12).
• KB국민카드minorGTM or Marketing Partner구몬학습 제휴 카드(교원구몬 국민카드). 자동이체 등록 시 월 회비 할인. 카드사 앱 내 프로모션(2025.08~상시).
• 롯데렌터카minorGTM or Marketing Partner구몬학습 제휴 혜택. 계약 시 차량가 2% 캐시백. 2026.04~상시 진행.
• 迪斯尼 (Disney)minorGTM or Marketing Partner2026年 토이스토리5(Toy Story 5) 콜라보 이벤트. 어린이 사생대회 공동 진행(2026.05~07). 디즈니 캐릭터 활용 마케팅.
• 연세대학교 김주환 교수 연구팀coreStrategic or Co-development Partner학업심리 검사 공동 개발. 공부를 대하는 태도·감정, 학습 동기, 자기주도 학습 능력 객관적 점검 도구 개발.
• 신종호 교수 연구팀coreStrategic or Co-development Partner문해력 검사 공동 개발. 읽기 능력 바탕으로 학습 이해력과 표현력 다각도 진단.
• 프로이드 연구소 (심리전문상담 연구소)coreStrategic or Co-development Partner통합인지 검사 공동 연구. EBS 공식 개발사. 연령별 학습 인지 상태와 능력 점검.
• KBS (한국방송)coreStrategic or Co-development PartnerKBS 한국어 능력 시험(KBS독서인증시험) 주관. 초·중등 학생의 국어 능력 및 독서 수준 객관적 검증. KBS 선정 도서 기반 출제.
• 대한검정회 / 사단법인 대한민국 한자 교육 연수회coreStrategic or Co-development Partner한자급수자격검정시험 공동 주관. 유아~성인 한자 및 한자어 활용 능력 검증. 대한검정회 시험 감독.
• 국가평생교육진흥원minorOthers한자급수자격검정 학점 인정. 준1급 3학점, 1급 5학점, 사범 6학점 국가평생교육진흥원 인정.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• VISANG Education (비상교육): Major Korean educational content publisher and digital textbook provider, competing in K-12 curriculum content, digital learning platforms, and school-delivered solutions similar to Kyowon Kumon's complete Korean and Math programs.
• Chungdahm Learning (청담러닝): Korean K-12 English and math learning franchise operating its own learning centers with branded instructors. Highly comparable to Kyowon Kumon's learning center model and English/Math curriculum focus.
• Daekyo (대교눈높이): Korea's largest workbook-based K-12 supplemental education company with analogous franchise/worksheet distribution. Directly competes with Kyowon Kumon in the same self-paced, level-based learning methodology for Korean, Math, and English subjects.
• Megastudy (메가스터디): One of Korea's leading K-12 online education platforms serving similar age cohorts (infants to high school) with online courses, teachers, and diagnostic assessments. Competes head-to-head with Kyowon Kumon's Smart Kumon N and WINGS offerings.
• YBM (와이비엠): Leading Korean English education publisher and test prep provider. Directly comparable to Kyowon Kumon's English program and shares overlapping subject matter (English) with similar target customer base (K-12 students and adults).

Broad incumbents

• EBS (Educational Broadcasting System): Korea's public educational broadcasting and content provider, covering K-12 curriculum subjects, free online classes, and digital textbooks. Co-development partner with Kyowon Kumon (Unified Cognition Test) and competes broadly for learner attention.

Emerging players

• Woongjin ThinkBig (웅진씽빅): Korean education company with a portfolio spanning K-12 content, digital platforms, and EdTech. Overlaps with Kyowon Kumon's online learning management approach and competes in similar subject categories.
• SUNDAY TOEIC (써니토익): Korean English-focused test prep and learning brand targeting similar K-12 and adult segments. Competes with Kyowon Kumon English and WINGS video-based learning in the English subject vertical.
• R-Learning (R러닝): Korean K-12 digital learning content platform focused on tablet-based interactive content. Competes with Smart Kumon N in the tablet-based digital learning segment and represents a digital-native challenger.

Others

• RedPen Math Master (빨간펜 수학의 달인): Kyowon Group affiliate offering K-12 math tutoring, sharing the same corporate parent. While not a direct competitor in the self-paced worksheet segment, it's an adjacent offering within the Kyowon Group's broader K-12 portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kyowonkumon
• Facebookfacebook.com/kumon.kr
• Instagraminstagram.com/kumon_official_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KYOWON KUMON