What All Star Liveaboards does

All Star Liveaboards is a privately held US-based scuba diving liveaboard operator founded in the late 1970s and headquartered in Fort Walton Beach, Florida. The company runs a fleet of 13 dive liveaboards across five global destinations — the Bahamas, British Virgin Islands, Cuba (Gardens of the Queen), Indonesia, and Egypt's Red Sea — plus the All Star Fayrouza luxury Nile River cruise in Egypt. Vessels span budget (Blackbeard's), mid-tier (Cat Ppalu, Cuan Law, Ghani), luxury (Aqua Cat, Scuba Scene), and ultra-luxury (Velocean) price points, supported by on-board dive instructors, marine biologists, nitrox blending, rebreather support, and safety systems including ENOS diver locators and steel hull construction on the newest build.

The company sells directly to consumers through a US reservations office, a booking-enabled website with availability calendars, social media, and dive trade show presence, with no disclosed third-party distribution. Revenue is generated primarily through per-person liveaboard trip fees (deposits $300-$1,500, balance due four months prior), supplemented by equipment rentals, dive instruction (Open Water through Tec 50), beverage packages, government port/park fees, gratuities, and Egypt land tour add-ons. All Star Liveaboards reports 47+ years of operational history and 71 Scuba Diving Readers Choice Awards, with the Aqua Cat voted #1 Best Overall Liveaboard in the Caribbean/Atlantic for five consecutive years.

The business model is asset-heavy and operationally complex: vessels are crewed locally at destination (5-24 crew per ship depending on size), require regulatory compliance across multiple national jurisdictions, and are exposed to geopolitical, currency, and travel demand risks particularly in Cuba and Egypt. Recent strategic moves — the 2023 launch of Scuba Scene, 2025 renovation of Ghani, addition of Fayrouza Nile cruising, and Egypt land tours — indicate a strategy of portfolio diversification across both destinations and activity types rather than aggressive fleet scaling.

Name

All Star Liveaboards

Legal name

All Star Liveaboards

Website

https://allstarliveaboards.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Liveaboards is a privately held US-based scuba diving liveaboard operator running 13 vessels across five global destinations, plus a Nile River cruise, serving certified recreational divers and non-diving companions directly via its website and US reservations office.

Ownership category

akta.pro rank

Product category

Scuba Diving Liveaboard Vacations

NAICS

Scenic and Sightseeing Transportation, Water (487210), Tour Operators (56152)

SIC

Water Transportation (4400)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industries

Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Scuba dive liveaboards
• Liveaboard dive vacations
• Reef diving trips
• Dive certification courses
• Egypt nile cruises

Headquarters

HQ city

Fort Walton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Liveaboard Trip Fees: Primary revenue from per-person trip fees for liveaboard dive vacations. Pricing varies by vessel from budget (Blackbeard's) to luxury (Aqua Cat, Velocean). Deposits range from $300-$1,500 per person with balance due 4 months prior to departure.
2. Equipment Rentals: Rental revenue from dive equipment including BCD, regulator, dive computer, wetsuit, tanks, and nitrox fills. Weekly rental rates range from $46-$177 depending on equipment type.
3. Beverage Packages: Alcohol included on most vessels (beer, wine, rum, vodka on Aqua Cat; beer, wine, rum on Blackbeard's). Additional beverages available for purchase.
4. Dive Instruction: Revenue from scuba certification courses including Open Water, Advanced Open Water, Nitrox, Deep Diver, and technical courses. Course prices range from $160-$627 depending on certification level.
5. Port Fees and Taxes: Government port fees and park fees collected from passengers, typically $250 for Red Sea trips. Includes Egyptian VAT and park fees.
6. Gratuities: Crew gratuities collected, with 15% customary tip rate recommended. Cash preferred with credit card acceptance.
7. Land Tours and Nile Cruises: Revenue from Egypt land tours including Cairo tours, Nile River cruises aboard All Star Fayrouza, and Pyramid visits as add-ons to dive trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

All Star Liveaboards operates a fleet of 13 dive liveaboard vessels across 5 global destinations, selling multi-day all-inclusive scuba diving vacations that include accommodations, meals, beverages, and up to 5 dives per day. The portfolio spans Caribbean destinations (Bahamas, BVI, Cuba), Indo-Pacific destinations (Indonesia), and the Red Sea (Egypt), with price points ranging from budget (Blackbeard's) to ultra-luxury (Velocean, Aqua Cat). The company additionally offers on-board dive instruction certifications, equipment rentals, Egypt land tours, and a Nile River cruise aboard the All Star Fayrouza.

Product overview

All Star Liveaboards operates a fleet of 13 dive liveaboard vessels across 5 global destinations offering scuba diving vacations. The portfolio spans three Caribbean/Pacific vessels in the Bahamas (luxury Aqua Cat, budget Blackbeard's, charter Cat Ppalu), one in British Virgin Islands (Cuan Law trimaran), one in Cuba (Avalon at Gardens of the Queen), two in Indonesia (traditional Pinisi Aurora and ultra-luxury Velocean), two in Egypt's Red Sea (new-build luxury Scuba Scene and renovated value Ghani), plus Nile River cruise vessel Fayrouza. The company also offers land tours to Egyptian monuments and dive instruction courses from beginner to technical levels.

Differentiator

Problem solved

Functional benefit

Brands

• All Star Aqua Cat: Luxury dive liveaboard in the Bahamas, voted #1 Best Overall Liveaboard in the Caribbean/Atlantic for 5 consecutive years. 102 ft vessel with 11 cabins accommodating up to 30 passengers.
• All Star Blackbeard's
• All Star Cat Ppalu
• All Star Cuan Law
• All Star Avalon
• All Star Aurora
• All Star Velocean
• All Star Scuba Scene
• All Star Ghani
• All Star Fayrouza

Products and services

• All Star Aqua Cat
• Blackbeard's Cruises
• All Star Cat Ppalu
• All Star Cuan Law
• All Star Avalon
• All Star Aurora
• All Star Velocean
• All Star Scuba Scene
• All Star Ghani
• All Star Fayrouza (Nile River Cruise)
• Egypt Land Tours
• Onboard Dive Instruction Certifications

Quantifiable outcome

• Voted #1 Best Overall Liveaboard in Caribbean/Atlantic for 5 consecutive years (Aqua Cat)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DAN WorldminorOthersRecommended dive insurance provider for short-term dive accident coverage. Divers are directed to DAN World for purchasing dive insurance policies, particularly for Red Sea trips where dive insurance is required.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aggressor Adventures: Aggressor Adventures operates one of the largest liveaboard fleets globally (Bahamas Aggressor, Cayman Aggressor, Indonesia Aggressor, etc.), directly competing with All Star Liveaboards across multiple destinations including the Bahamas and Indonesia with similar vessel-based dive vacation model and pricing tiers.
• Blue O Two: Blue O Two is a major Red Sea liveaboard operator with multiple vessels serving the Egyptian dive market, directly overlapping with All Star's Scuba Scene and Ghani offerings on the same itineraries (Brothers, Daedalus, Elphinstone).
• Emperor Divers: Emperor Divers operates a fleet of Red Sea liveaboards with similar budget-to-mid-tier positioning, competing directly with All Star Ghani and Scuba Scene on Egyptian itineraries and offering comparable dive certification courses onboard.
• Mermaid Liveaboards: Mermaid Liveaboards operates multiple Indonesia vessels including the Mermaid II and AYU Islands, directly competing with All Star Aurora and Velocean in Raja Ampat, Komodo, and surrounding destinations on similar itineraries and price points.
• Worldwide Dive and Sail: Worldwide Dive and Sail operates the M/V White Manta and other Indonesia-based liveaboards, directly competing with All Star's Indonesian vessels for the premium dive trip segment in Raja Ampat, Komodo, and Banda Sea.
• Arenui Liveaboard: Arenui is a luxury Indonesia liveaboard built in traditional Phinisi style with full-service amenities, directly competing with All Star Aurora and Velocean for the premium Indonesian dive trip customer at comparable ultra-luxury price points.
• Calypso Diving Cuba: Calypso operates liveaboard dive trips in Cuba's Jardines de la Reina, directly competing with All Star Avalon for the same marine park access, dive guides, and Cuban itineraries.

Broad incumbents

• Peter Hughes Diving: Peter Hughes Diving is one of the original dive liveaboard operators (founded 1970s) with decades of Caribbean and Indo-Pacific operations, serving as both a direct competitor and broader industry incumbent whose footprint overlaps with All Star's Bahamas and Indonesia destinations.

Emerging players

• Carpe Diem Maldives: Carpe Diem operates luxury Maldives liveaboards serving a similar high-end dive trip segment as All Star's Indonesia ultra-luxury vessels, with comparable pricing and full-board premium service model.

Others

• Liveaboard.com: Liveaboard.com is a major aggregator and booking platform for the global liveaboard market that drives comparison shopping and lead generation, functioning as both a distribution channel and indirect competitor to All Star's direct-to-consumer booking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DiveASL
• YouTubeyoutube.com/channel/UCggL28nuBkKLJ2CnTVfUEQA
• Facebookfacebook.com/allstarliveaboards
• Instagraminstagram.com/allstarliveaboards
• LinkedInlinkedin.com/company/allstarliveaboards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Liveaboards