Passion Tree Hard Seltzer

Hard Seltzer / Spiked Prebiotic Sodadrinkpassiontree.com

PopSips (formerly Passion Tree Hard Seltzer) is a San Diego-based CPG brand founded in 2020 that sells spiked prebiotic sodas with 6% alcohol, 1g sugar, and 90 calories via DTC e-commerce and major US grocery retailers.

Company typePrivate
Founded2020
HeadquartersSan Diego, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Passion Tree Hard Seltzer does

Passion Tree Hard Seltzer, doing business as PopSips, is a San Diego-based beverage company founded in 2020 that produces and sells spiked prebiotic sodas under the PopSips brand. Its core product technology combines alcohol fermented from cane sugar with organic apple cider vinegar and plant-based prebiotic fiber from chicory root, delivering 6% ABV, 1g sugar, 2g fiber, and 90 calories per 7.5 fl oz can — positioning the SKU as a better-for-you alternative to both canned cocktails (325 calories, 18g sugar) and mainstream hard seltzers (100 calories, 3g sugar). The product line consists of single-flavor 4-packs at $12.99 and a variety 8-pack at $22.99.

The company operates a dual-channel go-to-market model. Direct-to-consumer e-commerce through drinkpopsips.com is paired with a subscription membership offering exclusive drops and recurring monthly billing. Wholesale distribution covers major national retailers (Walmart, Target, Kroger, Albertsons/Safeway) and regional grocery chains (HEB, Cumberland Farms, Mariano's), with a store finder tool driving physical retail traffic. Brand building is concentrated on Instagram and TikTok, where the company states a community of more than 45,000 customers. The company is privately held, employs 1-10 people, was co-founded by Jake Ryder, and has disclosed only a single small funding round of $48,242 in April 2022 from undisclosed investors. Operating geography is United States only, and no international footprint, patents, awards, or AI/ML capabilities are disclosed in the dataset.

Passion Tree Hard Seltzer firmographics

Firmographics

Name: Passion Tree Hard Seltzer
Website: https://drinkpassiontree.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: PopSips (formerly Passion Tree Hard Seltzer) is a San Diego-based CPG brand founded in 2020 that sells spiked prebiotic sodas with 6% alcohol, 1g sugar, and 90 calories via DTC e-commerce and major US grocery retailers.
Ownership category
akta.pro rank

Passion Tree Hard Seltzer industry classification

Industry

Product category: Hard Seltzer / Spiked Prebiotic Soda
NAICS: Soft Drink Manufacturing (312111)
SIC: Beverages (2080)
akta.pro primary industry: Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)
akta.pro secondary industries: Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF), Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC)

Keywords

Hard seltzer beverages
Spiked prebiotic soda
Better-for-you alcohol
Low-sugar canned cocktails
Functional alcoholic beverages

Where Passion Tree Hard Seltzer is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Markets served

Passion Tree Hard Seltzer business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Direct-to-Consumer E-commerce: Online sales through drinkpopsips.com with product offerings including variety packs ($22.99) and individual products ($12.99). Supports both one-time purchases and subscription model for recurring revenue.
Retail Distribution: Wholesale distribution through major retail chains including Walmart, Target, Albertsons/Safeway, HEB, Kroger, Cumberland Farms, and Mariano's. Products sold in 4pk and 8pk formats.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	PopSips Variety Pack - $22.99
Unit Pricing	Pay-as-you-go	Individual PopSips - $12.99
Subscription	Monthly	Subscription Membership

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Passion Tree Hard Seltzer product offering

Product offering

Core offering

Passion Tree Hard Seltzer, operating as PopSips, manufactures and sells spiked prebiotic soda — a hard seltzer style canned alcoholic beverage at 6% ABV, 90 calories, 1g sugar, and 2g fiber per 7.5 fl oz serving. The product is made with 100% real fruit juice, organic apple cider vinegar, and plant-based prebiotic fibers from chicory root, with alcohol fermented from cane sugar. Products are sold in single-flavor 4-packs ($12.99) and variety 8-packs ($22.99) via direct-to-consumer e-commerce and major US retailers.

Product overview

PopSips is a spiked prebiotic soda brand offering canned cocktails with 6% alcohol content, made with real fruit juice, organic apple cider vinegar, and plant-based fibers (chicory root). The product portfolio consists of two main offerings: PopSips (single flavor 4-pack at $12.99) and the PopSips Variety Pack (8-pack at $22.99), which together provide consumers with a choice between single-flavor purchases and mixed-flavor variety packs.

Differentiator

Problem solved

Functional benefit

Products and services

PopSips Variety Pack An 8-pack assortment of PopSips spiked prebiotic sodas in multiple flavors, targeted at adult consumers seeking a better-for-you alcoholic beverage option with prebiotic gut-health benefits.
PopSips (Single Flavor 4-Pack) A 4-pack of PopSips spiked prebiotic soda in a single selected flavor, sold for $12.99 to adult consumers looking for a low-sugar, low-calorie, prebiotic-infused canned alcoholic beverage.
PopSips Subscription Membership A monthly subscription program offering recurring shipments of PopSips with exclusive drops, member-only deals, and early access to new flavors, targeting existing customers and repeat buyers.

Quantifiable outcome

Only 90 calories per 7.5 fl oz serving vs 100 calories for typical hard seltzers and 325 calories for canned cocktails
+2 more outcomes

Companies that use Passion Tree Hard Seltzer

Customer profile

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Passion Tree Hard Seltzer technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Passion Tree Hard Seltzer partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Passion Tree Hard Seltzer competitors and assessment

Company assessment

Direct peers

Bon & Viv Spiked Seltzer: Hard seltzer brand owned by Anheuser-Busch. Competes in the same canned alcoholic seltzer category with broad retail distribution through AB's network.
Henry's Hard Seltzer: Hard seltzer brand from Molson Coors offering flavored seltzers in national retail. Direct competitor at the same shelf with the benefit of Molson Coors' distributor relationships.
High Noon: Vodka-based hard seltzer competitor with rapidly growing share of the better-for-you alcoholic beverage segment. Same retail channels and similar positioning around cleaner ingredient profiles.
Truly Hard Seltzer: Hard seltzer brand from Boston Beer Company offering flavored seltzers in the same retail channels. Closely aligned category and distribution footprint, though broader flavor range and significantly larger scale.

Emerging players

DeSo Supply Co. Better-for-you hard seltzer brand focused on lower sugar and natural flavors. Most directly comparable on the functional/health-positioned hard seltzer niche that PopSips targets.
Kin Euphorics: Functional mood-beverage brand positioned at the intersection of health and social drinking. Comparable on functional positioning and the 'better-for-you social occasion' narrative, though currently non-alcoholic.
Recess: Functional, better-for-you beverage brand focused on adaptogens and calm/relaxation benefits. Shares the 'functional beverage' positioning and health-conscious millennial target consumer, though non-alcoholic.

Broad incumbents

Smirnoff Seltzer: Hard seltzer line from Diageo's Smirnoff brand. Direct category competitor backed by one of the largest global spirits companies with deep distribution.
White Claw: Market-leading hard seltzer brand owned by Mark Anthony Brands. Directly competes in the same canned alcoholic seltzer category but at vastly greater scale and marketing spend.
Topo Chico Hard Seltzer: Hard seltzer offering from Coca-Cola leveraging the Topo Chico brand. Competes directly in canned alcoholic seltzer with strong retail distribution and the parent company's marketing muscle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Passion Tree Hard Seltzer financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Passion Tree Hard Seltzer leadership team

Management profile

Number of profiles

Profiles1 record

Passion Tree Hard Seltzer funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Passion Tree Hard Seltzer M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Tree Hard Seltzer

What does Passion Tree Hard Seltzer do?

Is Passion Tree Hard Seltzer a public or private company?

Passion Tree Hard Seltzer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Passion Tree Hard Seltzer founded?

Passion Tree Hard Seltzer was founded in 2020. It employs 1 to 10 people.

Where is Passion Tree Hard Seltzer based?

Passion Tree Hard Seltzer is headquartered in San Diego, United States, in the North America region.

How does Passion Tree Hard Seltzer make money?

Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution.

Who are Passion Tree Hard Seltzer's main competitors?

Direct peers on record are Bon & Viv Spiked Seltzer, Henry's Hard Seltzer, High Noon and Truly Hard Seltzer. Emerging players are DeSo Supply Co., Kin Euphorics and Recess. Broad incumbents are Smirnoff Seltzer, White Claw and Topo Chico Hard Seltzer.

Does Passion Tree Hard Seltzer have an API?

No public API is recorded for Passion Tree Hard Seltzer.

What industry is Passion Tree Hard Seltzer in?

Passion Tree Hard Seltzer's product category is Hard Seltzer / Spiked Prebiotic Soda. Its primary akta.pro industry code is AFAFADAE, Ready-to-Drink (RTD) Coffee Manufacturing, with a secondary code of AFAJAKAF, Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium). Its NAICS code is 312111 and its SIC code is 2080.