DESO

What DESO does

DESO (legal name Deso Supply Co.) is an American-made outdoor apparel brand that designs functional clothing for outdoor recreation and casual lifestyle wear, serving outdoor enthusiasts and style-conscious consumers across both men's and women's segments. The product portfolio spans tees, shirts, jackets, shorts, pants, dresses, hoodies, pullovers, vests, headwear, and accessories, with technical features including moisture-wicking, quick-dry, stretch, UPF sun protection, and recycled/recyclable fabric content. Garments are designed in the Lake Tahoe area and manufactured in small batches in Los Angeles, CA, with limited-edition pieces (some runs under 100 units) and seasonal collections such as Winter '25 — Stillness in Motion and Summer '26 — After Dark.

The company operates a direct-to-consumer model exclusively through its own e-commerce site (desosupply.com) and one flagship retail store in Reno, Nevada, with no third-party retailers or marketplace distribution. Revenue is generated through one-time unit sales at fixed retail prices ranging from $5 accessories to $249 jackets, with free shipping offered on orders over $150 and limited international shipping available. There is no subscription or recurring revenue component. Marketing is conducted via email newsletter, Instagram, Vimeo, and a brand blog, with partnerships spanning Travel Nevada, Protect Our Winters (POW), Arcade Belts, INDOSOLE, KAMA, Coffeebar, and Lead Dog Brewing.

DESO is privately held with no disclosed institutional investors, parent company, or external funding, and self-describes as a small team. There is no proprietary technology platform; the underlying capability is apparel design and domestic manufacturing rather than software. The business is US-domiciled and operating, with an active e-commerce store, regular product releases, and a published job openings page indicating ongoing recruitment.

Name

DESO

Legal name

Deso Supply Co.

Website

https://desosupply.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DESO is an American-made outdoor apparel brand designing functional men's and women's clothing in small batches domestically, sold direct-to-consumer through its own e-commerce site and one Reno, Nevada flagship store for outdoor enthusiasts and style-conscious consumers.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Outdoor apparel
• American-made clothing
• Functional outdoor wear
• Direct-to-consumer apparel
• Small-batch manufacturing

Headquarters

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: DESO generates revenue through direct-to-consumer sales of their outdoor apparel line, including men's and women's clothing, accessories, and limited-edition collaborations. Products are sold at fixed retail prices through their e-commerce platform and flagship store with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DESO designs, manufactures, and sells American-made functional outdoor apparel for men and women, including shirts, shorts, pants, dresses, pullovers, hoodies, vests, headwear, and accessories. All products are designed in Lake Tahoe and manufactured in small batches in Los Angeles, CA by experienced domestic tailors. The brand sells exclusively direct-to-consumer through its e-commerce website (desosupply.com) and one flagship retail store in Reno, Nevada, with no third-party retail or marketplace distribution.

Product overview

DESO is an American-made outdoor apparel brand that designs functional clothing crafted for outdoor adventure. The product portfolio centers around men's and women's clothing including tops (t-shirts, shirts, jackets), bottoms (shorts, pants, board shorts), dresses, pullovers, hoodies, vests, headwear, and accessories. Key product lines include performance-oriented pieces like The Outsider Hybrid Short, The Freel 1/4 Zip Fleece, and The Yubasun Hoodie (with UPF protection), as well as lifestyle items like The Jackson Denim Overshirt and The Meeks Dress. The brand emphasizes domestic manufacturing in Los Angeles and small-batch production. DESO offers seasonal collections (Winter '25, Summer '25, Summer '26 — AFTER DARK) and collaborates with partners including Arcade (adventure belts), INDOSOLE (footwear), Lead Dog Brewing, KAMA, and Travel Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• SUMMER '26 — AFTER DARK Collection A seasonal collection featuring new silhouettes, updated fabrics, and special collaborations, sold to consumers seeking functional outdoor apparel for warm-weather activities.
• The Jackson Denim Overshirt

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lead Dog BrewingminorStrategic or Co-development PartnerDESO partnered with Lead Dog Brewing, a Reno brewery, to create a limited-edition Stilly Lucky IPA beer and collaboration caps. This represents a lifestyle/brand partnership aligning outdoor and craft beer culture.
• Protect Our Winters (POW)coreStrategic or Co-development PartnerDESO collaborates with Protect Our Winters (POW), an environmental nonprofit focused on climate advocacy in the outdoor industry. POW is listed as a key collaboration partner on their collaborations page.
• CoffeebarminorStrategic or Co-development PartnerDESO has a collaboration with Coffeebar, a coffee brand, as indicated on their collaborations page.
• Travel NevadacoreStrategic or Co-development PartnerDESO has an official DESO x Travel Nevada collaboration featuring products inspired by Nevada destinations. This is a significant brand partnership promoting Nevada tourism alongside their apparel.
• KAMAminorStrategic or Co-development PartnerDESO collaborated with KAMA on a DESO x KAMA product line, as shown in their men's collection navigation.
• Arcade BeltscoreGTM or Marketing PartnerDESO has a product bundle partnership with Arcade Belts (The DESO x ARCADE Atlas Adventure Belt). Products are specifically designed to integrate together and bundles offer the belt at half price. The belt is made with Arcade's patented A2 buckle system and REPREVE recycled materials.
• INDOSOLEminorStrategic or Co-development PartnerDESO partnered with INDOSOLE to create DESO X INDOSOLE Easy Living Flip Flops for both men and women. INDOSOLE appears to be a sustainable footwear brand.
• Microsoft ClarityminorOthersDESO uses Microsoft Clarity for website user tracking and analytics to improve products and advertising.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cotopaxi: Outdoor and lifestyle apparel brand centered on sustainability, limited-edition drops, and mission-driven storytelling. Highly comparable given similar DTC model, small-batch ethos, and adventure brand aesthetic.
• Patagonia: Iconic outdoor apparel brand with strong US manufacturing heritage, sustainability positioning, and DTC + wholesale channels. Directly comparable as a US-based outdoor/lifestyle brand competing for the same consumer.
• Topo Designs: Outdoor-inspired apparel and accessories brand with a Colorado heritage, small-batch and collaboration-heavy approach. Comparable as a smaller outdoor/lifestyle DTC brand with similar aesthetic and customer.
• United By Blue: Outdoor apparel and accessories brand with sustainability mission (waterway cleanups per product) and small-batch limited drops. Directly comparable in values-driven outdoor positioning and DTC model.
• Stio: Mountain-town based (Teton Village, WY) outdoor apparel brand selling technical lifestyle clothing through DTC and limited retail. Closely comparable given shared outdoor roots, technical fabrics, and premium positioning.
• Western Rise: Technical outdoor apparel brand focused on versatile, performance fabrics for active lifestyle consumers. Directly comparable for technical fabric story and DTC outdoor positioning.

Emerging players

• Proof Eyewear: Small-batch, sustainably-made eyewear and accessories brand with US-based design and limited-run drops. Adjacent peer sharing the small-batch American-made, sustainability-led DTC playbook.

Broad incumbents

• Huckberry: Multi-brand outdoor/lifestyle retailer with owned private-label lines that overlap directly with DESO's category. Comparable as a channel and aspirational peer for a small outdoor DTC brand.
• REI Co-op: Largest US outdoor co-op retailer, both a multi-brand channel and a growing private-label apparel brand. Comparable as a broader incumbent shaping the competitive context and potential wholesale partner.
• Kuhl: Independent outdoor apparel brand with technical and lifestyle product lines sold through DTC and specialty wholesale. Comparable as an established independent outdoor brand competing for similar consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/desosupplyco
• Instagraminstagram.com/desosupplyco
• LinkedInlinkedin.com/company/deso-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DESO