Flakon Paris
Flakon Paris is a French digitally-native brand that sells curated wine and spirits tasting boxes in 100ml flasks, paired with guided video masterclasses led by a Best Sommelier of France, targeting individual gifting buyers and B2B professionals globally via owned e-commerce and selective retail partnerships.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flakon Paris does
Flakon Paris, operated by WINEVERSE SAS and founded in 2021 by Clément Gavault, is a French digitally-native vertical brand (DNVB) that sells curated wine and spirits tasting experiences in small-format packaging. The core product is themed tasting boxes (coffrets) containing four 100ml glass flasks per box, each flask delivering exactly two 50ml tasting portions sized to INAO professional standards. The company sources rare and prestigious wines from domaines including Château Saint Roch, Château d'Arche, and Villa Maria, and partners with an unnamed Meilleur Ouvrier de France (Best Sommelier of France) who both curates selections and stars in QR-code-accessible video masterclasses that guide consumers through each tasting. The underlying airless flask technology is sourced from a packaging partner and is designed to preserve wine and spirits for years without air contact, enabling the small-format economics that underpin the model.
The product portfolio spans themed wine boxes (Great Reds of France, French Rare Wines, Legend Wines, Great Wines of France, a 5-vintage Château de Pressac vertical), spirit boxes (Rare Whiskies, Rare Rums, Les Grands Sakés du Japon curated by Saké Samurai Youlin Ly), combination duo bundles, and three seasonal Advent Calendar editions (French wines, world wines, whiskies) at €164-278. The catalog extends to recurring revenue through a €29/month wine subscription, a €85 prepaid gift subscription, and a €60 vine adoption program, plus a €35 online oenology course and accessories (aroma kits, tasting notebooks, gift bags, Cluizel grand cru chocolates).
Commercial operations run almost entirely on a Shopify-powered D2C stack serving flakon.fr (French) and flakon.co (English) with global shipping, multi-currency support, and payment options including Klarna, PayPal, and Shop Pay. Selective retail distribution through Galeries Lafayette and Les Raffineurs, plus the Nature Découvertes gift-card network, supplements online sales. Customer support runs on Gorgias, reviews on Judge.me, TrustPilot, and Google Reviews, and the B2B professional segment is captured through Typeform inquiry forms. The company reports 40,000+ satisfied customers with a 4.5/5 average rating and has been featured in La Revue du Vin de France, Le Point, Europe 1, Topito, and The Sunday Times. With 1-10 employees, no disclosed external funding, and founder-controlled ownership, the business is run on operating cashflow and is scaled organically rather than via venture capital.
Flakon Paris firmographics
Firmographics- Name
- Flakon Paris
- Legal name
- WINEVERSE SAS
- Website
- https://flakon.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flakon Paris is a French digitally-native brand that sells curated wine and spirits tasting boxes in 100ml flasks, paired with guided video masterclasses led by a Best Sommelier of France, targeting individual gifting buyers and B2B professionals globally via owned e-commerce and selective retail partnerships.
- Ownership category
- akta.pro rank
Flakon Paris industry classification
Industry- Product category
- Wine & Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Flakon Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Flakon Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Tasting Box Sales: One-time purchase of curated wine/spirits tasting boxes in 100ml format. Individual boxes (4 flasks each) ranging from €59-99 for wines, €63 for spirits. Combo duo boxes (8 flasks) ranging from €85-164. Advent calendars (24 flasks) ranging from €164-278.
- Subscription Services: Monthly wine subscription boxes with 3-vine gift box at €85 (reduced from €169) or regular 3-vine subscription at €29/month. Includes access to guided tasting videos and physical tasting materials.
- Wine Adoption Program: Vine adoption program offering virtual ownership of vineyard parcels. €60 for adoption (reduced from €237), providing ongoing engagement with wine production cycle.
- Oenology Training: Wine education course at €35 covering tasting techniques, grape varieties, wine regions, winemaking, and food pairings. Includes 45 minutes, 16 videos, and completion certificate.
- Accessories: Tasting glasses (€5 gift bag), aroma kits (€29-154), scratch cards (€38), tasting notebooks. Complementary products enhancing the core tasting experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Tasting Boxes - 4 flasks (8 tasting glasses) |
| Unit Pricing | Pay-as-you-go | Combo Duo Boxes - 8 flasks (16 tasting glasses) |
| One time/ perpetual license | Pay-as-you-go | Wine Advent Calendar - 24 flasks (48 tasting glasses) |
| Subscription | Monthly | Subscription Plans |
| Subscription | Pay-as-you-go | Vine Adoption Program |
| One time/ perpetual license | Pay-as-you-go | Wine Education |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Flakon Paris product offering
Product offeringCore offering
Flakon Paris curates and sells premium wine and spirit tasting experiences in small-format 100ml airless glass flasks, packaged as themed tasting boxes containing 4 flasks (8 tasting glasses) per box. Each selection is paired with QR-code-accessible masterclass videos led by a Best Sommelier of France (MOF). The portfolio spans themed wine boxes (Great Reds of France, French Rare Wines, Legend Wines, Great Wines of France, Les 5 Millésimes de Pressac), spirit boxes (Rare Whiskies, Rare Rums, Grands Sakés du Japon), Advent calendars (24-flasks), monthly wine subscriptions, a vine adoption program, and a wine education course, sold direct-to-consumer via flakon.fr and flakon.co with global shipping.
Product overview
Flakon Paris is a French wine and spirits discovery platform operated by WINEVERSE SAS, offering curated tasting kits and advent calendars in small-format vials. The core product is themed tasting boxes (coffrets) containing 4 vials of 100ml each (yielding 2 tasting glasses per vial), each paired with guided video masterclasses led by a Best Sommelier of France. The portfolio spans themed wine boxes (Great Reds of France, French Rare Wines, Great Wines of the World, Legend Wines), spirit boxes (Rare Whiskies, Rare Rums, Grand Sakes of Japan), combination experience bundles (Duo and multi-packs), three seasonal Advent Calendars (Wine World, Wine France, Whisky), wine subscription plans, a wine education Formation Oenologie course, and accessories (tasting glasses, aroma kits, scratch maps, tasting notebooks). Products are sold direct-to-consumer via flakon.co and flakon.fr, with international shipping and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Grands Rouges de France (The Great Reds of France)
Companies that use Flakon Paris
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Flakon Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Flakon Paris partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Galeries LafayettecorePremium French department store chain offering Flakon products in physical retail locations. Major distribution partner for French market presence.
- Les RaffineurscorePremium gourmet concept store chain offering curated food and beverage products. Flakon products available as unique wine gifting options.
- Nature Découvertes (e-carte cadeau)minorGift card network partner allowing Flakon purchases through e-carte cadeau Nature Découvertes vouchers.
- Shopify InccoreE-commerce platform provider hosting Flakon's online stores (flakon.fr, flakon.co) with integrated payment processing, shipping, and analytics capabilities.
- AffilaeminorAffiliate marketing platform managing Flakon's partner referral program for customer acquisition through affiliate partners.
- Judge.mecoreCustomer review platform partner enabling verified purchase reviews, ratings, and review moderation aligned with AFNOR NF Z74-501 standards.
- TrustPilotcoreCustomer review platform partner for verified purchase reviews and ratings collection.
- Youlin Ly (Saké Samouraï)coreSaké Samouraï (certified sake expert) curates and selects saké selections for Flakon's Les Grands Sakés du Japon product line.
- Best Sommelier of France (MOF)coreUnnamed Best Sommelier of France (Meilleur Ouvrier de France) provides expert selection of wines and spirits, and stars in guided video tasting masterclasses for all Flakon products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flakon Paris competitors and assessment
Company assessmentDirect peers
- Bright Cellars: Subscription wine club using a personalization quiz to ship curated bottles monthly, comparable as a DNVB wine discovery experience targeting curious enthusiasts.
- Firstleaf: Personalized wine subscription club delivering curated bottles on a recurring basis, comparable in DTC gifting and recurring wine discovery positioning.
- Winc: Direct-to-consumer wine subscription and DNVB offering curated bottles with personalized recommendations, comparable to Flaskon's monthly subscription and tasting experience model.
- Vinebox: US-based wine subscription that pioneered 100ml 'vials' of premium sommelier-curated wine, the closest direct competitor to Flaskon's small-format flask model with guided tasting experiences.
- Usual Wines: Premium DTC wine brand selling single-serve premium wines in glass format, conceptually adjacent to Flaskon's small-format premium wine model with sommelier curation.
Broad incumbents
- Laithwaites: Large UK wine merchant and subscription club with extensive curated wine offerings, comparable as a scaled wine discovery and gifting retailer with subscription mechanics.
- Berry Bros. & Rudd: Historic London-based fine wine merchant offering curated wine experiences and subscriptions, comparable as a premium wine discovery brand with education-led positioning.
- Majestic Wine: UK wine specialist retailer with tasting events and curated selections, comparable as a broader wine retail incumbent with curated gifting and discovery.
Regional players
- Caves Augé: Iconic Parisian caviste and wine merchant, comparable as a premium French wine specialist where Flakon competes for the same gift-giving wine enthusiast customer.
Emerging players
- Wine Explorers: French wine tasting experience and discovery brand offering curated wine events and selections, comparable as a French experiential wine brand overlapping Flaskon's tasting-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flakon Paris social profiles
Digital presenceFlakon Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flakon Paris leadership team
Management profileNumber of profiles
Profiles1 record
Flakon Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flakon Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flakon Paris
What does Flakon Paris do?
Flakon Paris curates and sells premium wine and spirit tasting experiences in small-format 100ml airless glass flasks, packaged as themed tasting boxes containing 4 flasks (8 tasting glasses) per box. Each selection is paired with QR-code-accessible masterclass videos led by a Best Sommelier of France (MOF). The portfolio spans themed wine boxes (Great Reds of France, French Rare Wines, Legend Wines, Great Wines of France, Les 5 Millésimes de Pressac), spirit boxes (Rare Whiskies, Rare Rums, Grands Sakés du Japon), Advent calendars (24-flasks), monthly wine subscriptions, a vine adoption program, and a wine education course, sold direct-to-consumer via flakon.fr and flakon.co with global shipping.
Is Flakon Paris a public or private company?
Flakon Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flakon Paris founded?
Flakon Paris was founded in 2021. It employs 1 to 10 people.
Where is Flakon Paris based?
Flakon Paris is headquartered in Paris, France, in the Europe region.
How does Flakon Paris make money?
Five revenue lines are on record. Tasting Box Sales are the primary driver. The others are subscription Services, wine Adoption Program, oenology Training and accessories.
Who are Flakon Paris's main competitors?
Direct peers on record are Bright Cellars, Firstleaf, Winc, Vinebox and Usual Wines. Broad incumbents are Laithwaites, Berry Bros. & Rudd and Majestic Wine. Caves Augé is listed as a regional player. Wine Explorers is listed as an emerging player.
Does Flakon Paris have an API?
No public API is recorded for Flakon Paris.
What industry is Flakon Paris in?
Flakon Paris's product category is Wine & Spirits Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 445320 and its SIC code is 5180.