Wijnkoperij Okhuysen

What Wijnkoperij Okhuysen does

Wijnkoperij Okhuysen is a Dutch wine merchant founded circa 1865 and headquartered in Haarlem, Netherlands, operating for nearly 160 years as a specialist importer and retailer of curated wines from France, Italy, Spain, Germany, Austria, Portugal, and South Africa. The company sells through a physical wine store and office at Küppersweg 19-23 in Haarlem, a separate expedition center for fulfillment, and an owned e-commerce storefront offering home delivery across the Netherlands with free shipping on orders above €115. The core catalog contains 957+ wines across sparkling, white, rosé, red, and dessert categories, with price points ranging from approximately €7-€8 for everyday bottles to €400+ for premium Bordeaux and Burgundy, alongside a distillates assortment featuring Cognac and Armagnac.

Beyond wine retail, the company operates a layered education and content ecosystem: three tiers of SDEN-certified wine courses (SDEN-1 Wijnvignet at €137, SDEN-2 Wijnoorkonde at €325, SDEN-3 Wijnbrevet at €475) and introductory tastings from €47 are delivered at Gierstraat 34 in Haarlem; a sommelier-led wine-and-food pairing advisory service provides personalized recommendations via email; and the free quarterly Vinée Vineuse magazine functions as both a content channel and a customer retention vehicle. An En Primeur (Bordeaux futures) pre-sale program, curated Proefpakketten tasting sets, and a Relatiegeschenken corporate gifting service extend the assortment into collector and gift occasions.

The business is structured as a private Dutch BV (Wijnkoperij Okhuysen BV) with no disclosed parent, investor, or funding history, and is independently held. It carries the Hofleverancier (Royal Supplier) designation from the Dutch monarchy, KNVW trade membership, SKAL organic certification, and NIX18 age-verification compliance. Revenue is generated via unit-pricing on wine and spirits sales, professional-services fees on education programs, and event-based tastings, with customer segments spanning individual wine consumers, education seekers, the HORECA trade, and gift buyers.

Name

Wijnkoperij Okhuysen

Legal name

Wijnkoperij Okhuysen BV

Website

https://okhuysen.nl

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Wijnkoperij Okhuysen is a Haarlem-based Dutch wine merchant founded circa 1865 that sells curated wines, spirits, and Cognac through a physical store, nationwide e-commerce, sommelier advisory, SDEN wine courses, tastings, and the Vinée Vineuse magazine.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Wine merchant
• Wine education
• Wine tasting events
• Spirits distribution

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Product Sales: Core revenue stream from retail sale of wines sourced directly from producers. Includes still wines, sparkling wines, rosé, dessert wines, and spirits across all price points from everyday to collectible premiums.
2. Wine Education Services: Revenue from wine courses (SDEN-1 Wijnvignet at €137, SDEN-2 Wijnoorkonde at €325, SDEN-3 Wijnbrevet at €475) and tasting events (various price points). Courses held at Gierstraat 34, Haarlem.
3. Distillate Sales: Sales of spirits including Cognac, Armagnac, and other distilled beverages from French wine regions.
4. Vinée Vineuse Magazine Subscription: Free magazine distributed to customers; acts as retention and marketing mechanism rather than direct revenue generator.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wijnkoperij Okhuysen is a Dutch wine merchant that retails 957+ wines sourced directly from producers in France, Italy, Spain, Germany, Austria, Portugal, and South Africa, alongside distillates such as Cognac and Armagnac. The company operates a physical wine store and e-commerce platform with home delivery across the Netherlands, and supplements retail with SDEN-accredited wine courses (SDEN-1, SDEN-2, SDEN-3), in-store and themed tasting events, personalized sommelier wine-and-food pairing advisory, Bordeaux En Primeur pre-sales, corporate gifting, and curated tasting sets (proefpakketten).

Product overview

Wijnkoperij Okhuysen operates as a wine merchant with a diversified portfolio combining wine sales, spirits, educational services, and publication. The core product is the wine catalog featuring over 1,400 wines from France, Italy, Spain, Germany, Austria, Portugal, and South Africa across regions like Bordeaux, Bourgogne, Rhône, and Toscane, categorized by type (sparkling, white, rosé, red, dessert). Supporting products include distillates (Cognac, Armagnac), the Vinée Vineuse magazine publication, and Proefpakketten tasting sets. Services include wine courses (SDEN-1 through SDEN-3 leading to recognized certifications), Proeverijen tastings, personalized wine and food pairing consultation, en primeur wine pre-sales, and corporate gift solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Vinée Vineuse: A free magazine published by Wijnkoperij Okhuysen featuring wine articles, producer profiles, and wine recommendations.

Products and services

• Wijnen (Wines)

Quantifiable outcome

• Nearly 160 years in business as a specialized wine merchant

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Laithwaites: Large UK-based wine merchant with strong e-commerce, wine clubs, and educational content. Comparable multi-channel wine retail model with subscription-style engagement and DTC emphasis.
• Henri Bloem: Long-established Dutch wine merchant with physical stores and a curated selection of imported wines. Comparable heritage specialist model targeting Dutch consumers seeking guidance and quality — direct overlap with Okhuysen's positioning.
• Berry Bros. & Rudd: Historic UK fine wine merchant with physical shops, education programs, and direct-to-consumer sales. Comparable heritage specialist model with sommelier advisory and En Primeur offerings — international analogue of Okhuysen's positioning.
• Yapp Brothers: Independent UK wine merchant specializing in allocated French and European wines. Similar model of direct-from-producer sourcing and curated portfolio with a knowledgeable enthusiast customer base.
• Wijnvoordeel: Dutch online wine retailer with broad catalog and subscription-style tasting boxes. Overlaps with Okhuysen's e-commerce offering and Proefpakketten tasting sets, but competes primarily on price and convenience rather than advisory depth.
• Dirck III: Dutch specialist wine retailer with curated portfolio, in-store tastings, and online ordering. Closest direct competitor to Okhuysen in terms of specialty positioning, sommelier service, and DTC focus in the Netherlands.
• Slurp: Dutch online wine subscription and curated wine club retailer. Comparable DTC model with tasting packs and personalized selection, directly competing for the same digitally-engaged Dutch wine enthusiast customer.
• Gall & Gall: Largest Dutch off-premise alcohol retail chain. Comparable direct-to-consumer wine offering with national delivery, broad portfolio, and physical store network — overlapping customer base with Okhuysen but at a much larger national-chain scale.
• Caves Augé: Long-established Parisian wine retailer with physical shop, curated French portfolio, and advisory services. Comparable heritage specialist with sommelier guidance and direct-from-producer selection — international peer in adjacent market.

Emerging players

• Vivino: Global wine marketplace and discovery app with a large user base in the Netherlands. Not a direct specialist retailer but competes for digital wine discovery and DTC purchasing behavior, shaping how Dutch consumers research and buy wine online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/okhuysenwijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijnkoperij Okhuysen