TREND Resort Supply

What TREND Resort Supply does

TREND Resort Supply (legally Trend Supply, LLC) is a privately held B2B wholesale distributor of housewares, linens, cleaning supplies, and housekeeping items serving the hospitality industry in the United States. Founded in 1975 and headquartered in Kissimmee, Florida, the company operates from a low-overhead distribution model with 11-50 employees and a catalog of 698+ SKUs spanning seven categories: Bed & Bath, Housewares, Janitorial, Laundry/Storage, Linen, Small Appliances, and Coffee/Food & Beverages. Products are sold in bulk quantities (cases, dozens, packs) at wholesale unit prices ranging from $0.99 to $189.99, with the majority of items priced between $5 and $60.

The business runs on a NetSuite-based e-commerce platform accessible only to approved account holders; prospective customers must submit a "Request Access" form or contact [email protected] before they can transact. The site also exposes a "Quick Order" path, a "Request a Quote" workflow, and dedicated "Monthly Specials" and "Clearance" storefronts, indicating a sales-led go-to-market motion rather than a fully self-serve consumer-style checkout. The company markets itself on three pillars: low overhead, an "extremely efficient supply chain network," and customer service, with no disclosed competitive moat beyond cost and execution discipline.

TREND generates revenue through one-time wholesale product sales to hospitality operators — hotels, resorts, and lodges — with no subscription, recurring, or licensing layer identified. There is no disclosed parent company, no external funding, no institutional ownership, no executive team listed, and no social media presence surfaced; the company appears to operate as a traditional founder/family-controlled distribution business. Geographic scope is single-country (USA), and there are no documented M&A, partnership, expansion, or product-launch events in the provided data, leaving the company's growth direction and revenue trajectory materially opaque.

Name

TREND Resort Supply

Legal name

Trend Supply, LLC

Website

https://trendsupply.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

TREND Resort Supply is a privately held US wholesale distributor (founded 1975, Kissimmee, FL) selling 698+ bulk houseware, linen, and housekeeping SKUs to hotels, resorts, and lodges through an account-gated NetSuite e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of housewares, linens, cleaning products, and housekeeping items to the hospitality industry. Products are sold in bulk quantities (e.g., cases, dozens) at wholesale pricing. Customers must have an account to purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TREND Resort Supply is a wholesale B2B distributor of housewares, linens, cleaning products, and housekeeping items to the hospitality industry. Customers must request account access to purchase, and the catalog of 698+ products is organized across Bed & Bath, Housewares, Janitorial, Laundry/Storage, Linen, Small Appliances, and Coffee/Food & Beverages categories, sold in bulk quantities at wholesale pricing.

Product overview

TREND Resort Supply is a wholesale B2B e-commerce platform serving the hospitality industry with a comprehensive portfolio of physical products. The offering consists of multiple product categories sold through their online store: Bed & Bath (bath accessories, amenities, shower curtains, baby furniture), Housewares (kitchenware including bakeware, cookware, dinnerware, flatware, utensils, and appliances), Janitorial (cleaning supplies, equipment, paper products, waste management), Laundry/Storage (linen bags, hangers, luggage racks), Linen (bedding, towels, blankets), Small Appliances (coffee makers, toasters, hair dryers, irons), and Coffee/Food & Beverages. The platform operates on a wholesale business model requiring account access for ordering, with over 698 products cataloged.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed & Bath supplies Wholesale bath accessories, bath amenities, shower curtains, and cribs/playpens/baby chairs supplied to hotels, resorts, and lodging properties.
• Housewares
• Janitorial supplies
• Laundry / Storage
• Linen
• Small Appliances
• Coffee, Food & Beverages
• B2B Wholesale E-Commerce Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• American Hotel Register Company: One of the largest US B2B hospitality supply distributors, offering housewares, linens, amenities, and guest-room essentials to hotels and resorts — directly overlapping TREND's catalog and customer base at greater scale.
• Guest Supply (a Sysco company): Hospitality-focused division of Sysco that supplies linens, amenities, small appliances, and housekeeping products to hotels and resorts — the closest direct competitor with broader corporate backing.
• Lodging Supply Company: Specialty B2B distributor of housekeeping, linen, and operational supplies serving hotels and lodging properties — competes head-to-head in TREND's core housewares/linen/cleaning categories.
• Hotel Depot: Online B2B wholesale supplier of hotel supplies and hospitality products, including amenities, linens, and housekeeping items — comparable digital-first model targeting the same customer segment.
• Direct Textile Supply: B2B distributor of linens, towels, bedding, and hospitality textiles — overlaps significantly with TREND's linen and bed & bath categories and serves the same lodging customers.

Broad incumbents

• Imperial Dade: Large broad-line distributor of foodservice and janitorial supplies with a hospitality vertical — competes with TREND's janitorial and housekeeping categories while offering much greater scale and geographic reach.
• Sysco Corporation: Largest US broad-line foodservice distributor; through its Guest Supply division it competes directly with TREND in lodging supplies, and as an incumbent it dwarfs independent hospitality distributors on scale and terms.
• Avendra: Hospitality procurement-services company supplying a wide range of hotel operational products (including amenities and housekeeping) to large hotel chains — competes with TREND at the enterprise-property tier.
• Cintas: Large commercial-services company providing uniforms, restroom supplies, and janitorial products to businesses including hospitality — adjacent competitor in cleaning and housekeeping categories with vastly greater scale.
• HD Supply (now White Cap / Home Depot Pro): Large-scale distributor of maintenance, cleaning, and operational supplies to commercial and hospitality customers — competes in janitorial/cleaning categories with national distribution that TREND cannot match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trendresortsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREND Resort Supply