Ideas for Change
Ideas for Change is a Barcelona-based strategic innovation consultancy that helps European enterprises, governments, and institutions design disruptive business models, regenerative tourism, and citizen-driven data systems using its proprietary Pentagrowth methodology and EU-funded project consortium work.
- Company typePrivate
- Founded2009
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ideas for Change does
Ideas for Change is a Barcelona-based strategic innovation consultancy founded in 2007 (or 2009 per the company timeline) by Javi Creus, operating under the legal entity Ideas 3493 S.L. The firm designs disruptive business models, regenerative tourism experiences, and citizen-driven data systems for European institutions, Spanish and Latin American government bodies, and multinational enterprises. Its core technology is the Pentagrowth methodology, a proprietary co-creation framework that combines anticipatory thinking, resource discovery, and systemic collaboration to help clients develop new business ideas, supplemented by the CARE methodology for regenerative tourism development, the FiturNext sustainable tourism observatory (operated in partnership with FITUR since 2018), and the DATALOG nonprofit data trust recognized as the first EU altruistic data organization. The company has also deployed NOA, an AI tool trained on the Pentagrowth methodology, to support its bootcamp and consulting delivery.
The firm operates four service lines: strategic consulting engagements (typically 3-6 months using Pentagrowth and CARE), EU research project participation as a consortium partner across Horizon Europe, H2020, and Life programs, observatory and publication services for FiturNext, and bootcamp programs such as Catalonia Exponential Leaders (CEL) delivered with ACCIÓ. Revenue is project-based with no publicly disclosed pricing; commercial work is supplemented by direct EU grant funding as a consortium member. The GTM is enterprise field sales, event-driven bootcamps, and community-led co-creation, with named clients including Veritas, Oxfam, SEAT, RENFE, Baxi, Repsol, Airbnb, ESADE, Suara Cooperativa, Leroy Merlin, and Ajuntament de Barcelona.
The company has 11-50 employees and operates from a single headquarters at Ronda Universitat 33 in Barcelona, with project reach extending across Spain, the broader EU, and selective Latin America engagements in Uruguay and Colombia. Ownership is concentrated with the founding team, with no disclosed institutional investors or parent company.
Ideas for Change firmographics
Firmographics- Name
- Ideas for Change
- Legal name
- Ideas 3493 S.L.
- Website
- https://ideasforchange.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideas for Change is a Barcelona-based strategic innovation consultancy that helps European enterprises, governments, and institutions design disruptive business models, regenerative tourism, and citizen-driven data systems using its proprietary Pentagrowth methodology and EU-funded project consortium work.
- Ownership category
- akta.pro rank
Ideas for Change industry classification
Industry- Product category
- Strategic Innovation Consulting
- NAICS
- Management Consulting Services (54161), Scientific Research and Development Services (5417)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation Consulting (BPAHAGAC), Organization Design & Restructuring (BPACAJAB)
Keywords
Where Ideas for Change is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ideas for Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting: Project-based strategic consulting engagements using Pentagrowth and CARE methodologies. Engagements typically span 3-6 months with multidisciplinary client teams, focusing on business model innovation and systemic transformation.
- EU Research Project Funding: Participation as consortium partner in EU-funded research projects (Horizon Europe, H2020, Life program) providing research, communication, and citizen engagement services. Projects include CROPS, ETAIN, NGI4ALL.E, FACILITA, GreenInCities, HeritACT, OneClickRENO, D-NOSES, Making Sense, CitieS-Health, AirForAll.
- Observatory & Publication Services: Ongoing management of FiturNext observatory for FITUR, including annual challenge definitions, initiative analysis, report production, and event coordination. Funded through partnership with FITUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Ideas for Change product offering
Product offeringCore offering
Ideas for Change is a Barcelona-based strategic consulting and research firm that helps organizations design disruptive business models, regenerative tourism initiatives, citizen science programs, and EU-funded research projects. It delivers its work primarily through two proprietary methodologies—Pentagrowth (for systemic business model innovation) and CARE (for regenerative tourism development)—applied via co-creation workshops, multi-month consulting engagements, and consortium-based research projects.
Product overview
Ideas for Change is a strategic innovation consultancy offering a portfolio of proprietary methodologies and research programs. Its core consulting offerings are built around the Pentagrowth methodology (for disruptive business model design) and the CARE methodology (for regenerative tourism development). These methodologies are complemented by the FiturNext Observatory, a long-running EU-aligned sustainable tourism research program, and the DATALOG citizen data platform. The company also deploys an internal AI tool called NOA, trained on the Pentagrowth methodology, to support its bootcamp and program delivery. Together, these offerings form a unified innovation ecosystem spanning strategy consulting, co-creation facilitation, scientific research, and citizen data engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Pentagrowth: Proprietary strategic consulting methodology developed by Ideas for Change for designing disruptive, systemic and collaborative business models through anticipatory thinking and co-creation approaches.
- FiturNext
- CARE Methodology
Products and services
- Pentagrowth Consulting Project-based strategic consulting engagement (typically 3-6 months) that uses the Pentagrowth methodology to help clients anticipate the future, discover resources, and combine opportunities into scalable, disruptive business models. Intended for large enterprises, cooperatives, and government bodies.
- CARE Regenerative Tourism Consulting Consulting service for tourism boards, destinations, and hospitality companies that applies the CARE framework to develop regenerative and inclusive destination plans through co-creation with local communities.
- FiturNext Observatory Ongoing research and event program run in partnership with FITUR that identifies, analyzes, and awards sustainable tourism initiatives aligned with annual SDG-themed challenges. Outputs annual reports, awards, and panels at the FITUR trade fair.
- Catalonia Exponential Leaders (CEL) Bootcamp Intensive multi-week bootcamp run with ACCIÓ for cohorts of 30 companies, applying the Pentagrowth methodology to design exponential business models and generate leads for follow-on consulting work.
- DATALOG Citizen Data Platform Non-profit data platform that enables Barcelona citizens to share and optimize household water, electricity, and gas consumption data for sustainability research and informed decision-making.
Quantifiable outcome
- Development of five disruptive business ideas with two validated pilots for Veritas organic retail transformation
- +3 more outcomes
Companies that use Ideas for Change
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Ideas for Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ideas for Change partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ACCIÓcoreACCIÓ (Catalonia's business competitiveness agency) partners with Ideas for Change to deliver the annual Catalonia Exponential Leaders bootcamp. IFC provides Pentagrowth methodology and facilitation for 30 companies per cohort, while ACCIÓ provides funding and institutional access. Multi-year partnership spanning 2023-2025 editions.
- AirbnbcoreAirbnb partners with IFC on Oliete Regenerativo project to develop rural oleotourism and utilize underutilized housing in depopulated Spanish territories. Airbnb provides platform access and marketing support while IFC contributes methodology and project coordination. Project initiated May 2024.
- Akasha HubminorBarcelona-based decentralized, self-managed coworking space serves as venue for IFC team events and anniversary celebrations. Cultural fit partner for innovative community building.
- Apadrinaunolivo.orgcoreLocal partner organization in Oliete, Aragon with 10 years of olive tree adoption programs. Key local implementation partner for rural revitalization and oleotourism projects. Brings community trust and local networks essential for participatory processes.
- Universitat Pompeu FabracoreUPF coordinates DATALOG project, first nonprofit data trust recognized by EU. IFC provides communication strategy and citizen engagement for Barcelona household consumption data platform.
- ISGlobalcoreBarcelona Institute for Global Health leads CitieS-Health citizen science project pilot in Barcelona. IFC provides citizen engagement methodology and coordination while ISGlobal provides scientific leadership on air pollution health impacts.
- FITURcoreLong-term partnership to operate FiturNext observatory, analyzing sustainable tourism initiatives aligned with SDGs. IFC conducts research, manages annual challenges, and coordinates awards program across 4-day FITUR event. Partnership spans from 2018 to present with annual renewal.
- MembrandingminorRurAll consortium partner providing local brand identity development for 5 rural Spanish territories. Contributed to creation of 12 local brand identities for tourism promotion.
- Sentir el Alto TajominorRurAll consortium partner representing one of five rural territories (origin destination) for inclusive tourism replication.
- AqualiaminorWater management company partners with FiturNext 2025 edition focused on sustainable food management in tourism.
- ESADEcoreCo-designed Bachelor in Transformational Business and Social Impact degree. Esteve Almirall from ESADE contributes as speaker to CEL bootcamp programs.
- Mondragon Team AcademyminorCo-designed impact models for MTA educational institution using Pentagrowth methodology to maximize transformative reach across learners and organizations.
- BIT Habitat (Ajuntament de Barcelona)coreBarcelona city foundation funds multiple IFC projects including DATALOG citizen data platform, digital divide analysis, and urban innovation initiatives. Ciutat Proactiva 2022 program initial funder.
- Mobile World Capital BarcelonaminorCollaborated on digital divide analysis during COVID pandemic for Ajuntament de Barcelona. Joint research on technology access and usage patterns.
- Ministerio de Industria Comercio y TurismocoreSpanish ministry co-funded RurAll project through Next Generation EU funds. Primary public funding source for 2-year inclusive rural tourism initiative across 5 Spanish territories.
- VeritascoreOrganic supermarket (20+ years) engaged IFC for Pentagrowth methodology to develop disruptive business ideas for organic food retail beyond physical stores. Multi-year collaboration with validated pilots.
- Generalitat de Catalunya (Direcció General d'Economia Social)coreCatalan government department funds Singulares Projects including IFC-led elderly care innovation with Suara Cooperativa. Part of social economy transformation initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ideas for Change competitors and assessment
Company assessmentDirect peers
- IDEO: Design and innovation consultancy built around proprietary human-centered and systemic methods, similar in spirit to Pentagrowth. Comparable in offering co-creation, foresight, and business model innovation to enterprise and public-sector clients.
- Forum for the Future: UK-based sustainability and transformation consultancy working with global brands and governments on regenerative business models. Highly comparable to IFC's regenerative tourism, citizen science, and systems-change mandates.
- Purpose: Social impact and innovation consultancy that builds movements and new ventures with brands and institutions. Comparable methodology-driven approach to systemic change, co-creation, and outcome-based consulting.
- SustainAbility (ERM): Strategy consultancy advising corporates and investors on sustainability, ESG, and regenerative business models. Comparable in combining futures thinking, stakeholder engagement, and strategic advisory for transformation programs.
- The Innovation Unit: UK-based social innovation consultancy working with governments, public agencies, and mission-led organizations on systemic change. Comparable in applying co-creation and design-led methods to public-sector transformation.
Broad incumbents
- Frog Design (Capgemini Engineering): Global design and innovation consultancy (part of Capgemini) offering foresight, business model innovation, and co-creation to large enterprises. Comparable methodology-based offering but with materially larger delivery capacity.
- Accenture Strategy: Global management consulting arm of Accenture covering strategy, sustainability, and innovation. Overlaps with IFC's transformation, foresight, and citizen engagement offerings but at vastly greater scale.
- BCG: Global management consultancy with dedicated practices in climate, sustainability, and innovation. Comparable in serving enterprise and public-sector transformation mandates, though at much larger scale.
- McKinsey & Company: Global management consultancy with established foresight, sustainability, and citizen engagement capabilities. Competes with IFC for transformation mandates from large enterprises and governments.
- Deloitte Digital: Digital transformation and innovation practice within Deloitte serving large enterprises and public-sector bodies. Comparable service overlap in transformation, change management, and citizen engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideas for Change social profiles
Digital presenceIdeas for Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideas for Change leadership team
Management profileNumber of profiles
Profiles10 records
Ideas for Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideas for Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideas for Change
What does Ideas for Change do?
Ideas for Change is a Barcelona-based strategic consulting and research firm that helps organizations design disruptive business models, regenerative tourism initiatives, citizen science programs, and EU-funded research projects. It delivers its work primarily through two proprietary methodologies—Pentagrowth (for systemic business model innovation) and CARE (for regenerative tourism development)—applied via co-creation workshops, multi-month consulting engagements, and consortium-based research projects.
Is Ideas for Change a public or private company?
Ideas for Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideas for Change founded?
Ideas for Change was founded in 2009. It employs 11 to 50 people.
Where is Ideas for Change based?
Ideas for Change is headquartered in Barcelona, Spain, in the Europe region.
How does Ideas for Change make money?
Three revenue lines are on record. Strategic Consulting is the primary driver. The others are EU Research Project Funding and observatory & Publication Services.
Who are Ideas for Change's main competitors?
Direct peers on record are IDEO, Forum for the Future, Purpose, SustainAbility (ERM) and The Innovation Unit. Broad incumbents are Frog Design (Capgemini Engineering), Accenture Strategy, BCG, McKinsey & Company and Deloitte Digital.
Does Ideas for Change have an API?
No public API is recorded for Ideas for Change.
What industry is Ideas for Change in?
Ideas for Change's product category is Strategic Innovation Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.