What VOLL Pilates does

VOLL Pilates (legal entity: Caeffis Comercio e Servicos de Pilates LTDA, CNPJ 14.204.979/0001-24) is a Brazilian Pilates education company founded by Rafael Juliano in 2005 and formally organized under the VOLL brand in 2013. Headquartered in Campinas (SP) with a secondary headquarters in Porto Alegre (RS) and a recently opened Lisbon office, it operates as the largest Pilates education group in South America, claiming presence in 10 countries, 200+ franchise studios, and 105,000+ trained professionals across its history.

The company runs a vertically integrated education ecosystem built on multiple platforms. The VOLL+ continuing education platform delivers monthly updated Pilates content via web and mobile; Clara IA is an AI-powered learning and customer service assistant; Pilates Connect is a free professional community; and the Studios Directory connects students with franchise locations. Core products include in-person Formação Completa em Pilates Presencial (120 hours, MEC/CREF/CREFITO compliant across 140+ cities), online Formação Completa, Formação em Pilates Clássico (3-day intensive), two MEC-recognized postgraduate programs (International Postgraduate in Pilates for Rehabilitation and Special Groups, 410 hours; Postgraduate in Pathologies and Applied Biomechanics, 360 hours), and an MBA in Pilates, Gestão e Marketing delivered in partnership with UNIFATEC. Distribution combines direct sales through 70+ consultants in Campinas and Porto Alegre, the 200+ franchise studio network, the Hotmart self-serve platform for online courses, and five annual event brands including the Encontro Brasileiro de Pilates (1,500 congressists, claimed largest in the world).

The business model is a hybrid of one-time course fees, multi-month subscription-based postgraduate enrollments, franchise licensing royalties, event ticketing, digital products, and a small apparel line via the Pratyque collaboration. Customer segments span Pilates instructors, physiotherapists, physical education professionals, and studio owner/entrepreneurs across Brazil and international markets, with no disclosed institutional investors and growth funded organically through reinvested course, event, and franchise revenues.

Name

VOLL Pilates

Legal name

Caeffis Comercio e Servicos de Pilates LTDA

Website

https://vollpilates.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

VOLL Pilates is the largest Pilates education group in South America, offering instructor certification courses, MEC-recognized postgraduate programs, and continuing education across 10 countries. It serves 105,000+ Pilates, physiotherapy, and physical education professionals through 200+ franchise studios, digital platforms, and annual congresses.

Ownership category

akta.pro rank

Product category

Professional Pilates Education

NAICS

Professional and Management Development Training (61143), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Pilates Instruction (Mat & Reformer) (HSADACAB), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

Keywords

• Pilates instructor training
• Professional fitness education
• Continuing education platform
• Pilates franchise network
• Postgraduate physiotherapy programs

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Training Courses: One-time fees for Pilates instructor certification courses (Formação Completa em Pilates Presencial 120h), online formation, and specialized courses like Pilates Clássico. Certificates recognized by MEC, CREF, and CREFITO.
2. Pós-Graduação International: International postgraduate program in partnership with UNIFATEC. Enrollment fee plus 17 monthly installments. 410 hours, MEC-recognized diploma. Includes bonus Pilates Formation course.
3. Pós-Graduação Patologias e Biomecânica: Specialized postgraduate in pathologies and biomechanics. 360 hours, 18-month duration, 18 installments. Focus on clinical and therapeutic applications.
4. VOLL+ Subscription Platform: Monthly continuing education platform with comprehensive Pilates Method content and monthly updates.
5. Franchise Fees: VOLL Pilates Studios franchise model with franchisees paying for brand, training, and operational support to open and operate studios.
6. Events and Congress Tickets: Annual events including Encontro Brasileiro de Pilates (largest in the world with 1,500 attendees), Jornada Sul-Americana de Pilates, Pilates Legend, Prêmio Contrology, and international Pilates Heritage congress.
7. Digital Products and Books: Coletânea Pilates collection of printed books, digital products (e-books), and infoproducts for instructor capacity building.
8. Mentoria VOLL: Mentorship program for Pilates studio owners focusing on differentiation, revenue increase, customer loyalty, and professional management.
9. Pratyque Collaboration Apparel: Collaborative athleisure and Pilates apparel line with Pratyque, marketed through the VOLL platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

VOLL Pilates provides comprehensive professional Pilates education through in-person and online instructor certification courses (Formação Completa em Pilates), MEC-recognized postgraduate programs in rehabilitation and biomechanics, a continuing education platform (VOLL+), a 200+ studio franchise network, and large-scale annual congresses. The company trains Pilates professionals, physiotherapists, and physical educators through certifications, postgraduate diplomas, mentorship, and digital content delivered across 10 countries.

Product overview

VOLL Pilates is a comprehensive Pilates education ecosystem offering multiple interconnected products and services. The core offerings include in-person and online Pilates instructor training courses (Formação Completa em Pilates Presencial and Online), classical Pilates formation, and two postgraduate programs (International Postgraduate in Pilates for Rehabilitation and Special Groups, and Postgraduate in Pathologies and Applied Biomechanics). The ecosystem also includes VOLL+, a continuing education platform with monthly updates; VOLL Pilates Studios franchise opportunities; Pilates events (Encontro Brasileiro de Pilates, Jornada Sul-Americana, Pilates Legend, Prêmio Contrology, Pilates Heritage); Mentoria VOLL for studio owners; VOLL Fitness clothing line; Clara IA AI product; Casa VOLL+ reality show; and regional licensing programs. The company operates with over 200 studio locations across Brazil and presence in 10 countries, positioning itself as the largest Pilates education group in South America.

Differentiator

Problem solved

Functional benefit

Brands

• VOLL Pilates Studios: Franchise network for Pilates studio owners seeking to open or convert studios with VOLL branding, support, and management systems.
• VOLL Fitness
• VOLL+
• VOLL Suspension
• VOLL Fisioterapia
• VOLL Educação Física
• Espaço Vida Pilates
• CAEFFIS
• Casa VOLL+
• Pilates Connect
• VOLL+ Professionals
• Mentoria VOLL
• Coletânea Pilates
• MIT – Movimento Inteligente
• Clara IA

Products and services

• Formação Completa em Pilates Presencial In-person Pilates instructor certification course covering MAT, equipment, and accessories across 140 cities in Brazil. Students complete 120 hours over 4 in-person days and receive a nationally recognized certificate compliant with MEC, CREF, and CREFITO regulations.
• Formação Completa em Pilates Online 100% online Pilates formation course accessible anytime with a nationally recognized certificate. Updated in 2024 for a dynamic online learning experience.
• Formação em Pilates Clássico Intensive 3-day presencial course teaching the Classical Method of Joseph Pilates with total fidelity based on Nanô Pilates Methodology. Developed in partnership with Rodrigo Nanô.
• Pós-Graduação Internacional em Pilates para Reabilitação e Grupos Especiais International postgraduate program with foundation to master pathology and rehabilitation cases for special groups. 410 hours, 100% online live with simultaneous translation for international professors, MEC-recognized diploma. Developed in partnership with UNIFATEC.
• Pós-Graduação em Patologias e Biomecânica Aplicada Specialized postgraduate program providing scientific grounding for biomechanics applied to Pilates with clinical and therapeutic focus. 360 hours, 18 months duration, MEC-recognized diploma.
• MBA em Pilates, Gestão e Marketing MBA in Pilates, Management, and Marketing developed in partnership with Centro Universitário UNIFATEC. 360 hours over 18 months with 29 disciplines including Brazilian and international professors.
• VOLL Pilates Studios (Franchise) Franchise opportunity for professionals wanting to entrepreneur with brand licensing, operational systems, training support, and management tools. Over 200 studios operating across Brazil.
• VOLL+ Platform Continuing education subscription platform with comprehensive Pilates Method content and monthly updates on main methodology themes, accessible anytime via web and mobile.
• Aulas de Pilates (Studio Directory) Location-based website connecting students with Pilates studios and serving as a discovery platform for registered partner Studios across Brazil.
• Encontro Brasileiro de Pilates Largest Pilates event in South America, held annually in Campinas/SP, gathering around 1,500 congressists with national and international speakers and simultaneous workshops.
• Jornada Sul-Americana de Pilates Annual event gathering the biggest national and international Pilates names for three days of Method immersion in Gramado/RS.
• Prêmio Contrology Annual award recognizing and honoring professionals who stand out and propagate the Methodology created by Joseph Pilates, also known as the 'Oscar do Pilates'.
• Pilates Heritage Congress International congress held in Germany as a living tribute to the legacy of Joseph and Clara Pilates, providing space for authentic practice and study of the Method's origins.
• Mentoria VOLL Mentorship program for Pilates studio owners focusing on market differentiation, revenue increase, student acquisition, client retention, and professional management. Conducted by 5 renowned professionals.
• VOLL Fitness (Collab with Pratyque) Clothing and apparel brand offering athletic wear for Pilates practitioners. Latest collaboration with Pratyque features advanced textile technology, anatomical cuts, and soft-touch fabrics designed for Pilates movement.
• Clara IA AI-powered assistant integrated into the VOLL ecosystem for enhanced learning and customer support services.

Quantifiable outcome

• 105,000+ professionals trained across all programs
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• EquipilatesflagshipStrategic or Co-development Partner · 3 November 2025On November 3, 2025, VOLL and Equipilates officially merged to form the largest Pilates business group in the world. The union aims to strengthen the community in Brazil and abroad, generate more opportunities for professionals, elevate quality in Studios, and expand the impact of Joseph Pilates' legacy. This is the most significant partnership in the company's history.
• Rodrigo NanôminorStrategic or Co-development Partner · 1 January 2024Partnership with Rodrigo Nanô, a reference in Classical Pilates, for the Pilates Clássico Presencial course based on Nanô Pilates Methodology.
• Kauffer PilatescoreStrategic or Co-development Partner · 1 January 2023Unprecedented partnership with Kauffer Pilates, a reference company in Pilates equipment. Combined with EquiPilates partnership to strengthen equipment distribution and brand presence.
• EquiPilatescoreStrategic or Co-development Partner · 1 January 2023Partnership with EquiPilates, another reference in Pilates equipment, to strengthen the equipment ecosystem alongside Kauffer Pilates.
• Mariana DiasminorStrategic or Co-development Partner · 1 January 2023First solo product launch together with Mariana Dias called Método Pilates Construtivo (MPC), an online formation for professionals seeking to develop more fluid and intense classes.
• Centro Universitário UNIFATECflagshipStrategic or Co-development Partner · 1 January 2022Partnership with UNIFATEC to offer 1st MBA in Pilates, Gestão e Marketing (360 hours, 18 months, 29 disciplines, 26 Brazilian professors and 2 US professors). Also offers MEC-recognized postgraduate programs including International Postgraduate in Pilates for Rehabilitation and Special Groups.
• International Representatives (Argentina, Chile, Colombia, Panama, Uruguay)coreChannel Partner/ Reseller/ Distributor · 1 January 2015First international partnerships established in 2015 with representatives in Argentina, Chile, Colombia, Panama, and Uruguay for regional distribution and presence.
• PratyquecoreGTM or Marketing PartnerCollaboration for athleisure and Pilates apparel line. VOLL + Pratyque collection launched in 2025 with advanced textile technology, anatomical cuts, and soft-touch fabrics. The collab combines VOLL's Pilates expertise with Pratyque's specialized apparel manufacturing.
• EquipilatescoreStrategic or Co-development PartnerLogo partner displayed on VOLL website indicating ongoing partnership for Pilates equipment supply and distribution.
• SeuFisiominorChannel Partner/ Reseller/ DistributorLogo partner on VOLL website, indicating a commercial/partnership relationship for physiotherapy equipment or distribution.

Scale indicators20 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Equipilates: Brazilian Pilates equipment company that officially merged with VOLL on November 3, 2025, to form the world's largest Pilates business group. Direct peer prior to merger as both operated in the Brazilian Pilates market with complementary offerings.
• Merrithew (STOTT PILATES): Premium Pilates education and equipment manufacturer offering STOTT PILATES instructor training with global certification, continuing education, and equipment distribution. Comparable to VOLL as a vertically integrated Pilates education + equipment company with international reach.
• BASI Pilates: Internationally recognized Pilates education and equipment brand founded by Rael Isacowitz, offering comprehensive instructor training programs, host studios, and global teacher training. Comparable to VOLL's multi-stream model combining education, equipment, and global certification.
• Romana's Pilates: Classical Pilates teacher training program descended from Joseph Pilates' original protégé Romana Kryzanowska. Comparable to VOLL's Classical Pilates Formation course (Nanô methodology) as both focus on classical/traditional Pilates lineage and instructor certification.
• Polestar Pilates: Global Pilates education company offering comprehensive instructor training programs, teacher certification, and continuing education. Directly comparable to VOLL as both compete for Pilates instructor certification market share with similar curriculum depth and international faculty.

Broad incumbents

• Les Mills: Global fitness education company offering instructor certification programs across multiple modalities (BODYPUMP, BODYBALANCE including Pilates-influenced content). Comparable to VOLL's broader professional education positioning though not focused exclusively on Pilates.
• International Sports Sciences Association (ISSA): Large online fitness and sports education provider offering certifications for personal trainers, nutritionists, and specialists. Comparable to VOLL's professional certification programs in the broader fitness/health education market with overlapping target audiences of health and movement professionals.

Emerging players

• Pilates Anytime: Online subscription platform for Pilates classes and instructor education with global reach. Comparable to VOLL+'s digital continuing education platform as both serve Pilates professionals seeking ongoing online content and certification hours.

Others

• Pilates Method Alliance (PMA): Global professional association for Pilates teachers offering certification, continuing education, and the annual conference where VOLL's Tributo ao Joseph Pilates documentary premiered. Industry body and ecosystem enabler rather than direct competitor.
• Pratyque: Brazilian athletic apparel and activewear brand partnering with VOLL on the VOLL + Pratyque Pilates apparel collab. Ecosystem partner rather than competitor; relevant given its role as VOLL's exclusive apparel collaborator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CanalVOLLTV
• Facebookfacebook.com/Vollpilates
• Instagraminstagram.com/vollpilatesgroup
• TikToktiktok.com/@vollpilatesgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOLL Pilates