Pilates Anytime
Pilates Anytime is a privately-held subscription streaming platform offering 4,000+ on-demand Pilates and barre workout videos from 200+ instructors. It serves individual consumers globally via web, iOS, Android, Roku, and Apple TV, with a Teams B2B add-on.
- Company typePrivate
- Founded2010
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pilates Anytime does
Pilates Anytime, operated by Timeshift Media, Inc., is a subscription-based online streaming platform for Pilates and barre content, headquartered in El Segundo, California and founded in 2010. The service offers access to a library of 4,000+ workout videos spanning Mat (2,300+), Reformer (1,000+), Small Prop (1,000+), Barre Fusion (35+), and Restorative (500+) categories, alongside 15+ structured Challenges and Programs. Content is delivered via a web application and native apps for iOS, Android, Roku, and Apple TV, with member forums enabling interaction between practitioners and the platform's 200+ instructors drawn from 40+ Pilates methodology schools.
The company's commercial model is a direct-to-consumer self-serve subscription with a 15-day free trial, priced at $24/month or $264/year (equivalent to $22/month), with unlimited access to the full content library at every tier. A separate 'Pilates Anytime for Teams' add-on enables studios, gyms, and organizations to provision group access, representing an early B2B motion layered on the consumer core. Acquisition is product-led through content marketing, app store discovery, and organic search, with no disclosed sales function. Pilates Anytime is privately held, has no institutional funding rounds on record, and operates with a small team of 11–50 employees.
Pilates Anytime firmographics
Firmographics- Name
- Pilates Anytime
- Legal name
- Timeshift Media, Inc.
- Website
- https://pilatesanytime.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pilates Anytime is a privately-held subscription streaming platform offering 4,000+ on-demand Pilates and barre workout videos from 200+ instructors. It serves individual consumers globally via web, iOS, Android, Roku, and Apple TV, with a Teams B2B add-on.
- Ownership category
- akta.pro rank
Pilates Anytime industry classification
Industry- Product category
- Online Pilates Fitness Streaming
- NAICS
- Sports and Recreation Instruction (61162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Pilates Anytime is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Pilates Anytime business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Subscription - Monthly: Monthly subscription at $24 per month (plus tax where applicable), billed monthly with 15-day free trial included. Customers can cancel easily online anytime.
- Subscription - Annual: Annual subscription at $264 per year ($22/month equivalent), providing a discounted rate compared to monthly billing. Includes 15-day free trial and unlimited access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - $24/month |
| Subscription | Annual | Annual Plan - $22/month ($264/year) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Pilates Anytime product offering
Product offeringCore offering
Pilates Anytime is a subscription-based online streaming platform offering unlimited on-demand access to 4,000+ Pilates and barre workout videos across Mat, Reformer, Small Prop, Barre Fusion, Restorative, and Challenges categories. The service is delivered via web browser and native apps on iOS, Android, Roku, and Apple TV, with structured challenges and programs and an online community forum connecting members with 200+ instructors from 40+ Pilates schools.
Product overview
Pilates Anytime is a single unified streaming platform offering on-demand Pilates and barre workout videos. The core platform provides access to over 4,000 videos across eight content categories: Mat Workouts (2,300+ videos), Reformer Workouts (1,000+ videos), Small Prop Workouts, Barre Fusion Workouts (35+ videos), and Restorative Classes (500+ videos), plus themed Challenges (15+). The platform is accessible via web, iOS, Android, Roku, and Apple TV. An enterprise add-on, Pilates Anytime for Teams, enables organizations to provision group access. Pricing tiers include a Monthly plan ($24/month) and Annual plan ($264/year), both with a 15-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilates Anytime Streaming Platform A subscription-based online streaming platform providing individual subscribers with unlimited on-demand access to 4,000+ Pilates and barre workout videos (Mat, Reformer, Small Prop, Barre Fusion, Restorative, Challenges) taught by 200+ instructors from 40+ schools of Pilates methodology, available across web, iOS, Android, Roku, and Apple TV.
- Pilates Anytime for Teams A team-based subscription offering that enables studios, gyms, and other organizations to provision group access to the Pilates Anytime video library for their members or employees.
- Pilates Anytime Gift Certificates Gift certificates allowing purchasers to gift a Pilates Anytime subscription to a recipient, with certificate creation accessed via the site's gift certs page.
Quantifiable outcome
- 4,000+ workout videos available on demand
- +1 more outcomes
Companies that use Pilates Anytime
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Pilates Anytime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pilates Anytime partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Pilates Anytime competitors and assessment
Company assessmentBroad incumbents
- Tonal: Connected strength-fitness platform with a growing on-demand class library including Pilates-adjacent content. A broader connected-fitness incumbent competing for at-home fitness subscription dollars.
- Peloton: Connected fitness platform with a large on-demand class library including Pilates tiers. A broader incumbent whose platform overlaps with Pilates Anytime's on-demand fitness content, though within a much larger connected-fitness ecosystem.
- Apple Fitness+: Apple's subscription fitness service bundling Pilates, yoga, strength, and HIIT classes with Apple Watch integration. A broad incumbent whose bundled pricing and ecosystem pose a structural threat to single-discipline specialists like Pilates Anytime.
Direct peers
- Les Mills On Demand: Subscription streaming library of Les Mills' instructor-led group fitness classes including Pilates and body conditioning. Directly comparable on-demand class streaming model with similar instructor-curated content.
- Pilatesology: A subscription streaming platform dedicated to Pilates instruction with an instructor-led video library. Closest direct competitor to Pilates Anytime within the online Pilates niche.
- NEOU: Premium on-demand fitness streaming platform offering curated workouts across multiple disciplines. Comparable subscription-based streaming model targeting at-home fitness enthusiasts.
- Alo Moves: Alo Yoga's subscription streaming platform delivering yoga, Pilates, and mindful movement classes. Comparable on-demand fitness content model with strong brand and instructor-led programming.
- obé Fitness: Live and on-demand fitness streaming platform offering strength, cardio, Pilates, and yoga classes. Comparable subscription-based streaming model targeting at-home fitness consumers.
- Daily Burn: Long-standing online fitness streaming subscription with a wide variety of workout types including Pilates. Comparable on-demand, instructor-led streaming subscription model.
- Glo: Subscription streaming platform offering Pilates, yoga, and meditation classes from world-class instructors. Directly comparable on-demand fitness streaming model with overlapping Pilates content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pilates Anytime social profiles
Digital presencePilates Anytime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilates Anytime leadership team
Management profileNumber of profiles
Pilates Anytime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilates Anytime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilates Anytime
What does Pilates Anytime do?
Pilates Anytime is a subscription-based online streaming platform offering unlimited on-demand access to 4,000+ Pilates and barre workout videos across Mat, Reformer, Small Prop, Barre Fusion, Restorative, and Challenges categories. The service is delivered via web browser and native apps on iOS, Android, Roku, and Apple TV, with structured challenges and programs and an online community forum connecting members with 200+ instructors from 40+ Pilates schools.
Is Pilates Anytime a public or private company?
Pilates Anytime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilates Anytime founded?
Pilates Anytime was founded in 2010. It employs 11 to 50 people.
Where is Pilates Anytime based?
Pilates Anytime is headquartered in El Segundo, United States, in the North America region.
How does Pilates Anytime make money?
Two revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual.
Who are Pilates Anytime's main competitors?
Broad incumbents on record are Tonal, Peloton and Apple Fitness+. Direct peers are Les Mills On Demand, Pilatesology, NEOU, Alo Moves, obé Fitness, Daily Burn and Glo.
Does Pilates Anytime have an API?
No public API is recorded for Pilates Anytime.
What industry is Pilates Anytime in?
Pilates Anytime's product category is Online Pilates Fitness Streaming. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61162 and its SIC code is 7822.