What Henderson silver knights does

Henderson Silver Knights is a professional hockey franchise and the American Hockey League (AHL) affiliate of the National Hockey League's (NHL) Vegas Golden Knights. Established in 2020 and operating as a limited liability company (J. Jeans LLC, Nevada), the team plays a 72-game regular season (36 home, 36 away) in the AHL's Pacific Division at Lee's Family Forum in Henderson, Nevada, with the America First Center serving as its practice facility. The franchise operates as a professional sports product with no proprietary technology platform; its core offering is live hockey entertainment supported by ancillary revenue streams including season memberships, group and suite packages, single-game and last-minute tickets, merchandise sales through three physical stores (The Saddlery, The Arsenal, The Armory) and the VegasTeamStore.com e-commerce site, concessions and parking, and a multi-tiered sponsorship book anchored by the capped Silver Society founding partner program.

The business model is a sales-led, direct-to-consumer operation: ticket revenue flows through the team's own website, phone sales, in-arena box office, and the AXS ticketing platform; sponsorship revenue is generated through dedicated account executives managing 12+ founding partners across financial services, beverage, hospitality, healthcare, automotive, and retail. Pricing follows a subscription model for full-season memberships and group packages (with up to 40% savings versus single-game pricing), quote-based pricing for premium suites, and a freemium $10-credit SMS-driven last-minute ticket channel. Community engagement programs (HSK Foundation grants up to $10,000, Reading Week, Non-Profit of the Knight) and partnership-driven promotions (Taco Bell, Mountain Mike's Pizza, La Bonita Supermarkets, $2 Bud Light Wednesdays, $5 Silver Savings Menu) extend the customer relationship beyond game attendance. The franchise is privately owned by Bill Foley and operated within the Foley Entertainment Group portfolio alongside the NHL's Vegas Golden Knights, the IFL's Vegas Knight Hawks, and several hospitality properties, benefiting from shared ticketing, broadcast, and game-presentation infrastructure but with no external institutional investors or public shareholders disclosed.

Name

Henderson silver knights

Legal name

J. Jeans LLC

Website

https://hendersonsilverknights.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Henderson Silver Knights is the AHL minor league hockey affiliate of the NHL's Vegas Golden Knights, playing 36 home games annually at Lee's Family Forum in Henderson, Nevada, serving local hockey fans, season ticket members, group outing customers, and a portfolio of 12+ corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Ticket Sales: Revenue from full season memberships, group tickets, single game tickets, premium seating/chambers (suites), and last-minute ticket offers.
2. Corporate Sponsorship: Partnership deals with Silver Society founding partners and general marketing partners across various industries including hospitality, financial services, healthcare, automotive, and retail.
3. Merchandise Sales: Sales of team merchandise through physical team stores (The Saddlery, The Arsenal, The Armory) and online via VegasTeamStore.com.
4. Concessions and Parking: Food, beverage, and parking revenue at Lee's Family Forum during games and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Henderson Silver Knights field a professional AHL hockey team playing a 72-game regular season (36 home games at Lee's Family Forum in Henderson, NV) as the developmental affiliate of the NHL's Vegas Golden Knights. Commercial offerings include season ticket memberships, group event and luxury suite packages, single-game and last-minute ticket sales, Silver Society corporate sponsorships, team merchandise through physical stores and VegasTeamStore.com, in-arena concessions and parking, and the HSK Authentics memorabilia authentication program.

Product overview

The Henderson Silver Knights operate as a single professional sports product — an American Hockey League (AHL) hockey team that serves as the primary developmental affiliate of the NHL's Vegas Golden Knights. The team's core offering is its professional hockey games and events, supported by a modular portfolio of fan engagement products including Full Season Memberships (season ticket packages with exclusive member benefits), Group & Chamber Packages (group outings and luxury suites), and Last Minute Tickets (discounted last-minute offers). Ancillary products include Promotional Events (game-day promotions, Silver Savings Menu concessions), Video Content (highlights and interviews), Team Stores (The Saddlery merchandise retail), Third Jersey Program (alternate uniform offerings), HSK Authentics (game-used memorabilia authentication), HSK Foundation (community giving programs), Silver Society (founding partner sponsorship), Text Messaging Service (fan communications), and Forge the Knight (brand campaign). The team plays home games at Lee's Family Forum arena and practices at America First Center in Henderson, Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• Henderson Silver Knights AHL Hockey Games Live professional AHL hockey games featuring a 72-game regular season (36 home games at Lee's Family Forum), serving as the primary developmental pipeline for the NHL's Vegas Golden Knights prospects. Games are ticketed live entertainment events with associated concessions and merchandise.
• Full Season Memberships Annual subscription package granting reserved seats for all 36 regular-season home games, with a $50 refundable deposit to secure the membership spot. Includes exclusive member gifts, ticket exchange program, ability to resell/transfer tickets, exclusive member events, season-ticket member discount at the team store, free parking, and a dedicated account executive.
• Group & Chamber Packages Group ticket packages for parties of 10 or more with savings up to 40% off single-game prices and welcome messages on the Silver Screen; plus single-game Luxury Chamber (suite) rentals at Lee's Family Forum with complimentary parking, food and beverage package options, and VIP entrance.
• Last Minute Tickets Discounted last-minute ticket offers for home games at Lee's Family Forum, distributed via SMS to opted-in fans; new subscribers receive a $10 ticket credit toward their first purchase after texting 'Lucky' to 48429.
• HSK Team Merchandise Official Henderson Silver Knights merchandise including jerseys, apparel, and collectibles, sold at three physical team stores (The Saddlery at Lee's Family Forum, The Arsenal at City National Arena, The Armory at T-Mobile Arena) and online at VegasTeamStore.com with shipping available globally.
• Silver Savings Menu (Game-Day Concessions) Fan-friendly food and beverage concession program featuring $5 items including popcorn, fries, pretzels, nachos, and hot dogs, available at all home games. Sold in-arena at Lee's Family Forum as part of the concessions revenue stream.
• Third Jersey Program Special alternate silver/knight-inspired jersey designs released as part of themed game nights; jerseys are sold via the official merchandise stores and VegasTeamStore.com as part of the team's apparel line.
• HSK Authentics Memorabilia Authentication Authentication program for game-used team equipment and memorabilia; each item is tagged with a tamper-proof hologram and entered into an online database that lets fans and collectors verify authenticity and trace item history.
• Silver Society Sponsorship Program Capped founding-partner sponsorship program (16 slots) offering branded exposure including ice and dasherboard signage, TV/radio in-game advertising, suite access, behind-the-scenes events, and digital exposure; sold via a dedicated corporate partnerships team.

Quantifiable outcome

• 90 points and 3rd place Pacific Division finish (2025-26)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AXScoreTechnology or IntegrationOfficial ticketing platform partner for online ticket sales and event management.
• AHLTV on FloHockeycoreTechnology or IntegrationOfficial streaming broadcast partner for AHL games, including Silver Knights matchups.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Stars: AHL Dallas Stars affiliate and specifically referenced in HSK's 2026-27 schedule; comparable AHL franchise operating cadence, shared minor-league sponsorship and ticketing model, and direct head-to-head matchups in HSK's regular season.
• Hartford Wolf Pack: AHL New York Rangers affiliate; comparable long-running AHL franchise running parallel season-membership, group, and in-arena sponsorship programs, providing a useful benchmark for HSK's operational maturity.
• Abbotsford Canucks: AHL Pacific Division team and Vancouver Canucks affiliate; identical league structure, recent expansion-era franchise with similar newer-arena economics, and direct divisional competitor to HSK.
• Grand Rapids Griffins: AHL Detroit Red Wings affiliate; HSK's Video Producer (Trenton Dieterle) came from this organization, reflecting the close circulation of AHL media and operations talent across the league's comparable franchises.
• Coachella Valley Firebirds: Seattle Kraken AHL affiliate and Pacific Division peer; operates a similar newer-franchise model in a non-traditional hockey market with comparable group/premium sales programs and direct overlap in HSK front-office hiring background (Cali Marrocco).
• Lehigh Valley Phantoms: AHL Philadelphia Flyers affiliate; operates the same AHL model as HSK with full season memberships, group packages, and corporate partnerships at scale, serving as a useful template for HSK's membership services growth.
• San Diego Gulls: AHL Pacific Division rival and Anaheim Ducks affiliate; operates the same 72-game schedule, similar single-market sponsorship and ticket-sales motion, and competes directly with HSK for Pacific Division positioning and fan engagement among west-coast hockey markets.
• Ontario Reign: Pacific Division AHL affiliate of the LA Kings; comparable stadium operations, Pacific Division scheduling against HSK, and is referenced in HSK's own ticketing staff backgrounds as a recruiting pipeline for AHL sales talent.
• Bakersfield Condors: AHL Pacific Division team and Edmonton Oilers affiliate; directly competes with HSK in the division, runs similar small-market sponsorship and group-ticket programs, and shares developmental-player talent-pool economics.
• San Jose Barracuda: AHL Pacific Division team and San Jose Sharks affiliate; same divisional rival, comparable B2B sponsorship go-to-market, and identical league-driven operating cadence for HSK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hsknights
• YouTubeyoutube.com/channel/UCQGcuwT1eqSzZLmNwTm9P6g
• Facebookfacebook.com/HSKnights
• Instagraminstagram.com/hendersonsilverknights

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson silver knights