Overland

What Overland does

Overland Sheepskin Co. is a privately held, family-owned direct-to-consumer apparel retailer founded in 1973 by the Leahy family in Taos, New Mexico and now headquartered in Fairfield, Iowa. The company designs, sources, and sells premium handcrafted outerwear, footwear, accessories, and home goods made primarily from natural materials — sheepskin, leather, wool, lambskin, cowhide, goatskin, and alpaca — under an American West-inspired brand identity. Its signature product categories are sheepskin coats (including the iconic B-3 bomber jacket and reversible designs), leather jackets, sheepskin slippers, wool coats, and a broad assortment of hats, gloves, scarves, bags, belts, and sheepskin/cowhide rugs. Production is carried out through domestic and international manufacturing partners rather than in-house facilities.

The business operates exclusively through direct channels: a flagship e-commerce site (overland.com), a legacy print catalog that historically reached over two million U.S. households annually, and 23 company-owned retail stores concentrated in affluent tourist and lifestyle destinations such as Aspen, Jackson Hole, Telluride, Santa Fe, Napa, Park City, and Breckenridge. Pricing spans approximately $74.50 for sheepskin slippers to $3,995 for premium leather jackets, placing the brand firmly in the premium specialty apparel tier. There is no wholesale, third-party retail, or licensing distribution model for the U.S. Overland Sheepskin Co. entity, and the company does not accept external investment, operate a subscription or membership model, or disclose financial results.

The customer base is composed of style-conscious individual consumers seeking durable, natural-material outerwear and accessories — including gift purchasers served via curated gift guides — with marketing executed through catalog/direct mail, email, paid social and display advertising (Facebook, Instagram, Pinterest, YouTube, Google), and in-store experience. The company is privately held under family ownership with no disclosed external investors, parent company, subsidiaries, funding rounds, or M&A activity, and remains in continuous operation more than 50 years after founding.

Name

Overland

Legal name

Overland Sheepskin Co.

Website

https://overland.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Overland Sheepskin Co. is a privately held, family-owned direct-to-consumer retailer founded in 1973, selling premium handcrafted sheepskin, leather, and wool outerwear, footwear, accessories, and home goods to style-conscious individual consumers through 23 U.S. retail stores, an e-commerce website, and a legacy catalog channel.

Ownership category

akta.pro rank

Product category

Premium Outerwear & Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Sheepskin outerwear
• Leather jackets
• Wool coats
• Western footwear
• Handcrafted apparel

Headquarters

HQ city

El Prado

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales (E-commerce + Stores): Overland generates revenue through direct-to-consumer sales via its owned e-commerce website (overland.com) and 23 physical retail store locations across the United States. Products are sold at full retail price, with periodic seasonal sales and clearance events. The company also maintains a catalog/mail-order channel historically and leverages email marketing for customer retention and reactivation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Overland Sheepskin Co. is a family-run direct-to-consumer retailer founded in 1973 that designs, sources, and sells handcrafted sheepskin, leather, wool, and fabric outerwear, footwear, accessories, and home goods. The product assortment includes women's and men's coats (sheepskin coats, leather jackets, bomber jackets, wool coats, vests), boots, sheepskin slippers, hats, gloves, scarves, bags, belts, sheepskin and cowhide rugs, blankets, and pillows. Products are sold through 23 company-owned retail stores across the United States and the overland.com e-commerce website, with international shipping available to select destinations.

Product overview

Overland Sheepskin Co. is a family-run direct-to-consumer retailer founded in 1973, specializing in handcrafted sheepskin, leather, wool, and fabric outerwear, footwear, and home accessories. The product portfolio centers on women's and men's coats and outerwear (including the signature sheepskin coats and leather jackets sub-categories), footwear (boots, shoes, and slippers), accessories (hats, gloves, scarves, bags, belts), and rugs and home goods. A Heritage Collection sub-brand celebrates the company's longstanding craftsmanship. Overland operates 23 brick-and-mortar retail stores across the United States and sells through its e-commerce platform at overland.com. The company also holds licensing agreements — manufacturing Bobcat Safety Footwear and operating a European wholesale and retail license for G.H. Bass footwear under G-III Apparel Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Coats & Outerwear

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• G-III Apparel Group (G.H. Bass Brand)minorOEM/ Whitelabel/ Licensing Partner · 8 April 2026Overland Ltd. (UK-based, distinct from Overland Sheepskin Co.) entered a multi-year wholesale license agreement with G-III Apparel Group to sell G.H. Bass men's, women's, and children's footwear across Europe, alongside a companion deal to operate retail locations in the region. This is the second such license signed since G-III acquired G.H. Bass from PVH Corp. in November 2013. Note: This partnership involves a UK-based entity also named 'Overland' that is distinct from the US-based Overland Sheepskin Co. being analyzed in this profile.
• Bobcat (Safety Footwear Line)minorOEM/ Whitelabel/ Licensing Partner · 20 March 2026Bobcat (a handling specialist in the agricultural machinery sector) launched a new safety footwear line under the Bobcat Safety Footwear brand, manufactured under license by Overland Shoes. The collection features five series named after iconic American industrial locations, incorporating Redback's leaf-spring technology, and includes 14 styles for men and women with metal-free construction. Note: This partnership involves 'Overland Shoes' which may be a distinct entity or division from Overland Sheepskin Co.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Canada Goose: Premium outerwear brand specializing in down parkas and cold-weather apparel with a direct-to-consumer model spanning retail stores, e-commerce, and wholesale. Directly comparable to Overland in product category, premium pricing strategy, and destination-retail footprint.
• Filson: Heritage American outdoor brand founded in 1897, offering premium wool, leather, and tin-cloth outerwear, bags, and accessories. Comparable to Overland in heritage positioning, natural materials focus, American craftsmanship narrative, and direct-to-consumer retail strategy.
• Pendleton Woolen Mills: Heritage American woolen goods brand offering wool blankets, outerwear, and home textiles with a strong American West and Native American-inspired design heritage. Comparable to Overland in American heritage positioning, wool product focus, and family-owned private structure.
• UGG (Deckers Brands): Premium sheepskin footwear and apparel brand with direct-to-consumer retail stores and e-commerce. Directly comparable to Overland on sheepskin sourcing and craftsmanship, premium pricing, and lifestyle brand positioning in cold-weather categories.
• Orvis: Heritage American lifestyle brand founded in 1856 offering outdoor apparel, fly fishing gear, and home goods through owned retail stores, catalog, and e-commerce. Comparable to Overland in catalog-driven heritage DTC model, multi-category American lifestyle positioning, and owned-store footprint.
• Patagonia: Premium outdoor apparel brand with direct-to-consumer stores, e-commerce, and strong sustainability/quality positioning. Comparable to Overland on premium natural-material outerwear, DTC-first distribution, and durable/longevity-focused product positioning.
• Woolrich: Heritage American woolen outerwear brand founded in 1830, known for wool blankets, buffalo check patterns, and cold-weather apparel. Comparable to Overland in American heritage, wool outerwear expertise, and lifestyle positioning.

Broad incumbents

• LL Bean: Heritage American outdoor retailer founded in 1912 with a broad catalog, owned retail stores, and a wide range of outdoor apparel, footwear, and home goods. Comparable to Overland in American heritage, catalog DTC model, and multi-category retail, but operates at significantly larger scale with broader assortment.
• Eddie Bauer: Heritage American outdoor apparel brand with owned retail, wholesale, and e-commerce. Comparable to Overland in American outdoor heritage, outerwear focus, and DTC retail model, but operates as a much broader mid-market outdoor brand.
• The North Face: Major global outdoor apparel and equipment brand owned by VF Corporation with extensive retail, wholesale, and e-commerce presence. Comparable to Overland in cold-weather outerwear category but operates as a mass-premium incumbent at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopoverland
• Instagraminstagram.com/overlandsheepskin
• Pinterestpinterest.com/shopoverland
• LinkedInlinkedin.com/company/overland-sheepskin-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overland