La Turquoise

What La Turquoise does

La Turquoise is a Quebec-based insurance brokerage firm headquartered in Saint-Eustache, operating under AMF registration #516210. The firm provides personal insurance (auto, home, travel, recreational vehicles), commercial insurance (commercial vehicle, professional liability, civil liability, cybersecurity, agricultural, contractors, garage, transport, professionals, real estate), financial services, and specialized professional liability programs through dedicated sub-brands: La Turquoise Agency for personal lines, La TurquoisePRO for financial services representatives, and ProtecPRO for vertical-specific association programs. All insurance products are placed exclusively with Intact Insurance under a partnership arrangement in which La Turquoise holds formal financial ties to the carrier, with travel insurance provided by Securiglobe as a secondary partner.

The firm operates a broker-based distribution model built around approximately 120 agents in the personal-lines agency plus additional staff supporting commercial lines, with physical offices in Saint-Eustache and Joliette. Digital channels include a web quote portal that redirects into Intact Insurance's webquote system, a client centre and mobile app for document and claims management, content marketing via blog and social media, email newsletters, and a customer referral program. The technology stack is described as an insurance brokerage platform integrated with Intact Insurance systems; there is no disclosed proprietary AI/ML capability.

La Turquoise earns revenue through insurance brokerage commissions from Intact Insurance on every policy placed, making commission economics from a single carrier the core revenue mechanic. The firm is privately held, owner-operated, with no disclosed external investment, and underwent a significant restructuring on September 1, 2020, when personal lines were spun off into La Turquoise Agency. Recent activity includes the same-day acquisition of Harmonia Assurance and Groupe DPJL on January 7, 2025, signaling an inorganic growth strategy within Quebec's brokerage market.

Name

La Turquoise

Legal name

La Turquoise, cabinet en assurance de dommages et services financiers

Website

https://laturquoise.ca

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Turquoise is a privately held Quebec insurance brokerage firm headquartered in Saint-Eustache, offering personal, commercial, and professional liability insurance through an exclusive distribution partnership with Intact Insurance, served by approximately 120 agents and multiple sub-brands including La Turquoise Agency, La TurquoisePRO, and ProtecPRO.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Professional Firms BOP (Office/Professional) (FSAJAFAE), Contractors BOP / Artisan Package (FSAJAFAD), Small Business BOP (Main Street) (FSAJAFAA), Technology / IT Services BOP (FSAJAFAK)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Professional liability coverage
• Financial advisory services

Headquarters

HQ city

Saint-eustache

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from Intact Insurance for placing personal and commercial insurance policies. The company exclusively deals with Intact Insurance for all products offered and has financial ties with the insurer.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Turquoise is a Quebec-based insurance brokerage firm that distributes personal insurance (auto, home, travel, recreational vehicles, supplementary coverage) and commercial insurance (commercial vehicles, professional liability, cybersecurity, civil liability, agricultural, contractors, garage, transport, professionals, real estate, services, forestry) on behalf of Intact Insurance. The firm also offers financial services and specialized ProtecPRO professional liability programs, earning commissions by brokering policies through 120 licensed agents, online quote portals, and branch offices in Saint-Eustache and Joliette.

Product overview

La Turquoise is a Quebec-based insurance brokerage offering a comprehensive portfolio of insurance products and financial services. The company operates primarily as an authorized Intact Insurance broker with financial ties to the insurer. Personal lines products (auto, home, RV) are offered through La Turquoise Agency, while commercial and business insurance products are managed directly. The product portfolio spans personal coverage (auto, home, travel, recreational vehicles, supplementary coverage), business insurance (commercial vehicles, professional liability, civil liability, cybersecurity, agricultural, contractors, garage, transport, professionals, real estate, services, forestry), financial services, and specialized ProtecPRO programs for professional associations. The company also offers online quoting through Intact Insurance's webquote platform and maintains a digital presence with mobile app capabilities for claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage offered through La Turquoise Agency in partnership with Intact Insurance, providing online quotes and agent-assisted policy finalization for individual Quebec residents.
• Home Insurance Personal home insurance coverage provided by Intact Insurance through La Turquoise Agency, with online quoting or agent-assisted binding for individual Quebec homeowners.
• Travel Insurance Travel insurance provided through Securiglobe partner, covering trip cancellations, medical emergencies, and travel-related risks for Canadian travelers.
• Recreational Vehicles Insurance Insurance coverage for RVs, motorhomes, and other recreational vehicles, offered through Intact Insurance.
• Commercial Vehicle Insurance Business insurance for commercial fleets and individual commercial vehicles, offered through Intact Insurance with quick-quote options for Quebec businesses.
• Professional Liability Insurance Professional liability coverage protecting businesses and individuals against claims resulting from professional services, with complementary products including Cyber Risk, D&O coverage, and legal assistance.
• Financial Services Financial planning and services including investment advice, retirement planning, and wealth management offered through La Turquoise's financial services division.
• Cybersecurity Insurance Business insurance coverage protecting against cyber risks, data breaches, and cyber extortion for Canadian businesses.
• Agricultural Insurance Specialized insurance coverage for Quebec farms and agricultural operations, protecting crops, livestock, equipment, and farm infrastructure.
• Civil Liability Insurance General liability insurance coverage protecting businesses against claims for bodily injury, property damage, and personal injury.
• Contractors Insurance Tailored insurance solutions for contractors including coverage for tools, equipment, liability, and construction-specific risks.
• Garage Manager Insurance Insurance coverage for Quebec garage owners and automotive service businesses, protecting against property damage, liability, and garage-specific risks.
• ProtecPRO Programs Specialized professional liability insurance programs tailored to specific industry associations and professional groups, including ACTA, APCHQ, NAPA AUTOPRO, RQRA, Action TI, financial services representatives, alternative medicine practitioners, mortgage brokers, and angel investors.
• La Turquoise Agency (Personal Lines Agency) Personal lines insurance agency established September 1, 2020, exclusively representing Intact Insurance for auto, home, and RV coverage, staffed with 120 agents and offering 24/7 claims service.

Quantifiable outcome

• 24/7 claims service available at 1-866-464-2424

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Intact InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurer partner. La Turquoise exclusively deals with Intact Insurance for all insurance products offered and has financial ties with the insurer. Business insurance products are offered by Intact Insurance.
• SecuriglobeminorChannel Partner/ Reseller/ DistributorTravel insurance provider partner. Travel insurance products are provided by Securiglobe.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BrokerLink: One of Canada's largest personal-lines insurance brokerages with multi-carrier access across auto, home, and commercial coverage. Highly comparable to La Turquoise's broker-led, multi-line Quebec model, though at significantly larger national scale.
• Park Insurance: Quebec-focused insurance brokerage offering personal and commercial lines. Direct geographic and product-line overlap with La Turquoise's Quebec personal and commercial book.
• Groupe Ultima: Quebec mutual insurance group with brokerage and direct distribution across personal and commercial lines. Comparable as a Quebec-headquartered multi-line insurance distributor competing for the same local customer base.

Broad incumbents

• Hub International: Large North American insurance brokerage with Canadian operations across personal and commercial lines. Comparable broker-led distribution model, though operates at significantly larger scale and broader geographic reach than La Turquoise.
• BFL Canada: Canadian employee-owned commercial insurance brokerage, strong in specialty and professional liability lines. Comparable to La Turquoise's commercial and professional liability focus, especially the ProtecPRO programs.
• Marsh Canada: Global insurance broker's Canadian operation, focused on commercial, professional liability, and specialty risks. Overlaps with La Turquoise's commercial vehicle, civil liability, and professional liability offerings at a much larger scale.
• Co-operators: Canadian multi-line insurer with integrated broker distribution including Quebec. Comparable multi-product, multi-channel model (auto, home, commercial, farm) though combines underwriting with distribution.
• Beneva: Quebec-headquartered mutual insurer formed from the merger of La Capitale and SSQ Insurance, distributing through a broker and direct network across personal and commercial lines. Direct Quebec overlap with La Turquoise's customer base.
• Desjardins Insurance: Quebec's largest financial cooperative with a significant P&C insurance distribution arm. Competes for the same Quebec personal and commercial customers that La Turquoise serves, with extensive branch and agent network.
• Aon Canada: Global insurance and reinsurance broker with Canadian operations across commercial and specialty lines. Comparable to La Turquoise on the commercial and professional liability side, though operates at global enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Turquoise