FreshBlooms
FreshBlooms is a B2B wholesale distributor of fresh cut flowers, seasonal bouquets, and floral hardgoods serving the U.S. supermarket industry. A division of Delaware Valley Floral Group, it sources from 85+ global farm partners and delivers via a refrigerated cold chain network spanning a nine-state Northeast territory plus nationwide shipping.
- Company typePrivate
- Founded1959
- HeadquartersSewell, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What FreshBlooms does
FreshBlooms is a full-service B2B floral distributor and a division of Delaware Valley Floral Group, LLC (DVFG), selling fresh cut flowers, seasonal bouquets, hardgoods, and related logistics and marketing services to the U.S. supermarket industry. The company sources from 85+ farm partners across North America, Central and South America, Thailand, Holland, and Africa, and runs an in-house wet-packing production line that delivers pre-hydrated product ready for store merchandising. Its core technology is a cold chain management system built on 100+ refrigerated delivery trucks, 11 distribution centers in the Northeast operating morning DSD routes Monday through Friday (plus holiday expansion), and three Sales and Fulfillment Centers in Sewell NJ, Miami FL, and Oxnard CA that together provide nationwide shipping plus regional direct-store-door delivery across a nine-state territory (Maine to the Carolinas, west to Ohio). A 60,000+ square foot hardgoods warehouse near the Sewell headquarters stocks 5,000+ floral-supply SKUs for designer and retailer customers.
The business model is wholesale distribution: FreshBlooms sells fresh cut flowers by consumer bunch or stem and seasonal bouquets under prebook programs to supermarket chains, and complements that core with hardgoods, wet-packed production, refrigerated logistics, and in-house marketing support (order guides, POP materials, catalogs, flyers, hi-res imagery). Its go-to-market combines an enterprise field-sales motion through national account managers with a tailored Independent Grocer Program (IGP) for smaller grocers, supported by an ecommerce storefront (shop.dvflora.com) and a customer service operation reachable via a national 1-800 line and email. FreshBlooms holds the distinction of being the first distributor to earn Certified American Grown Flowers Distributor certification, a third-party-validated sustainability credential, and operates without any disclosed external funding, M&A, or IPO activity, reflecting its family-business origins under DVFG (founded 1959; FreshBlooms brand formalized in 2001).
FreshBlooms firmographics
Firmographics- Name
- FreshBlooms
- Legal name
- Delaware Valley Floral Group, LLC
- Website
- https://freshblooms.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- FreshBlooms is a B2B wholesale distributor of fresh cut flowers, seasonal bouquets, and floral hardgoods serving the U.S. supermarket industry. A division of Delaware Valley Floral Group, it sources from 85+ global farm partners and delivers via a refrigerated cold chain network spanning a nine-state Northeast territory plus nationwide shipping.
- Ownership category
- akta.pro rank
FreshBlooms industry classification
Industry- Product category
- Wholesale Floral Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
- akta.pro secondary industry
- Fresh Produce Distribution (CRAOABAB)
Keywords
Where FreshBlooms is headquartered
LocationHeadquarters
- HQ city
- Sewell
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FreshBlooms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Fresh Cut Flowers Distribution: Wholesale distribution of fresh cut flowers, greens, and tropicals sourced globally from farm partners. Products sold by consumer bunch or stem, as well as seasonal bouquets.
- Hardgoods and Floral Supplies: Distribution of floral hardgoods including vases, ribbons, tools, and supplies from 60,000+ square foot warehouse with 5,000+ SKUs.
- Logistics Services: Warehouse and Direct Store Door delivery services, plus nationwide shipping from Miami location.
- Marketing Support Services: In-house marketing department providing order guides, point-of-purchase materials, catalogs, flyers, and hi-resolution images for customers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
FreshBlooms product offering
Product offeringCore offering
FreshBlooms is a full-service wholesale floral distributor that supplies fresh cut flowers, seasonal bouquets, and floral hardgoods to supermarkets and independent grocers. It sources products globally from 85+ farm partners, performs in-house wet-packing production, and delivers via an integrated cold chain logistics network with refrigerated Direct Store Door delivery across the Northeast and nationwide shipping capabilities.
Product overview
FreshBlooms is a full-service floral distribution company serving the supermarket industry, offering a portfolio of fresh cut flower products and services. The core product lineup includes Fresh Cut Flowers, Seasonal Bouquets, and Hardgoods (floral supplies with 4,000+ SKUs). These are supported by complementary services including Farm Direct Sourcing, Production (wet-packing), Logistics Solutions (refrigerated delivery across the Northeast), and Marketing Support. FreshBlooms also operates specialized programs like the Independent Grocer Program (IGP) for smaller retail operations. The company sources flowers globally and distributes through strategically located Sales and Fulfillment Centers in Sewell, NJ, Miami, FL, and Oxnard, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers An extensive selection of Fresh-Cut Flowers, Greens, and Tropicals sourced from 85+ global farm partners across Canada, Central and South America, Thailand, Holland, Africa, and the USA, sold by the consumer bunch or stem to supermarket floral departments.
- Seasonal Bouquets Seasonal bouquet selections with multiple options based on price point, product ingredients, and origin, available through prebook programs that help supermarket customers plan for seasonal demand cycles.
- Hardgoods Floral hardgoods and supplies including vases, ribbons, tools, and accessories, with 4,000+ SKUs tailored to floral designers and stocked from a 60,000+ square foot warehouse near Sewell, NJ headquarters.
- Independent Grocer Program (IGP) A specialized program for independent grocery stores, offering simplified ordering, smaller volume options, and pre-packaged convenience products tailored to stores with minimal labor and small merchandising areas, supported by a dedicated Independent Grocer Coordinator Account Manager.
- Logistics Solutions Warehouse and Direct Store Door (DSD) refrigerated delivery using 100+ refrigerated trucks across a 9-state Northeast territory (Maine to the Carolinas, west to Ohio), plus nationwide shipping from Miami, FL location on customer's trucking lines.
- Wet-Packing Production Services In-house production of wet-packed floral items that arrive hydrated and ready for store display, reducing the labor burden of merchandising at supermarket and independent grocer floral departments.
- Marketing Support Services In-house marketing department providing order guides, point-of-purchase materials, seasonal catalogs, flyers, and high-resolution images to support supermarket and grocer marketing efforts for their floral departments.
Companies that use FreshBlooms
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
FreshBlooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FreshBlooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delaware Valley Floral Group, LLC (DVFG)coreFreshBlooms is a division of Delaware Valley Floral Group, LLC. DVFG is the parent company providing corporate structure and shared resources including distribution network, logistics infrastructure, and marketing capabilities. The parent company also operates the online shop platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
FreshBlooms competitors and assessment
Company assessmentDirect peers
- DWF Wholesale Florists: Wholesale floral distributor serving the Midwest with fresh cut flowers and floral supplies. Comparable B2B wholesale distribution model and product mix; serves regional grocery and florist customers with refrigerated delivery.
- Mayesh Wholesale Florist: One of the largest US wholesale florists, distributing fresh cut flowers and hardgoods to professional florists and event designers. Highly comparable to FreshBlooms on product mix (fresh flowers + supplies) and B2B wholesale go-to-market, though Mayesh skews more toward florist/event channels than supermarket chains.
- Florabundance: Wholesale floral distributor offering fresh cut flowers, greens, and floral supplies to professional buyers. Closely comparable product catalog and B2B wholesale model, with overlap on hardgoods and farm-direct sourcing.
Others
- DVFlora (Delaware Valley Floral Group consumer brand): The retail/online consumer-facing brand of FreshBlooms' parent company. Operates shop.dvflora.com and overlapping hardgoods inventory, making it a related party rather than a true competitor; useful as a structural reference point for the parent's go-to-market breadth.
- Smithers-Oasis / Floralife (Floralife post-harvest products): Supplier of post-harvest flower care products and floral hardgoods. Comparable as an adjacent participant in the floral supply chain — competes with FreshBlooms' hardgoods category and is also a potential supply partner for wet-packing chemistry.
- Ball Horticultural Company: Major horticultural breeder and supplier of cut flower and plant genetics, including the Dümmen Orange and Darwin Perennials portfolios. Comparable as an upstream input supplier in the cut flower value chain rather than a direct channel competitor.
Broad incumbents
- 1-800-Flowers.com: Large publicly traded floral gifting retailer that also operates BloomNet, a wholesale floral network serving independent florists. Overlaps with FreshBlooms at the wholesale network layer and competes for end-consumer floral dollars.
- FTD (FTD Companies): Floral delivery network and gifting brand with consumer-facing and florist-network operations. Comparable as a floral distribution intermediary at the network level; broader in scope than FreshBlooms' supermarket-focused wholesale model.
- Teleflora: Floral network that connects retail florists with wire-service delivery; part of the broader floral gifting ecosystem. Comparable as a floral distribution intermediary but oriented around consumer gifting rather than supermarket category supply.
Emerging players
- The Bouqs Company: Direct-to-consumer online floral company with farm-direct sourcing and subscription offerings. Competes for the consumer floral spend that ultimately drives supermarket floral demand — a channel-level threat to FreshBlooms' downstream volume.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
FreshBlooms social profiles
Digital presenceFreshBlooms compliance and trust
Trust signalCompliance1 record
FreshBlooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshBlooms leadership team
Management profileNumber of profiles
Profiles12 records
FreshBlooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshBlooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshBlooms
What does FreshBlooms do?
FreshBlooms is a full-service wholesale floral distributor that supplies fresh cut flowers, seasonal bouquets, and floral hardgoods to supermarkets and independent grocers. It sources products globally from 85+ farm partners, performs in-house wet-packing production, and delivers via an integrated cold chain logistics network with refrigerated Direct Store Door delivery across the Northeast and nationwide shipping capabilities.
Is FreshBlooms a public or private company?
FreshBlooms is a private company. It is classified as family owned and is currently operating.
When was FreshBlooms founded?
FreshBlooms was founded in 1959. It employs 501 to 1,000 people.
Where is FreshBlooms based?
FreshBlooms is headquartered in Sewell, United States, in the North America region.
How does FreshBlooms make money?
Four revenue lines are on record. Fresh Cut Flowers Distribution is the primary driver. The others are hardgoods and Floral Supplies, logistics Services and marketing Support Services.
Who are FreshBlooms's main competitors?
Direct peers on record are DWF Wholesale Florists, Mayesh Wholesale Florist and Florabundance. Others are DVFlora (Delaware Valley Floral Group consumer brand), Smithers-Oasis / Floralife (Floralife post-harvest products) and Ball Horticultural Company. Broad incumbents are 1-800-Flowers.com, FTD (FTD Companies) and Teleflora. The Bouqs Company is listed as an emerging player.
Does FreshBlooms have an API?
No public API is recorded for FreshBlooms.
What industry is FreshBlooms in?
FreshBlooms's product category is Wholesale Floral Distribution. Its primary akta.pro industry code is CRAOAAAC, Fresh Produce Wholesale Distribution, with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 42448 and its SIC code is 5190.