Firkin Pubs

What Firkin Pubs does

The Firkin Group of Pubs operates Firkin Pubs, a privately-held chain of 21-plus British-style casual dining pubs headquartered in Markham, Ontario. The chain has been operating continuously since 1987 and serves local communities across the Greater Toronto Area (Toronto, North York, Etobicoke, Mississauga, Cambridge, Woodbridge) with one additional airport location under the Firkin & Flyer sub-brand at Halifax Stanfield International Airport in Nova Scotia. Each pub carries a distinct animal-themed name (The Pheasant, The Frog, The Fox, The Bull, The Goose, The Quail, The Churchmouse, The Friar, The Swan, The Gull, The Moose, The Squire, The Drake, The Fiddle, The Flatiron) and offers a standardized core menu of pub classics — appetizers ($12–27), burgers and sandwiches ($18–27), pub favorites ($17–37), brunch items ($12–32), drinks ($6–15), cocktails ($14–15), and wine ($11–18 per glass) — alongside location-specific happy hour and promotional programming.

The underlying technology stack is conventional: standard restaurant POS, a WordPress-based corporate website with a store locator plugin, and online ordering through the Uber Eats third-party delivery platform at nearly all locations. There is no proprietary software product, mobile app, or technology platform; the company's digital surface is primarily a marketing, menu, and event-booking layer rather than a technology business.

Revenue is generated predominantly through one-time, in-person food and beverage transactions at point of sale, supplemented by transaction fees from Uber Eats delivery orders and professional services revenue from private event bookings. Pricing follows unit-based menu pricing with extensive promotional mechanics — $10 Wing Days, $5–$7 happy hour drink specials, and seasonal limited-time offerings such as the Molson Canadian-sponsored World of Burgers 2026 (six internationally-themed burgers). The customer base is fragmented consumer traffic (local residents, sports fans, event bookers, entertainment seekers) across all locations, with no enterprise or contract-based revenue concentration. The company also operates a publicly advertised franchising program ("Own a Firkin") that provides an asset-light channel for additional footprint expansion.

Name

Firkin Pubs

Legal name

The Firkin Group of Pubs

Website

https://firkinpubs.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Firkin Pubs is a privately-held Canadian chain of 21-plus British-style casual dining pubs operating across the Greater Toronto Area and one Halifax airport location, serving local consumer traffic with pub food, drinks, weekly entertainment, and private event bookings since 1987.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Casual dining pubs
• Pub food restaurants
• Happy hour drinks
• Private event booking
• Multi-location pub chain

Headquarters

HQ city

Pickering

HQ country

Canada

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling food and drinks directly to consumers at pub locations. Revenue is generated through one-time transactions at point of sale, with menu items ranging from pub classics to specialty items.
2. Delivery Services: Revenue from delivery orders placed through Uber Eats platform at select locations. The company earns transaction fees and menu margins on delivered orders.
3. Event Booking and Private Functions: Revenue generated from hosting private events and functions at pub locations, with spaces available for booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Firkin Pubs operates a chain of 21+ British-style pub restaurants across Ontario, Canada, plus one airport location in Halifax, Nova Scotia, serving pub-style food and a wide range of alcoholic and non-alcoholic beverages. The company generates revenue primarily through dine-in restaurant transactions, with supplementary income from delivery orders via Uber Eats, private event bookings, party platter catering, weekend brunch service, and promotional limited-time menu campaigns.

Product overview

Firkin Pubs operates as a chain of 21+ British-style pub restaurants across Ontario, Canada plus one airport location in Halifax, NS. The portfolio includes individually branded pubs (The Pheasant, The Frog, The Fox, The Bull, The Goose, The Quail, The Churchmouse, The Friar, The Swan, The Gull, The Moose, The Squire, The Drake, The Fiddle, The Flatiron, The Owl, Bay Street) alongside generic Firkin branded locations and the Firkin & Flyer airport concept. Each location serves food and drinks with consistent core menus plus location-specific specials. The company offers complementary services including delivery via Uber Eats, private event booking, party platter catering, weekend brunch, happy hour drink specials, and a newsletter subscription program called Firkin Underground. Seasonal limited-time offerings like World of Burgers and $10 Wing Days drive recurring promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Firkin & Flyer: Airport location brand operating at Halifax Stanfield International Airport in Enfield, NS.

Products and services

• Firkin Pub Restaurants Chain of 21+ British-style pub restaurants across Ontario, Canada and one airport location in Halifax, NS, each offering food service, drinks, and entertainment. Locations carry distinctive themed names (The Pheasant, The Frog, The Fox, The Bull, The Goose, The Quail, The Churchmouse, The Friar, The Swan, The Gull, The Moose, The Squire, The Drake, The Fiddle, The Flatiron) plus generic Firkin branded locations and the Firkin & Flyer airport concept.
• Food and Drink Menu Pub-style food menu featuring shared plates, soups and salads, burgers and sandwiches, vegetarian options, pub favorites, brunch, kids menu, late night offerings, and desserts. Drink menu includes draught beers, bottles and cans, ciders and seltzers, wines, cocktails, and non-alcoholic options available at all pub locations.
• Private Event Booking Event hosting and reservation service for private functions at pub locations. Pubs accommodate various function types including birthday parties, corporate events, and private gatherings, with customers able to inquire about availability and suitability of spaces through online forms or by contacting locations directly.
• Firkin Delivery Food delivery service available at select Firkin Pub locations through the Uber Eats platform, allowing customers to order pub food for pickup or delivery to their home.
• Weekend Brunch Service Weekend breakfast and lunch service available at select Firkin Pub locations featuring items such as English Fry Up, Eggs Benedict, Peameal Stack, California Benedict, and brunch cocktail specials including $6 Mimosa or Caesar.
• Party Platter Catering Catering-style menu for events requiring 72 hours notice, featuring group-sized portions of pub favorites including fish and chips, wings, chicken fingers, nachos, dumplings, sliders, and flatbreads. Designed for private events and group bookings at pub locations.
• Firkin Pubs Franchising Program Business opportunity to own and operate a Firkin Pub franchise. The company offers franchising information for prospective pub operators through its dedicated franchising page.

Quantifiable outcome

• Multiple locations across Greater Toronto Area and Nova Scotia serving local communities
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership providing Uber Eats delivery service at select Firkin Pub locations. Customers can order menu items for delivery through the Uber Eats platform.
• Molson CanadianminorGTM or Marketing PartnerSponsor of World of Burgers limited-time offering promotion. Molson Canadian is the presenting sponsor of the annual burger promotion event.
• Joel Hanson (YouTuber)minorGTM or Marketing PartnerCompetitive eater and YouTuber featured in food challenge events at Firkin on the Bay location, promoting the brand through content creation.
• PSG Fan Club TorontominorOthersRegular patron group at The Friar and Firkin that hosts watch parties for Paris Saint-Germain games. The club has made The Friar their home venue for gathering.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smoke's Poutinerie: Canadian multi-unit casual food chain expanding into bar-adjacent formats. Comparable to Firkin as a fellow Canadian multi-unit casual operator though with a more focused, narrower menu and limited bar service.

Broad incumbents

• Montana's BBQ & Bar: Canadian casual dining chain with full bar and BBQ-focused menu. Comparable to Firkin on the bar + casual dining model, broad menu of pub favorites, and multi-province footprint.
• Moxie's: Canadian bar-and-grill chain with full bar, casual menu and multiple urban locations. Comparable to Firkin on the bar + casual dining hybrid and GTA presence, though positioned at a slightly higher price point.
• Boston Pizza: Canada's largest casual dining chain with 350+ locations and sports bar positioning. Comparable to Firkin on the multi-unit pub/casual dining model, sports viewing, and family-friendly pub fare, though at materially larger scale.

Direct peers

• Jack Astor's Bar and Grill: Canadian casual dining and bar chain with full bar, broad menu, and multiple Ontario locations. Comparable to Firkin on the bar + casual dining hybrid, recurring promotional cadence, and GTA presence.
• St. Louis Bar & Grill: Large Canadian pub chain known for wings, sports viewing, and full bar service. Closely comparable to Firkin on menu style (wings, burgers, pub classics), sports-anchored positioning, and multi-location Ontario presence.
• The Pint: Canadian pub chain offering sports viewing, food and drink specials across multiple locations. Directly comparable to Firkin Pubs on the casual pub + sports + drink specials model and Canadian multi-unit footprint.
• The Loose Moose: Toronto-based sports bar and pub operating multi-floor venues with sports viewing and full food menu. Comparable to Firkin on the Toronto sports pub + dining hybrid and multi-floor venue format.
• Kelsey's Original Roadhouse: Canadian casual dining chain with bar and full menu, operated across multiple provinces. Comparable to Firkin on the traditional pub/roadhouse format, full bar service, and broad Canadian footprint.

Regional players

• Fitz's Pub: Smaller Canadian pub operator with British/Irish pub-style food and beer focus. Comparable to Firkin on the British-style pub concept and casual dining + bar positioning, though at a smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FirkinPubs
• Facebookfacebook.com/firkinpubs
• LinkedInlinkedin.com/company/bear-and-firkin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firkin Pubs