TORKE CC

What TORKE CC does

TORKE CC is a Lisbon-headquartered creative agency founded in 2005 that delivers guerrilla marketing, 360 campaigns, brand activation, territorial marketing, and social innovation projects to blue-chip international clients including Unilever (Rexona), Heineken, and UNICEF. The firm reports 300+ projects delivered across 16 countries with a multicultural team spanning 7 countries.

The agency's core product surface extends beyond traditional agency services into three proprietary sub-brands. IDEATORS is a co-creation methodology recognized by Harvard University as an 'evolution in design thinking', licensed through cases and consulting engagements. CREATIVE YOU® is a registered, psychology-based online assessment tool co-developed with the Order of Portuguese Psychologists, distributed via self-serve subscription through creative-you.com. Creative Builder is a venture-creation program in which TORKE CC invests capital and time into entrepreneurial projects where creativity is central, generating potential equity carry. Technology is therefore rooted in proprietary methodology and a psychology-validated assessment product rather than software platforms.

Commercially, TORKE CC monetizes through four streams: professional services fees on bespoke creative projects (the dominant stream, quote-based with multi-year contracts), IDEATORS methodology licensing, CREATIVE YOU® subscriptions, and Creative Builder equity participation. Go-to-market is event-driven and relationship-led: founders sit on juries at Cannes Lions, D&AD, and El Ojo, and lecture on creativity and entrepreneurship, with the firm's 100+ industry awards serving as the primary credibility signal in B2B enterprise pitches. Customer segments span multinational enterprise brands, NGOs, and a growing roster of European tech startups across insurtech, pet care, and crypto.

Name

TORKE CC

Legal name

TORKE CC

Website

https://torkecc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TORKE CC is a Lisbon-based creative agency delivering brand activation, guerrilla marketing, 360 campaigns, and social innovation to blue-chip international clients, with proprietary sub-brands IDEATORS (co-creation methodology) and CREATIVE YOU® (psychology-based creativity assessment).

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Creative agency services
• Brand activation campaigns
• Guerrilla marketing
• Co-creation methodology
• Creative consulting

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: TORKE CC provides full-service creative agency capabilities including guerrilla marketing, 360 campaigns, brand activation, territorial marketing, and social innovation projects. Revenue is generated through project-based professional services fees for blue-chip international brands.
2. IDEATORS Methodology Licensing: The IDEATORS co-creation methodology is offered as a service to organizations seeking to improve problem-solving, innovation culture, and collaborative processes. Available through cases and consultations at ideators.cc.
3. CREATIVE YOU Subscription: The CREATIVE YOU online tool provides creativity assessments for individuals and organizations. Users can access the platform at creative-you.com to assess creative potential, generating subscription or usage-based recurring revenue.
4. Creative Builder Investments: TORKE CC invests capital and time in creative projects and new ventures. They seek entrepreneurial opportunities where creativity has a seat at the table, creating potential equity stakes and returns through venture creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TORKE CC is a creative agency delivering guerrilla marketing, 360 campaigns, brand activation, territorial marketing, and social innovation projects for international blue-chip brands. Beyond project delivery, the agency licenses its proprietary IDEATORS co-creation methodology (recognized by Harvard University as an evolution in design thinking) and offers CREATIVE YOU®, an online psychology-based creativity assessment tool co-created with the Order of Portuguese Psychologists.

Product overview

TORKE CC operates as a creative agency with a portfolio of interconnected offerings: the core creative agency delivers guerrilla marketing, 360 campaigns, and brand activation projects globally; IDEATORS is the proprietary co-creation methodology for problem-solving and innovation culture development; CREATIVE YOU® is a psychology-based online assessment tool for evaluating creative potential; and Creative Builder is an investment arm for funding creative ventures. These offerings work together to provide end-to-end creative services from campaign execution to methodology implementation and capability assessment.

Differentiator

Problem solved

Functional benefit

Brands

• IDEATORS: Co-creation methodology and problem-solving platform developed by TORKE CC to increase creative and strategic efficiency through collaboration, creativity and fun
• CREATIVE YOU
• Creative Builder

Products and services

• TORKE CC Creative Agency Services Full-service creative agency offering delivering guerrilla marketing, 360 campaigns, brand activation, territorial marketing, and social innovation projects for blue-chip international brands such as Unilever (Rexona), Heineken, UNICEF, Worldcoin, Lovys, and Barkyn, operating across 16 countries.
• IDEATORS Proprietary co-creation problem-solving methodology used to help organizations define purpose, mission, and values, develop new products and services, improve processes, and boost creative culture through collaboration, creativity, and fun. Licensed to organizations (e.g., Heineken) and delivered via the dedicated platform at ideators.cc.
• CREATIVE YOU® Registered trademark for an online creativity assessment tool that uses scientific evidence in psychology to enable individuals and organizations to reflect on and evaluate creative potential. Delivered as a self-serve subscription at creative-you.com.
• Creative Builder Investment and venture-building arm that invests capital and time in creative projects and new ventures where creativity has a seat at the table, targeting entrepreneurial opportunities in innovation and disruption.

Quantifiable outcome

• 22.5M+ YouTube views
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Order of Portuguese PsychologistscoreStrategic or Co-development PartnerCo-developed the CREATIVE YOU® tool - an online creativity assessment platform based on scientific evidence in Psychology and Creativity. The Order of Portuguese Psychologists provided psychological expertise and credibility to the methodology.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Droga5: Acclaimed independent creative agency (now part of Accenture Song) known for Cannes Lions-winning campaigns for brands like The New York Times and Meta. Highly comparable to TORKE CC as an independent, award-driven creative shop with global brand activation expertise.
• Jung von Matt: One of Europe's largest independent creative networks, headquartered in Hamburg with offices across Europe, and a strong track record at Cannes Lions and D&AD. Direct peer to TORKE CC as a European-rooted independent creative agency with multi-market delivery and award-winning brand activation.
• BETC: Paris-based creative agency famous for Cannes Grand Prix-winning work for brands like Canal+ and Evian. Direct comparable to TORKE CC as an independent European creative agency winning top international awards and serving major global brands.
• 72andSunny: Independent creative agency delivering brand activation and 360 campaigns for global brands (Google, Samsung, Activision). Direct peer to TORKE CC given its independent status, multi-region presence, and brand-activation expertise for enterprise clients.
• Wieden+Kennedy: Iconic independent creative agency known for Cannes/D&AD-winning work (e.g., Nike) and a global multi-office model. Direct comparable to TORKE CC as an independent, internationally awarded boutique agency that uses cultural credibility and founder-driven creativity to win blue-chip brands.
• Mother: Independent creative network with offices in London, New York, LA, and Shanghai, recognized for Cannes/D&AD work on brands like KFC and Stella Artois. Direct comparable to TORKE CC as a multi-region independent creative agency competing for global brand mandates.

Broad incumbents

• DDB Worldwide: Global creative network (Omnicom) known for iconic brand-building work (e.g., Volkswagen 'Think Small'). Broad incumbent peer to TORKE CC, sharing the Cannes/D&AD creative-awards space but operating at a much larger enterprise scale across dozens of markets.
• Ogilvy: Global advertising and PR network within WPP, offering creative, media, PR, and consulting services to multinational clients. Broad incumbent peer to TORKE CC, often competing for the same blue-chip creative mandates but with vastly larger scale, network reach, and integrated capabilities.
• BBDO Worldwide: Global creative network (Omnicom) producing Cannes Lions-winning campaigns for brands like Pepsi, Mercedes-Benz, and Visa. Broad incumbent peer to TORKE CC, competing for the same enterprise creative briefs with much deeper geographic and production infrastructure.

Regional players

• Lola MullenLowe: Madrid-headquartered creative agency within the MullenLowe global network, recognized for international creative awards and work for brands like Tesla and Burger King in Europe and LATAM. Strong regional peer to TORKE CC given Iberian origin, multi-market LATAM reach, and similar award-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TORKECC
• Facebookfacebook.com/torkeccideas
• LinkedInlinkedin.com/company/2780783
• Instagraminstagram.com/torke.cc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TORKE CC