Nubik
Nubik is a private Montreal-based cloud data services and marketing automation firm founded in 2003, serving midmarket clients through the Salesforce partner ecosystem with implementation, managed cloud, and automation services.
- Company typePrivate
- Founded2003
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Nubik does
Nubik is a private, for-profit cloud data services and marketing automation company headquartered in Montreal, Canada. Founded in 2003, the company operates with a headcount in the 101-250 range and positions itself within the broader Salesforce partner ecosystem, including alignment with the Deloitte Digital Midmarket - Salesforce Alliance. Its stated functional focus is delivering cloud-based data services and marketing automation solutions, though the input data does not disclose a detailed product portfolio, proprietary platform architecture, or specific technology stack beyond this positioning.
The company's corporate history includes a 2015 investment from Fondaction, a Quebec labour-sponsored development fund, and a 2018 acquisition of Idle Tools for an undisclosed amount, suggesting a strategy of capability tuck-ins rather than large-scale inorganic growth. Leadership consists of founder and director Élie Rodrigue and COO Alexandre Boyer. Nubik has not pursued public markets and has not disclosed institutional venture capital funding rounds of meaningful size, consistent with a privately held, founder-led midmarket services business.
The business model is not explicitly disclosed in the available data; however, given its classification as a cloud data services and marketing automation firm operating within the Salesforce midmarket partner channel, revenue likely derives from a mix of implementation services, managed cloud services, and potentially software resale or licensing tied to the Salesforce platform. No pricing model, contract structure, customer segmentation, or go-to-motion specifics are available in the source material, which constrains deeper revenue mechanics analysis.
Nubik firmographics
Firmographics- Name
- Nubik
- Website
- https://nubik.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nubik is a private Montreal-based cloud data services and marketing automation firm founded in 2003, serving midmarket clients through the Salesforce partner ecosystem with implementation, managed cloud, and automation services.
- Ownership category
- akta.pro rank
Nubik industry classification
Industry- Product category
- Cloud Data Services and Marketing Automation
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)
- akta.pro secondary industries
- Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where Nubik is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Markets served
Nubik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Nubik product offering
Product offeringCore offering
Nubik delivers cloud data services and marketing automation solutions to business customers from its Montreal base. The firm leverages its 2018 acquisition of Idle Tools to extend its tooling capabilities and serves clients through a Salesforce-aligned technology stack typical of mid-market cloud consultancies.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Data Services Cloud-based data services delivered to business customers, supporting data integration, management, and analytics needs.
- Marketing Automation Services Marketing automation solutions for business clients, enabling automated marketing workflows and campaign execution within the Salesforce ecosystem.
- Idle Tools Suite Tooling assets obtained through Nubik's September 2018 acquisition of Idle Tools, broadening the firm's technical offering for business customers.
Companies that use Nubik
Customer profileIdeal customer profiles1 record
Nubik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nubik partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Nubik competitors and assessment
Company assessmentDirect peers
- Traction on Demand: Traction on Demand (now part of Salesforce) was a leading Canadian Salesforce consulting partner focused on mid-market implementations, marketing automation, and managed services — directly comparable to Nubik's positioning and geographic base.
- Girikon: Girikon is a Salesforce and HubSpot implementation partner providing CRM consulting, marketing automation, and cloud integration services — directly overlapping Nubik's core offerings.
- Absyz Software Solutions: Absyz is a Salesforce consulting and development partner offering CRM, Marketing Cloud, and data services to mid-market customers — comparable capability set to Nubik with offshore delivery leverage.
- Silverline: Silverline is a Salesforce Platinum consulting partner focused on financial services and healthcare mid-market — comparable Salesforce implementation, marketing automation, and managed services offering.
- 7Summits: 7Summits is a Salesforce consultancy focused on experience cloud and digital transformation for mid-market and enterprise — comparable in platform focus and project-based services delivery.
Broad incumbents
- Slalom: Slalom is a large US-based consultancy with a deep Salesforce and marketing-automation practice serving mid-market and enterprise customers — comparable in service mix but materially larger in scale and geographic reach.
- Persistent Systems: Persistent Systems operates a significant Salesforce and digital transformation practice, competing for the same mid-market cloud implementation and data services mandates as Nubik.
- Simplus (Infosys): Simplus, acquired by Infosys, is a global Salesforce-focused consultancy covering Sales Cloud, Service Cloud, and Marketing Cloud implementations — directly comparable delivery model to Nubik but with global delivery capacity.
- Bluewolf (IBM): Bluewolf, acquired by IBM, is a long-standing IBM Salesforce practice offering cloud consulting and managed services across mid-market and enterprise segments.
Emerging players
- TekStream Solutions: TekStream is a US-based Salesforce and cloud data services partner covering recruitment, financial services, and mid-market customers — a smaller-scale peer with comparable Marketing Cloud and data integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Nubik social profiles
Digital presenceNubik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nubik leadership team
Management profileNumber of profiles
Profiles2 records
Nubik funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nubik M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nubik
What does Nubik do?
Nubik delivers cloud data services and marketing automation solutions to business customers from its Montreal base. The firm leverages its 2018 acquisition of Idle Tools to extend its tooling capabilities and serves clients through a Salesforce-aligned technology stack typical of mid-market cloud consultancies.
Is Nubik a public or private company?
Nubik is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nubik founded?
Nubik was founded in 2003. It employs 101 to 250 people.
Where is Nubik based?
Nubik is headquartered in Montreal, Canada, in the North America region.
Who are Nubik's main competitors?
Direct peers on record are Traction on Demand, Girikon, Absyz Software Solutions, Silverline and 7Summits. Broad incumbents are Slalom, Persistent Systems, Simplus (Infosys) and Bluewolf (IBM). TekStream Solutions is listed as an emerging player.
Does Nubik have an API?
No public API is recorded for Nubik.
What industry is Nubik in?
Nubik's product category is Cloud Data Services and Marketing Automation. Its primary akta.pro industry code is BPAEACAL, Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code), with a secondary code of BPAEAFAE, Cloud-Native Application Development (Containers/Kubernetes/Serverless). Its NAICS code is 54151 and its SIC code is 8742.