Ingersoll

What Ingersoll does

Ingersoll Automotive is a privately held group automotive dealership founded in 1991, headquartered at 84 Federal Road in Danbury, Connecticut. The company operates three franchised retail locations — Ingersoll Auto of Danbury (Chevrolet and Buick), Ingersoll Auto of Pawling, New York (GM), and GMC of Watertown, Connecticut — providing new vehicle sales, pre-owned vehicle sales, vehicle financing and leasing through third-party lenders, and full-service maintenance, repair, and OEM parts operations. Leadership comprises CEO Todd Ingersoll and COO Jon Skidmore, and the group employs between 101 and 250 people across its locations, serving individual consumers in western Connecticut and the Pawling/New York market area.

The underlying technology is conventional dealer retail infrastructure rather than a proprietary platform. Each branded location runs on a DealerOn-powered website with inventory listings, hours, and contact details, and the group operates under a unified ingersollautomotive.com group site. Marketing relies on Google Analytics, AdSense, AdWords, and DoubleClick remarketing for digital lead generation. There is no disclosed proprietary software, no patents, no AI/ML capabilities, and no third-party technology integrations beyond standard Google advertising tools.

The business model is traditional automotive retail: revenue is generated from one-time new and pre-owned vehicle transactions, ongoing service and parts work, and financed/leased sales via third-party lenders. Pricing is not publicly disclosed and varies by vehicle, trim, and options. Go-to-market is direct-to-consumer through physical showrooms, phone-based sales and service scheduling, and digital marketing. No B2B customers, enterprise contracts, or subscription revenue streams are present.

Name

Ingersoll

Legal name

Ingersoll Automotive

Website

https://ingersollautomotive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Ingersoll Automotive is a privately held GM-franchised dealership group founded in 1991, operating three retail locations in Danbury CT, Pawling NY, and Watertown CT that sell new and pre-owned Chevrolet, Buick, and GMC vehicles and provide service and parts to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Retail sales of new and pre-owned vehicles (Chevrolet, Buick, GMC brands) through physical dealership locations
2. Service and Parts: Vehicle maintenance, repairs, and parts sales for customers' vehicles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ingersoll Automotive is a multi-brand GM authorized dealership group that sells new Chevrolet, Buick, and GMC vehicles, pre-owned vehicles, and provides vehicle financing, leasing, maintenance, repair services, and OEM parts across three physical dealership locations in Danbury CT, Pawling NY, and Watertown CT. The group operates dedicated sales and service departments at each location, serving individual consumers in western Connecticut and the New York Hudson Valley region.

Product overview

Ingersoll Automotive operates as an automotive dealership group representing multiple GM brands (Chevrolet, Buick, GMC) across three Connecticut and New York area locations. The company provides vehicle sales and service operations through its subsidiary dealerships: Ingersoll Auto of Danbury (Chevrolet/Buick), Ingersoll Auto of Pawling, and Ingersoll Auto of Watertown. The group serves the Danbury, Watertown, and Pawling markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Ingersoll Auto of Danbury (Chevrolet and Buick Dealership) Authorized Chevrolet and Buick dealership location in Danbury, Connecticut, offering new and pre-owned vehicle sales, financing and leasing, and full-service maintenance and repairs for individual consumers.
• Ingersoll Auto of Pawling (GM Dealership) Authorized GM dealership location in Pawling, New York, providing new and pre-owned vehicle sales and service operations to the Dutchess County market.
• GMC of Watertown Authorized GMC dealership location in Watertown, Connecticut, offering new GMC vehicle sales, pre-owned vehicles, and vehicle service to the Litchfield County market.
• Vehicle Maintenance and Repair Services Full-service vehicle maintenance, repairs, and parts sales offered at each dealership location's service department for customers' vehicles.
• Vehicle Financing and Leasing Financing and lease arrangements made available through third-party lenders to support consumer vehicle purchases at Ingersoll dealership locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationIngersoll Automotive uses Google Analytics and Google advertising products (AdSense, AdWords, DoubleClick) for website analytics, website experience enhancement, and targeted online advertising campaigns. Google provides anonymous visitor profiles and remarketing capabilities.
• DealerOncoreTechnology or IntegrationDealerOn provides the website platform and infrastructure for Ingersoll Automotive's digital presence. Mentioned in website footer as the platform provider.
• General Motors (Chevrolet, Buick, GMC)coreChannel Partner/ Reseller/ DistributorIngersoll Automotive is an authorized dealer for General Motors brands including Chevrolet, Buick, and GMC, operating as part of the GM dealer network.

Scale indicators1 record

Recent moves4 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating over 300 franchises nationwide. Comparable as a multi-brand, multi-rooftop group with combined new-vehicle sales and service operations; AutoNation is far larger but operates on the same authorized-dealer model Ingersoll uses.
• Lithia Motors: Major publicly traded dealer group with hundreds of US and UK rooftops. Comparable franchise-based retail model; Lithia's growth-via-acquisition strategy illustrates the consolidation path available to (and pressure on) mid-sized regional groups like Ingersoll.
• Group 1 Automotive: Large US/UK automotive retailer with over 200 dealerships. Comparable in operating multi-brand franchise dealerships with sales, service, and parts; substantially larger but the same authorized-dealer business model.
• Sonic Automotive: Publicly traded US dealer group with both franchise dealerships and EchoPark used-vehicle stores. Comparable in multi-brand GM and import franchise operations with attached service departments.
• Asbury Automotive Group: Public US dealer group operating over 150 rooftops across multiple brands. Comparable franchise-based retail model with growing service and parts business; Asbury's Clicklane online purchasing initiative reflects the omnichannel pressure facing smaller regional dealers like Ingersoll.
• Penske Automotive Group: Diversified public automotive retailer with US, UK, and other international dealerships plus Penske Truck Leasing. Comparable franchise dealership model; operates at significantly larger scale and includes premium brands alongside volume franchises.
• Berkshire Hathaway Automotive: US dealer group owned by Berkshire Hathaway, operating dozens of franchises across multiple states. Comparable in operating multi-brand authorized dealerships with full sales/service operations; well-capitalized parent provides a contrast to Ingersoll's independent status.
• Holman Automotive: Family-owned US automotive group with dealerships, fleet leasing, and parts distribution. Closely comparable in being a privately held, multi-generational dealer group with multi-brand franchises and an emphasis on long-term customer relationships and service operations.

Emerging players

• CarMax: Largest US used-vehicle retailer with both physical stores and online sales. Competes with Ingersoll's pre-owned vehicle business; while not a franchised new-car dealer, CarMax sets the consumer experience benchmark for used-vehicle retail that Ingersoll's pre-owned operations must match.
• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery. Direct competitor to Ingersoll's pre-owned vehicle sales channel; represents the structural shift to online car buying that pressures traditional dealership pre-owned margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ingersoll-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingersoll