Pool.Com
- Company typePrivate
- Founded2003
- HeadquartersRancho Cordova, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pool.Com does
Pool.com Limited is a privately held, Turks & Caicos–incorporated Web3 domain registry and marketplace operator that sells blockchain-based top-level domains ("Infinity Domains™") minted on Ethereum and Polygon. Founded in 2003 as a Web2 secondary-market domain auction and drop-catching service, the company underwent a comprehensive strategic pivot in 2023, rebranding its commercial activity around decentralized TLD issuance and trademark-protection tools for the Web3 era. Headquartered in Providenciales with 1–10 employees, it has no disclosed external funding and operates primarily through a self-serve website (pool.com), with an API and partner programs (Bridge, Integrate, Join) targeting ICANN-accredited registries, registrars, and aspiring Web3 registrars.
The core product architecture is a smart-contract-based registry on Ethereum and Polygon, in which buyers register an entire TLD — gaining full control over all second-level domains (SLDs) within that namespace — under an annual renewal model. Supporting products include TLD Guard™ (a $1,999/year Sunrise-Period reservation service for brand owners), third-party trademark verification through a Deloitte partnership at a $500 fee per verification, and a Chrome browser extension ("Infinity Domains Resolver") that enables in-browser resolution of Infinity Domains. Removal of any TLD or domain is governed by an on-chain Burn Policy requiring multi-signature approval from 15 of 20 G-20 member states.
Pool.com monetizes through four revenue streams: a $10,000/year TLD registration fee, a 30% take rate (minimum $1.00) on secondary-market domain sales facilitated through the platform, the $1,999/year TLD Guard subscription, and the $500 trademark verification fee. Primary customer segments are trademark/brand owners seeking preemptive Web3 brand protection and Web3 domain enthusiasts purchasing distinctive decentralized identities. The company has not disclosed funding, revenue, headcount growth, or named customers in the available materials.
Pool.Com firmographics
Firmographics- Name
- Pool.Com
- Legal name
- Pool.com Limited
- Website
- https://pool.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pool.Com industry classification
Industry- Product category
- Web3 Domain Registry Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement) (FSAPAFAC)
- akta.pro secondary industries
- NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where Pool.Com is headquartered
LocationHeadquarters
- HQ city
- Rancho Cordova
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pool.Com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- TLD Registration Fees: One-time registration fees for top-level domains at $10,000 USD per year, giving buyers ownership and control over the entire TLD namespace including all second-level domains.
- Platform Commission on Domain Sales: Pool takes 30% commission on gross amounts paid for domain name sales conducted on or through the platform (minimum $1.00 USD fee), with the registrant paying Pool directly.
- TLD Guard Registration: $1,999 USD annual fee for trademark protection service that reserves a TLD slot for brand owners while they decide on Web3 strategy.
- Trademark Verification: $500 USD fee for third-party agent verification of trademark ownership during the Sunrise Period.
- Second Level Domain Sales: TLD owners can sell second-level domains to others, with Pool facilitating transactions and taking commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Top Level Domain (TLD) Registration - $10,000 USD per year |
| Subscription | Annual | TLD Guard - $1,999 USD per year |
| Other | Pay-as-you-go | Trademark Verification - $500 USD |
| Transaction based/ take rate | Pay-as-you-go | Platform Commission - 30% of gross |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Pool.Com product offering
Product offeringCore offering
Pool.Com operates a Web3 domain gateway that allows customers to purchase and permanently own blockchain-based top-level domains (Infinity Domains™) on Ethereum and Polygon. TLD owners gain control over all second-level domains within their namespace and can mint, distribute, or sell them, with Pool.Com facilitating transactions and collecting a commission. Complementary services include TLD Guard™ (trademark reservation during the Sunrise Period) and a Chrome extension for resolving Infinity Domains in browsers.
Product overview
Pool.Com operates as a Web3 domain gateway platform offering Infinity Domains™ — blockchain-based top-level domains registered on Ethereum and Polygon blockchains. The core offering includes purchasing unique Infinity Domain TLDs, with TLD Guard™ as a trademark protection add-on for brand owners during Sunrise periods. TLD owners can mint and distribute Second Level Domains to others. A Chrome browser extension enables resolution of these Web3 domains. The platform supports buying, selling, registering, and transferring domains, with a Burn Policy mechanism for domain removal in extreme circumstances.
Differentiator
Problem solved
Functional benefit
Brands
- TLD Guard™: Trademark protection service allowing trademark owners to secure their trademarks against registration by others during a limited period while deciding on Web3 adoption.
- Infinity Domains™
Products and services
- Infinity Domains™ Web3 top-level domain names registered on Ethereum and Polygon blockchains, enabling users to own unique TLDs for their brands, passions, or hobbies in the decentralized web.
- TLD Guard™ Subscription-based trademark protection service that reserves a TLD slot for trademark owners during the 60-day Sunrise Period, preventing others from registering their brand as a Web3 TLD while they evaluate their Web3 strategy. Limited registrations can be upgraded to active TLDs when ready.
- Second Level Domains Domain names issued under Infinity Domains TLDs, which TLD owners can mint and distribute or sell to others through the Pool.Com platform.
- Infinity Domains Resolver Chrome Extension Chrome browser extension available on the Chrome Web Store that resolves Infinity Domains in Web3, enabling users to navigate to blockchain-based domain names in their browser.
- Trademark Verification Service Third-party verification service via Deloitte to confirm trademark ownership prior to Sunrise Period access or TLD Guard activation, charged as a flat professional service fee.
- Registrar API for Web3 Domain Integration API offering for ICANN-accredited registrars to integrate Web3 domain development, registration, minting, custody, sale, renewal, transfer, and payment functions into their existing registrar platforms.
Quantifiable outcome
- Permanent domain ownership on blockchain - cannot be revoked by any central authority
- +2 more outcomes
Companies that use Pool.Com
Customer profileSegments5 records
Ideal customer profiles5 records
Pool.Com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pool.Com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeloittecoreDeloitte serves as Pool.com's trademark verification partner, providing third-party verification services for trademark ownership during the Sunrise Period. Brand owners must have their trademarks verified by this third-party agent at a cost of $500 USD.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pool.Com competitors and assessment
Company assessmentDirect peers
- Unstoppable Domains: Unstoppable Domains sells blockchain-based NFT domain names (e.g., .crypto, .wallet) on Polygon; it is the most direct Web3 domain competitor to Pool.com's Infinity Domains, targeting the same brand owners and Web3 enthusiasts with permanent, self-custody TLDs and SLDs.
- Ethereum Name Service (ENS): ENS is the dominant Web3 naming service on Ethereum, mapping human-readable names to wallets and dApps. While it operates at the second-level rather than TLD layer, it competes for the same Web3 identity use cases Pool.com addresses via its TLD/SLD model.
Emerging players
- Freename: Freename enables users to create customizable Web3 TLDs and SLDs on multiple blockchains. It overlaps directly with Pool.com's TLD-minting and distribution offering but competes from a different technical stack.
- Bonfida (Solana Name Service): Bonfida operates the Solana Name Service (.sol), a Web3 domain mapping layer for wallets and identities. It competes with Pool.com for blockchain-native brand owners seeking premium decentralized naming assets, though on Solana rather than Ethereum/Polygon.
- Handshake: Handshake is a decentralized, blockchain-based protocol for owning and managing top-level domains, providing alternative root zones. It overlaps with Pool.com's mission of decentralized TLD issuance, though Handshake is open-protocol whereas Pool.com is a commercial registry.
- Horizen (ZEN) / Web3 Identity projects: Horizen and similar Web3 identity-focused projects offer decentralized naming and identity services alongside broader L1 infrastructure. They are partial, emerging comparables rather than direct competitors to Pool.com's Web3 TLD/SLD focus.
Broad incumbents
- GoDaddy: GoDaddy is the world's largest domain registrar and an ICANN-accredited platform selling conventional Web2 domains. It is relevant to Pool.com's Registrar Bridge/Integrate channel strategy and represents the incumbent distribution layer that Pool.com's API aims to plug into.
- Namecheap: Namecheap is a major ICANN-accredited registrar offering domain registration, hosting, and related services. As a target for Pool.com's Integrate/Bridge partner programs, it sits between direct Web3 competitors and serves as the standard incumbent comparison for any new registrar.
- Verisign: Verisign is the registry operator for legacy .com and .net TLDs and the dominant incumbent in traditional DNS namespace governance. Pool.com's Bridge program explicitly targets such ICANN-accredited registries, and Verisign represents the institutional standard Pool.com's Web3 infrastructure must interoperate with.
Regional players
- Freenom: Freenom historically offered free country-code TLDs (.tk, .ml, .ga, .cf) on a freemium model and serves as the legacy incumbent in unconventional TLD distribution. It is comparable to Pool.com as an alternative-TLD issuer in niche and emerging-market segments, though operating under a vastly different business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pool.Com social profiles
Digital presencePool.Com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool.Com leadership team
Management profileNumber of profiles
Pool.Com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool.Com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool.Com
What does Pool.Com do?
Pool.Com operates a Web3 domain gateway that allows customers to purchase and permanently own blockchain-based top-level domains (Infinity Domains™) on Ethereum and Polygon. TLD owners gain control over all second-level domains within their namespace and can mint, distribute, or sell them, with Pool.Com facilitating transactions and collecting a commission. Complementary services include TLD Guard™ (trademark reservation during the Sunrise Period) and a Chrome extension for resolving Infinity Domains in browsers.
Is Pool.Com a public or private company?
Pool.Com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pool.Com founded?
Pool.Com was founded in 2003. It employs 1 to 10 people.
Where is Pool.Com based?
Pool.Com is headquartered in Rancho Cordova, United States, in the North America region.
How does Pool.Com make money?
Five revenue lines are on record. TLD Registration Fees are the primary driver. The others are platform Commission on Domain Sales, TLD Guard Registration, trademark Verification and second Level Domain Sales.
Who are Pool.Com's main competitors?
Direct peers on record are Unstoppable Domains and Ethereum Name Service (ENS). Emerging players are Freename, Bonfida (Solana Name Service), Handshake and Horizen (ZEN) / Web3 Identity projects. Broad incumbents are GoDaddy, Namecheap and Verisign. Freenom is listed as a regional player.
Does Pool.Com have an API?
Yes. Pool.Com offers an API for current ICANN accredited registrars to integrate into Web3. The platform enables development, creation, reservation, purchase, registration, use, minting, custody, sale, maintenance, renewal, assignment, transfer, allocation and/or making or receiving payment for blockchain top-level domains (TLDs) and blockchain domain names.
What industry is Pool.Com in?
Pool.Com's product category is Web3 Domain Registry Services. Its primary akta.pro industry code is FSAPAFAC, Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement), with a secondary code of FSAPAFAF, NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools). Its NAICS code is 533 and its SIC code is 6794.